Background... 1 Scope of Work... 2 Study Area... 3 Map 1 Study Area... 5

Transcription

1

2

3 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report TABLEOFCONTENTS ExecutiveSummary...ES1 ParkingSupply...ES1 TurnoverandOccupancyStudy...ES2 TurnoverObservations...ES2 OccupancyResults...ES3 ParkingDemand...ES5 PeakSeasonParkingDemand...ES5 OffPeakSeasonParkingDemand...ES6 PublicInput...ES6 RecommendationSummary...ES7 NewParking...ES7 RecommendationMatrix...ES8 Definitions...ES9 Section1ParkingStudyOverview Background...1 ScopeofWork...2 StudyArea...3 Map1 StudyArea...5 Section2Analysis Introduction...7 ParkingInventory...7 Table2A SummaryExistingParkingSupply...7 Table2B ParkingSupply...9 Map2 ParkingSupply...11 AccessibleParkingInventory...13 Table2C OffStreetADAParkingGuidelines...13 Table2D NumberofBarrierFreeStallsinPublicLots...14 Table2E OnStreetAccessibleParkingSpaces...14 Table2F CurrentOnStreetAccessibleParkingSpaces...15 TurnoverandOccupancy...16 Parking Consultants Planners TC-1

4 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report OnStreetTurnoverResults...17 Table2G ParkingTurnoverSummary...18 OccupancyResults...19 Figure1ParkingOccupancy ThursdayMay16, Table2H OccupancyThursdayMay16, Map3 PeakOccupancy,ThursdayMay16, Figure2 ParkingOccupancy SaturdayMay18, Table2I Occupancy SaturdayMay18, Map3.1 PeakOccupancy,SaturdayMay18, Figure3 ParkingOccupancyThursday,July18, Table2J OccupancyThursday,July18, Map3.2 PeakOccupancy,ThursdayJuly18, Figure4 ParkingOccupancy SaturdayJuly20, Table2K OccupancySaturday,July20, Map3.3 PeakOccupancy,SaturdayJuly20, ParkingDemandCalculation...35 ParkingNeed...36 PeakSeasonParkingDemand...37 OffPeakSeasonParkingDemand...37 Table2LParkingDemandMatrix...39 Map4 ParkingSurplusDeficitPeakSeason...41 Map4.1 ParkingSurplusDeficitOffPeakSeason...43 Section3PublicInput...45 OnLineParkingSurveyResults...46 Section4Recommendations Introduction...47 ParkingManagement...48 ParkingEnforcement...49 Table4A ParkingTicketTotals...49 ParkingFines...51 Parking Consultants Planners TC-2

5 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report ParkingDuration/Allocation...51 OnStreetParking...51 OffStreetParking...52 LibraryParking...53 ResidentialParkingProgram...53 BarrierFreeParking...54 OnStreet...54 Table4B OnStreetAccessibleParkingSpaces...54 OffStreet...54 ValetParking...55 Delivery/CommercialLoadingZones...55 OvernightParking...56 StripeAllOnStreetParkingSpaces...56 Marketing...56 LakeGenevaParkingBrochure...59 PedestrianEnhancements...61 BikeParking...61 MarketingBicycleRidership...62 MopedParking...63 Signage...63 BestPracticeforParkingSignage...63 Directional/Location:...64 Identification...64 VehicularWayfinding...64 PedestrianWayfinding...64 ParkingPayStations...65 Table4C NumberofParkingPayStationTransactions...68 PaybyPhone...68 SpecialEventsParkingPlan...69 ShuttleBusOperation...70 CreateaSinkingFundforMaintenanceandUpgradestoParkingLots...70 Traffic...70 Parking Consultants Planners TC-3

6 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Section5NewParking...72 CurrentParkingDemand...72 OffPeakSeasonParkingDemand...72 Drawing1 Option199spaces...74 Drawing2 Option299spaces...75 StructuredParking...76 Drawing3 GarageExtentsShown...77 AdditionalConsiderationsRegardingStructuredParking...78 GreenDesign...78 UserGroupsandRequirements...78 Lighting...78 SafetyandSecurity...78 ParkingOperations...79 FacadeandMassing...79 IssuesRelatedtoConstructionPeriod...82 InterimParking...82 AccessDuringConstruction...82 EffectsofConstruction...82 MonthlyNewsletter...83 ProjectDeliveryMethods...83 ConventionalDesign/Bid...83 Design/Build...83 AlternativeDelivery...84 PossibleProjectSchedule...84 FinanceCosts...85 Table5A Project&FinanceCosts438CarParkingGarage...86 Appendices...87 AppendixATurnoverandOccupancyResults,May16,2013 AppendixB TurnoverandOccupancyResults,May18,2013 AppendixC TurnoverandOccupancyResults,July18,2013 AppendixD TurnoverandOccupancyResults,July20,2013 Parking Consultants Planners TC-4

7 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report AppendixE CommentsfromPublicOpenHouseMay15,2013 AppendixF BusinessOwner/ManagerSurveyResults AppendixG EmployeeSurveyResults AppendixH GeneralUserSurveyResults AppendixI BeachSurveyResults AppendixJ CityofLakeGenevaOrganizationalChart Parking Consultants Planners TC-5

8 Page Intentionally Blank

9 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ExecutiveSummary ThedowntownLakeGenevaParkingAssessmentandRecommendationsisacomprehensive examinationofparkingneeds.thegoalofthereportistoevaluatetheuseofexistingparkingsupply anddetermineiftheparkingsupplyisadequatetomeetcurrentandfutureparkingdemand. ThisreportisanassessmentoffindingsinLakeGeneva.SectionOneisanoverviewoftheprocessof theparkingstudy.sectiontwoisanassessmentofhowtheexistingparkingisoperatingandhowmuch newparkingmayberequiredbasedoncurrentandanticipatedfuturedevelopmentsalongwith seasonalimpactsfromresidentsandtourists.sectionthreeisanoverviewofpublicinput.sectionfour istherecommendationsandsectionfivediscussesnewparking. Backgroundresearch,fieldworkandareviewofpreviousdocumentsandplanningreportswere undertaken.thefollowingdocumentswereprovidedtorich&associates,inc.bylakegeneva. SoutheasternWisconsinRegionalPlanningCommissionMemorandumReportNo106, CityofLakeGenevaCentralAreaParkingStudy, CityofLakeGenevaZoningOrdinance,May2010 CityofLakeGenevaComprehensiveMasterPlan,August30,2011 Theprocessconsistedofatwopartanalysis.Thefirstpartoftheanalysisincludedadeterminationof theparkingdemandbyblockbasedontheprovidedbuildinginventoryandcalculatedparking generationfactorsper1,000squarefeetofgrossfloorspace.thedemandwascomparedtothe availablesupplyandtheresultingsurplusordeficitdeterminedonablockbyblockbasis. Thesecondpartoftheanalysisinvolvedcomparingtheparkingsurplusanddeficitpatternstothe observedconditionsasdeterminedbytheturnoverandoccupancydata.thiscomparisonoffereda benchmark,bywhichthesurplusanddeficitdatawascalibrated. ParkingSupply Thefollowingtablesummarizestheexistingparkingsupplyinthestudyarea.Thereareatotalof3,122 parkingspacesinthestudyarea.ofthesespaces1,251areonstreetspaces,598areoffstreetpublic spaces,and1,273areoffstreetprivatespaces. PublicOnStreetTotals= 1,251 (40%) PublicOffStreetTotals= 598 (19%) PublicParkingTotals= 1,849 (59%) PrivateParkingTotals= 1,273 (41%) TotalParkinginStudyArea= 3,122 ParkingConsultants Planners ES1

10 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport LakeGenevamanagesandcontrols59percentoftheparkinginthestudyarea.BasedonRich& Associatesexperienceandbestpractices,wehavefoundthattosuccessfullymanagemunicipalparking itispreferablethatthemunicipalityhavecontrolofatleast50percentoftheparkingsupply.this allowsthemunicipalitytoeffectivelymanageparkingintermsofallocation,changingdemand,market pricing,andallowstheparkingtobeenforcedwithgreaterefficiency.lakegenevameetsthis benchmark. TurnoverandOccupancyStudy FieldworkforthestudyincludedaturnoverandoccupancystudyconductedbyRich&Associates staff. Thisstudyinvolvedanexaminationofonstreetandoffstreetparkingoccupanciesandvehicle movementsencompassingbothdaytimeandeveninghoursduringpeakseasonandoffpeakseason. TheoccupancystudiesoccurredonaThursdayandSaturdaybothinMayandJuly. ThursdayMay16,20139:00AM 9:00PM SaturdayMay18,20139:00AM 9:00PM ThursdayJuly18,20139:00AM 9:00PM SaturdayJuly20,20139:00AM 9:00PM Theturnoverandoccupancyanalysiswascompletedtogainanunderstandingofhowparkingwasbeing utilizedinthestudyarea.thesedayschosenrepresentatypicalweekdayandweekendprovidingabase linefortheanalysis,alongwithapeakweekdayandweekend. TurnoverObservations: Themajorityofvehiclesforallfourcounts(66%andgreater)parkedinaspacefortwohoursor less. Theturnoverratewascloserto4.0forthreeofthefourcounts. Lessthanonepercentofvehiclesremainedbetween8and12hoursinthesameparkingspace. ParkingConsultants Planners ES2

11 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport OccupancyResults May16 May18 ParkingConsultants Planners ES3

12 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport July18 July20 ParkingConsultants Planners ES4

13 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Apointtoconsiderregardingtheparkingsupplyandoccupancyresultsisthatmotoristsingeneral perceiveoffstreetspaceswithoccupanciesgreaterthan85percenttobeatcapacity.whenthisoccurs, motoristswillbegintorecirculatetoseekmoreparking,addingtotrafficcongestionandthedrivers perceptionthatthereisnoparkingavailableinthedowntown. ParkingDemand ThestudyanalyzedhowmanyparkingstallsareneededtoservelandusesinLakeGeneva.Theamount ofparkingneededwasderivedfromseveralsources;surveysofbusinesses,buildinginventoryprovided bylakegeneva,rich&associates modelsfromothercommunitiesandfromresourcessuchasthe InstituteofTransportationEngineersandtheUrbanLandInstitute. Theworkcontainstwolevelsofanalysistodeterminethenumberofparkingspacesneeded.Firstisa mathematicalorhypotheticalmodelofparkingdemandbasedonthebuildinggrossfloorarea.the mathematicalmodelmultipliesaparkingdemandgenerationratiobytheareaofspecificlandusesto derivethenumberofspacesneeded.thesecondisamethodofusingfieldobservationstocalibratethe mathematicalmodelandhelptoestablishprojectedparkingspacesneeded. PeakSeasonParkingDemand Duringpeakseasonperiodstheparkingsystemisreachingfullcapacity.Thiscausesparkingpatronsto spilloverintoapproximately324spacesintheresidentialareas,whicharenotincludedintheparking demandmatrixaspartoftheparkingsupply.evenwiththeadditionof198spacesintheschoolparking lotsthatareavailableforusewhenschoolisnotinsession,theentireparkingsystemisfullandparking beginstospillintoresidentialparkingbeyondtheparkingstudyboundaries.duringpeakseason weekdaystheparkingsystemisoperatingnearcapacityandontheweekendstheparkingsystemis operatingbeyondcapacity. Block20hasthehighestdensitywithoutanyoffstreetpublicparkingwhichinturncreatesthehighest parkingdeficitinthedowntown.thisblockcontainsseveralrestaurantswhichrequiremoreparking thanothertypesofuses.duringpeakseasonthisblockhasaparkingshortageof+/630spaces. Itshouldbenotedthatthepeakseasonparkingdemandisdrivenbytourists,canbeeffectedby economicfactorsandcanchangedailybasedontheweather.manyofthecustomer/visitorsare comingtolakegenevaforthewaterfrontarea,specificallythebeachandtheboatcruises. Thecurrentpeakseasondeficitis350parkingspaceswhichdoesnotincludethe324residentialparking spaces.ifthese324spaceswereincludedasavailablesupplythedeficitisreducedto26spaces.this correlateswiththeobservedneedswithinthedowntownduringpeaktimes. Thereiscurrently37,040squarefeetofvacantspaceinthedowntown.Todeterminetheparking demandforfuturescenariosthisvacantspacewascalculatedat40percentoccupiedinthefiveyear scenarioandat80percentoccupiedinthe10yearscenario.thiscalculationusesthemixeduseparking generationratioof3.45parkingspacesper1,000squarefeet.theadditionalparkingdemandincreases the5yearparkingdeficitto401spacesandthe10yearparkingdeficitto452spaces. ParkingConsultants Planners ES5

14 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport OffPeakSeasonParkingDemand DuringtheoffseasonmonthsinLakeGenevathereisnotaparkingproblem.However,therearestill peoplewhowillparkintheresidentialareasandfreeparkinglots,especiallyemployeestaking advantageoffreeparkingandtheneedtoparkfortheentireday.inthecorearea,giventhefivehour parkinglimit,employeeswouldhavetomovetheirvehiclesonceaday.thismakesitevenmore beneficialtotheemployeestohavebothfreeparkingandnotimelimits. Duringtheoffseasonperiod,thestudyareahasasurplusof78spaces.Thissurplusdoesnotinclude the324onstreetspacesintheresidentialareas,nordoesitincludethe198spacesinthetwoschool lotswhichareavailableonlyduringpeakseasonwhenschoolisnotinsession.thesurplusdoesinclude thedunnfieldlot(40spaces)thatisavailableasfreeparkingyearround. Whenlookingatthefuturethereis37,040squarefeetofvacantspaceinthedowntown.Thissquare footagewasassumedtobe40percentoccupiedinfiveyearsand80percentoccupiedin10yearsusing themixeduseparkinggenerationratioof3.11parkingspacesper1,000squarefeet.thisreducesthe parkingsurplusinthe5yearto2andthe10yearchangestoaparkingdeficitof42. PublicInput TheParkingCommissionwaschargedwithprovidinginputandfeedbackattheinitiationoftheproject toaidconsultingstaffinrefiningaprojectapproachtailoredtolakegeneva.latertheparking CommissionaidedbyLakeGenevastaffprovidedfeedbackandguidancewiththerecommendations formulatedforthecommunity. Publicmeetings: AmeetingwithmembersoftheBusinessImprovementDistrictandChamberofCommercewas heldat8:00amonmay15,2013. Apublicopenhousewasheldat6:00pmonMay15,2013foranyonewantingtodiscussparking concerns. PublicmeetingOctober7,20136:00pm Topicsthatcameupduringthediscussions: Manyresidentsavoidthedowntownduetotheparkingproblem Enforcementpolicies Needforresidentialparkingprograms Needforadditionalparking Specialeventsparking Employeeparking Notenoughlakefrontparking Parkingratesaretoohighforemployees Parkingratesarenothighenoughfortourists ParkingConsultants Planners ES6

15 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Three surveys were developed to gain additional public input. The surveys were directed toward BusinessOperators,EmployeesandGeneralParkingUsers.ThesesurveyswereavailableontheCity s websiteandpapersurveysweremadeavailableatthelibraryandcityhall.thesurveyscollectedareas follows: OnLineParkingSurveyResults: BusinessOperator:34Responses Employee:68Responses ParkingUserSurvey:534Responses Afourthsurveywasdevelopedtoaskbeachgoerssimilarquestionstothegeneraluserparkingsurvey withouttheopinionquestions.thissurveywasconductedattheentrancetothebeachonsaturdayjuly 20 th andsundayjuly21 st.therewere48peoplewhorespondedtothesurvey. RecommendationSummary Therecommendationscontainedinthisreportrepresentacombinationofbestpracticestailoredtothe parkingsituationinlakegenevaandareintendedtoenhancetheexistingsupplyofparkingthrough operational,management,configuration,parkingpricingandallocationchanges.whileaimedprimarily atincreasingtheefficiencyoftheparkingsystem,therecommendationsarecomprehensiveandprovide aholisticapproachtoimprovingparkinginthedowntowntodayandprovideaplanforfuturegrowth. Aparkingsystemisnotjustaboutparkingvehicles,italsoinvolvesthewalkabilityofadowntown, signage,parkingenforcement,lighting,conditionsoftheparkingareasaswellasmarketingparkingto businessowners,employeesandcustomers/visitors.theutilizationoflotswilldependonmanyof thesefactors.fundamentally,theseissuescanimpactaparkingsystemandthereforedowntown economicsingeneral. AllrecommendationsprovidedareintendedtoaidLakeGenevaincreatinganefficientparkingsystem, whetherusedindividuallyorasapackageofsystemwideimprovements.withaunifiedapproach however,lakegenevawillbebestpreparedtoaddressparkingrelatedissuesandhandlenew developmentnowandinthefuture. NewParking LakeGenevaatthistimeneedstodecideiftherewillbepolicydecisionstodevelopadditionalparking nowtohandlethepeakseasonissuesorwaituntilthereisashortageinthenonpeakseason.lake Genevaiscurrentlyatapointwherethepeakseasontrafficandparkingissuesaredrivingawaylocal businesscustomerstothedowntown.amultilevelparkingstructurewouldberequired,inconjunction withthesagestreetparkinglotexpansion,toyieldanetaddofnewparkingtomeettheprojected deficitof350spaces.newparkingisdiscussedfurtherinsectionfiveofthereport. ParkingConsultants Planners ES7

