27 th SEPTEMBER 2010 RENAULT PROPERTY

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2 RENAULT INVESTOR DAY AGENDA WELCOME COFFEE - MILLESIME ROOM PRESENTATIONS AND Q&A SESSION Introduction by Dominique THORMANN, CFO Patrick PÉLATA, COO Steve NORMAN, SVP Global Marketing Laurens VAN DEN ACKER, SVP Design Q & A session, hosted by Dominique THORMANN COFFEE - MILLESIME ROOM BUSES BACK TO THE HOTEL CONCORDE OPÉRA PARIS 2

3 PERFORMANCE REVIEW PATRICK PÉLATA RENAULT COO 3

4 1.1 AUTO INDUSTRY CHALLENGES IMPACTING RENAULT 1.2 SALES PERFORMANCE 1.3 A TOP LEVEL QUALITY 1.4 ON AN IMPROVED PRODUCT RANGE 1.5 TOWARDS A STRONGER BRAND 4

5 1.1 PERFORMANCE REVIEW AUTO INDUSTRY CHALLENGES IMPACTING RENAULT AUTOMOBILE INDUSTRY CHALLENGES IMPACTING RENAULT NEED FOR MOBILITY OUTSIDE EUROPE Car Park: 1 billion units! 2 billion units in 2025 Global automobile park (source Rexecode) M units 4,000 3,000 x2 2,344 2,773 3,121 2,000 x2 1,229 1,806 1,

6 1.1 PERFORMANCE REVIEW AUTO INDUSTRY CHALLENGES IMPACTING RENAULT AUTOMOBILE INDUSTRY CHALLENGES IMPACTING RENAULT NEED FOR MOBILITY OUTSIDE EUROPE NEED TO REDUCE CO2 EMISIONS Car Park:1bn! 2bn in 2025 Car: 12% of CO2 emissions WORLD CO 2 EMISSIONS (SOURCE IEA 2006) 12 % Other sectors (Residential, Households and agricultural) Transport = 23 % of world CO 2 emissions, of which : Personal cars and LCV = 12% 23% Transport 45.5% Power 19.5 % Industry 6

7 1.1 PERFORMANCE REVIEW AUTO INDUSTRY CHALLENGES IMPACTING RENAULT AUTOMOBILE INDUSTRY CHALLENGES IMPACTING RENAULT NEED FOR MOBILITY OUTSIDE EUROPE NEED TO REDUCE CO2 EMISIONS NEED TO MANAGE OIL PRICE INCREASE Car Park:1bn! 2bn in 2025 Car: 12% of CO2 emissions Long Term Oil Price > 130$ USD/bbl

8 1.1 PERFORMANCE REVIEW AUTO INDUSTRY CHALLENGES IMPACTING RENAULT TECHNOLOGY DRIVEN BY COST / CO2 VALUE TECHNOLOGY COST PER GRAM OF CO 2 SAVED 50 /g 40 /g 30 /g 20 /g 10 /g 0 /g 0% CO 2 benefit 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Vehicle management Powertrain technologies 8

9 1.1 PERFORMANCE REVIEW AUTO INDUSTRY CHALLENGES IMPACTING RENAULT AUTOMOBILE INDUSTRY CHALLENGES IMPACTING RENAULT NEED FOR MOBILITY OUTSIDE EUROPE NEED TO REDUCE CO2 EMISIONS NEED TO MANAGE OIL PRICE INCREASE LOWER SPENDING IN AUTOMOBILE IN MATURE MARKETS Car Park:1bn! 2bn in 2025 Car: 12% of CO2 emissions Long Term Oil Price > 130$ Car Purchase points in 10 years Car Usage Transport Service Source: Eurostat Total transports : 14.4 % Total transports : 13.7 % 9

10 1.1 PERFORMANCE REVIEW AUTO INDUSTRY CHALLENGES IMPACTING RENAULT EUROPE DOWN SIZING ACCELERATES M units 9 8 C+D+E = -15% A+B+ENTRY = -5% SAAR rolling average 4 months, European PC markets that had Scraping Incentive Schemes 10

11 1.1 PERFORMANCE REVIEW AUTO INDUSTRY CHALLENGES IMPACTING RENAULT AUTOMOBILE INDUSTRY CHALLENGES IMPACTING RENAULT NEED FOR MOBILITY OUTSIDE EUROPE NEED TO REDUCE CO2 EMISIONS NEED TO MANAGE OIL PRICE INCREASE LOWER SPENDING IN AUTOMOBILE IN MATURE MARKETS NEED FOR AFFORDABLE AND LOW C02 VEHICULES Sustainable mobility for all R&D 11

