Brian Sweeney. U.S. Vice President, Chevrolet General Motors

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1 Brian Sweeney U.S. Vice President, Chevrolet General Motors

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3 BRIAN SWEENEY / U.S. Vice President, Chevrolet

4 THANK YOU FOR THE INVITE CHEVY #1 SELLING BRAND IN CHICAGO 4 YEARS RUNNING

5 CONGRATULATIONS ON BEHALF OF CHEVROLET TO THIS ELITE GROUP

6 AUTONATION CHEVROLET GALLERIA Dallas, TX AUTONATION CHEVROLET: AMARILLO Amarillo, TX BERGSTROM CHEVROLET OF MILWAUKEE Milwaukee, WI BERGSTROM CHEVROLET OF OSHKOSH Oshkosh, WI CAPITOL CHEVROLET Salem, OR EMPLOYEE ENGAGEM ENT AND SATISFACTIO N CHEVROLET OF FAYETTEVILLE Fayetteville, AR GARBER CHEVROLET Midland, MI GEORGE MATICK CHEVROLET Redford Township, MI GREG MAY CHEVROLET West, TX KEMNA AUTO CENTER Algona, IA KUNES COUNTRY CHEVROLET OF DELAVAN Delavan, WI LANDERS CHEVROLET Benton, AR SUNRISE CHEVROLET Glendale Heights, IL YARK CHEVROLET Whitehouse, OH

7 WITH THE OPPORTUNITY TODAY / Demonstrate how Find New Roads is driving the culture at Chevrolet - for employees, our dealers and customers / Share how Chevrolet is partnering with dealers to innovate and reach more consumers

8 Every road leads us to some place we re not, but could be. THE POWER OF POSSIBILITIE S Rethinking everything we do and how w e do it.

9 FINDING NEW ROADS WITH PRODUCT DESIGN Reinventing the mid-size pickup PERFORMANCE 53 miles pure EV range 420 miles total driving rang e TECHNOLOGY Offer Apple CarPlay & Android A uto in more m odels than any other brand

10 FINDING NEW ROADS IN MARKETING #TechnologyAndStuff Super Bowl Black Out #BestDayEver Chevy Goes Emoji

11 CONSISTENT MARKETING INGREDIENTS: FIRST-BEST-ONLY PRODUCT TRUTH

12 CONSISTENT MARKETING INGREDIENTS: UNEXPECTED EXPERIMENTS

13 CONSISTENT MARKETING INGREDIENTS: GENUINE, UNSCRIPTED RESPONSES

14 VOLT FILM STATE-OF-THE-ART TECHNOLOG Y VOLT VS. PRIUS 4G LTE WI-FI 1,000 MILES BETWEEN FILL- UPS APPLE CARPLAY

15 FINDING NEW ROADS WITH TOGETHER, OUR DEALERS WITH OUR DEALERS SERVICE Highest ranked full line manufacture r in custo mer J.D. POWER sales and CSI service AND SSI STUDIES satisfaction FACILITIES Largest modernization in the industr y

16 HOW IS CHEVY WORKING WITH DEALERS TO INNOVATE AND REACH MORE CONSUMERS?

17 THREE EXAMPLES SOCIAL As a fundament al TRAINING Teaming up with a leader RECRUITING Hiring our heroes

18 SOCIAL AS A FUNDAMENTAL / 38% consumers will consult social media before next vehicle purchase / Help dealers maximize Facebook and Twitter, provide compelling Chevy content / Created content distribution platform Available and free to all dealers

19 CONTENT FOR CHEVY DEALERS Community Brand News Product Reveals Sales Events AMPLIFIES CHEVY S REACH 2,400 DEALERS 3MM+ FOLLOWER S 500K+ FOLLOWER S

20 THREE EXAMPLES SOCIAL As a fundament al TRAINING Teaming up with a leader RECRUITING Hiring our heroes

21 TRAINING WITH DISNEY INSTITUTE / Fifth year of relationship / Iconic brand with scale / Benchmarked guest service leaders Disney 75% guest loyalty #1 reason: treatment by cast members / Trained 18,000 Chevy team members

22 EVOLVING THE TRAINING... HOW WE DO IT / At Disney Chevrolet Test Track property Exclusive, in the park experiences / Bring to Dealer Target on the ground teams Deeper in dealer organizations

23 THREE EXAMPLES SOCIAL As a fundament al TRAINING Teaming up with a leader RECRUITING Hiring our heroes

24 HIRING OUR HEROES / Dealers need 2,500 technicians annually / U.S. Army workforce reduction 150,000 / 100+ year history of supporting the military / Connect our dealers with these heroes

25 CREATED SHIFTING GEARS / 12-week, on-base tech train Piloted at Fort Hood in Texa GM technology, tools and sy / Results: 100% Certified Technicians 120 graduates Placing with our dealers

26 BUILDING A WORKPLACE OF CHOICE / Core focus for us at Chevrolet / Working to Find New Roads with our culture Rewarding innovation and excellence Giving new opportunities to employees Bringing in new talent / People drive this business / Commend you for being the best employers in the industry!

27 PAVING THE WAY FOR 2016 BIGGEST CAR ONSLAUGHT PLUS NEW SILVERADO RETHINKING WHAT S POSSIBLE FOR CHEVROLET Spark Volt Camaro Malibu Cruze

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