16 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport DowntownParkingStudyNeedsRecommendations RecommendationType Recommendation Page# ActionTime CreateaParkingManagerpositiontooversee ParkingManagement allaspectsofparking 44 Winter2013 ParkingEnforcement Purchaseoneadditionalhandheldticketwriter 4546 Winter2014 PEO'sshouldentereverylicenseplateand ParkingEnforcement emptyspacealongaroutetotrackshuffling Winter2014 ParkingFines Implementagraduatedfinesystemtoaidin discouragingmultipleinfractionsbyindividuals. 47 Winter2014 ParkingFines Offeracourtesyticketwhenmakingchangesto theparkingsystem. 47 Winter2014 Duration/Allocation Convertrecommendedonstreetblockfacesto 2hrparking 4752 Spring2014 Duration/Allocation Consideraddingangledparkingtothewestside ofthe200blockofcookstreetbetweengeneva andmainstreet Spring2014 Duration/Allocation Convertoffstreetlotstotenhourparking 4752 Spring2014 Duration/Allocation Consideradding2additional25minuteparking spacesinfrontofthelibrarytocreate5short termparkingspaces Spring2014 Duration/Allocation Aresidentialpermitprogramisnotyet recommended N/A Duration/Allocation Considerimplementingtheproposedonstreet ADAguidelines Fall2014 Duration/Allocation AddonebarrierfreeparkingspacetotheSage Streetlot Spring2014 Duration/Allocation Createapolicyspecifyingvaletoperation standards Spring2014 Duration/Allocation Considercreatingatruckdeliveryloadingarea onthenorthsideofmainstreetformorning hours Winter2014 Duration/Allocation Itisrecommendedthatleniencybeusedin regardstoovernightparkinginthecentral BusinessDistricttomakesurethisruledoesnot encouragedrunkdriving Winter2014 Duration/Allocation Stripeallonstreetparkingspaceswithinthe studyarea Fall/Winter2013 Marketing Marketing Marketing PedestrianEnhancements PedestrianEnhancements Markettheparkingsystemthroughdirect mailings,brochuresandwebpages.keep businesses,employeesandcustomers/visitors awareofchangesandhowtousethesystem Winter2013 Distributecurrentparkingflyertobusinesses, placeonpaystationsandhaveambassadors andpeo'scarrytodistribute Ongoing ConsiderchangingtheParkingEnforcementtab onthewebsitetoreadparking Ongoing Consideraddingpedestrianwayfindingtothe downtown. 57 Spring2015 Minimizepedestrianandvehicularinteraction bycreatingacleardifferentialbetweenthe streetandsidewalk. 57 Ongoing,whenanynew workisdonetolotsor sidewalks. ParkingConsultants Planners ES8

17 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport DowntownParkingStudyNeedsRecommendations RecommendationType Recommendation Page# ActionTime PedestrianEnhancements Minimizesurfacelotsandbreaksbetween buildingstopromotewalkinginthedowntown. 57 Ongoing,whenanynew workisdonetolotsor sidewalks. BikeParking Followguidelinesprovidedwhenadding additionalracksinthedowntown Ongoing BikeParking Createamarketingprogramtopromotebicycle useasanalternativetodriving Summer2014 BikeParking Considerpoliciesdirectedtowardachievingthe designationasa"bicyclefriendlycommunity" 5758 Ongoing MopedParking Consideraddingmopedparkingareasto provideaparkingareaotherthanthesidewalk. 59 Spring2014 Signage Thereshouldbemoredirectional/locationsigns inthedowntown,especiallysignsleading driverstopublicparkinglots Winter2014/Spring2015 Signage UseIdentificationsignsforalllots Winter2014/Spring2015 Signage Consideraddingapedestrianwayfindingwitha kiosktothedowntown Winter2014/Spring2015 PayStations Paystationsneedbetteridentificationsigns. Seerecommendation Winter2014/Spring2015 PayStations Placeflyersonhowtousetheparkingsystem onthepaystationunits 6164 Winter2014/Spring2015 PayStations Useauniformstickertoalertparkersthatthey canpayatanypaystationinthedowntown Winter2014/Spring2015 PayStations Continuetoprovideassistancehelping customerslearntousethepaystations Winter2014/Spring2015 PaybyPhone Issuearequestforproposalforapaybyphone systemthatwillworkwiththecurrentpay stationsinthedowntown Winter2013 SpecialEventsParkingPlan Continuetousethecurrentsystem. 65 N/A SpecialEventsParkingPlan Amarketingplanshouldbedevelopedtolet peopleknowhowandwheretousethesystem. 65 Ongoing ShuttleBusOperation Thisisnotrecommendedexceptforusewith specialeventsduetohighcostofoperation. 66 N/A MaintenanceandUpgradesto Parking Putaside$25/perspaceformaintenanceofthe currentparking. 66 Winter2013 Traffic Hireatrafficengineer/plannertoconducta trafficstudyofthedowntowntoaddressthe issueofcongestionandpedestrian/vehicle conflictsparticularlyduringperiodsofpeak activity Fall2014 NewParking Thedonothingoptionisnotrecommended. 72 Ongoing NewParking TheSageStreetlotcanbereconfiguredtoadd approximately42spaces NewParking Amultilevelparkingstructurewouldbe required,inconjunctionwiththesagestreet ParkingLotexpansion,toyieldanetaddofnew parkingtomeettheprojecteddeficitof350 spaces Tobedetermined ParkingConsultants Planners ES9

18 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Definitions Thefollowingaredefinitionsusedfortheanalysis: ParkingSupply Thenumberofparkingspacesavailableforusebyaspecifiedgroupor groupsofindividuals(i.e.shoppers,employees,etc.). Turnover Turnover is the number of vehicles that occupied a parking space in a particularperiod.forexample,ifaparkinglothas100spacesandduringthecourseof the day, 250 different vehicles occupied the lot, then the turnover is two and a half times(2.5). OccupancyThenumberofvehiclesobservedinaspecificlotorblockfacerepresented asapercentageofspacesoccupied. OccupancyRate Thepercentageofallparkingspaceswithvehiclesparkedinthemat agiventime. Circuit A circuit refers to the twohour period between observances of any one particularparkingspace. Fortheturnoverandoccupancystudy,adefinedroutewas developed for each survey vehicle. One circuit of the route took approximately two hourstocompleteandeachspacewasobservedonceduringthatcircuit. BlockFaceAnumberwasassignedtoeachblockwithinthestudyarea.Eachblockis thenreferencedbyitsblocknumberandbyaletter(a,b,cord).theletterrefersto thecardinalfaceoftheblock;with(a)beingthenorthface,(b)theeastface,(c)the southfaceand(d)thewestface.therefore,ablockdesignatedas1awouldrefertothe northfaceofblock1. ModalSplit Fractionalsplitidentifyingwhatpercentageofpeopletravelbyacertain transportationtype(i.e.automobile,bicycle,walking,etc.). Parking Demand The number of parking spaces generated by a singlepurpose building,multipurposebuilding,groupofbuildingsoroutdooramenity. ParkingNeed Representsthenumberofparkerswhoneedtobeaccommodatedina givenblockaftertheuseofalternativeparkingfacilitiesisconsidered.useisaffectedby price,location,accessibilityanduserrestriction. ParkingConsultants Planners ES10

19 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Section1ParkingStudyOverview Background ThisDowntownParkingStudyNeeds,preparedfortheCityofLakeGenevaisacomprehensiveanalysis oftheparkingsysteminlakegeneva.thestudyincludesadetailedreviewofparkingprocedures, enforcement,management,operatingandmarketingprincipalsalongwithdeterminingcurrentand futuredemandofparking.currentandpastplanshavebeenreviewedandanalyzedtohelpdevelop thiscomprehensiveparkingstudyneeds. Thisanalysishasbeencompletedtodetermineboththecurrentutilizationofparkingandthefuture needofparkinginthedowntown.anumberofissueswereexaminedincludingoperations, management,enforcement,currentparkingdemand,developmentscenarios,andfutureparkingneeds. TherearevariousrecommendationsattheendofthisreportthatwillhelpguidetheCityinmaking parkingdecisionsfortheparkingsysteminthedowntown. Itisimportanttolookathowtheuseofallmodesoftransportation,includingbicycles,motorcycles, walking,buses,etc.,affecttheparkingsystem.thedowntownwasstudiedinpeakseasonandoffpeak seasontodeterminetheaffectsofparkinginpeakseason. ParkingConsultants Planners 1

20 Downtown Parking Study Needs Lake Geneva, Wisconsin PreliminaryReport ScopeofWork DevelopingtheDowntownParkingStudyNeedsisaprocessofquantifyingandqualifyingtheparking demandinthestudytodeterminetheparkingneedsforthestudyarea.thiswasdonethroughfield work,utilizationstudies,surveysandaseriesofpublicandstakeholdermeetings.theflowchartbelow detailstheprocess. Parking Supply Determine by conducting on-street & off-street inventories Compared with demand on a block by block basis Comparison of surplus & deficit parking by block Land Use Determine by conducting building inventory for each block Multiplied by parking generation demand rates Parking demand generation model Zone Analysis User Surveys (more detailed & accurate evaluation of parking) Business, employee, and visitor/customers - to obtain parking characteristics unique to the City. Used to analyze current zoning requirements & generation rates Utilization Turnover & Occupancy used to calibrate parking demand model Multiplied by parking generation demand rates Data compiled and compared to perceptions Data benchmarked against communities of similar size & activity Existing Data Comprehensive analysis to improve and enhance parking system Review of existing parking data for comparison and analysis Used in parking demand model to establish use characteristics (Best Practices) Parking needs & system analysis Parking needs determination 2 ParkingConsultants Planners

21 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport StudyArea Thestudyarea,asdeterminedbytheCityofLakeGeneva,iscomprisedof25blockswiththemajorityof theareabeingthecoredowntown.however,thecoredowntownparkingdemandcouldnotbe assessedwithoutincludingtheeffectsofparkingintheneighborhoods,especiallyinthesummerpeak season.rich&associatesevaluatedtheparkingconditions,supplyandactivityofthe25blockstudy area,aswellasblocksjustoutsidethestudyarea.amapofthestudyareacanbefoundonthenext page. StudyArea: ThestudyareaisboundedbyDodgeStreettothenorth,SageStreetandLakeShoreDrivetothe east,campbellstreettowrigleystreettow.mainstreetonthesouthandmaxwellstreeton thewest. ParkingConsultants Planners 3

22 Downtown Parking Study Needs Lake Geneva, Wisconsin PreliminaryReport pageintentionallyblank 4 ParkingConsultants Planners

23 6 5 4 DODGE ST PARKING STUDY FOR THE CITY OF LAKE GENEVA WISCONSIN ST. MAXWELL ST. 7 WARREN ST. 8 MADISON ST. 9 COOK ST. 10 BROAD ST. 11 CENTER ST. 12 SAGE ST. LEGEND: GENEVA ST. # BLOCK NUMBER STUDY AREA W. MAIN ST WRIGLEY DR. 24 BLOCK FACE KEY PLAN: A D # B C BAKER ST. 25 CAMPBELL ST. LAKESHORE DR. Sheet Title: File N o Scale Date Checked By MAP Number: STUDY AREA 1317 NTS ALN MAP 1 5

24 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Pageintentlyleftblank Parking Consultants Planners 6

25 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Section2Analysis Introduction Thissectionofthereportisanassessmentofhowtheexistingparkingisoperatingandhowmuchnew parkingmayberequiredbasedoncurrentandanticipatedfuturedevelopment.fortheanalysis,rich& Associatesusedturnoverandoccupancydata,parkingandbuildinginventories,downtownbusiness ownersurveys,previousstudyworkandpreviousexperiencewithparkingtorefineandprojectcurrent andfutureneeds. Theprocessconsistedofatwopartanalysis.Thefirstpartoftheanalysisincludedadeterminationof theparkingdemandbyblockbasedontheprovidedbuildinginventoryandcalculatedparking generationfactorsper1,000squarefeetofgrossfloorspace.thedemandwascomparedtothe availablesupplyandtheresultingsurplusordeficitdeterminedonablockbyblockbasis. Thesecondpartoftheanalysisinvolvedcomparingtheparkingsurplusanddeficitpatternstothe observedconditionsasdeterminedbytheturnoverandoccupancydata.thiscomparisonoffereda benchmarkbywhichthesurplusanddeficitdatawascalibrated. ParkingInventory Table2AsummarizestheexistingparkingsupplyinthestudyareafordowntownLakeGeneva.There areatotalof3,122parkingspacesinthestudyarea.ofthesespaces1,251areonstreetspacesand598 areoffstreetpublicspaces.thereare1,273offstreetprivatespaces. Table2Bonpage9isadetailedparkingsupplyinventory,listingtypesanddurationsofparking permittedoneachblock.map2,page11,isaspatialviewoftheparkingsupply.incaseswhereparking spaceswerenotmarked,thenumberofparkingspaceswasestimated.forthepurposeofthestudy anyparkingmarkedreservedorprivatelyownedwasdesignatedasprivateparking.whereasany parkingthatisavailableforusebythegeneralpublicwasdesignatedaspublicparking. Table2A PublicOnStreetTotals= 1251 (40%) PublicOffStreetTotals= 598 (19%) PublicParkingTotals= 1849 (59%) PrivateParkingTotals= 1273 (41%) TotalParkinginStudyArea= 3122 ParkingConsultants Planners 7

26 Downtown Parking Study Needs Lake Geneva, Wisconsin PreliminaryReport TheCityofLakeGenevamanagesandcontrols59percentoftheparkinginthestudyarea.Basedon Rich&Associatesexperienceandbestpractices,wehavefoundthattosuccessfullymanagemunicipal parkingitisdesirableforthemunicipalitytohavecontrolofatleast50percentoftheparkingsupply. Thisallowsthemunicipalitytoeffectivelymanagetheparkingintermsofallocation,changingdemand, marketpricing,andallowstheparkingtobeenforcedwithgreaterefficiency.lakegenevameetsthis benchmark. Shareduseparkingistheconceptwherebythesameparkingspacescanbeusedbydifferentgroups thatneedthespacesatdifferenttimesduringtheday.efficientparkingusecannotoccurifthemajority ofparkingisprivatelyownedandreserved.inorderforshareduseparkingtowork,theparkingneeds tobeavailableforallusersallowingcustomersandvisitorstoparkonceratherthanmovetheirvehicle foreacherrand.shareduseoccursbetweenusessuchasofficeandrestaurants,withpeaksforofficein themorningandrestaurantintheafternoonandthenagainintheevening. Itshouldbenotedthatduringthepeakseason,thedowntownreliesonapproximately407unrestricted parkingspacesintheresidentialneighborhoodsforemployee,customerandvisitorparking.the amountoftrafficandcongestionfromcustomers/visitorsandemployeesparkingintheneighborhoods iscreatingissueswitharearesidents.theresidentsarevoicingaconcernregardingthenoiseand congestionoccurringaroundtheirhomes,aswellastheshortageofavailableparkingforthemselves andguests.additionally,therearetwoschoollotswith202parkingspacesthatareonlyavailablewhen schoolisnotinsession.the202parkingspacesfortheschoolsdoesnotincludethedunnfieldlot(40 spaces)whichisfreeparkingavailableyearround. 8 ParkingConsultants Planners

27 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Table2B ParkingSupply Block > TOTALS On-Street Barrier Free Bus 5 5 LZ 8am-5pm hour Min Hour meter Hour meter compact Hour meter motorcycle Unrestricted ,251 Off-Street Public 5 hr Meter min Bus/Boat trailer Pubic Free Seasonal Pubic Free Boat Trailer Public Reserved Barrier Free Private Private/Reserved ,239 Barrier Free ,273 Summary ,122 Source: Rich and Associates Spring 2013 ParkingConsultants Planners 9

28 Downtown Parking Study Needs Lake Geneva, Wisconsin PreliminaryReport pageintentionallyblank 10 ParkingConsultants Planners