12 1.1 AUTO INDUSTRY CHALLENGES IMPACTING RENAULT 1.2 SALES PERFORMANCE 1.3 A TOP LEVEL QUALITY 1.4 ON AN IMPROVED PRODUCT RANGE 1.5 TOWARDS A STRONGER BRAND 12

13 1.2 PERFORMANCE REVIEW SALES PERFORMANCE RENAULT GROUP MARKET SHARE IN EUROPE EUROPE PC+LCV, ROLLING AVERAGE 12 MONTHS 12 % 11 % Group 10 % 9 % Renault brand 8 % 7 % 6 % 5 % 4 %

14 1.2 PERFORMANCE REVIEW SALES PERFORMANCE MARKET SHARE EVOLUTION BY RETAIL PRICE BY BRAND PRICE RANGE SHARE CHANGE H VS (PC market - FR, GER, IT, SP) 12 % 10 % 8 % 6 % 4 % 2 % 0 % Source : NCBS % <10 K K K >=17 K Renault brand Dacia brand 14

15 1.2 PERFORMANCE REVIEW SALES PERFORMANCE DACIA - LIMITED CANNIBALISATION SANDERO "95% of customers are Used Car customers (>1yr) "72% of the vehicles taken in part exchange were bought as used cars >5 years old DUSTER "58% of vehicles taken in part exchange are >10 years old "65% of trade-ins are brands other than Renault PREVIOUS BRAND OF DACIA CUSTOMERS IN FRANCE 45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % Renault Opel Ford Peugeot Citroen Fiat VW 0 %

16 1.2 PERFORMANCE REVIEW SALES PERFORMANCE ALL 3 BRANDS CONTRIBUTING TO GLOBAL SALES GROWTH IN K UNITS (PC+LCV) RENAULT DACIA RSM GROUP +17.6% +13.7% +40.3% +18.3% 1,725 1,378 1,459 1, M H H1 8M M H M H H1 8M 2009 H1 8M M H H1 8M

17 1.2 PERFORMANCE REVIEW SALES PERFORMANCE A RISING RETAIL PERFORMANCE, WITH A PILOTED NON RETAIL PERFORMANCE RENAULT BRAND EUROPEAN MARKET SHARE RETAIL / NON RETAIL CHANNELS (FR+GER+UK+SP+IT+BE+NLD) 14% 12% RETAIL 10% 8% 6% NON RETAIL 4% 2% 0%

18 1.2 PERFORMANCE REVIEW SALES PERFORMANCE MORE BALANCED GEOGRAPHICALY MIX OF GROUP SALES PC+LCV - EUROPE / OUTSIDE EUROPE 50% 40% 30% 20% 10% OUTSIDE EUROPE 0%

19 1.2 PERFORMANCE REVIEW SALES PERFORMANCE TOP 15 MARKETS: 13 MARKETS GAINING MARKET SHARE AUGUST YTD VOLUME 8M 2010 M/S PC+LCV 8M 2010 EVOL M/S vs FRANCE 494, % GERMANY 114, % SOUTH KOREA 107, % ITALY 101, % BRAZIL SPAIN UNITED KINGDOM BELGIUM/LUXEMBOURG TURKEY RUSSIA 95,027 89,605 60,487 58, % 11.1 % 12.7 % ARGENTINA 54, % ALGÉRIA NETHERLANDS 70,468 57,230 47,906 33, % 14.7 % 5.0 % 30.1 % 8.7 % ROMANIA 30, % IRAN 29, % = TOTAL TOP 15 1,444, %

20 1.2 PERFORMANCE REVIEW SALES PERFORMANCE BUILDING STRONG FOUNDATIONS IN BRAZIL NEW-COMERS MARKET SHARE PC+LCV 5% 4.6% 4.3% 4.6% Renault 4% 3% 2.6% 2.8% 3.9% Honda Hyundai Toyota Peugeot Citroen 2% 1% 0%

21 1.2 PERFORMANCE REVIEW SALES PERFORMANCE BUILDING STRONG FOUNDATIONS IN RUSSIA MAIN FOREIGN BRANDS MARKET SHARE PC+LCV 8% 6% Chevrolet Kia 4% Renault Hyundai Ford Toyota Nissan Volkswagen 2%

