HS Product Family: Publication and Schedules p. 2. Helsingin Sanomat p. 13. Fixed Position Ads p.14. Creative Solutions p. 16. Saturday Section p.

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1 HS Product Family: Publication and Schedules p. 2 HS Advertisement Sizes p. 6 HS Tehopaketti Booster Package p. 10 p. 13 Fixed Position Ads p.14 Creative Solutions p. 16 Text Ads p. 17 Thursday Section and Nyt Weekly Supplement p. 24 Saturday Section p. 25 Classified Ads p. 26 Jobs p. 27 New Buildings Supplement p. 27 Family Announcements p. 29 Inserts p. 31 HS Metro p. 33 HS Viikko p. 37 HS Kuukausiliite Monthly Supplement p. 38 HS Teema (Theme) Magazine p. 40 Contact Details Customer Services Advertising and media agencies: tel Corporate customers: tel yrityspalvelu@sanoma.fi 6 Media Information 2017

2 Publication and Schedules Readers: Total circulation: (Audited 2015) Reading time: 40 minutes on weekdays 50 minutes on Saturdays 60 minutes on Sundays Publication is published daily in 2017 with the exception of the following days: Sunday 1.1. Saturday 7.1. Sunday Monday Tuesday 2.5. Friday Friday Saturday Sunday Sunday Monday Tuesday New Year's Day Day after Epiphany Easter Sunday Easter Monday Day after May Day Day after Ascension Day Midsummer Eve Midsummer Day Day after Midsummer Day after All Saints' Day Christmas Day Boxing Day The Saturday section is published on Saturdays except on the following: HS is published with a Sunday layout and the Sunday rates apply to the following issues: Sat Thu Sat Media Information 2017

3 Newspapers Schedules Ready-Made Advertisements Publication Day Bookings Materials Monday Fri 9 am Fri 12 noon Tuesday Mon 9 am Mon 12 noon Wednesday Tue 9 am Tue 12 noon Thursday Wed 9 am Wed 12 noon Friday Thu 9 am Thu 12 noon Saturday Fri 9 am Fri 12 noon Sunday Fri 9 am Fri 12 noon Advertisements to be Prepared Publication Day Bookings and Materials Monday Fri 9 am Tuesday Mon 9 am Wednesday Mon 9 am Thursday Tue 9 am Friday Wed 9 am Saturday Thu 9 am Sunday Fri 9 am Line Advertisements Publication Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Home section (Sun) Career & Jobs (Sun) Bookings and Materials Fri 12 noon Mon 10 am Tue 10 am Wed 10 am Thu 10 am Fri 10 am Fri 12 noon Fri 12 noon Fri 12 noon Exceptions to the Schedule Publication Day Bookings Materials Thursday: Thursday section Thu 3 pm of prev. week Wed 12 noon Friday: Nyt Weekly Supplement Thu 3 pm of prev. week Wed 12 noon Saturday: Saturday section Fri 3 pm of prev. week Fri 12 noon Saturday: Motor vehicles, Depot and Boats classified ads (Saturday section) Wed 10 am Fri 12 noon Sunday: Fixed position on the Sunday pages Thu 10 am Fri 12 noon Sunday: Career & Jobs, Vacancies Fri 9 am Fri 12 noon Sunday: Classfied ads of the Home section Thu 3 pm Fri 12 noon Sunday: Fixed positions in the Career & Jobs and Home section and text ad positions Mon 3 pm Fri 12 noon See the exceptional schedules on public holidays at media.sanoma.fi 3