29 DODGE ST. WISCONSIN ST. GENEVA ST. W. MAIN ST. MAXWELL ST WARREN ST MADISON ST COOK ST Hr Hr Hr BROAD ST WRIGLEY DR Hr CENTER ST. 2 5Hr SAGE ST GENEVA ST. W. MAIN ST LAKESHORE DR. DODGE ST. WISCONSIN ST. 98 BAKER ST. CAMPBELL ST. PARKING STUDY FOR THE CITY OF LAKE GENEVA LEGEND: # Sheet Title: File N o Scale Date Checked By MAP Number: BLOCK NUMBER STUDY AREA OFFSTREETPARKING PRIVATE PUBLIC BARRIER FREE ON STREET PARKING BARRIER FREE BUS LZ 8am-5pm 25 Min. 1Hr. 5Hr. 5 Hr. COMPACT UNRESTRICTED BLOCK FACE KEY PLAN: D A # C PARKING SUPPLY 1317 NTS ALN B MAP 2 11

30 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Pageintentlyleftblank Parking Consultants Planners 12

31 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport AccessibleParkingInventory Aspartoftheanalysis,Rich&Associateswasaskedtoreviewthenumberofbarrierfree(handicap) parkingspacesinlakegeneva.table2clistedbelowistheamericanswithdisabilitiesact(ada) guidelinesforoffstreetparkingwhichissubjecttobothfederalandwisconsinlawperthistable.table 2Donthefollowingpageshowsthecomparisonofpubliclyprovidedoffstreetbarrierfreeparking spacestotheadaguidelines.thesagestreetlotthatislocatedacrossfromcityhallistheonlylotin needofoneadditionalbarrierfreeparkingspace. Table2C OffStreetADAParkingGuidelines TotalParkinginLot RequiredMinimumNumberof AccessibleSpaces 1to to to to to to to to to to1000 2percentoftotal 1001andover 20,plus1foreach 100over1000 Oneineverysixaccessiblespaces,butnotlessthanone,shallbeservedbyanaccessaisle96in(2440mm) wideminimumandshallbedesignated vanaccessible. DepartmentofJustice,ADAStandardsforAccessibleDesign,July26,2010 ParkingConsultants Planners 13

32 Downtown Parking Study Needs Lake Geneva, Wisconsin PreliminaryReport Table2D NumberofBarrierFreeStallsinPublicLots Total Capacity Currently,accessiblespacesarenotrequiredtobeprovidedonstreet,althoughchangesarebeing proposed.table2eistheproposedadaguidelineforareaswherethereismeteredparking.lake Genevahas25barrierfreespacesonstreetinmeteredfivehourparkingareasinthedowntown.Ifthe proposedguidelineswereimplemented,thereareseveralonstreetblocksthatareinneedofadditional barrierfreespaces(seetable2f).therewereseveralrespondentsinthesurveysthatdescribedhow difficultitwastofindabarrierfreeparkingspaceinthedowntown. AlongwiththeADAparkingguidelinesitisimportanttomakesurethatonceapersonisparkedtheywill beabletoaccessthesidewalkfromwheretheyparked.allintersectionsshouldhavesidewalksthatare barrierfreeandalllotsshouldhaveaclearpathofaccess. Table2E ProposedOnStreetAccessibleParkingSpaces Totalnumberofmarkedor meteredparkingspaceson theblockperimeter 1to to to to to to andover... Minimumrequirednumber ofaccessibleparkingspaces #ofbarrier FreeSpaces Required 4%oftotal #ofbarrier FreeSpaces Provided Surplus/ Shortfall Lot Block# CityHall Visitor/Employee (+)1 CityLot CityLot (+)1 CityLot SageStreetLot ()1 FederalRegister,Vol.76Tuesday,No.143July26,2011PartIIArchitecturalandTransportationBarriersComplianceBoard36 CFRPart1190,AccessibilityGuidelinesforPedestrianFacilitiesinthePublicRightofWay;ProposedRule 14 ParkingConsultants Planners

33 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Table2F CurrentOnStreetAccessibleParkingSpaces Block # # of metered spaces # of Barrier Free Stalls Proposed # of Barrier Free Stalls Provided Surplus/ Shortfall Boat ramp ParkingConsultants Planners 15

34 Downtown Parking Study Needs Lake Geneva, Wisconsin PreliminaryReport TurnoverandOccupancy Turnoverandoccupancystudieswerecompletedonfourdifferentdates.Theturnoverandoccupancy studyinvolvedanexaminationofbothonstreetandoffstreetparkingoccupanciesandvehicle movementsencompassingbothdaytimeandeveninghoursduringpeakseasonandoffpeakseason periods.parkinginbothpublicandprivateareaswereobserved.theoccupancystudiesoccurredona ThursdayandSaturdaybothinMayandJuly. ThursdayMay16,20139:00AM 9:00PM SaturdayMay18,20139:00AM 9:00PM ThursdayJuly18,20139:00AM 9:00PM SaturdayJuly20,20139:00AM 9:00PM Theturnoverandoccupancyanalysiswascompletedtogainanunderstandingofhowtheparkingwas beingutilizedinthedowntownstudyarea.thedayschosenrepresentatypicalweekdayandweekend duringthepeakandoffpeakseasonsprovidingabaselineanalysistocomparewithaseasonalpeak weekdayandweekend. Theturnoverportionoftheanalysis,wherelicenseplatenumberswererecorded,appliedtoonstreet spacesinthecoredowntownandwereobservedduringeachtwohourcircuit.thisisdoneto determinehowlongspecificvehicleswereparkedincertainspacesandifparkersweremovingtheir vehiclestodifferentspacestoavoidbeingcitedforovertimeparking.atthesametimetheturnover informationalsoyieldsoccupancyresultsandthereforeforeachcircuitacompositeoccupancycanbe derived. Turnoverisanindicatorofhowoftenaparkingstallisbeingusedbydifferentvehiclesthroughoutthe courseoftheday.turnoverismostrelevanttotheshorttermcustomertryingtofindparking.table 2Gisthesummaryresultsoftheturnoverfindings. Occupancyisanimportantaspectofparkingbecauseithelpsustounderstandthedynamicofhow parkingdemandfluctuatesthroughouttheday.likewise,theoccupancycanbeusedtoillustratehow parkingdemandisimpactedbyeventsinthedowntownarea.overall,theoccupancydataisusedby Rich&Associatestocalibratetheparkingdemandmodel.Thefullturnoverandoccupancyresultscan befoundinappendixa,b,candd. Itshouldbenotedthattherewereacoupleofchangestotheparkingsupplybetweenthefirstand secondturnoverandoccupancystudieswithnewmetersbeingaddedandstripingofstallsondodge andwisconsinstreets.additionally,theschoollotswerenotcountedduringthethursdaycountsin Mayduetoschoolbeinginsession. 16 ParkingConsultants Planners

35 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport OnStreetTurnoverResults Table2Gisthesummaryresultoftheturnoverfindings.Mostoftheonstreetspacesobservedwere signedfivehour.theoptimalturnoverrateforfivehourparkingis2.4foratwelvehourday.this wouldoccuriftherewerenotanyvehiclesstayingbeyondfivehoursandthespaceswerecontinually occupiedthroughouttheday.theturnoverratewasat2.52(may16)and3.65(july18)onthursday counts.thesaturdayturnoverrateswere4.06(may18)and3.72(july20).withcircuitslasting approximatelytwohours,presumably,avehiclecouldbeobservedthreetimesinthesespacesandnot staybeyondfivehours.themapinsertbelowshows,inyellow,theareasthatwereobservedfor turnover. Observations: Themajorityofvehiclesforallfour counts(66%andgreater)parkedina spacefortwohoursorless. Lessthanonepercentofvehicles remainedbetween8and12hoursin thesameparkingspace. Withafivehourpostedlimititisveryeasyforabusinessowneroranemployeetoparkonstreet becausetheywouldonlyhavetomovetheirvehicleonceinan8hourday.withtheoffstreetparking alsosignedfivehourstheonlyincentivetoparkoffstreetisthattheparkingisregularlyfullinthe afternoonmakingitdifficulttomoveavehicle.onstreetparkingisthemostimportantparkingfor businessesandshouldremainavailableforcustomers/visitorsofthedowntown. ParkingConsultants Planners 17

36 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Table2G 18 ParkingConsultants Planners

37 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport OccupancyResults Figure1 Table2H Observations: #of 9:00am Spaces 11:00am observed LakeGeneva,WI OccupancyThursday,May16,2013 % 11:00am Occ. 1:00pm % Occ. 1:00pm 3:00pm Onstreetparkinghadthehighestobservedoccupancythroughoutthedayexceptthe 5:00pm 7:00pmcircuit. Theoverallpeakobservedoccupancyoccurredbetween1:00pm 3:00pm. Theoverallpeakobservedoccupancywas41percentoccupied. ParkingConsultants Planners 19 % Occ. 3:00pm 5:00pm % Occ. 5:00pm 7:00pm % Occ. 7:00pm 9:00pm PublicOnStreetTotals % % % % % % PublicOffStreetTotals % % % % % 80 22% PublicCombinedTotals % % % % % % PrivateOffStreetTotals % % % % % % OverallTotals % % % % % % % Occ.

38 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport pageintentionallyblank 20 ParkingConsultants Planners

39 DODGE ST. WISCONSIN ST. GENEVA ST. W. MAIN ST. 38% 17% 17% MAXWELL ST % 8% 38% 18 WARREN ST. 42% 8% 31% 5 80% % MADISON ST. 92% 93% 30% 77% % 85% % 50% 70% 110% 92% 3 71% 40% 45% 27% 55% 69% 10 8% 13% 5Hr. 37% 67% 5Hr. 72% 67% % 95% 5% 32% 4% 41% 36% 37% 43% 63% 75% 45% % 10% 17% 38% 50% % 59% 5Hr. 25% 75% 15% 0% 57% 20% 33% 6% % 20% 37% 67% 13 50% 56% 45% 23% 22 SAGE ST. 0% 35% 15% WISCONSIN ST. 96% 71% W. MAIN ST. 10% DODGE ST. GENEVA ST. PARKING STUDY FOR THE CITY OF LAKE GENEVA LEGEND: # BLOCK NUMBER STUDY AREA PARKING OCCUPANCY 85% through 75% through 84% 50% through 74% 0 through 49% COOK ST. 94% BROAD ST. 5Hr. 16% 20% 0% 23 2% 21% 0% WRIGLEY DR. 38% 24 13% 0% BLOCK FACE KEY PLAN: A D # B C CENTER ST. 36% 20% 6% 0% 25 LAKESHORE DR. BAKER ST. CAMPBELL ST. Sheet Title: File N o Scale Date Checked By PEAK OCCUPANCY MAP Number: 1317 NTS ALN MAP 3 21

40 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Pageintentlyleftblank Parking Consultants Planners 22

41 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Figure2 Table2I #of Spaces observed 9:00am 11:00am % Occ. LakeGeneva,WI OccupancySaturdayMay18, :00am 1:00pm % Occ. 1:00pm 3:00pm % Occ. 3:00pm 5:00pm % Occ. 5:00pm 7:00pm % Occ. 7:00pm 9:00pm PublicOnStreetTotals % % % % % % PublicOffStreetTotals % % % % % % PublicCombinedTotals % % % % % % % Occ. PrivateOffStreetTotals % % % % % % OverallTotals % % % % % % Observations: Onstreetparkinghadthehighestobservedoccupancythroughoutthedayexceptthe 9:00am 11:00amcircuit.Manyoftheshopsarejustopeningduringthiscircuitandthe vehiclescountedduringthiscircuitarelargelyemployeesofdowntownbusinesses. Theoverallpeakobservedoccupancyoccurredbetween1:00pm 3:00pm. Theoverallpeakobservedoccupancywas69percentoccupied. ParkingConsultants Planners 23

42 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport pageintentionallyblank 24 ParkingConsultants Planners

43 DODGE ST. WISCONSIN ST. GENEVA ST. W. MAIN ST. 77% 15% 25% MAXWELL ST % 23% 62% 18 WARREN ST. 92% 33% 8% 5 60% 8 107% 17 86% MADISON ST. 92% 86% 80% 86% 8% 4 90% 9 92% % 110% 3 62% 10% 82% 41% 98% 27% 23% 79% 58% 22% 10 5Hr. 74% 44% 5Hr % 96% 86% 2 93% 76% % 96% 95% 95% Hr. 113% 67% 86% 80% 67% 6% % 89% 83% 13 83% 89% 50% 22 SAGE ST. 96% 0% WISCONSIN ST. 106% 43% 33% 117% W. MAIN ST. DODGE ST. GENEVA ST. PARKING STUDY FOR THE CITY OF LAKE GENEVA LEGEND: # BLOCK NUMBER STUDY AREA PARKING OCCUPANCY 85% through 75% through 84% 50% through 74% 0 through 49% COOK ST. 94% BROAD ST. 5Hr. 48% 107% 23 38% 81% 0% 20% WRIGLEY DR % 0% BLOCK FACE KEY PLAN: A D # B C CENTER ST. 53% 88% 140% 25 LAKESHORE DR. BAKER ST. CAMPBELL ST. Sheet Title: File N o Scale Date Checked By PEAK OCCUPANCY MAP Number: 1317 NTS ALN MAP

44 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Pageintentlyleftblank Parking Consultants Planners 26

45 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Figure3 Table2J Observations: #of 9:00am Spaces 11:00am observed LakeGeneva,WI OccupancyThursdayJuly18,2013 % 11:00am Occ. 1:00pm % Occ. 1:00pm 3:00pm % 3:00pm Occ. 5:00pm % Occ. Onstreetparkinghadthehighestobservedoccupancythroughoutthedayexceptfor the9:00am 11:00amcircuit,thisismostlikelyduetoemployeesarrivinginthe downtownbeforethecustomerandvisitors.similartotheearlierthursdaycount. Theoverallpeakobservedoccupancyoccurredbetween1:00pm 3:00pm. Theoverallpeakobservedoccupancywas57percentoccupied. 5:00pm 7:00pm % Occ. 7:00pm 9:00pm PublicOnStreetTotals % % % % % % PublicOffStreetTotals % % % % % % PublicCombinedTotals % % % % % % PrivateOffStreetTotals % % % % % % OverallTotals % % % % % % % Occ. ParkingConsultants Planners 27

46 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport pageintentionallyblank 28 ParkingConsultants Planners

47 DODGE ST. WISCONSIN ST. GENEVA ST. W. MAIN ST. 15% 0% 55% MAXWELL ST % 23% 46% 18 WARREN ST. 92% 58% 8% 15% 5 47% 8 87% 17 85% MADISON ST. 93% 80% 93% 46% 4 82% 9 77% % 55% 90% 96% 36% 77% 3 77% 88% 5Hr. 5Hr. 52% 60% 80% 10 76% 81% 20 28% 15 36% 56% 96% 89% 11% 36% 75% 38% 64% 0% 8% 57% % 44% 5Hr. 50% 78% 96% 95% 33% Hr. 113% 46% 0% 67% 25% 1 30% 37% 75% 67% % 44% 60% 31% 0% 64% 22 20% SAGE ST. 75% 35% WISCONSIN ST. 92% 86% 14% 67% 50% W. MAIN ST. DODGE ST. GENEVA ST. PARKING STUDY FOR THE CITY OF LAKE GENEVA LEGEND: # BLOCK NUMBER STUDY AREA PARKING OCCUPANCY 85% through 75% through 84% 50% through 74% 0 through 49% COOK ST. BROAD ST. 5Hr. 96% 76% 48% 85% 23 21% 52% 20% 30% 15% WRIGLEY DR. 89% 24 43% 0% BLOCK FACE KEY PLAN: A D # B C CENTER ST. 79% 9% 25% 60% 25 LAKESHORE DR. BAKER ST. CAMPBELL ST. Sheet Title: File N o Scale Date Checked By PEAK OCCUPANCY MAP Number: 1317 NTS ALN MAP

48 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Pageintentlyleftblank Parking Consultants Planners 30