22 1.1 AUTO INDUSTRY CHALLENGES IMPACTING RENAULT 1.2 SALES PERFORMANCE 1.3 A TOP LEVEL QUALITY 1.4 ON AN IMPROVED PRODUCT RANGE 1.5 TOWARDS A STRONGER BRAND 22

23 1.3 PERFORMANCE REVIEW A TOP LEVEL QUALITY EUROPEAN WARRANTY EXPENSES: - 60% IN 4 YEARS Other 3 rd year 2 nd year 1 st year JAN 01 JAN 02 JAN 03 JAN 04 JAN 05 JAN 06 JAN 07 JAN 08 JAN 09 JAN 10 23

24 1.1 AUTO INDUSTRY CHALLENGES IMPACTING RENAULT 1.2 SALES PERFORMANCE 1.3 A TOP LEVEL QUALITY 1.4 ON AN IMPROVED PRODUCT RANGE 1.5 TOWARDS A STRONGER BRAND 24

25 1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE RENAULT CONTRAT 2009: 22 NEW MODELS LAUNCHED (VERSUS 26 PLANNED) LOGAN MCV KOLÉOS KANGOO BEBOP SM EXTENSION LOGAN VAN SANDERO CLIO ESTATE LOGAN PICK UP LAGUNA COUPÉ WIND DUSTER WIND DUSTER MODUS MEGANE COUPÉ TWINGO THALIA - SYMBOL SCENIC REPLACEMENT LAGUNA LAGUNA ESTATE MEGANE HB GRAND SCENIC MEGANE ESTATE KANGOO EXPRESS FLUENCE KANGOO MASTER MASTER ESPACE 25

26 1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE MEGANE FAMILY RENAULT GROUP C SEGMENT MARKET SHARE IN EUROPE PC 16 % rolling average 12 months New Megane Launch 2 0 DEC 04 JUN 05 DEC 05 JUN 06 DEC 06 JUN 07 DEC 07 JUN 08 DEC 08 JUN 09 DEC 09 JUN 10 26

27 1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE MEGANE FAMILY 27

28 1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE DUSTER 28

29 1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE UPPER RANGE EUROPE RANGE TO BE REBUILT % rolling average 12 months D/E market share in Europe PC DEC 04 JUN 05 DEC 05 JUN 06 DEC 06 JUN 07 DEC 07 JUN 08 DEC 08 JUN 09 DEC 09 JUN 10 OUTSIDE EUROPE NOW THE APPROPRIATE UPPER RANGE EXISTS SM7 SM5/LATITUDE QM5/KOLEOS SM3/FLUENCE MÉGANE DUSTER 29

30 1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE A ROBUST LINE-UP DUSTER SM7 ZOE WIND TWIZY CLIO IV SM5/LATITUDE FLUENCE ZE CLIO IV MÉGANE CC KANGOO ZE TANGIERS VEHICLE MASTER TANGIERS VEHICLE MASTER RWD NOT YET ANNOUNCED 30

31 1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE RENAULT - ALREADY A CO2 EFFICIENT RANGE 100% EU 15 EU 15 EU 15 80% >200g 60% g 40% g 20% <120g 0% YTD 31

32 1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE KEY POWERTRAIN LAUNCHES DCT 2.3L diesel LCV 1.6L diesel EV lineup PC+LCV 0.9/1.2L GDI turbo Zero emission breakthrough v 110 Petrol CO2 emissions: -40 g/km Downsizing turbo -10 g Petrol Direct injection -13 g Thermo management -4 g Friction reduction -6 g Stop & Start -7 g 1.2 TCe 115 Petrol 32

33 1.4 PERFORMANCE REVIEW ON AN IMPROVED PRODUCT RANGE AUTOMOBILE INDUSTRY CHALLENGES IMPACTING RENAULT NEED FOR MOBILITY OUTSIDE EUROPE NEED TO REDUCE CO2 EMISIONS NEED TO MANAGE OIL PRICE INCREASE LOWER SPENDING IN AUTOMOBILE IN MATURE MARKETS NEED FOR AFFORDABLE AND LOW C02 VEHICULES Sustainable mobility for all R&D 33

34 1.1 AUTO INDUSTRY CHALLENGES IMPACTING RENAULT 1.2 SALES PERFORMANCE 1.3 A TOP LEVEL QUALITY 1.4 ON AN IMPROVED PRODUCT RANGE 1.5 TOWARDS A STRONGER BRAND 34