4 Nyt Weekly Supplement and HS Metro Nyt Weekly Supplement and TV Guide Publication Day Bookings Materials Friday Thu 3 pm of the week prior to publication Wed 12 noon Exceptions to the Schedule wk 21 Thu Thu at 3 pm Tue at 12 noon wk 25 Thu Thu at 3 pm Tue at 12 noon wk 52 no issue wk 51 is a double issue HS Metro Ready-Made Materials Materials to be Prepared Publication Day Bookings Materials Monday Fri 9 am Fri 12 noon Tuesday Mon 9 am Mon 12 noon Wednesday Tue 9 am Tue 12 noon Thursday Wed 9 am Wed 12 noon Friday Thu 9 am Thu 12 noon Publication Day Monday Tuesday Wednesday Thursday Friday Bookings and Materials Thu 9 am Fri 9 am Mon 9 am Tue 9 am Wed 9 am HS Metro is published from Monday to Friday except on the following days: 6.1. Epiphany Good Friday Easter Monday 1.5. May Day 2.5. Day after May Day Ascension Day Day after Ascension Day Midsummer Eve only published from Wednesday to Friday Independence Day Christmas holidays HS Metro wkd is published every Friday except on the following days: 6.1. Epiphany Good Friday Day after Ascension Day Midsummer Eve Summer break Christmas break 4 Media Information 2017

5 Newspapers HS Viikko, HS Kuukausiliite Monthly Supplement and HS Teema (Theme) Magazine HS Viikko Published 52 times a year on Fridays. Delivered with the daily mail. Publication Day Bookings Materials Friday Mon 9 am Wed 12 noon Exceptions to the Schedule Thu 5.1. Fri 9 am of the previous week Wed 12 noon Thu Fri 9 am of the previous week Wed 12 noon Thu Fri 9 am of the previous week Wed 12 noon HS Kuukausiliite Monthly Supplement HS Kuukausiliite Monthly Supplement is published once a month. Issue Theme of the End Section Publication Day Bookings Materials 1 Food Fri Food Big food section Fashion, food Interior decoration, food Big food section Food Food Interior decoration, food Big food section Fashion, food Big food section HS Teema (Theme) Magazine Issue Publication Day Bookings and Amounts Ready-Made Materials 1 Thu Mon 2.1. Thu Thu Mon 6.3 Thu Thu Fri Thu Thu Mon 7.8. Thu Thu Mon Thu Thu Mon Thu Media Information

6 Torstaina 9. lokakuuta 2014 Viikko 41. N:o 273 (41550). Irtonumero 3,00, kotiin tilattuna alk. 0,97 /pv (12 kk:n jatkuva tilaus). 80 sivua Liity Facebook-ryhmäämme: Facebook.com/MarksandSpencerFinland MARKSANDSPENCER.FI AVAAMME TÄNÄÄN KLO 12 MARKS & SPENCER -MYYMÄLÄN HELSINKIIN Asema-aukio 2 C 100 ensimmäiselle asiakkaalle Marks & Spencer Special Edition tuotekassi. Avajaispäivän ajan yli 50 :n ostoksista 10 :n M&S-lahjakortti. Advertisement Sizes 5 columns Front page 5 x 308 mm 2/1 page 10 x 365 mm 1/1 page 5 x 365 mm 5 x 226 mm 1/2 page 5 x 180 mm 5 x 42 mm A. B. A. B. A. B. C. D. 3 x 365 mm 3 x 226 mm 3 x 180 mm 3 x 88 mm A. 2 x 273 mm B. 2 x 180 mm A. 2 x 88 mm B. 2 x 42 mm A. 1 x 226 mm B. 1 x 180 mm C. 1 x 134 mm D. 1 x 88 mm 6 columns 1/1 page 6 x 365 mm 6 x 226 mm 1/2 page 6 x 180 mm 6 x 112 mm 6 x 88 mm 3 x 365 mm B. A. A. B. C. A. B. A. B. C. D. 3 x 226 mm 3 x 180 mm A. 3 x 66 mm B. 3 x 42 mm A. 2 x 273 mm B. 2 x 150 mm C. 2 x 112 mm A. 2 x 66 mm B. 2 x 42 mm A. 1 x 226 mm B. 1 x 180 mm C. 1 x 134 mm D. 1 x 88 mm Column Widths 5 columns 6 columns 1 column 47 mm 1 column 39 mm 2 columns 99 mm 2 columns 82 mm 3 columns 150 mm 3 columns 125 mm 5 columns 254 mm 6 columns 254 mm Media Information