49 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Figure4 Table2K Observations: #of 9:00am Spaces 11:00am observed LakeGeneva,WI OccupancySaturdayJuly20,2013 % 11:00am Occ. 1:00pm % Occ. 1:00pm 3:00pm % Occ. 3:00pm 5:00pm % Occ. Onstreetparkinghadthehighestobservedoccupancythroughouttheday. Someonstreetparkingareaswereover100percentoccupied.Thisisduetovehicles parkingtoocloseandparkingspacesintheneighborhoodsnotstriped. Themajorityoftheonstreetparkingwasatornear100percentoccupiedbetween 11:00am 7:00pm. Severaloftheoffstreetparkingareaswereatornear100percentoccupiedbetween 11:00am 5:00pm. Theoverallpeakobservedoccupancyoccurredbetween1:00pm 3:00pm. Theoverallpeakobservedoccupancywas84percentoccupied. 5:00pm 7:00pm % Occ. 7:00pm 9:00pm PublicOnStreetTotals % % % % % % PublicOffStreetTotals % % % % % % PublicCombinedTotals % % % % % % PrivateOffStreetTotals % % % % % % OverallTotals % % % % % % % Occ. ParkingConsultants Planners 31

50 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport pageintentionallyblank. 32 ParkingConsultants Planners

51 DODGE ST. WISCONSIN ST. GENEVA ST. W. MAIN ST. 115% 83% 85% MAXWELL ST. 6 92% 108% 7 108% 18 WARREN ST. 108% 125% 108% 108% 5 87% 8 17 MADISON ST. 108% 108% 129% 85% 4 94% % 91% 110% 36% 3 57% 15% 10 5Hr. 5Hr. 99% 20 28% 15 94% 95% 33% 120% 12% % 5Hr. 87% Hr. 150% 117% 0% % 69% 13 83% 65% 85% 9% 22 SAGE ST. 125% WISCONSIN ST. 98% 71% 98% 50% 17% W. MAIN ST. DODGE ST. GENEVA ST. PARKING STUDY FOR THE CITY OF LAKE GENEVA LEGEND: # BLOCK NUMBER STUDY AREA PARKING OCCUPANCY 85% through 75% through 84% 50% through 74% 0 through 49% COOK ST. BROAD ST. 5Hr. 85% 23 78% 85% 0% 28% WRIGLEY DR % 103% BLOCK FACE KEY PLAN: A D # B C CENTER ST. 129% 160% 25 LAKESHORE DR. BAKER ST. CAMPBELL ST. Sheet Title: File N o Scale Date Checked By PEAK OCCUPANCY MAP Number: 1317 NTS ALN MAP

52 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Pageintentlyleftblank Parking Consultants Planners 34

53 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ParkingDemandCalculation Analyseswereperformedtodeterminethecurrentandfutureparkingdemandsandneedsforthestudy area.thedatacollectedandcompiledbyrich&associatestocalculatetheparkingdemandincluded: Aninventoryofonstreetandoffstreetparkingsupply. Turnoverandoccupancystudiesforpublicandprivateonstreetandoffstreetparkingareas. Blockbyblockanalysisofsquarefootageanduseofeverybuildinginthecorestudyarea. LakeGenevaprovidedabuildinginventoryofthedowntownandthisdatawascross referencedwithrich&associates fieldnotesregardinguseandthenumberoffloorsper buildingtodetermineappropriategrossfloorareaforeachbuilding. Thisdemandstudycontainstwolevelsofparkinganalysestodeterminethenumberofparkingspaces needed.firstisamathematicalorhypotheticalmodelofparkingdemandbasedonthebuildinggross floorarea.themathematicalmodelmultipliesaparkingdemandgenerationratiobytheareaofspecific landusestoderivethenumberofspacesneeded.thesecondisamethodofusingfieldobservationsto calibratethemathematicalmodelandhelptoestablishprojectedparkingspacesneeded. Apointtoconsiderregardingtheparkingsupplyanddemandisthatmotoristsingeneralperceiveoff streetspaceswithoccupanciesgreaterthan85percenttobeatcapacity.whenthisoccurs,motorists willbegintorecirculatetoseekmoreparking,addingtotrafficcongestionandthedrivers perception thatthereisnotparkingavailableinthedowntown. Table2Lidentifiesthespecificdaytimeparkingdemandgenerationratiosusedtocalculatethedemand foreachblock.theseratiosareassignedaccordingtothetypeofusepresentinthebuildings.the parkinggenerationratioswereestablishedfromsurveysdistributedtomanagers,businessowners,and employeesthroughoutthedowntownarea.thesurveyshelpedestablishhowmanypeoplewereina givenbusinessatvarioustimesoftheday,howtheyarrivedandhowmuchparkingwasnecessaryto supporteachbusinesstype. Thedemandfactorforeachlandusetypeincludesanestimateforemployeesandpatronstothat particularlanduse.theoveralleffectisthateachtypeofdowntownparker,whetheranemployee, businessownerorcustomer/visitorisaccountedforinthedemandmodelforlakegeneva.once parkingdemandhasbeencalculatedforbothcurrentandfutureconditions,acomparisonwiththe existingsupplyofparkingismade.theresultingfiguresareparkingsurplusordeficitfiguresforeach block. Thesurveymethodofestablishingparkinggenerationratioscustomizestheparkinggenerationmodel specificallytothestudyarea.theratiosareusedinconjunctionwithinformationfromtheinstituteof TransportationEngineers(ITE)andtheUrbanLandInstitute(ULI).Thesetwosourcesarethegenerally acceptedstandardsforparkinggeneration.rich&associatesusesexperienceandthelakegeneva surveyresultstomodifyorcustomizetheparkinggenerationratiosspecificallytothestudyarea. ParkingConsultants Planners 35

54 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Onceaparkinggenerationmodelisdevelopedthatillustratesthesurplusesanddeficitsofparking numericallyandgraphically,wethencomparethemodelwiththeactualfieldobservations,specifically theturnoverandoccupancycounts.thecomparisonservesasatestofthedemandmodelandallows Rich&Associatesstafftomakefurtherrevisionsoradjustmentswherenecessary,thusensuring accuracytotheoverallparkingdynamicinthedowntownarea. Theassumptionsusedfortheparkingdemandcalculationsare: Assumption1:Itwasassumedthatparkingdemandperblockwasdependentonthegrossfloor areacontainedintheblock.parkingdemandcomputedforoneblockwasnot affectedbytheamountofgrossfloorareaavailableonsurroundingblocks. Therefore,ablockwithsurplusparkingsupplyisnotusedtooffsetshortfallson adjacentblocks. Assumption2: Theparkingdemandcalculationswerederivedundertheassumptionthat currentlyoccupiedpropertieswouldremainoccupiedatexistingorhigherthan existinglevelsintothefuture. Assumption3: Parkingdemandisnotaffectedbyparkingavailability,use,locationandprice. ParkingNeed Thefollowingissueswereconsideredindevelopingthenumberofparkingspacesneeded: Buildingsize,purposeandspecialuseconditions. Alternativemodesoftransportation,whichincludesavailability,use,attractivenessandpolicy impacts. Proportionofthedowntowntripsthataremultipleuseorlinked. Vehicletraffic. Costofparking. Thedemandfactorsdevelopedforeachlandusereflectthepeakdaytimeconditions.Thisiscompared totheturnoverandoccupancyresultstomakesurethatthereisacorrelationwiththeobservedneeds ofthedowntown. Thegrosssquarefootageofindividualbuildingswascollectedandthensortedbylandusecategories. Thedifferentlandusesforeachblockareingeneralmultipliedbyaparkinggenerationfactorofparking spacesrequiredper1,000squarefeet.theresultingparkingspacedemandnumberisdeductedfrom theavailableparkingsupplyoneachblockandasurplusordeficitforeachblockisthencalculated. Theparkingdemandmodelwasrunforbothpeakseasonandoffpeakseasonperiods.Table2Listhe ParkingDemandMatrixonpage39,followedbyasummaryoftheparkingdemandrepresented spatiallyintheparkingsurplusdeficitmaps4and ParkingConsultants Planners

55 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport PeakSeasonParkingDemand Duringpeakseasonperiodstheparkingsystemisreachingfullcapacity.Thiscausesparkingpatronsto spilloverintoapproximately324spacesintheresidentialareas,whicharenotincludedintheparking demandmatrixaspartoftheparkingsupply.evenwiththeadditionof198spacesintheschoolparking lotsthatareavailableforusewhenschoolisnotinsession,theentireparkingsystemisfullandparking beginstospillintoresidentialparkingbeyondtheparkingstudyboundaries.duringpeakseason weekdaystheparkingsystemisoperatingnearcapacityandontheweekendstheparkingsystemis operatingbeyondcapacity. Block20hasthehighestdensitywithoutanyoffstreetpublicparkingwhichinturncreatesthehighest parkingdeficitinthedowntown.thisblockcontainsseveralrestaurantswhichrequiremoreparking thanothertypesofuses.duringpeakseasonthisblockhasaparkingshortageof+/630spaces. Itshouldbenotedthatthepeakseasonparkingdemandisdrivenbytourism,canbeeffectedby economicfactorsandcanchangedailybasedontheweather.manyofthecustomer/visitorsare comingtolakegenevaforthewaterfrontarea,specificallythebeachandtheboatcruises. Thecurrentpeakseasondeficitis350parkingspaces,whichdoesnotincludethe324residential parkingspaces.ifthese324spaceswereincludedasavailablesupplythedeficitisreducedto26 spaces.thiscorrelateswiththeobservedneedswithinthedowntownduringpeaktimes. Thereis37,040squarefeetofvacantspaceinthedowntown.Inthefuturethissquarefootagewas assumedtobe40percentoccupiedinfiveyearsand80percentoccupiedin10yearsusingthemixed useparkinggenerationratioof3.45parkingspacesper1,000squarefeet.thisadditionalparking demandincreasesthe5yearparkingdeficitto401spacesandthe10yearparkingdeficitto452 spaces. OffPeakSeasonParkingDemand DuringtheoffseasonmonthsinLakeGenevathereisnotaparkingproblem.However,therearestill peoplewhowillparkintheresidentialareasandfreeparkinglots,especiallyemployeestaking advantageoffreealldayparking.inthecorearea,employeeswouldhavetomovetheirvehicleonce giventhefivehourparkinglimits.thismakesitevenmorebeneficialtotheemployeestohaveboth freeparkingandnotimelimits. Duringtheoffseasonperiod,thestudyareahasasurplusof78spaces.Thissurplusdoesnotinclude the324onstreetspacesintheresidentialareas,nordoesitincludethe198spacesinthetwoschool lotswhichareavailableonlyduringpeakseasonwhenschoolisnotinsession.thesurplusdoesinclude thedunnfieldlot(40spaces)thatisavailableasfreeparkingyearround. Whenlookingatthefuturescenarios,thereis37,040squarefeetofvacantspaceinthedowntown.This squarefootagewasassumedtobe40percentoccupiedinfiveyearsand80percentoccupiedin10 yearsusingthemixeduseparkinggenerationratioof3.11parkingspacesper1,000squarefeet.this reducestheparkingsurplusinthe5yearto2andthe10yearchangestoaparkingdeficitof42. ParkingConsultants Planners 37

56 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport pageintentionallyblank 38 ParkingConsultants Planners

57 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Table2L ParkingDemandMatrix Blocks 1, 4,5,6,7,8,9,17,18 and 25 Building square footage is not included in demand due to residential use and elementary school use. Blocks 4,5,6,7,8,17,18 parking is not included in demand. Block 1 Peak Season, Eastview/Dunn Field (174 spaces) included in parking inventory. Off peak only Dunn Field (40 spaces) is included in parking inventory, residential parking not included. Block 9 Peak Season, School lot (68 spaces) is included in the parking inventory, residential parking not included. Block 25 Parking inventory includes 8 meters. Parking Consultants Planners 39

58 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Pageintentlyleftblank Parking Consultants Planners 40

59 6 DODGE ST. 5 4 COOK ST PARKING STUDY FOR THE CITY OF LAKE GENEVA MAXWELL ST. 7 WARREN ST. WISCONSIN ST. 8 MADISON ST SAGE ST. LEGEND: GENEVA ST. # BLOCK NUMBER STUDY AREA SURPLUS OF PARKING through 99 W. MAIN ST DEFICIT OF PARKING -99 through BEACH -130 BOAT BROAD ST. WRIGLEY DR BLOCK FACE KEY PLAN: A CENTER ST. 24 BAKER ST CAMPBELL ST. LAKESHORE DR. Sheet Title: File N o PARKING SURPLUS DEFICIT PEAK SEASON Scale Date Checked By MAP Number: D # C 1317 NTS ALN B MAP 4 41

60 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Pageintentlyleftblank Parking Consultants Planners 42

61 6 DODGE ST. 5 WISCONSIN ST PARKING STUDY FOR THE CITY OF LAKE GENEVA MAXWELL ST. 7 WARREN ST. 8 MADISON ST. 9 COOK ST SAGE ST. LEGEND: GENEVA ST. # BLOCK NUMBER STUDY AREA SURPLUS OF PARKING through 99 W. MAIN ST DEFICIT OF PARKING -99 through BROAD ST. 248 WRIGLEY DR. BLOCK FACE KEY PLAN: A CENTER ST BAKER ST CAMPBELL ST. LAKESHORE DR. Sheet Title: PARKING SURPLUS/DEFICIT OFF PEAK SEASON File N o Scale Date Checked By MAP Number: D # C 1317 NTS ALN B MAP

62 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Pageintentlyleftblank Parking Consultants Planners 44

63 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Section3PublicInput TheParkingCommissionwaschargedwithprovidinginputandfeedbackattheinitiationoftheproject toaidconsultingstaffinformulatingaprojectapproach.later,theparkingcommission,aidedbylake Geneva staff, provided feedback and guidance with the recommendations formulated for the community. Public input involved facetoface meetings with a variety of stakeholders from the community. The stakeholderswereselectedbycitystaffandtheparkingcommissiontorepresentabroadcrosssection of parties involved in the downtown. The crosssection of stakeholders spans local business people, residents,nonprofitorganizations,andchambermembers.thestakeholdermeetingsandinterviews providedconsultantstaffwithindividualperspectiveonparkingfunctioninlakegeneva. AmeetingwithmembersoftheBusinessImprovementDistrictandChamberofCommercewasheldat 8:00am on May 15, Discussions with stakeholders included details on projects; buildings or situations specific to where they worked, lived or had other familiarity with. Other discussions that cameoutofthestakeholdermeetingsincludedimpactsofbeachparking,specialevents,andemployee parking.residentialpermitsfordowntownresidentswerealsodiscussedalongwithbarrierfreeparking andparkingsigns. Topicsthatcameupduringthediscussions: Relativeconvenienceofparkingforshorttermuseandwalkingdistances. Enforcementpolicies. Needforresidentialparkingoptions. Needforimprovedtrafficcirculation. Needfortrafficcalmingandpedestrianenhancement. Needtogetemployeestoridebikes. Needforadditionalparking. A public open house was held at 6:00pm on May 15, 2013 for anyone wanting to discuss parking concerns.abriefexplanationoftheprojectwasgivenandthenthegroupwasdividedintothreesub groups;residentialparking,beachparkinganddowntownparking.eachgrouprotatedandwasableto discussconcernsonallthreeareasofparking.commentsfromthismeetingcanbefoundinappendix E. Topicsthatcameupduringthediscussions: Manyresidentsavoidthedowntownduetotheparkingproblem Enforcementpolicies ParkingConsultants Planners 45

64 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Needforresidentialparkingprograms Needforadditionalparking Specialeventsparking Employeeparking Notenoughlakefrontparking Parkingratesaretoohighforemployees Parkingratesarenothighenoughfortourists Three surveys were developed to gain additional public input. The surveys were directed toward BusinessOperators,EmployeesandGeneralParkingUsers.ThesesurveyswereavailableontheCity s website.papersurveysweremadeavailableatthelibraryandcityhall.thesurveyscollectedareas follows: OnLineParkingSurveyResults: BusinessOperator:34Responses Employee:68Responses ParkingUserSurvey:534Responses Thesurveysincludedquestionspertainingtohowindividualstraveleddowntown,wheretheyparked, howmanybusinessestheyvisited,andhowlongtheystayed.thesequestions,alongwithbusiness specificquestionsonsizeofcommercialarea,numberofemployees,hoursofoperationandnumberof customers,helpedrich&associatesdeterminetheparkinggenerationratesappliedtothedemand model. Additionalquestionsprovidedanopportunityforparticipantstoofferanopiniononvariousaspectsof theparkingsystem.questionsrangedfromparkingenforcementtooverallparkingadequacy.results oftheopinionbasedquestionsarelocatedintheappendicesf,gandh. Afourthsurveywasdevelopedtoaskbeachgoerssimilarquestionstothegeneraluserparkingsurvey withouttheopinionquestions.thissurveywasconductedattheentrancetothebeachonsaturdayjuly 20 th andsundayjuly21 st.therewere48peoplewhorespondedtothesurvey.resultsofthesurveyare locatedinappendixi. 46 ParkingConsultants Planners