35 1.5 PERFORMANCE REVIEW TOWARDS A STRONGER BRAND 4 EV STARTING MID 2011 FLUENCE ZE KANGOO ZE TWIZY ZOE

36 1.5 PERFORMANCE REVIEW TOWARDS A STRONGER BRAND ZOE - A RATIONNAL CHOICE " A PERFECT SCHEME FOR COMMUTERS " PURCHASE PRICE = " COMPETITIVE COST OF OWNERSHIP OVER 12,000KM/YR EXCL. BATTERY DIESEL BATTERY + ELECTRICITY 36

37 1.5 PERFORMANCE REVIEW TOWARDS A STRONGER BRAND A EV STRATEGY IN IMPLEMENTATION PHASE 37

38 1.5 PERFORMANCE REVIEW TOWARDS A STRONGER BRAND TOWARDS A STRONGER BRAND PRODUCT QUALITY ISSUES ARE FIXED "But we won t take our eye off the ball KEEP A CONTROL ON PRICING "With strict distribution channel management STRONG PRODUCT PLAN ROLL-OUT "More focussed on customer needs RENAULT S IDENTITY IS CLEAR "Design identity is just around the corner "The EV offensive will provide more visibility to the brand 38

39 BRAND ROADMAP STEPHEN NORMAN SVP GLOBAL MARKETING 39

40 2.1 INPUT MARQUE 2.2 DACIA IMPLEMENTATION 2.3 RENAULT IMPLEMENTATION 40

41 2.1 BRAND ROADMAP INPUT MARQUE WHERE DO WE COME FROM? BEFORE 2000 UP UNTIL THE YEAR 2000 INNOVATIVE EVEN ICONIC [BODY] CONCEPTS DROVE RENAULT MARKETING STRATEGY WAS PULLED ALONG "LES VOITURES À VIVRE" BUT THE PERIOD WAS IN FACT CRÉATEUR D AUTOMOBILES! 41

42 2.1 BRAND ROADMAP INPUT MARQUE WHERE DO WE COME FROM? THE EARLY 2000 S THE FAILURE OF THE YEAR 2000 MODELS HAS LEFT TOO DEEP AN IMPRESSION ON RENAULT [IN ALL SENSES] MARKETING STRATEGY NOW PREVIOUS "CRÉATEUR D AUTOMOBILES" 42

43 2.1 INPUT MARQUE 2.2 DACIA IMPLEMENTATION 2.3 RENAULT IMPLEMENTATION 43

44 2.2 BRAND ROADMAP DACIA IMPLEMENTATION DACIA HAS THE POTENTIAL TO BECOME A TRUE ICONIC BRAND Since 2004, Dacia has shaken up the automotive world It s a true success story One of the brands with the highest sales increase* in Europe And a brand trusted in both eastern and western Europe. A trans-cultural brand *Dacia volumes: +91% Europe 2009 vs

45 2.2 BRAND ROADMAP DACIA IMPLEMENTATION DACIA: THE SOCIAL PHENOMENON Dacia is a mark of belonging Dacia is a community Brand Dacia is a source of pride and loyalty* Dacia is a frame of mind 2nd behind Audi and ahead of BMW in terms of loyalty to the Brand at the Automotive Brand s Grand Prix * Dacia is the 3rd most reliable automotive Brand on the European market (French magazine Que Choisir January 2010) 45

46 2.2 BRAND ROADMAP DACIA IMPLEMENTATION MISSION SHAKE UP THE ESTABLISHED ORDER MAKING THE CAR AFFORDABLE FOR EVERYONE Dacia is shaking up the current value system BEFORE DACIA WITH DACIA A new car, not everyone can buy one Bigger means more expensive You must pay for Design To indulge yourself you must have the money 46

47 2.1 INPUT MARQUE 2.2 DACIA IMPLEMENTATION 2.3 RENAULT IMPLEMENTATION 47

48 2.3 BRAND ROADMAP RENAULT IMPLEMENTATION BELIEF IT IS NO LONGER UP TO THE WORLD TO ADAPT ITSELF TO THE AUTOMOBILE, IT S UP TO THE AUTOMOBILE TO ADAPT ITSELF TO THE PEOPLE AND THE PLANET The current position is not durable Renault is conscious that the automobile industry has reached the point of no return : inequality on security, pollution, the absolute necessity to reduce CO 2 emissions, conservation of natural resources 48