7 Structure on Different Weekdays Structure on Different Weekdays Monday Tuesday Wednesday Thursday Friday Saturday Sunday A Front page Domestic City News International Finance Travel ads Sports Back page Front page Domestic City News International Finance Travel ads Sports Back page Front page Domestic City News International Finance Travel ads Sports Back page Front page Domestic City News International Finance Travel ads Sports Back page Front page Domestic City News International Finance Travel ads Sports Children's news Back page Front page Domestic City News Back page Front page Domestic City News International Sports Travel ads Back page B Culture Regional retail & other ads Science Opinions Today Classified ads Events Comics Radio and TV Weather Culture Regional retail & other ads Science Opinions Today Classified ads Events Comics Radio and TV Weather Culture Regional retail & other ads Science Opinions Today Classified ads Events Comics Radio and TV Weather Culture Regional retail & other ads Science Opinions Today Classified ads Events Comics Radio and TV Weather Culture Regional retail & other ads Science Opinions Today Classified ads Events Comics Radio and TV Weather International Finance Travel ads Sports Sunday Finance, Career & Jobs Job advertisements C Thursday section Nyt Weekly Life, Food Supplement + Health TV Guide Culture Regional retail & other ads Opinions Today Events Comics Radio and TV Weather Culture Regional retail & other ads Opinions Today Events Comics Radio and TV Weather D Saturday section Travel, Cars Home section E Kuukausiliite 1 x month 7 Media Information 2017

8 and HS Metro List of Classified Ad Sections (back to start) >> **Apartments (Sun Home section) New buildings High-value properties Apartments Helsinki Metropolitan Area Helsinki south Helsinki west Helsinki north Helsinki east Espoo Kauniainen Vantaa Apartments West Uusimaa Kirkkonummi, Siuntio Inkoo Lohja Karkkila, Vihti Raasepori, Hanko Apartments Central Uusimaa Järvenpää, Mäntsälä, Hyvinkää Kerava, Tuusula Nurmijärvi, Pornainen Apartments Eastern Uusimaa Porvoo, Sipoo Loviisa Pukkila, Askola Myrskylä, Lapinjärvi Apartments rest of Southern Finland Riihimäki Lahti, Orimattila Hämeenlinna Apartments rest of Finland Apartments overseas Right of residence apartments Part-ownership apartments Farms and forest properties Prefabricated houses Plots Helsinki Espoo Kauniainen Kirkkonummi Inkoo Vantaa Sipoo Southern Finland Rest of Finland Overseas Want to Buy Apartments Helsinki south Helsinki west Helsinki north Helsinki east Espoo Kauniainen Vantaa Inkoo Kirkkonummi Nurmijärvi, Pornainen Kerava, Tuusula Järvenpää, Mäntsälä, Hyvinkää Riihimäki Lahti, Orimattila Karkkila, Vihti Lohja Raasepori, Hanko Porvoo, Sipoo Rest of Southern Finland Rest of Finland Want to buy farms and forest properties Want to buy plots Want to buy apartments and plots, overseas Rental apartments For rent Want to rent Rental apartments overseas Apartment swaps Housing websites Holiday homes and plots Domestic Southern Finland Central Finland Northern Finland Overseas Want to buy holiday homes and plots, domestic Want to buy holiday homes and plots, overseas Holiday homes for rent Want to rent holiday homes Real estate agents Home Kitchens Home interior Home security services Domestic appliances and furniture Moving services For sale Services for homes Garden Construction and repair services Rental construction machinery Building materials Saunas and bathrooms Fireplaces and accessories Tools and machinery Motor Vehicles (HS Sat, in the Saturday section) Passenger cars Lorries and buses Motor homes Motorcycles Microcars Mopeds and scooters Other vehicles ATVs Want to buy Vans Want to rent Depot (HS Sat, in the Saturday section) Driving gear Car wash services Garages Car accessories and equipment Towing services MOT inspection services Repair and servicing Paint shop services Other services For sale Want to buy Trailers Dismantling services Tyres and tyre change Windscreens and repairs Spare parts Rental services Boats (HS Sat, in the Saturday section) Engines Motor boats For sale Want to buy Services Sailing boats Boats Boating gear Boat moorings and boatyards For rent ** HS Tehopaketti Booster Package cannot be purchased for apartment and recruitment ads 2 Media Information 2017