65 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Section4Recommendations Introduction Therecommendationspresentedhereareintendedtoenhancetheexistingsupplyofparkingthrough operational,management,configuration,parkingpricingandallocationchanges.whileaimedprimarily atincreasingtheefficiencyoftheparkingsystem,therecommendationsarecomprehensiveandprovide aholisticapproachtoimprovingparkinginthedowntowntodayandprovideaplanforfuturegrowth. TherecommendationsinthissectionareasetoftoolsthatLakeGenevacanusetomanagetheparking system.lakegenevawillalsobegiventhedemandmatrixchart(table2l)tomaintainandmanagethe parkingsurplusanddeficitinthedowntown.thischartcanbeupdatedwithnewdevelopment,vacancy orinfillandanychangestotheparkinginventory.thechartallowslakegenevatounderstandthe impactsofpotentialdevelopmentandallocateparkinganddurationstomeettheparkingneedsinthe downtown. Asuccessfulparkingsystemisnotjustaboutparkingvehicles,italsoinvolvesthewalkabilityofa downtown.othercontributoryfactorsinclude;signage,parkingenforcement,lighting,conditionsof theparkingareas,aswellas,marketingparking.theutilizationoflotswilldependonmanyofthese factors.fundamentally,theseissuescanimpactaparkingsystemandthereforedowntowneconomics ingeneral. AllrecommendationswithinthissectionareintendedtoaidLakeGenevaincreatinganefficientparking system,whetherusedindividuallyorasapackageofsystemwideimprovements.withaunified approachhowever,lakegenevawillbebestpreparedtoaddressparkingrelatedissuesandhandlenew developmentnowandinthefuture. LakeGenevaatthistimeneedstodecideiftherewillbepolicydecisionstodevelopadditionalparking nowtohandlethepeakseasonissuesorwaituntilthereisashortageinthenonpeakseason.lake Genevaiscurrentlyatapointwherethepeakseasontrafficandparkingissuesaredrivingawaylocal businesscustomerstothedowntown. SomeoftheserecommendationscanbeimplementedwithlittleornocosttoLakeGeneva,andsome willtakesignificantbudgetingandtimetocomplete.thissectionfocusesonpolicyandactionstothe currentparkingsituation.thesectionthatfollows,addressesnewparkingsolutionsincludinglocations, costs,andtiming. ParkingConsultants Planners 47

66 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ParkingManagement LakeGeneva sparkingsystemislargeenoughtohaveonepersonheadinguptheparkingtomanage thewholeparkingfunctionandactastheliaisonbetweentheparkingcommission,citycommission, Citydepartments,Enforcementandthepublic.Oneofthebestwaystooverseeaparkingsystemisby havingasinglesourceofmanagement.thisrecommendationwillbringsingularmanagementtoa systemthatcurrentlyusesaninterdepartmentalapproach.parkingbenefitsfromhavinga face forthe public. Thereiscurrentlysomeconfusionwiththeparkingpoliciesandrulesandwhotogotoinordertoclarify therules.havingasingleparkingmanagementsourceprovidesa goto persontoanswerquestions, expeditedecisionmakingandallowsforabetterintegrationofthevariousaspectsofparking. Implementingtherevisionstotheparkingsystemunderthedirectionofonepersonwouldbenefitthe parkingsystemwiththeabilitytoadapttochangesinthedowntown. Theorganizationchart(AppendixJ)from2012listsaParkingMetersSuperintendentasapositionbut thispositionhasnotbeenfilled.thispositionshouldhaveanunderstandingoftheentireparking systemandoverseetheassistantparkingmetersupervisorandalloftheparkingenforcementstaff. ThepositionwouldreporttotheCityAdministratorandtheParkingCommissiongivingmonthlyupdates ofthesystem.changestothesystemthathavebeenissuedfromcitycommissionwouldbedirectedby theparkingmanagertoappropriatestaff. Additionally,amanagedparkingsystemisabletoadapttoadjustmentsfromchangesinbuildinguses andbusinessmovinginoroutofthedowntown.somecommunitiesareabletocreateawholenew philosophyfortheparkingsystembychangingthetraditionalparkingenforcementofficers(peo s)role intoonewheretheenforcementofficeractsasanambassadoronbehalfofthecommunity.lake GenevaisworkingonchangingthisroleforthePEO s. Applicationstodevelopparkingfacilitiesorlotsonprivatepropertyandzoningrelatedrequirementsfor parkingwouldstillbehandledthroughtherespectivecitydepartments.thispositionofparking Managercanbeafullorparttimepositionandcouldpotentiallybecometheresponsibilityofacurrent employee.thepositionwouldcreateone goto personforparking. Cost: Tobedetermined,willinvolveCitystaffandtimethatshouldbeassignedtotheparking operations. ActionTime:Winter ParkingConsultants Planners

67 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ParkingEnforcement Parkingenforcementisanimportantcomponentofaparkingsystemthatisdesignatingonstreet parkingforcustomersandvisitors.byrecommendingdifferentiatedtimelimitsofparkingbetweenoff andonstreetparking,wearehelpingtoensurethatcustomersandvisitorsalwayshaveadequateand convenientparking.however,itisnecessarytoenforcetheparkingtimelimitsinorderforthe allocationtowork. ParkingEnforcementOfficers(PEOs )staffinglevelsneedtobeadequatetoensurethatallofthe parkingisroutinelymonitoredforthemajorityoftheentiredurationoftheapplicableregulations accordingtothedayoftheweek.specifically,oneparttimepeocanmonitorbetween400and600 parkingspacesperdayonfootcompletinguptofourcircuitsduringastandardshift.thisratioassumes amixtureoflongandshorttermparkingaswellastheuseofhandheldticketwritingforelectronic chalkingofvehicles. AllparkingenforcementofficersinLakeGenevaareparttimeandenforceonfoot.Therearecurrently 11parttimePEO s/parkingambassadors.therearefourhandhelddevicestowriteticketssothere cannotbemorethanfourofficersstaffedtowriteticketsatatime.though,theambassadorscanbe outhelpingdirectcustomers/visitorsandhelpwiththeparkingmeterstofreeuptimeforthepeo s.as additionalparkingisaddedtothedowntown,lakegenevawillneedtokeepthestaffingleveladequate tocoverapproximately400600parkingspacesevery2hoursperpeo. Withtheintroductionofthenewparkingsystemthenumberofparkingticketshasbeenreduced.It willbeanotheryearbeforethenumberofticketsbeingissuedbecomesmoreconsistent.table4ais thebreakdownofparkingticketspermonthfor uptoseptember24. Table4A January February March April May June July August September October November December Totals , , Parking Ticket Totals ParkingConsultants Planners 49

68 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport WhenparkingenforcementisconductedconsistentlythereisnoneedtohavefulltimePEO sorto covereveryspaceforeveryhouroftheenforcementtime.however,itisimportanttomaintainalevel ofstaffingtocovertheentireparkingsupply,thoughthiscanbedonerandomly.thereshouldbe multiplerouteswithvariedtimessothatpatternsarenotdevelopedallowingpatronstoknowwhen andwheretoparkavoidingacitation.theenforcementstaffiscurrentlydoingagoodjobroutingpeo s andchangingaroundthetimescovered.withaparttimestaffandlimitedschedules,thepeo sand Ambassadorsaremaintainingagoodpresenceinthedowntown. ItwouldbebeneficialtoaddoneadditionalhandhelddevicetoallowmoreflexibilityinthePEO s routesandstaffing.thiswouldallowthepeo stooverlapschedulesandallowtimeforchargingand downloadinginformation.itwouldalsoleavefourhandheldsavailablewhenoneunitisoutofservice forrepairandallowanambassadortowriteticketsaswellashelpingwiththepaystationsifallunits arefunctioning. Guidelinestoefficientandeffectiveparkingenforcement: Routingofofficerssothatacompletecircuitisfollowedeverytwohoursinthedowntownarea PEO sshouldusehandheldparkingticketwritersthattracklicenseplatenumbers Everyparkingspace,whetheroccupiedornot,whenfollowingarouteisthenenteredintothe handheld. Staffingshouldbeataleveladequatetoassignoneofficertomonitorbetween400600parking spacesonatwohourcircuit. PEO sshouldbededicatedtoparkingduties,onlybeingreassignedduringemergenciesor specialcircumstancesthatmayarise. Streetsignsshouldindicatethatparkingisenforcedfrom9:00a.m.to7:00p.m.Monday Sunday. HandheldTicketWritersshouldbeusedtothefullextentbyenteringineverylicenseplateratherthan writingthelicenseplateonapadofpaperandtryingtomanuallyseeifavehiclehasmovedtoavoida ticket.thisfeaturecanbeaddedtothehandheldmakingiteasiertotellifaparkerhasmovedtheir vehicletoavoidaparkingticket. Costs: AnadditionalHandheldUnit:$5,000$10,000dependingoncontract.Softwareupgradeto manuallykeyineverylicenseplatemaybeincludedintheexistingcontract. ActionTime:Winter ParkingConsultants Planners

69 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ParkingFines Theovertimeparkingfineis$12.00anddoublesifnotpaidwithin10days.Considerintroducinga graduatedfinesystemtoaidindiscouragingmultipleinfractionsbyindividuals(seeexamplebelow). Theuseofhandheldcomputertechnologycomplimentsthiseffort,asthesoftwarecantracklicense plateinformationandtheinfractionparticulars.thesoftwarecanthenidentifymultipleinfractions withinagiventimeperiodandissueaticketaccordingly. GraduatedFineExample: 1 st ticket 12.00ifpaidwithin10days. 2 nd ticket$15.00 All subsequent increase to $ The fine stays the same for individuals that pay their fines. Accumulationof6ormoreunpaidfines.Six ormoreticketsaresetat$40.00eachwithno reductions. Illegalparkinginfractions(suchasparkingata fire hydrant or in a handicap parking stall) remainthesame. Anexampleofamapand explanationofgraduated fines,attachedtoparking tickets(includingcourtesy tickets)infortcollins. Considerofferingcourtesyticketswhenmakinganychangestotheparkingsystem.Thiswouldprovide anopportunitytoexplainthenewrulesandnotupsetcustomersandvisitorsofthedowntown.to avoidabuseofthesystem,aparkerwouldonlybeallowedonefreepasswiththecourtesyticketand thenextticketwouldbearegularparkingticket. Cost: Dependingoncontract,softwareupgrademaybeincludedintheexistingcontract. ActionTime:Winter2014 ParkingDuration/Allocation OnStreetParking Twohourparkingshouldbethedominantdurationforonstreetparkingasitsuitstheneedsofthe majorityofcustomersandvisitors.individualsrequiringmorethantwohoursforparkingshouldbe directedtooffstreetparkingareasasidentifiedinourrecommendations. Fifteenminutetothirtyminuteparkingshouldbelocatedonstreetforuseascustomerloadingand unloadingspacesorveryshorttermparking.theseparkingspacesshouldbesituatedaseitherthefirst orlastspaceonablockfacewhereneeded.whentherearelongblocksitissometimesnecessaryto placethefifteentothirtyminuteparkingspacesinthemiddleofablockface. ParkingConsultants Planners 51

70 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Inareaswherethereislittleornodemandforshorttermcustomervisitorparking,longtermonstreet parkingcanbeusedtoaddtotheoveralllongtermparkingsupply.longtermonstreetparkingis appropriateinareasthatarefartherawayfromthecoreshoppingdistrictorspecificallyneededforlong termparkingneeds.anexampleofthisistheonstreetspacesoncookstreet(southside)thatare mainlyusedforthebeachandthelakegenevacruiselineswhicharecurrentlyfivehourparking. Addingandmaintainingallonstreetparkingsignswillindicatethedurationofparkingallowed. AsdiscussedinSection2onpage17,theseturnoverandoccupancystudyfoundthatthemajorityofthe customersarestaying2hoursorless.theretailandrestaurantsinthecoreareawouldbenefitfrom convertingsomeoftheonstreetparkingtotwohour.thiswillhelpcreatemoreturnoverand potentiallybringsomeoftheresidentsbackintotownforshopping. Convertonstreetparkingfromfivehourtotwo hourontheseblocks: 1. Block13C&D 2. Block14B,C&D 3. Block15B,C&D 4. Block20A,B,C&D 5. Block21A,B(toalley),D Consideraddingangledparkingtotheeastside ofthe200blockofcookstreetbetween GenevaStreetandMainStreet.Thereisa potentialtoget+/25spaceswherethereare currently10,providinganadditional15spaces. Cost: Minimal.SignsonstreetalongwithrestripingCookStreet. ActionTime:Spring2014 OffStreetParking Thefivehourparkinginlotsshouldbechangedtotenhourparkingtoaccommodatethe customer/visitorwantingtospendmoretimeinthedowntown.theclosestandmostconvenient spacestowardsthebackofthebuildingcouldbechangedtofourhourspacesleavingthesespacesfor customers/visitors.tokeepitsimpleandencourageadditionalshopping,allofthelotparkingshouldbe changedtotenhourtimelimits.inordertomakethissuccessfulandkeeptheemployeesparkinginthe correctspaces,thereshouldbeanemployeepermitavailableforuseinthebackspacesofthelotsata slightlydiscountedrate.currentlyitisverydifficultforanemployeetofindparkingduringpeakseason andwiththefivehourparkingdurationsallemployeeshavetomovetheirvehicleatleastoncepershift toavoidgettingaparkingticket. 52 ParkingConsultants Planners

71 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Manyoftheemployeesparkinthefreeparkinglotsandthefreeonstreetparkingintheresidential areasduringthepeakseason.ifaresidentialpermitprogramwascreatedremovingtheresidential parkingfromthegeneralsupply,thecitywouldneedtoreserveparkinginthefreelotsforemployees. Ifthereisnotanyreservedemployeeparking,employeeswillbeforcedtoparkinthepubliclots creatingaparkingshortagefordowntowncustomers/visitors. Cost:Minimal.Signsinlots. ActionTime:Spring2014 LibraryParking Consideraddingtwoadditional25minuteparkingspacesinfrontofthelibrarycreating5shortterm parkingspaces.thesespacesshouldhavesingleheadmetersthatacceptcoinsoalibrarypatroncan dropofforpickupbookswithouthavingtowaitinlineatthemultispacemeter. Cost:Tobedetermined. ActionTime:Spring2014 ResidentialPermitProgram(RPP) Currently all residential blocks within the study area are having difficulty parking due to downtown employeesandcustomers/visitorsparkingonstreetalldayinthisarea.onewaytocontrolparkingin residentialareasistousearesidentialpermitprogram(rpp).asthecitycontinuestodevelopand other residential areas begin to have the same problems, the residential permit program can be expanded. AlthoughmovingtoaRPPwillmakemanyresidentshappy,itwillcreateashortfallofparkinginthe downtownduringpeakseason.itisimportanttonotethatthedowntownreliesontheparkinginthe residential neighborhoods during peak season. There are approximately 407 unrestricted parking spaces in the residential neighborhoods that are heavily used for employees, customer/visitor and beachparking.whilerich&associateswasconductingtheturnoverandoccupancyanalysisinjuly,it wasnotedthatresidentialparkingwasfulloneentireblockbeyondthestudyarea.withoutbuilding newparking,arppwillnotworkatthistime. WhenLakeGenevahasdevelopedenoughparkingtoreplacethe407plusparkingspaceslost,consider creatingaresidentialhangtagpermitprogramtoallowdowntownresidentstoparkonstreetduring theday.thestreetshouldbesignedtwohourparkingorresidentialpermitparking.thepermitshould beeitherahangtagordashpermitthatindicatesthedatesofvalidityandmadeavailablefromthecity forresidents.thetwohourparkingwouldallowmostvisitorstoparkwithouthavingtoacquireavisitor parkingpermitfromcityhall.thefeeforthepermitsshouldbeanominalfeetocoverprintingand administrationcharges. ParkingConsultants Planners 53