49 2.3 BRAND ROADMAP RENAULT IMPLEMENTATION VISION RENAULT, A PEOPLE-CENTRIC AND INNOVATIVE COMPANY, OFFERING SUSTAINABLE MOBILITY FOR ALL 49

50 2.3 BRAND ROADMAP RENAULT IMPLEMENTATION MISSION PIONEER SUSTAINABLE MOBILITY FOR ALL, ONCE AGAIN MAKING THE AUTOMOBILE A SOURCE OF PROGRESS FOR MANKIND Renault proposes essential, ingenious, affordable and low CO2 vehicles that improve the quality of life and enable people to move around freely, without stress and in safety 50

51 2.3 BRAND ROADMAP RENAULT IMPLEMENTATION AMBITION BECOME A WORLD IMAGE LEADER THROUGH PIONEERING AND CARING ABOUT PEOPLE Renault will be the worldwide reference for the Environment, Safety, Quality and Social Responsibility 51

52 2.3 BRAND ROADMAP RENAULT IMPLEMENTATION POSITIONING THE «PEOPLE CHAMPION» A unique reference positioning that sets Renault apart from the competition and generates preference CAR CENTRIC PEOPLE CENTRIC PLANET CENTRIC 52

53 2.3 BRAND ROADMAP RENAULT IMPLEMENTATION SIGNATURE DRIVING CHANGING DRIVING THE CHANGE 53

54 2.3 BRAND ROADMAP RENAULT IMPLEMENTATION VALUES HUMAN, RELIABLE, ENTHUSIASTIC Values that define the way we behave and express ourselves as a Brand and as a Company 54

55 DESIGN STRATEGY LAURENS VAN DEN ACKER SVP CORPORATE DESIGN 55

56 3.1 RENAULT DESIGN STRATEGY 3.2 DACIA DESIGN STRATEGY 3.3 RENAULT INTERNATIONAL DESIGN STRATEGY 56

57 3.1 DESIGN STRATEGY RENAULT PROMISE? PRODUCTS 57

58 3.1 DESIGN STRATEGY RENAULT 58

59 3.1 DESIGN STRATEGY RENAULT BRAND STRATEGY! SAFE! DESIGN STRATEGY 81 % VISUAL 13 % VERBAL 06 % OTHER 59

60 3.1 DESIGN STRATEGY RENAULT! SAFE!! SAFE! GOOD BAD 60

61 3.1 DESIGN STRATEGY RENAULT???????????? RENAULT 61

62 3.1 DESIGN STRATEGY RENAULT OBSOLETE STRONG & MATURE RENAULT T 62

63 3.1 DESIGN STRATEGY RENAULT OBSOLETE STRONG & MATURE STRATEGIC TACTICAL RENAULT T 63

64 3.1 DESIGN STRATEGY RENAULT VISION STRATEGIC?? TACTICAL 64

65 3.1 DESIGN STRATEGY RENAULT 1 ST GENERATION 2 ND GENERATION 3 RD GENERATION VERSUS 1 ST GENERATION 2 ND GENERATION 3 RD GENERATION

66 3.1 DESIGN STRATEGY RENAULT 66

67 67

68 3.1 DESIGN STRATEGY RENAULT ALPINE TWINGO 1 ELECTRIC VEHICLES KOLEOS RST LAGUNA COUPE WIND LIFE KANGOO TRAFIC MASTER SCENIC ESPACE MODUS TWINGO II 68

69 3.1 DESIGN STRATEGY RENAULT LIFE 69

70 3.1 DESIGN STRATEGY RENAULT LIFE 70

71 3.1 DESIGN STRATEGY RENAULT LIFE PARIS 2010 LOVE EXPLORE FAMILY WORK PLAY WISDOM 71

72 3.1 DESIGN STRATEGY RENAULT Z 24 CLIO IV ZH 25 ZJ 26 Z 27 Z 28 Z 29 TELL THE STORY DELIVER ON THE STORY 72

73 3.1 DESIGN STRATEGY RENAULT PARIS 2010 LOVE EXPLORE FAMILY WORK PLAY WISDOM 73

74 3.1 DESIGN STRATEGY RENAULT PARIS 2010 LOVE EXPLORE FAMILY WORK PLAY WISDOM 74

75 3.1 DESIGN STRATEGY RENAULT PARIS 2010 LOVE EXPLORE FAMILY WORK PLAY WISDOM 75

76 3.1 DESIGN STRATEGY RENAULT EVERY CAR IS DESIGNED AS A VOLVO, AND ONLY WHEN IT IS FINISHED, DO WE PUT THE LOGO ON IT PETER HORBURY, VOLVO DESIGN DIRECTOR 76