9 Newspapers and HS Metro List of Classified Ad Sections (back to start) >> **Jobs Sun Career & Jobs Vacancies Home aid Vacant posts Job-seekers Nominations (only Sun) * Education Adult education Vocational training University of Applied Sciences education Language training Music education Other education Dance schools Coaching University education Premises For sale Want to buy For rent Want to rent Enterprises Lawyer s offices IT services Accounting and financial statements Equipment and furniture Consultation services Business connections Businesses For sale Businesses for sale Want to buy Services to companies Machinery B2B Announcements Grants Meetings Public notices Calls for bids Research allowances Goods and Hobbies Digital devices Auctions Flea markets Children s goods Farmer s markets and farm shops For sale Want to buy Musical instruments Hi-Fi stereo equipment Markets and jumble sales For rent Services Lawyer s offices Expert services Dentists Care services IT services Hairdressers and barbers Beauty services Accounting and financial statements Consultation services Legal affairs Natural products Want to acquire services Services offered Psychotherapy Cleaning services Health services Peer support Animal World Pet shops Vets Animal shows and events Cats Dogs Other animals Services Products and equipment Boarding Antiques and Collections Antiques and old objects Antiques auctions Second-hand bookshops Collecting Art Leisure Time (HS Metro Fri in the Wkd section) Films Galleries Religious events Gigs Concerts Fitness clubs Children s events Fairs and events Other events Exhibitions and museums Restaurants Dances Theatres Sports and exercise venues Leisure activities Audio and movie recordings * Only available from the online shop ** HS Tehopaketti Booster Package cannot be purchased for apartment and recruitment ads 3

10 HS Tehopaketti Booster Package + HS Metro 10 Media Information 2017

11 HS Tehopaketti Booster Package + HS Metro Booster Thursday = Additional distribution of HS Metro to households in the Helsinki Metropolitan Area. National Contents Columns x mm mm x mm Mon - Wed and Fri EUR Booster Thursday EUR 10 x x x x Text, Science, International News, Sports 3 x x x x x x x x x x x x x x x x Domestic 5 x x x x x x x x x x x x City, Culture and Finance 3 x x x x x x x x x x Back page (HS A back page, HS Metro back page) 5 x x x x x x x x Thursday section 5 x x 180 Only on Thursdays x x x x x x Media Information 2017

12 Newspapers HS Tehopaketti Booster Package + HS Metro Floating, National Module Columns x mm mm x mm Mon - Fri EUR Floating time 3 days 1/1 5 x x /2 5 x x x x x x Floating time 1 week 1/1 5 x x /2 5 x x x x x x Floating period: HS Mon - Sun, HS Metro Mon - Fri Within Text, Regional Product Columns x mm mm x mm Mon - Wed, Fri EUR Booster Thursday, EUR East West Centre East West Centre 2/1 page 12 x x /1 page 6 x x /2 page 6 x x x x Retail, Regional Module Columns x mm mm x mm Mon, Tue, Wed, Fri, Sat, Sun, rate, EUR Thursday, rate, EUR East West Centre East West Centre 1/4 page 6 x x /4 page 3 x x x x x x x x x x x x x x x x Mon, Tue, Wed, Fri: HS regional issue + HS Metro Sat - Sun: HS regional issue HS regional issue + HS Metro (wider distribution) Media Information

13 HS Tehopaketti Booster Package + HS Metro Classified Ads (not housing and job ads) Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR 3 x x x x x x x x x x x x x x x x x x x x x x x x List of Classified Ad Sections pages 8 and 9

14 13 Media Information 2017

15 Fixed Position Ads A Section Columns x mm mm x mm Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR Front page, A1 5 x x Front page in digital channels* First spread, A6 7 News opening, A7 or A9 First right-hand page A section centrefold A section back cover x x x x x x x x x x x x *Front page on digital channels = HS.fi desktop, HS.fi mobile and HS tablet. Purchasing the front page on print and digital channels on the same publication day entitles to a package discount of -50% of the price of the digital front page in addition to a possible advertising and media agency discount or a direct customer discount. When purchased separately, the price of a digital package is EUR N.B. HS digital front pages may be purchased separately no earlier than 30 days prior to publication. B and C Section Sunday pages, C section Columns x mm mm x mm Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR 5 x x x x Opinions page 2 x x Events, reminder 2 x x x x x x x x x x x x Weather page 2 x x Comics page (Sundays) N.B. Ad width TV programme pages 2 x x x x x x x x x x x x Media Information 2017