72 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport The residential parking permits should be renewable annually and based on proof of residency and vehicleregistration.thefeewouldbeatleast$40peryeartocoverprinting,signsandadministration fees. There should be a limit of three residential permits to one address. Otherwise, abuse of the systemmaybecomeaproblemwithresidentssupplyingpermitstodowntownemployees. Cost: Tobedetermined.Signs,administrationofprogram,printingorpurchaseofpermitsand enforcement. ActionTime:Undetermined BarrierFreeParking Onstreet ConsideradoptingtheADAproposedrecommendationsforonstreetparking.CurrentlytheADA Guidelinesforonstreetparkingarenotfinalized.Table4BistheADAproposedguidelineforareas wherethereismeteredparking.lakegenevahas25barrierfreespacesonstreetinmeteredfivehour parkingareasinthedowntown.thereareseveralonstreetblocksthatareinneedofadditionalbarrier freespaceswhenusingtheproposedadaonstreetguidelinesbelow.therewereseveralrespondents inthesurveysthatdescribedhowdifficultitwastofindabarrierfreeparkingspaceinthedowntown. Thereare14additionalonstreetbarrierfreespacesthatneedtobedevelopediffollowingthese guidelines.seetable2fonpage15. Table4B OnStreetAccessibleParkingSpaces Totalnumberofmarkedormetered parkingspacesontheblockperimeter 1to to to to to to andover... Minimumrequirednumberof accessibleparkingspaces %oftotal FederalRegister,Vol.76Tuesday,No.143July26,2011PartIIArchitecturalandTransportationBarriersCompliance Board36CFRPart1190,AccessibilityGuidelinesforPedestrianFacilitiesinthePublicRightofWay;ProposedRule OffStreet Whenexaminingthenumberofbarrierfreespacesinthepublicoffstreetparkinglots,theSageStreet lotlocatedacrossfromcityhallistheonlylotinneedofoneadditionalbarrierfreeparkingspace.rich &Associateshasprovidedtwoalternativestolayoutthelotthatwouldprovideadditionalparking spaces. Cost: Approximately$225275torestripeandsignforeachbarrierfreespace. ActionTime:Spring ParkingConsultants Planners

73 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ValetParking Valetparkingisnotcurrentlybeingused,thoughtheLakeGenevaCruiseLinehasofferedvaletforlarge events.apolicyneedstobeputintowritingtoregulatevaletparking.thispolicyshouldinclude requirementsandrulesforusingpublicparkingareasandprivateoffstreetlotsasvaletparkingstorage andonstreetspacesforvehicledropoffandpickup.thepolicyshouldspecifyrentalchargesforon streetparkingspacesusedforpickupanddropoffbyvaletoperatorsandstatethattheoperator shouldonlybeallowedaminimalnumberofonstreetspacesfortheiroperation. Overall,thepolicyshouldspecifyvaletoperationstandards,performancestandards,theuseofand designofpermissiblesigns,onstreetparkingspacerentalchargesandthenecessaryparkingarealease agreementswithprivateparkingownersorwiththecitytoprovidethevaletwitheveningparking privileges.furthermore,thepolicyandagreementshouldspecifypenaltiesandortherevokingofthe valetoperator slicenseforviolationofthepolicyregulations. Cost:Minor. ActionTime:Spring2014 Delivery/CommercialLoadingZones Thereisaneedtoaddressdeliveryandcommercialloadingwithinthedowntownarea.Currently, deliverytrucksfrequentlydoubleparkonmainstreetiftheyareunabletofindenoughspaceto temporarilyparktheirvehicle.whenthishappens,adeliveryvehiclemayblockseveralonstreetvacant spaceswhichremovesparkingsupplyforthedurationthattheyareparkedorinsomecases,delivery vehiclesblockaparkedvehicleintheirspaceandcreatestrafficissues. ConsiderthepossibilityofcreatingatruckdeliveryloadingareaonthenorthsideofMainStreetthat wouldbesigneddeliverytrucksonlyinthespace(s)forspecifichoursinthemorning(7:00amto10:00 A.M.forexample).CityCouncilwouldhavetoenactanordinancethatwouldnotallowothervehiclesin thesespacesduringthespecifiedtimes.itwouldalsorequirebusinessestoscheduletheirdeliveriesto matchthetimeset.thismayonlyneedtooccurduringthepeakseasonwhenthereisagreateramount oftrafficcongestioninthedowntown.finally,therewouldthenbeaneedtorestrictdoubleparkingfor deliveryvehicles. Cost: Tobedetermined,willinvolveCitystaffandtimethatshouldbeassignedtotheparking operations. ActionTime:Winter2014 ParkingConsultants Planners 55

74 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport OvernightParking Currentlyitisillegaltoparkovernightanywhereinthedowntownbusinessdistrictfrom3:00amto 6:00amanytimeofyear.AnyvehicleleftovernightissubjecttotowingbythePoliceDepartment. PermissionmaybegrantedforguestparkingforresidentsbythePoliceDepartmentoutsideofthe downtownbusinessdistrict (SouthLakeShoreDriveontheeast,cookStreetonthewest,Wrigley DriveonthesouthandGenevaStreetonthenorth).Thisisgrantedonapernightbasisandcanallow upto14daysforonepersonorvehicle.ifmorethanthreedaysarerequiredanapplicationformmust befilledoutatthepolicestation,allotherrequestscanbegrantedoverthephone. ItisrecommendedthatleniencybeusedinregardstoovernightparkingintheCentralBusinessDistrict tomakesurethatthisruledoesnotencouragedrunkdriving.somecommunitieschoosenottoticketa vehicleuntilthedesignatedtimewhenparkingenforcementbegins(example9:00am)thenextday. Thiscancreateissueswithstreetcleaningandsnowremoval. Cost: Minimal.Currentlytowingisnotoccurringunlessthevehicleisabandonedordeemednot running. ActionTime:Winter2013 StripeallOnStreetParkingSpaces Stripingtheonstreetparkingspacesintheresidentialareawithininthestudyareawillhelpresidents andcustomersfrombeingblockedinduetoothervehiclesparkingtooclosecreatingdifficultyin maneuveringoutofthespaceandparkingmorevehiclesthanshouldbeallowedonablockface. Additionally,stripingandmaintainingthestripingwillgivethedriveranindicationthatonstreetparking isallowed,whereitisallowedkeepingparkersfromblockingdriveways.thisisimportantwherethere isunrestrictedandunsignedonstreetparking. Cost: Approximately$15$30perspaceandagainevery23yearsinmaintenance. ActionTime:Fall/Winter2013 Marketing Marketingisakeyaspectofasuccessfulparkingsystem.Marketingshouldbedoneeverytimethereis achangetotheparkingsystemandshouldbedirectedtowardsdowntownemployees,businessowners, residentsandcustomer/visitorsofthedowntown.itisimportanttohelpencouragedowntown employeestoparkinthelongtermparkingareas,leavingthemostvaluableonstreetparkingfor customersandvisitors.additionally,anindividual sperceptionoflakegenevaisgreatlyenhancedif theyknowaheadoftimewheretheycanparkandwhattheparkingfeesare. Materialscanincludedirectmailings,brochures,maps,kiosks,onlinewebpages,articlesinmagazines andnewspapers.informationcontainedinthemarketingmaterialsshouldincludelocation,upcoming 56 ParkingConsultants Planners

75 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport changes,pricing,regulations,finepaymentoptionsandanyotherinformationrelatingtotheparking system. LakeGenevahasparkinginformationavailableonthecitywebsiteunderthetab,ParkingEnforcement. Thistabincludesavideothatdetailshowtouseaparkingpaystationandhaslinkstotherulesand regulationsregardingparkingandparkingenforcement.theparkingrules&regulationsbrochure foundfollowingthisrecommendationisavailablefordownloadalongwithamapoftheparkingareasin thedowntown.theinformationavailableonthistabiseasytounderstandandclearlydefinesall pertinentrulesandregulationsregardingparking. Duringstakeholdermeetingsseveralpeoplebroughtupthattheyfelttheparkingregulationsand policieswereunclearandthattherewasnotasinglesourceofinformationthatexplainedtheparking regulationsandpolicy.theissueappearstobethatnoteveryonehasseentheparkingrulesand Regulationsbrochureorgonetothewebsite. ItisrecommendedthattheCityconductamarketingeffortalongwiththebusinessesandChamberto getouttheparkingrelatedmaterialssotherecanbeaclearunderstandingoftherules.theparking Rules&Regulationsbrochureshouldbedistributedtobusinessesandcanbeavailableonpaystations (detailedinrecommendationforparkingpaystations)aswellasbeingcarriedbythepeo sand DowntownAmbassadors. ConsiderchangingtheParkingEnforcementtabonthewebsitetoreadParking.Thetabexplainsand haslinkstoallthingsparkingnotjustparkingenforcement. Cost: $1,000$2,500forflyersandupto$1,000annuallyforongoingmaintenance. ActionTime:Winter2013 ParkingConsultants Planners 57

76 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport pageintentionallyblank 58 ParkingConsultants Planners

77 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Parking Consultants Planners 59

78 Lake Geneva, Wisconsin Downtown Parking Study Needs Final Report Parking Consultants Planners 60

79 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport PedestrianEnhancements Pedestrianmovementisanimportantaspectofparking.Itisdifficulttogetpeopletoparkbeyondthe frontdooroftheirdestinationifthereareanyconcernsregardingpersonalorvehiclesafetyorthe experienceisnotpleasant.lightingandlandscapingcangreatlychangetheperceptionofsafetyinlots andalongsidewalks. Consideraddingpedestrianwayfindingtothedowntown.Kiosksnearparkingareasandonbusycorners withmapsandlistingsofbusinessesinthedowntownareveryhelpfulindirectingcustomers/visitorsin thedowntown.pedestrianwayfindingwillworkhandinhandwithmarketingandsignageinthe downtown.themapsshowwherelongtermparkingshouldoccurwithouttheworryofaparkingticket. Thisisespeciallyimportantwhenvisitorsareparkingintheschoollotsfurtherawayfromthe downtown.thisisfurtherdiscussedinthesignagerecommendationonpages6365. Minimizepedestrianandvehicularinteractionbycreatingacleardifferentialbetweenthestreetand sidewalk.thiscanbedoneusingtexture,colors,trees,orplantersbetweenthesidewalksandstreets. Itisalsoimportanttoprovidehandicapaccessibilityatallintersections.Whenallsidewalksare accessibleitisthenpossibleforsomeonewithlessmobilitytoparkatanavailablenonbarrierfree designatedparkingspacewhenallbarrierfreespacesarefull. Minimizesurfacelotsandbreaksbetweenbuildingstopromotewalkinginthedowntown.Peopletend towalkfurtherwithoutcomplaintsifthewalkispleasant,enjoyableandengaging.landscaping,murals anddecoratedstorewindowstendtocreateanexperienceworthwalking.parkingareasareimportant, thoughlargeparkinglotswithoutappropriatelandscapingandlightingcanbeviewedasunsightlyand unsafe. Cost:Tobedetermined. ActionTime:Spring2015 BikeParking Havingasafeandsecureplacetostoreabicycleisparamounttosuccessfully promotingtheuseofbicyclesfordowntownemployeeswhowouldotherwise commuteusingamotorvehicle.lockersandshelterswillalsobenefitemployees ofthedowntownbyprovidingasecureplacetostoreabicycleoutofinclement weather.lakegenevacurrentlyhasbikeracksinstalledonthepaystation numberingsigns. Theexistingsignsprohibitingbicyclesonthesidewalkareconfusingandappearto readthatthereisnobicycleridingallowedinthedowntownperiod. ParkingConsultants Planners 61

80 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ItisrecommendedthatLakeGenevausethefollowingguidelinesonbicyclerackswhenchoosingany additionalracksforthedowntown. GuidelinesonBicycleRacks(BicycleParkingGuidelines,firstedition2002): Racksshouldallowbikeframetomakecontactattwopoints. Shouldallowformorethanonebikeperrack. Needstoallowforpopular U shapelock. Racksshouldbeplacedwheretheywillnotimpedeuponpedestriantraffic,thoughneedto bereadilyidentifiable. Shouldbeclearlysignedwithabicycleparkingsign. Createamarketingprogramtopromotebicycleuseasanalternativetodriving.Developabrochurethat marketsbicycleridershipinthelakegenevaarea.includeabicycleracklocationsmapaswellasamap detailingbicycleroutesthatconnecttothedowntown.considerpoliciesdirectedtowardachievingthe designationasa BicycleFriendlyCommunity asrecognizedbytheleagueofamericanbicyclists. MarketingBicycleRidership Federal law provides tax incentives to bike to work which are explained by The League of AmericanCyclists, Hostaspecialeventtopromotebicycleridershipinacitywideefforttousealternativemodes oftransportation. ThereareseveralcommunitiesthroughouttheU.S.thatparticipateinNational RideYourBike to Work Day/Month in May. Information can be found through the League of American Bicyclistswww.bikeleague.org. SourceofpossiblegrantfundingthroughBikesBelongCoalition, PedestrianandBicyclingInformationcenterisahelpfullink thatoffersadviceonfunding andmarketingbicyclingindowntowns. Communitiesthatarebicyclefriendlyareseenasplaceswithahighqualityoflife.This oftentranslatesintoincreasedpropertyvalues,businessgrowthandincreasedtourism. Bicyclefriendlycommunitiesareplaceswherepeoplefeelsafeandcomfortableriding theirbikesforfun,fitness,andtransportation.withmorepeoplebicycling,communities experiencereducedtrafficdemands,improvedairqualityandgreaterphysicalfitness Cost: Between$500$6,000dependingonthenumberofracks,signsandthelevelof marketing. ActionTime:Ongoingefforts. 62 ParkingConsultants Planners

81 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport MopedParking Consideraddingmopedparkingareastoprovideaparkingareaotherthanonthesidewalk.Thecurrent regulationsallowmopedstoparkonthesidewalk,thoughtheycreatebarriersforpedestriansonthe sidewalks.mopedparkingareasshouldbewellsignedandremainfreeofcharge.considerworking withthepropertyownerattheentranceofthepublicparkinglotoffcookstreettousethewood chippedareaasmopedparking.thiswouldbenefitthebusinessesinthedevelopmentbyfreeingup sidewalkspace. Thecitycouldhelpmaintaintheparkingareabypouringaconcretepad,signingandmarketingthenew parking.thespacewouldbeasimpleconcretepadstripedusingtheminimummotorcyclestall dimensionof3 4 x7. Cost: $700$2,000dependingonthenumberofsignsandsizeofconcretepad. ActionTime:Spring2014 Signage LakeGenevahasvehicularwayfindinginthedowntown.Thesignsworkwellandlookgoodintextand color.thisrecommendationfocusesspecificallyontheparkingwayfindingthatleadsacustomer/visitor tothepublicparkinglots.thereneedstobemoredirectionallocationsignsleadingadrivertothe publicparkingareas. Itisdifficulttoknowifcertainparkinglotsarepublicorprivate.Allpublicparkinglotsshouldhave identificationparkingsignslistingwhocanusetheparking,thedurationofparking,thehoursof operationandthehoursofparkingenforcement.alllotsshouldbenamedandsignsshouldidentifythe nameoftheparkinglots.thislackofidentificationcreatesissueswithmarketingandwayfinding. BestPracticeForParkingSignage Rich&Associateshasestablishedabestpracticeforvehicleandpedestrianwayfindingparkingsignage. Thesebestpracticeshavebeendevelopedbylookingatsuccessfulsignageinothercommunitiesand throughsignageprogramsthatwehavedeveloped.lakegenevahasavariationofmanyofthesesigns, thoughallarelistedtoshowhowallofthesigntypesworktogether. Asabestpractice,thefollowingfourtypesofparkingsignsthatincreasesdrivers wayfindingexperience arestronglyrecommended.communitiesoftenmisstheimportantrolethatsignsplayinmakingvisitors comfortablewiththeirsurroundingsandtheeffectthatsignscanhaveonvehicletravelandefficiencyof parkinguse.additionally,thereneedstobepedestrianwayfindingsignstodealwiththe driver/passengertransitionfromvehicletopedestrianmodes.itshouldbenotedthatsigncolor,size designandplacementmaybeimpactedbylocal,countyorstatehighwaydepartment sregulations. ParkingConsultants Planners 63

82 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Directional/Location: Directionalparkingsignageisdistinctincolor,sizeandlogoanddirects driverstooffstreetparkingareas.parkinglocationsignagecomplements thedirectionalparkingsignage.thesignshavearrowspointingtotheoff streetlots.thesignsaremountedonpolesatstandardheights,onthe streets. Identification: Identificationsignageisplacedattheentryofeachparkinglot.Thenameof theparkingareaisidentifiedandthetypeofparkingavailableaswellas hoursofenforcementandthehoursoflotoperationislistedonthesignage. Theidentificationsignageisdistinctiveincolorandsize,anditislocatedon apoleatalowerheight. VehicularWayfinding: Vehicularwayfindingsignsareplacedatthepointsinthe downtowntoleadtoplacesofinterestandparking locations.thesignalsopointsoutthevariouslandmarks orattractionsthatcanbefound.thesetypesofsignsare placedatlocationseasilylocatedbyadriverandare intendedtohelpthatdriverorientthemselvestothe downtownarea. PedestrianWayfinding: Pedestrianwayfindingsignsorkiosksareplacedat thepointsofpedestrianentry/exittoparkinglots. Typicallyamapillustratingthedowntownareathat pointsoutthevariousshopsorattractions.these typesofsignsareplacedatlocationseasilyfoundby apedestrianandareintendedtohelpthatperson orientthemselvestothedowntownareatolocate theirdestinationandthenbeabletoreturnto wheretheyparked. Thereshouldbemoredirectional/locationsignsinthedowntown,especiallysignsthatleaddriversto publicparkinglots.thesesignsshouldclearlyidentifycustomer/visitorparking.thereareafewofthese signsthoughtheyshouldleadadriverallthewaytotheparkinglot.therecommendationisfor additionalsignsandthatallsignstobethesamecolorandshape. Useidentificationsignsthatinformacustomer/visitorofthedowntownwhatlotsarepublic,the allowedparkingdurationsandhoursofoperation.eachlotinlakegenevahasanameandthissign shoulddisplaythenameandbelocatedattheentrancetothelot. 64 ParkingConsultants Planners

