Panasonic SOLAR LANTERN. ~Light your Future, Charge your energy~

Transcription

1 Panasonic SOLAR LANTERN ~Light your Future, Charge your energy~

2 Panasonic Overview Company Name Head Office Location President Panasonic Corporation Kadoma City, Osaka, Japan Kazuhiro Tsuga Foundation March 1918 Net Sales 7,303 billion yen (as of Mar.,2013) Number of Employees 293,742(as of Mar. 2013) Number of Consolidated Companies 531 (as of Mar. 2013) Approx. US$ 73Bil Headquarters (Osaka, Japan) President Kazuhiro Tsuga

3 Current Status of Non-Electrified Areas World Total 19% Data source:iea, World Energy Outlook 2011 (Unit: Million people) Asia Total 19% Nigeria 49% 76 Republic of Congo 89% 58 Africa Total 58% 586 Ethiopia 83% 68 Tanzania 86% 37 Kenya 84% 33 Bangladesh 56% 95 India Sri Lanka 23% 5 25% 288 Myanmar 87% 43 Cambodia 76% 11 Indonesia 35% 81 Philippines 10%

4 A Letter from UGANDA

5 Kerosene Issues in Non-electrified Areas Harmful Smoke Fire

6 Solar lantern ENL-L1EX-N-S-3W 3W solar charger 5 hour / 20 hours lighting Ni-MH rechargeable battery Free Style (Stand / Hang / Bring) NL-L660PV3 3W solar charger 52 hour / 26 hours lighting High Intensity Max. 350Lux at 30cm Free Style (Stand / Hang / Bring) USB output for mobile appliance

7 Product Concept No harmful smoke No fire Free Energy Cost CO2 emission reduction 77tCO 2 /yr (1000units) Easy Operation Free style (Stand/Hang/Bring) School Home High reliability Japanese latest technologies Shop

8 Significant Needs to Develop BOP Market 175 mil people Annual Income 1,400 mil people BOP Market 4,000 mil people (72% of world population) US$ 20,000 Annual Income US$ 3,000 Middle Class

9 Difficulties of BOP Business TO BREAK THROUGH HURDLES 1. Establish the good relationship with reliable local partner 2. Utilize micro-finance mechanism 3. Reach the BOPs who spread geographically over the country 4. Realize the sustainability by doing private business and contributing to social development at the same time

10 UNDP GSB Program Conducted Feasibility Study together with UNDP in Kenya (Period :Oct. 2010~Jan. 2011) Positive Feed-back from F/S UNDP kindly proposed the followings : 1 Try the pilot sales in the very limited area for marketing 2 Give the financial/technical support to local partner 3 Establish the strategy, aiming at limited market segment 4 Get IFC approval for Lighting Africa Program 5 Reduce sales price 6 Work together with micro-finance institutes

11 JICA Preparatory Survey for BOP Business Promotion Conducted Pilot Project in Kenya from April 2010 through March 2011, applying for JICA Preparatory Survey for BOP Business Promotion Three types of business method were tested to establish business model : 1 Sales, 2 Rental, 3 Microfinace

12 Overall Business Structure Japanese Government MOFA/JICA METI/JICA ODA : Is trying to introduce 3L Program (Lighting/ Lifting/Linking Africa)to realize both environment IOM protection and African development. (International Organization for Migration) : Is supporting Somali Internally Displaced Persons (IDPs) Somalia Other African Countries support BOCM (Bilateral Offset Credit Mechanism) World Bank IFC (International Finance Corporation) : has been evaluating good Solar Lanterns to be promoted by Lighting Africa program. Kenyan Government support Financial Support European Government : is Implementing Kerosene Free Program to promote Solar Lantern and Cooking Stove Establish Value Chain UN UNIDO UNDP UNIDO(UN industrial Development Organization) : has been providing technical support for Kerosene Free Program. UNDP (UN Development Programme)

13 NEW Light your Future Charge your energy COMING SOON

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