16 Newspapers Fixed Position Ads Thursday and Saturday Section Columns x mm mm x mm Thursday, EUR Saturday, EUR 5 x x Front page 5 x x Pages x x Back cover 5 x x Nyt Weekly Supplement Columns x mm mm x mm Friday, EUR Back page 5 x x Home Section (Sunday) Columns x mm mm x mm EUR Front page 5 x x bottom banner* 10 x x Page 3* 2 x x Page 4* 2 x x Page 4* 5 x x Page 4* 3 x x Page 4* 5 x x Page 5 5 x x Pages 6-7/spread 10 x x Page 9* 2 x x Page 9* 5 x x Back cover 5 x x Map page, bottom banner 6 x x *Different sizes available on page/spread. Only 1 booking/page. Career & Jobs (B Section, Sunday) Columns x mm mm x mm EUR Nominations 2 x x

17 Creative Solutions Advertisement Sizes U Path Tunnel HS and HS Metro 528 x 88 mm + 2 pcs 99 x 277 mm HS Thursday and Saturday sections and HS Metro 528 x 88 mm + 2 pcs 99 x 138 mm HS and HS Metro 320 x 226 mm L HS and HS Metro 254 x x 277 mm Steps HS and HS Metro 254 x x x x x 46 mm Creative Solutions U, EUR Tunnel, EUR Steps, EUR L, EUR Path, EUR HS text Mon - Thu Fri - Sat Sun Thursday section Thursday Saturday section Saturday Media Information 2017

18 Newspapers Text Ads Domestic Modules Columns x mm mm x mm Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page 5 x x x x x x x x /2 page 5 x x x x x x x x x x x x x x x x x x x x x x x x x 88 1 x x 42 1 x x 88 1 x x 42 1 x 88 2 x x x x x x x x x x x x x x

19 Text Ads City, Culture, Finance. Career & Jobs (Sunday) Modules Columns x mm mm x mm Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page 5 x x x x x x x x /2 page 5 x x x x x x x x x x x x x x x x x x x x x x x x x 88 1 x x 42 1 x x 88 1 x x 42 1 x 88 2 x x x x x x x x x x x x x x Media Information 2017

20 Newspapers Text Ads Text, Science, International News, Sports Modules Columns x mm mm x mm Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR 2/1 page 10 x x /1 page, half 10 x x /1 page 5 x x x x x x x x /2 page 5 x x x x x x x x x x x x x x x x x x x x x x x x x 88 1 x x 42 1 x x 88 1 x x 42 1 x 88 2 x x x x x x x x x x x x x x 42 * No predetermined section (the ad will be placed in the A, B or C section)

21 Text Ads Travel Ad Pages Modules Columns x mm mm x mm Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR 1/1 page 6 x x /2 page 3 x x x x x x x x /4 page 3 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x Media Information 2017

22 Newspapers Text Ads Regional Product Columns x mm mm x mm Monday - Friday, EUR Saturday, EUR Sunday, EUR East West Centre East West Centre East West Centre 2/1 page 12 x x /1 page 6 x x /2 page 6 x x x x HS Tehopaketti Booster Package, regional p. 12 Retail, National Modules Columns x mm mm x mm Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR 1/2 page 3 x x x x /4 page 3 x x x x x x x x x x x x x x x x x x HS Tehopaketti Booster Package, Regional Retail p. 12 Media Information

23 Text Ads Floating Ads Modules Columns x mm mm x mm Text (ad placed in A - C sections), floating time 7 days 1/1 page 5 x x /2 page 5 x x x x x x x x x x x x Text (ad placed in A - C sections), floating time 3 days 1/1 page 5 x x /2 page 5 x x x x x x x x x x x x Text (ad placed in A - B sections), floating time Monday - Tuesday 1/1 page 5 x x /2 page 5 x x x x x x x x x x x x Media Information 2017