83 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Paystationsneedtobebetteridentifiedespeciallyintheparkinglots.Theyshouldbeeasytolocate onceaparkerhaslefttheirvehicle.thissignshouldbeincludedintheparkingsignagefamilyandis furtherdiscussedintheparkingpaystationsrecommendationsbelow. Consideraddingapedestrianwayfindingkiosktothedowntown.Kiosksshouldbenearmajorparking areasandonbusystreetcornersdisplayingmapsandlistingsofbusinessesinthedowntown. Pedestrianwayfindingwillworkhandinhandwiththemarketingandsignageinthedowntown.The mapsshowwherelongtermparkingshouldoccurwithouttheworryofaparkingticket. Cost: $30,000$100,000dependingonthegraphics,typeofsignandnumberofsignsandkiosk. ActionTime:Winter2014 ParkingPayStations Paystationsneedtobebetteridentifiedespeciallyintheparkinglots.Theyshouldbeeasytolocate onceaparkerhaslefttheirvehicle.thissignshouldmirrorthecolorandtextoftheparkingwayfinding signs.thepictureontheleftisthesignusedinlakegenevatoidentifyaparkingpaystation.thissign isvagueandappearstobepointingtoaparkingarearatherthanthepaystation.thepictureinthe middleisanexampleofhowferndale,miidentifiestheirpaystationsandthesignontheleftis designedtoleadparkerstothepaystation. Apayheretypeofsignshouldbedevelopedforallpaystationsinlotsandonstreetareaswherethe paystationsarenotclearlyvisible.inparkinglotsitisimportantthatthesignbetallenoughthatoncea parkerhaslefttheirvehicletheycanseethesignoverparkedcars.rich&associatesnotedlines formingatpaystationswhentherewasanothermeterwithinsightthoughthemeterwasslightly obscuredbyvehicles. ParkingConsultants Planners 65

84 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Thecitycurrentlyhasaflyerthatdetailstheparkingrulesandregulationsandhas detailedinstructionsonhowtousetheparkingpaystations.theflyerscanbe distributedtobusinessesandcanbeavailableonthekiosksandpaystationsaswell asbeingcarriedbythepeo sanddowntownambassadors.thepictureontheright isapaystationinannarbor,miwithattachedflyersinstructingparkersonhowto usethemeter.theflyerholderismadeofaplasticmaterialwithalidandis attachedtothesideofthemachineusinganadhesive. Manyparkersdonotknowthattheycanpayforparkingatanymeterinthe downtown.bothferndaleandannarborhaveauniformstickeronthelukeiipay stationslettingparkersknowthatpaymentforparkingisacceptedatanypay stationinthedowntown.thestickerannarbor,miusesisshownbelow.the stickerusesthesamecolorsfoundinthesignagepackageandisplacedoneverymeterinthesame location. ThePEO sandparkingambassadorsarebothonthelookoutforanyonestrugglingwiththepaystations andofferhelpusingthemachines.ittypicallyonlytakesonetimewithhelpforsomeonetounderstand thesystem.therewasaquestioninthegeneralusersurveyaskingiftheparkingpaystationswereeasy touse.oftheresidentswhoresponded,therewere41%whostronglydisagreeordisagree,26%were neutral,33%agreedorstronglyagree.thenonresidentvisitorsresponsewas46%stronglydisagreeor disagree,22%wereneutraland32%agreeorstronglyagree.theanswersclearlystatetheneedto continuetoprovideassistancewithinstructionatthepaystations. Rich&Associates wasaskedtolookintoparkingvalidation,smartcardsorotherwaysinwhich merchantscouldpurchaseparkingtothankcustomersfortheirpatronage.theseoptionsbelowcame directlyfromdigitalpaymenttechnologies(dpt): SmartCards AbackendsystemisPOM(companythatdevelopedandsellsthesmartcard)and anycustomerutilizingthisproductwillsourcethecardsdirectlyfrompom.thereisnocostin EnterpriseManagementSystem(EMS)toaddthiscapabilityorfeature,andthecardreaders currentlyinlakegenevacanhandlethistypeofcardwithnoupgradeorextracost.thecostof thecardsisapproximately$10.00each.thesearetypicallysoldtoauserandarepartofa programwherebyindividualscanpreloadtheirowncard,andthenuseitasadebitdowntype carduntiltheirbalanceisbackdowntozero.thecitycouldelecttousethesecardsandgive 66 ParkingConsultants Planners

85 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport themoutasa giftcard thoughthiswouldnottypicallybeaverycosteffectivewaytodoso. Thevalueisheldonthecard,soifthecardislost,thereisnowaytoredeemthevaluefromit. MagStripeCards Areutilizedmuchlikeafrequentusercardandcanbesetuptoallowfora certainnumberofuses,orunlimiteduses.thecardistheneitherprebilledtoauser[for monthlyaccessorannualaccess]orpostbilled,basedonhowmanytimesitisusedwithinaset period.onepossibilityisamerchantcouldfeasiblypurchaseacardfromthecity andthenthe Citywouldbillthemerchantforhowevermanytimesfreeparkingwasusedwiththecard/s. ThesemerchantissuedcardscanbepurchasedfromDPTforapproximately$810percard, dependingonthenumberofcardsandifthereisanycustomizationdoneonthecard,suchas printing.thereisanemsfeeof$10.00permonthtomanagethiscardprogram forthe volumethatlakegenevahasdpshasindicatedthattheycoulddiscountthisby50%andcharge $5.00perunit/month(eachmachinewouldneedtobereprogrammedtoacceptthemagstripe cards).novalueisheldonthecard onlyaccessbasedonhowoftenthecardcanbeswiped forparking. Coupons Thereisnoadditionalinfrastructureorcardrequiredforthischoice thisisa number/characterstringthatcanbeusedtoissuefree/vip/postbilledforparking.lakegeneva wouldneedtocreateacoupontoprintouttheuniquenumberwhenpurchased.themerchant canprepurchaseanumberofcouponuses,andthenissuethecouponstotheircustomers.or thecitycouldgiveoutanumberof free usesofparkingtosomeonebasedontheirlicense plateorotheruniquecodeissuedfromthesystem.couponscanbeusedtodiscountparking [50%discount,discountetc.]orcanbeusedtowardsadollarvalue[$2.00coupon$4.00 couponetc]andforasetnumberofuses,orforasetamountoftime.thisisthemostrobust systemwehaveforvalidated/freeparking,andhasthetightestcontrolasacouponcodecanbe deletedinemsorcreateduponthecity sintent.nocardsareneededtobepurchaseddriving downthecostconsiderablytoutilizethisoptionforgivingfreeparking.itisanemsfeature, againlistpriceis$10.00/unit/month,thoughdptiswillingtodiscountandcharge $5.00/unit/monthastheCityhasanumberofunits,andalsoalreadyhaveafewdifferentEMS services.thiswouldbedpt srecommendedsolutionforlakegeneva. Issueswiththemeterperformanceshouldbequicklyaddressedwiththesupplierofthepaystations. TheywilltypicallyoffersuggestionsandevencontactDPTtocreateasolutionfortoughissues.There aremanyadjustmentsthatcanbemadetoscreentimeandthenumberofpromptsnecessaryfor transactions. Whenlookingattheparkingpaystationtransactionsfromsimilarperiodsoftimein2012and2013the numberofcashtransactionsissignificantlyhigherthancreditcardtransactions.inlakegenevaithas beenfoundthatparkersusingcreditcardsaretendingtopurchasemoretimewhichisahighercost.it hasbeenfoundinothercommunitiesthatthenumberofcreditcardtransactionstendstoincreaseover timewhengiventheoptionduetouserconvenience.currentlyaparkerhasthreepaymentoptions; coins,billsandcreditcards. ParkingConsultants Planners 67

86 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Table4C Number of Parking Pay Station Transactions Credit Card % Cash % 2012 July - September # 72,040 34% 138,772 66% 2013 July - September 23 # 79,919 37% 135,674 63% Amount Collected from Parking Pay Station Transactions Credit Card % Cash % Totals 2012 July - September $ $226,427 49% $233,885 51% $460, July - September 23 $ $211,285 47% $234,746 53% $446,031 Cost: SignagecostisincludedintheSignrecommendation. ActionTime:Winter2013 PaybyPhone Rich&Associateswasaskedtoofferinformationonpaybyphoneparking.Therearemultiple companiesthatprovidepaybyphoneparkingsystemsthatcanworkwithlakegeneva scurrentpayby spacepaystations.inordertousepaybyphonewiththepaystations,theparkerwouldhaveto establishanaccountwithcitiespaybyphonevenderinadvance.oncetheyparkavehicletheparker logsintotheiraccountfromasmartphoneandentersintheparkingstallnumberalongwithazone numberandtheamountoftimetheywanttopurchase.thisinformationwouldthenbeincorporated realtimeintotheoverall cloudbased datasystemandwhenapeopullsareportfromthepaystation ortheirhandheldunit,thepaybyphonepaymentandvalidtimeisalsoreported. Paybyphoneaccountsmaybesetupdirectlyfromasmartphonewhenparking,eitherthroughaphone numberorthroughaninternetaddress.however,rich&associateshasfoundthroughexperience,that thisprocesstypicallytakesafewminutesandisaneasiersetupwhendonefromacomputerbecause theaccountsetuprequiresinputtingusernames,addresses,formsofpaymentandlicenseplates.this processiscontinuallyevolvingandbecomingmoreuserfriendly.auserofthesystemcansetup multiplevehiclesandadditionalusersunderthesameaccountallowingonefamilytousethesame paymentmethodwhenparking. Paybyphonesystemstypicallyinvolvelittleornocosttothecityandinsteadchargetheendusera smallfeeof$0.15$0.35/pertransactionfortheconvenience.eachvendoroffersadifferentpricing strategywhichcanvarydependingonthesizeoftheparkingsystem.thereareoptionsforthecityto addparkingpermits,parkingcoupons,validationandspecialeventparking. Mostpaybyphonevendorswilloffermarketingsupportfortheinitialkickoffoftheserviceaswellas signageandbackendsupportfortheapplicationandconnectiontothecurrentpaymentsystem.in 68 ParkingConsultants Planners

87 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ordertobecosteffectiveitisvitalthatthesystemselectedwillworkwiththecurrentmultispace parkingmeters.thehandheldticketwriterswillneedtohavewirelesscommunicationcapabilitiesin ordertocontinuallybeupdatedbythepaybyphoneserviceandthepaystationwithcurrentlypaid parkingstallsorthepeowillendupwritingaparkingcitationforavehiclethathaspaidforparking. Therefore,thereisapossibilitythatnewhandheldunitswouldneedtobepurchasedinordertomake thesystemworktogether. Rich&AssociatesrecommendsthatLakeGenevaissuearequestforproposalforapaybyphonesystem thatwillworkwiththecurrentpaystationsinthedowntown.thiswilladdanotherlevelofconvenience forallparkersinthedowntownbyofferinganotherformofpaymentforparking. PaybyPhoneCompanies: PaybyPhone Parkmobile PassportParking PangoParkinghttp:// Cost: Tobedetermined. ActionTime:Winter2013 SpecialEventsParkingPlan Rich&Associatesreviewedtheplandevelopedforparkingandusingashuttleduringspecialevents. Thisplaniswellthoughtoutwithsignagedirectingcustomersandvisitorstotheparkinglot. Consistencyisimportantwhenitcomestoparking.Iftheshuttleisscheduledforspecifictimesthese timesmustbefollowedaspublished.theshuttleshouldcirculateat1530minuteintervalswith publishedschedulesinordertogetpeopletoride.itistypicallydifficulttogetpeopletouseashuttle unlessitisspecificallyforaspecialevent.shuttleeffectivenessultimatelydependsontheamountof trafficcongestionalongtheshuttleroute. Amarketingplanshouldbedevelopedtospreadthewordtothecommunitybeforethespecialevent. Thesemeasureswillhelpalleviatetrafficcongestiondirectlyaroundthespecialevent.Lettingpeople knowthatthereisfreeparkingavailablethatisconvenientlylocatedjustoffthehighwayisbeneficial. ConsiderworkingwiththeLakeGenevaCruiseLinetocoordinatewithboatschedulesandspecial functionstheyareholding.itwouldalsobebeneficialtoworkwiththebusinessassociationstohavea clearmessageregardingtheshuttleservicedatesandinstructionsonuse. Cost: Buscostis$20perhourplus$2permile.Totalfor2012was$4,270. ActionTime:Winter2013 ParkingConsultants Planners 69

88 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ShuttleBusOperation Althoughashuttlecanworkwellduringspecialeventsitisnotrecommendedforeverydayuseinthe downtownduetothehighcosttooperateandanunwillingnessforparkerstoparkinaremotelotand useashuttletogetdowntown.acustomerorvisitorcomingintoadowntownforaspecialeventwill knowaheadoftimethatparkingwillbedifficultandtheyaremorewillingtouseashuttlebecausethey haveplannedtospendthedayinthedowntown.therearesomeparkerswillingtouseashuttleona dailybasisbutnotenoughoveralltooutweighthetotaloperatingcostsofthesystem.thispointcanbe bestprovenbythelackofshuttlesusedinsmalltownsforanythingotherthanspecialevents. Cost: Tobedetermined,directlabor(operators)wagesandbenefits,indirectlabor(managers, technicians,cleaners)wagesandbenefits,fuel,vehiclerepairs,vehicleparts,tires, insurance,andthemiscellaneousexpenses.thecostperhourwouldincreaseandbuses wouldneedtobepurchased. ActionTime:Nonerecommended CreateaSinkingFundforMaintenanceandUpgradestoParking Createasinkingfundformaintenanceandupgradestothecurrentparkingsystemandbegintoput aside$25.00perparkingspaceperyear.basedon1,849cityownedparkingspaceswithinthestudy areathesetasidewouldbeapproximately$46,225annually. Cost: Approximately$46,225annually. ActionTime:Winter2013 Traffic Considerhiringatrafficengineer/plannertoconductatrafficstudyofthedowntowntoaddressthe issueofcongestionandpedestrian/vehicleconflictsparticularlyduringperiodsofpeakactivity.theuse ofonstreetangleparkingspacesandpedestriancrossingsignswhichcitestatelawtoyieldto pedestriansincrosswalkscertainlyhelpstoslowtrafficdown.onedownsideisthatpedestrianswill oftenstepintotheroadwaywithoutregardtotrafficexpectingthedrivertobepayingattentionandbe abletostop.whileslowertrafficisgenerallyagoodthingtomakepedestriansfeelsafe,theremaybe opportunitiestokeeppedestrianssafeandmaintainapedestrianfriendlyenvironmentwhilestill addressingtrafficcongestion.theintentwouldbetoeliminatesomeofthecongestionissueswhen trafficisunabletomoveefficientlythroughanintersection,creatingbackupswhenthetrafficsignalhas changedandopposingtrafficisunabletoproceedbecauseitisblockedbyvehiclesstillinthe intersection.otherchangesthataprofessionaltrafficengineerwillbeabletoaddressinclude signalizationchangesanduseofroundaboutstohelpwithtrafficflow. 70 ParkingConsultants Planners

89 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Areasofobservedissues: 1. TheintersectionatDodgeandBroadStreetisvery difficulttocrossduetoparkedcarsblockingsight lines. 2. GenevaandBroadStreetappearstoconfusemany driverswhothinktheintersectionisafourway stop.additionallybothpubliclotsongenevastreet aredifficulttoexitduetoonstreetparkedcars blockingsightlines. 3. TrafficbacksupforlengthyperiodsoftimeatCook andmainstreet.thisintersectioncanbedifficult forpedestrianswhenmotoristsgetupsetfromlong waitsanddonotallowpedestrianstocross. 4. Manypeopleeithercannotseeorrefusetoobserve the noleftturnsign.thisareaishighlycongested duetobusandbuggyparking. 5. Boatlaunchtrafficcreatesvarioustrafficissuesat thiscorner.thisintersectionisalsodifficultfor pedestriantrafficwithawideroadway,boattraffic andhotelentrances. Cost: Tobedetermined ActionTime:Fall2014 ParkingConsultants Planners 71