77 3.1 DESIGN STRATEGY RENAULT THE ONLY CONSISTENCY IS THE USE OF THE RENAULT LOGO IN MOST CARS, THE LOGO IS NOT THE PRIMARY FOCUS, BUT SECONDARY OR TERTIARY ONE THE RENAULT LOGO ON BODY COLOUR REDUCES THE IMPACT AND VISIBILITY IN ALL THE LIGHT COLORS 77

78 3.1 DESIGN STRATEGY RENAULT MAKE THE RENAULT LOGO THE PRIMARY FOCUS OF THE FRONT END, BY MAKING IT BIG, UPRIGHT, AND PROUD PUT IT ON A BLACK BACKGROUND FOR MAXIMUM VISIBILITY 78

79 3.1 DESIGN STRATEGY RENAULT DESIGN STRATEGY LIFE DESIGN LANGUAGE "SIMPLE - SENSUAL - WARM" CONCEPT CAR STRATEGY PARIS 2010 LOVE EXPLORE FAMILY WORK PLAY WISDOM CYCLE PLAN STRATEGY PORTFOLIOSTRATEGY 79

80 3.1 RENAULT DESIGN STRATEGY 3.2 DACIA DESIGN STRATEGY 3.3 RENAULT INTERNATIONAL DESIGN STRATEGY 80

81 DESIGN STRATEGY RENAULT DACIA DESIGN A B 81

82 DESIGN STRATEGY RENAULT DACIA DESIGN A B PRICE 82

83 DESIGN STRATEGY RENAULT DACIA PRICE + Become attainable for emerging markets + Capitalize on trend of value for money for mature markets 83

84 DESIGN STRATEGY RENAULT DACIA LATIN SENSUAL EMOTIONAL GERMANIC ROBUST RATIONAL LIFE GENERALIST SPECIALIST 84

85 DESIGN STRATEGY RENAULT DACIA 85

86 DESIGN STRATEGY RENAULT DACIA SIMPLE VALUE FOR MONEY - NO FRILLS - SIMPLE IS QUALITY - HONESTY 86

87 DESIGN STRATEGY RENAULT DACIA SIMPLE VALUE FOR MONEY - NO FRILLS - SIMPLE IS QUALITY - HONESTY 87

88 DESIGN STRATEGY RENAULT DACIA ROBUST UTILITARIAN ROOTS - BAD ROADS - QUALITY - DURABILITY 88

89 DESIGN STRATEGY RENAULT DACIA ROBUST UTILITARIAN ROOTS - BAD ROADS - QUALITY - DURABILITY 89

90 DESIGN STRATEGY RENAULT DACIA ROBUST UTILITARIAN ROOTS - BAD ROADS - QUALITY - DURABILITY 90

91 DESIGN STRATEGY RENAULT DACIA GENEROUS BIG CAR FOR A SMALL PRICE - GENEROUS IN PRICE, SPACE GENEROUS FOR THE ENVIRONMENT - ECO2 91

92 DESIGN STRATEGY RENAULT DACIA GENEROUS BIG CAR FOR A SMALL PRICE - GENEROUS IN PRICE, SPACE GENEROUS FOR THE ENVIRONMENT - ECO2 92

93 3.1 RENAULT DESIGN STRATEGY 3.2 DACIA DESIGN STRATEGY 3.3 RENAULT INTERNATIONAL DESIGN STRATEGY 93

94 DESIGN STRATEGY RENAULT INTERNATIONAL PRICE Spending power of emerging markets is in this range Previous generation vehicles Modern vehicles Dacia gives us the opportunity to offer modern vehicles for these customers 94

95 DESIGN STRATEGY RENAULT INTERNATIONAL GENERATION 1 T 95

96 3.1 DESIGN STRATEGY RENAULT INTERNATIONAL 96

97 DESIGN STRATEGY RENAULT INTERNATIONAL GENERATION 1 GENERATION 2 GENERATION 3 T 97

98 3.1 DESIGN STRATEGY RENAULT INTERNATIONAL LIFE 98

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