24 Newspapers Thursday Section (Food, Health, Life) Nyt Weekly Supplement (weekly events and TV Guide) Thursday Section and Nyt Weekly Supplement Modules Columns x mm mm x mm EUR 2/1 page 10 x x /1 page, half 10 x x /1 page 5 x x x x x x x x /2 page 5 x x x x x x x x x x x x x x x x x x x x x x x x x 88 1 x x 42 1 x x 88 1 x x 42 1 x 88 2 x x x x x x x x x x x x x x

25 Newspapers Saturday Section (Travel and Cars) Saturday Section Modules Columns x mm mm x mm EUR 2/1 page 10 x x /1 page, half 10 x x /1 page 5 x x x x x x x x /2 page 5 x x x x x x x x x x x x x x x x x x x x x x x x x 88 1 x x 42 1 x x 88 1 x x 42 1 x 88 2 x x x x x x x x x x x x x x Media Information 2017

26 Newspapers Classified Ads HS Classified Ads and B Section Sports Associations Apartments*, Motor vehicles**, Antiques and collections, Animal world (Sun), Home, Education, Services, Goods and hobbies, Announcements, Leisure time, Depot **, Boats**, Enterprises Modules Columns x mm mm x mm Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR 2/1 page 12 x x /1 page 6 x x /2 page 6 x x x x x x /4 page 3 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x Line ads 1-The minimum height is 6 mm for one-column line ads and 20 mm for two-column line ads. The maximum height of line ads is 180 mm. EUR/cmm * Apartments is published in the Home section of the Sunday paper. ** Motor vehicles, Boats and Depot are published in the Saturday section. Media Information

27 Rates of Job Advertisements Jobs* Fixed Positions Columns x mm mm x mm Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR Jobs section 1 st page (Sunday) 6 x x x x Modules 2/1 page 12 x x /1 page 6 x x x x /2 page 1/4 page 6 x x x x x x x x x x x 88 3 x x x x x x x x x x x x x x 66 3 x x x x x x x x x x 42 3 x 88 2 x x x x x x x x x x x 42 2 x 66 2 x 42 1 x x x x x x x x x * Jobs are placed with other classified ads on Mon - Sat and after the Career & Jobs content on Sundays in the B section of the paper. 26 Media Information 2017

28 Newspapers Rates of Job Advertisements Line Ads The minimum height is 6 mm for onecolumn line ads and 20 mm for twocolumn line ads. The maximum height for one- and twocolumn line ads is 180 mm. Monday - Thursday, mm, EUR/cmm Friday - Saturday, mm, EUR/cmm Sunday, mm, EUR/cmm Nominations (Sunday), Career & Jobs Line Ads Ad width is always one column (47 mm). Book a Nomination ad online at HS.fi/nimitykset. Sunday, EUR/cmm 2.7 New Buildings Supplement Publication The New Buildings Supplement is issued on Tuesday between , 7.2., 7.3., 11.4., 9.5., 13.6., 15.8., 12.9., , and Schedules Bookings Materials to be Prepared Ready-Made Materials Tuesday 12 noon of the prev. week Wednesday 12 noon of the prev. week Thursday 12 noon of the prev. week New Buildings Supplement Fixed Positions Columns x mm mm x mm EUR Front page 6 x x Back page 6 x x Modules Columns x mm mm x mm EUR 1/1 page 6 x x Spread 2/1 12 x x ½ page, horizontal 6 x x ¼ page 3 x x Media Information

29 Newspapers Family Announcements Family Announcements, only private individuals' ads are published in the sections. Births, Adoptions, Engagements, Marriages* Monday - Saturday Sunday four-colour/black-and-white, EUR/cmm line ads drawn ads picture ads Birthdays, Wedding anniversaries* four-colour/black-and-white, EUR/cmm line ads picture ads Greetings and Congratulations** four-colour/black-and-white, EUR/cmm line ads drawn ads picture ads Families, Invitations, Thanks, Missing, Found** four-colour/black-and-white, EUR/cmm line ads picture ads The minimum height is 6 mm for one-column line ads and 20 mm for two-column line ads. The maximum height is 180 mm. The minimum height of drawn ads is 42 mm and the maximum height is 180 mm. The minimum height of picture ads is 42 mm. Obituaries, Remembrances** The minimum height is 66 mm. The maximum height of one column is 180. mm. Thanking for condolences, Memorial services** black-and-white, EUR/cmm black-and-white, EUR/cmm The minimum height is 42 mm * The prices include VAT. ** Media Information

30 Family Announcements Family celebrations, Wedding services, Photography services, Funeral services, Remembrance cards, Estate inventories** Monday - Thursday Friday - Saturday Sunday Modules Columns x mm mm x mm four-colour, EUR 1 x x x x x x x x x x x x x x x x x x x x x x x x Line ads The minimum height is 6 mm for one-column ads and 20 mm for two-column ads. black-and-white, EUR/cmm Media Information 2017

31 Inserts Supplement Formats with a Newspaper Layout Standard Products Broadsheet 400 mm x 560 mm Tabloid 280 mm x 400 mm Narrow broadsheet 355 mm x 560 mm Low tabloid 280 mm x 355 mm Cropped Products Broadsheet 385 mm x 520 mm Poster tabloid 295 mm x 440 mm Tabloid 260 mm x 380 mm Narrow broadsheet 335 mm x 520 mm Large poster tabloid 340 mm x 440 mm Low tabloid 240 mm x 320 mm or 260 mm x 330 mm Dimensions of Ready-Made Prints Maximum size Minimum size width 280 mm, height 400 mm width 105 mm, height 220 mm 30 Media Information 2017

32 Inserts Inserts Broadsheet/Tabloid Rates EUR/1 000 copies Special newsprint Weight less than copies** copies copies copies more than copies under 20 g / 8 pages g / 12 pages g / 16 pages g /20 pages g / 24 pages g g / 28 pages g / 32 pages g / 36 pages g / 40 pages g A 20% discount is offered for distribution on Monday and Tuesday. A 10% increase is added to Sunday distribution. ** Distributions of less than copies may be booked with an accuracy of one week / one week float. We will notify customers of the distribution day two weeks in advance. Fixed Insert Full Issue and Digital Edition Monday - Thursday, EUR Friday - Saturday, EUR Sunday, EUR 4 pages pages or 8 consecutive pages in the paper Cancellations Cancellations must be made one (1) month prior to the publication day. Cancellations made after this are subject to a 30% charge of the gross distribution rate. The net distribution rate will be charged for inserts cancelled after the material deadline. Contact ilmoitusliitteet@sanoma.fi Media Information

33 HS Metro 32

34 Newspapers HS Metro Ad Rates Media Information Content Within Text Modules Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR 2/1-page 10 x x /1-page, half 10 x x /1-page 5 x x x x /2-page 5 x x x x x x x x /4-page 5 x x x x x x x x x x x x x x x x x x x x Vapaat koot Pmm 4,1 5,54 Fixed Positions Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR Centrefold 10 x x Spread, pages x x Page 3 5 x x Back page 5 x x Front page corner, large + bottom banner Front page bottom banner x TV page 6 x x New career opening page (Wednesday) 6 x x Front page corner, large - 47 x Mediatiedot

35 HS Metro Ad Rates Media Information Content HS Metro and Wkd: Classified Ads Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR 1/1 page 1/2 page 6 x x x x x x /4 page 1/4 page 3 x x x x x x x x x x x x x x x x x x x x x x x x Vapaat koot Pmm 2,98 4,02 Classified Ads: Jobs and Education Ads Moduuli Columns x mm mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR, 1/1 page 6 x x /2 page 6 x x x x /4 page 3 x x /4 page 6 x x x x x x x x x x x x x x x x x x x x x 42 Vapaat koot 39 x 42 Pmm 134 3, ,67 Mediatiedot

36 Sanomalehdet HS Metro Ad Rates Media Information Content Floating Text Ads, Floating Time Mon - Fri Modules Columns x mm mm x mm Monday - Friday, EUR 1/1 page 5 x x /2 page 5 x x x x x x Creative Solutions mm x mm Mon, Tue, Wed, Fri, EUR Thursday, EUR Wrap 2 x 528 x Mini-wrap 331 x x Triangle 150 x Islet 150 x Giant circle diameter 365 mm Circle diameter 125 mm Circle diameter 100 mm % of spread Spread embedding print area 50 % of spread Embedding / Page dominator print area Text message 3 pcs 39 x Sticker on the cover of HS Metro Sticker (76x76 mm) Sticker (76x76 mm) Inserts incl. large corner on front page incl. large corner on front page + bottom banner Distribution solutions Fixed Insert and Line Insert* EUR Number of distributors Distribution volume pcs max. Mon - Wed, Fri Thu pages pages page pages * The line insert is printed at the same time as HS Metro on the same paper. Cancellations Cancellations must be made one (1) month prior to the publication day. Cancellations made after this are subject to a 30% charge of the gross distribution rate. The net distribution rate will be charged for inserts cancelled after the material deadline. Distribution solutions are net priced and no media agency discount is granted on them. Distribution solutions always require an ad in HS Metro. The ad is not included in the distribution price.. Mediatiedot

37 Newspapers HS Viikko Ad Rates Fixed Positions Fixed Position Columns x mm mm x mm Friday, EUR A section back page 5 x x B section back page 5 x x Modules 2/1 page 10 x x /1 page 5 x x /2 page 5 x x Media Information

38 HS Kuukausiliite Monthly Supplement Kuukausiliite Monthly Supplement Ad Sizes 2/1 page 460 mm x 297 mm 1 1/2 page 342 mm x 297 mm 1/1 page 230 mm x 297 mm 1/2 page 112 mm x 297 mm 1/2 page 230 mm x 146 mm 1/4 page 60 mm x 297 mm 1/4 page 112 mm x 146 mm 5 mm bleeds must be added around the edges of all ad materials. The content elements should be positioned about 5 mm in from the outer edges of the ad. Fixed Positions mm x mm EUR 2 nd - 3 rd page 2/1 460 x th - 5 th page 2/1 460 x th - 7 th page 2/1 460 x Page next to Table of Contents 1/1 460 x Back page 460 x Module mm x mm EUR 2/1 page 460 x /2 page 342 x /1 page 230 x /2 page horizontal 230 x /2 page vertical 112 x /4 page 112 x Vertical bar 60 x Media Information 2017

39 HS Kuukausiliite Monthly Supplement Inserts Distribution aaea All of Finland Uusimaa Region Helsinki Metropolitan Area Stapled Insert Package in Paper Weight pcs, EUR pcs, EUR pcs, EUR the Centrefold 4 pages 90 g/m g pages 90 g/m g pages 70 g/m g pages 70 g/m g Insert size is 210 x 297 mm. Insert paper for inserts with 4 and 8 pages is UPM Star PEFC 90 g/m 2. Insert paper for inserts with 12 and 16 pages is UPM Star PEFC 70 g/m 2. The package price includes printing, paper, distribution and insert enclosure. Distribution rate EUR / pcs Distribution Area All of Finland Uusimaa Region Helsinki Metropolitan Area Distribution Prices of Stapled and Glue-Drop Inserts pcs pcs pcs max. 11 g g g g A glue-drop insert is always positioned on top of the customer's own ad. Sizes of Ready-Made Prints Maximum size Minimum size Centrefold Insert width 210 mm, height 297 mm width 115 mm, height 240 mm Glue-drop Insert width 200 mm, height 200 mm width 80 mm, height 80 mm Cancellations Cancellations must be made four (4) months prior to the publication day. Cancellations made after this are subject to a 30% charge of the gross distribution rate. The net distribution rate will be charged for inserts cancelled after the material deadline. 39 Media Information 2017

40 Newspapers HS Teema (Theme) Magazine Teema (Theme) Magazine Ad Sizes 2/1 page 340 mm x 240 mm * 1/1 page 170 mm x 240 mm * Column Widths 2 columns 1 column 170 mm 2 columns 78 mm 1/2 page 170 mm x 115 mm 1/2 page 78 mm x 240 mm 78 mm x 115 mm * 5 mm bleeds around the edges. Ads must have bleeds on all four edges of the page. The use of bleeds is indicated using crop marks. HS Teema (Theme) Magazine Fixed Positions Columns x mm mm x mm EUR Page 3, 1/1 page 2 x x Back cover, 1/1 page 2 x x Modules 2/1 page 4 x x /1 page 2 x x /2 page 2 x x /2 page 1 x x /4 page 1 x x Media Information