90 Page Intentionally Blank

91 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Section5NewParking CurrentParkingDemand Duringtheoffseason,findingadequateandconvenientparkinginLakeGenevaisnotaproblem. Contrastthiswithpeakseasonconditionswheretheparkingneedsexceedtheparkingsystemcapacity resultinginpatronsspillingoverintotheresidentialareas.evenwiththeadditionof324±onstreet spacesintheresidentialdistrictofthestudyarea,plustheuseof198spacesontwoschoollotsthatare availableduringthepeaksummermonths,theparkingsystemcapacityisexceeded. TheanalysisshowsthatparkinginLakeGenevaisshortby350±spacesduringthepeakseasonifthe 324±residentialspacesarenotincluded.Thedeficitisreducedtojust26±spacesiftheresidential spacesareincludedaspartoftheintendedpeakseasonparkingsupply.similarly,includinguseofthe residentialspacesduringtheoffseasonperiodincreasestheparkingsurplusfrom78±spacesto402±. OffPeakSeasonParkingDemand DuringtheoffseasonmonthsinLakeGenevathereisnoparkingproblem.Thestudyresultsshowa surplusof78spaces.thissurplusdoesnotincludethe324onstreetspacesintheresidentialareas,nor doesitincludethe198spacesinthetwoschoollotswhichareavailableonlyduringpeakseasonwhen schoolisnotinsession.evenwithasurplusduringtheoffseason,therearestillpeoplewhowillparkin theresidentialareas,especiallyemployeestakingadvantageoffreeparkingandnottimelimits. Options ThereareseveraloptionsforaddressingtheparkingsituationinLakeGeneva.Theserangefroma Do Nothing optionsincethedeficitisonlyduringpartoftheyear(thoughthisisthemostcriticalperiodfor manybusinesses),toamodestincreaseinparkingsupplywithaddedsurfaceparking,toasignificant capitalexpensewithanewparkinggarage. 1. DoNothingOption TheDoNothingOptionmayseverelylimitthedevelopmentpotentialinthecoredowntown.Itwill affectbusinessesthatarecurrentlydowntownaswellashowthedowntowncurrentlyfunctions. Therecommendedpolicychangesandreallocationofparkingwillnotincreasethetotalparking supplyortheavailabilityofparkinginthedowntownduringthepeakseason.therefore,rich& Associatesdoesnotrecommendthisoption. 2. ProvideNewSurfacePublicParking Anotheroptionistoincreaseparkingsupplythroughtheredesignofexistingsurfaceparkinglots orthecreationofadditionalsurfaceparkingonvacantorunderutilizedproperty.rich&associates analyzedthepotentialforredesignofexistingpublicparkingareas.wedeterminedthatthereis anopportunityforadding42additionalspacesinthesagestreetlot(seedrawing1&2). 72 ParkingConsultants Planners

92 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Bothdesignoptionsrequiretheremovaloftreesinthebackofthelotandtherelocationoftwo busparkingspaces.thetwodesignoptionsyieldthesamenetincreaseof42spaces.option1 (Drawing1)allowsformorestreetfrontlandscapearea.Option2(Drawing2)usesallofthe availablespace,leavingnoroomforlandscaping.bothoptionsrequirethelotbeextended20.5 feetbeyondthecurrentboundaryofthelottomaximizethenumberofparkingspacesgained. Note,thesedrawingsaretakenfromanaerialphotoandarenottoscale.Toscaledrawingsare requiredtodevelopanexactfinallayout. Rich&Associatesalsoreviewedpotentialsitesfortheconstructionofnewsurfaceparkinglotsin thecoredowntown.howevernoviablesiteswereidentified. ParkingConsultants Planners 73

93 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Drawing1 74 ParkingConsultants Planners

94 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Drawing2 ParkingConsultants Planners 75

95 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport 3. StructuredParking Amultilevelparkingstructurewouldberequired,inconjunctionwiththeSageStreetParkingLot expansion,toyieldanetaddofnewparkingtomeettheprojecteddeficitof350spaces.rich& Associatesidentifiedonepotentialsiteforaparkingstructure.ThesiteistheCookStreetlot locatedonblock15.thispotentialsiteencompassesboththecityownedparkinglotandthecity runparkinglottothesouth.thereareapproximately116spacesonthesetwolots. Amultilevelparkingstructurecouldbebuiltonthiscombinedsiterisingoverthealley.The currentgradeparkingonthesouthendofthelotcouldbereplacedwithsomelayoutadjustments toaccommodatethecolumnsoftheproposedparkingstructure.oncethestructureisuptothe secondlevel,thetypicalfloorcouldberepeatedashighasnecessarytoreachthenecessary capacity. A424±parkingstructurewouldberequiredonthissitetoyieldanetaddofnewspacestomeet the350spacedeficit. NewParkingStructure: 424 ExistingSurfaceSpacesLostatGrade: 116 NetNewAdditionalParking: SageStreetLotExpansionNetAdd: TotalNetNewParkingSpaces: 350 Drawing3isaschematicsectionillustratingaproposedstructureonthissite.Notethatthis illustrationidentifiesapotentialparkinggaragecapacity438spaces(the14spacedifferenceare additionalspacesduetothedesign).thisisafunctionofdesignandhowtherooflevelis terminated. Onechallengeofconstructingaparkingstructureonthissiteistheshorttermdisruptiontothe City sexistingparkingsystem.theparkingspacesontheproposedsitewouldbedisplacedduring construction.shorttermarrangementswouldneedtobemadetorelocatethesedisplacedspaces orthesystemwouldoperateatalargerdeficitduringthepeakseason.thisdisplacementof spacesduringconstructionmayalsoresultinatemporarylossinrevenue. Anotherchallengetobuildingaparkingstructuretoaccommodateseasonaldemandisthe economicimpacttolakegeneva sgeneralfund.thesurplusofparkingsystemfundspreviously transferredtothecity sgeneralfundwillneedtoberedirectedtohelpfundtheparking structure. However,parkingisanimportanteconomicdevelopmenttool.Parkingisanessentialserviceor resourcethatisusedtonotonlyattractnewdevelopmenttoadowntown,buttoretainexisting businesses.forlakegenevathekeyquestioniswhethertoplan,designandconstructanew parkingstructuretomeetaseasonalneedthatlastssixmonthsayearorless.ifaparking structureisbuilt,itwillnotlikelybefullyutilizedthroughouttheentireyear. 76 ParkingConsultants Planners

96 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Drawing3 ParkingConsultants Planners 77

97 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport AdditionalConsiderationsRegardingStructuredParking GreenDesign Greendesignelementscanbeincludedinthedesignandconstructionofaconcreteparkingstructure. Intheplan,theamountofperviouslandareawillbeincreasedbythelandscapeareasthatwillbeadded andthatstormwaterwillbeheld.anotherelementthatmeetsthegreendesignprinciplesisthatwe areaddingseveralhundredparkingspacesundercoverandthereforetheyarenotonsurfacelotsthat reflectsolarlight.considerationforthetopleveloftheparkingstructurewouldbeareflectivesurface (highalbedolevel)whichdonotabsorbasmuchsolarradiation. Fromaconstructionstandpoint,theuseofrecycledmaterialsisaprincipleofgreenbuildings.Forthe concretepartofthebuilding,whichisthemajorityofaparkingstructure,therecanbeconcreteadd mixturessuchasflyash,silicafumeandslagcement.theseareallconsideredpostindustrialrecycled material.rebar,whichisgenerallyfromrecycledsteel,isalsoconsideredrecycledmaterial. Finally,thereistheuseofregionalmaterialswhichsupportslocalindustriesandreducestransportation distances.generally,therequirementisthataminimumof20percentofthematerialsare manufacturedregionally,within500miles.thiscanalsoassumelandscapingandtheuseofnative plantingmaterialtoscreentheparkingstructureoronthefaceorroofofthestructurewhichwillhelp reducesolarheat. UserGroupsandRequirements Theparkingstructureshouldbeplannedforseveralusergroups:customers/visitorsofthedowntown, employeesandspecificallyforreoccupiedvacancy,andinfilldevelopmentthatwilloccurwithin downtown.parkingstructureshouldbeuserfriendlytoinclude: Lighting Lightlevelsonparkingfloorshaveaminimumofsixfootcandles. Lightlevelsatverticalcoresandatentryandexithaveaminimumof20footcandles. Lightingontherooflevelmusttakeintoaccountlightingeffectsonsurroundingbuildings. Lightingspilloverfromparkingfloorsmustalsobeconsidered. SafetyandSecurity Ataminimum,theparkingstructureshouldbewiredtoacceptCCTVifthesystemis installedupfront. not TheparkingstructureandsitedesignshouldtaketheprinciplesofCPTED(CrimePrevention ThroughEnvironmentalDesign)intoaccount. Limithidingplaces. 78 ParkingConsultants Planners

98 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Useglasselevatorcabs,shaftsandglassenclosedstairways. Uselandscapethatwillnotconcealaperson. Appropriateoutdoor/indoorlighting,and Makewayfindingeasy. ParkingOperations Thebestoptionwouldbetouseapaybyspacemachine.Thiswouldrequirethateveryspace benumberedandthattheparkerwouldgotoamachineandentertheirstallnumberandthen theamountoftimetheywishedtostay.paymentcouldbebycoin,paperbills,creditcard, debitcardandsmartcard. Permitormonthlyparkerswouldhaveastickerorotherwayofalertingtheenforcementofficer thattheyareapermitparker. FacadeandMassing Thefacadeshouldnotlooklikeatypicalgrayconcreteparkingstructure. GlassshouldbeusedforthestairandelevatortowersconsistentwithSafetyandSecurity discussedabove.mullionsshouldbeprovidedinthewindowstogivetheparkingstructurean office/retail buildinglook. Ataminimum,brickorprecastconcretematerialresemblingstoneshouldbeincorporatedinto thestairandelevatortowers. Severalexamplesoffacadesthataddresstheseissuesareshownonthefollowingpage. ParkingConsultants Planners 79

99 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport 80 ParkingConsultants Planners

100 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport ParkingConsultants Planners 81

101 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport IssuesRelatedtoConstructionPeriod InterimParking Regardlessofwhentheconstructionperiodoccurs,theremaybeatemporarylossofparkingonanyof theblocksthatwereidentifiedaspossiblesites.whenthecitydecidestoproceedwithaparking structure,theywillneedtoaddresstheissuesoftemporaryparking.thereshouldbespecificplans developedonusingexistingparkinglocationsforinterimoverflowtemporaryparking.itwouldbe prematuretoidentifyalocation(s)now.thereareseveralissuestobeconsideredwiththetemporary parking. EmployeeParking:Thisgroupwillbetheeasiesttohandlefromalogisticsandlocation standpoint.sinceanemployeeisareoccurringparker,wearenotasconcernedabout temporarysignage.theparkinglocationscanbefurtherawaythanavisitor/customerlocation. Thismayrequireashuttle.Additionally,theabilitytocommunicatewiththeemployeeiseasier thanwithacustomer/visitor. Visitor/CustomerParking:Visitor/customerparkingismoredifficulttohandle.Theseparkers maynotbefrequentparkers,thussignagemustbeused.wheretemporaryvisitor/customer parkingwillbelocatedisimportant.iftheparkingareaisremote,ashuttlewillhavetobe incorporated,thoughwewouldprefernottousetheshuttle.amarketingplanshouldalsobe developedforcustomersandvisitors. AccessDuringConstruction Questionsmaycomeupregardingaccessandloading/unloadingduringconstruction.Specificissueswill needtobeaddressespriortoconstruction.thiswillrequirelanguagewrittenintothespecificationsfor thecontractors.temporarysignagemaybeneededforexample.informationonconstructionshould beputinthemonthlynewsletter. EffectsofConstruction Thereareseveralissueswiththeconstructionoftheparkingstructure: Noise:Whilenoiseisafactorduringconstruction,itshouldbewrittenintothespecifications specifictimeswhenconstructionmayoccuri.e.notbefore8:00a.m.andnotafter5:00p.m. DustandDirt:Thismayalsobeaproblemduringconstruction.Thespecificationsshouldcontain requirementsfordebrisremoval,dustmitigationandgeneralmaintenanceofthesite. Safety:Theconstructionwillbefencedin.Storageofmaterialswillbeinafencedinarea. DamagetoSurroundingBuildings:Duringthenormalconstructionprocessthereisthepossibilityof vibrationdamage.buildingswithbasementsshouldbephotographedbothinsideandoutsidewalls ofallbuildingsshouldbeincluded. 82 ParkingConsultants Planners

102 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport Ingeneral,thecontractorwillberequiredtopresentaplantoaddresstheseissues.Also,therewillbe theissueoftruckaccesstothesiteandlaydownareaformaterials.theproposedmethodof constructionisprecastconcretewhichwillrequiredeliveryofthematerialonflatbedtrailers,but generallythematerialisdeliveredandthenerectedthesameday. MonthlyNewsletter Rich&Associatesstronglyrecommendsthatanewsletterbesentouteachmonthduringthedesignand constructionphases.duringthedesignphase,planningforthestructuremaybehighlighted,including theissuesdiscussedabove(temporaryparking,accessandeffectsfromconstruction).during construction,thenewslettershoulddiscussschedule,closuresandgeneralprogressoftheproject. Duringconstruction,youmayalsowanttoholdmonthlymeetingstodiscussprogressandanyspecific problems.areabusinesses,residentsandpropertyownersshouldbeonth inglist. ProjectDeliveryMethods Therearethreepossibleprojectdeliverymethodsforthedesignandconstructionoftheproposed parkingstructure;conventionaldesign/bid,designbuildandconstructionmanagement.eachdelivery methodhascertainpositiveandnegativeaspects. ConventionalDesign/Bid Conventionaldesign/bidstartswithLakeGenevaretainingadesignfirmtodesignthefacility.The projectwouldthenbebidoutafterthedesignprocess.itisassumedthatthecitywouldmanagethe projectorretainapersonorfirmtofulfillthatresponsibility. Thepositiveaspectsofthedesign/bidprocessarethattheCitycontrolsthedesignprocessduringall stagesandthatthearchitect/engineerworksforthecityandnotthecontractor.howeverdesign/bid caninvolvemoretimeduringdesign,moreeffortonthepartofthecitytomanagetheprocess,andthe costsarenotknownuntilthetimeofbidding. Design/Build Design/buildisaprocesswheretheCitywouldretainadesignfirmtoprepareasetofbridging documents,includingdesignandspecificationinformation.thecitywouldthenissuethebidding documentstodesign/buildcontractorteamsconsistingofageneralcontractorandarchitect.the successfuldesignbuildteamwouldcompletetheworkingdrawingsandconstructionbasedona guaranteedmaximumprice. Thedesign/buildprocesscanpotentiallyresultinaloweroverallcostfortheprojectandcompressed schedule.thecityshouldretainthefirmthatpreparedthebridgingdocumentstoreviewthebids, reviewthedesign(sothatitconformstotheperformancespecifications)andreviewtheprojectduring construction. ParkingConsultants Planners 83

103 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport AlternativeDelivery TheCitycoulddecidetoretainaconstructionmanageratthebeginningofthedesignphase.Theroleof theconstructionmanageristoprovidepreconstructionservices,costestimatingduringthedesign phase,andvalueengineering. WorkingwiththedesignteamandtheCity,theconstructionmanagerwouldrecommendbidding packages,bidtheprojectandthenmanagetheconstructionprocess.theconstructionmanagermay alsoprovideaguaranteedmaximumpricefortheprojectsimilartoadesignbuildproject.thiswouldbe termedan atrisk constructionmanagementcontract. PossibleProjectSchedule Rich&Associatespreparedapreliminaryschedule(shownbelow)forthedesignandconstructionofthe parkingstructure.thescheduledoesnotincludethetimethatmayberequiredtopresentandobtain approvalsfromthepropertyownersorforfindingalternatefinancingsources.thescheduleassumesa design/bidscenario. Thenextstepintheprocessistocompleteapreliminarydesignforaparkingstructurebasedonthe workcompletedinthisstudy.thiswouldrequireanaccurate,uptodatesurveyandtopographyofthe site,includinganyundergroundutilities.thepurposeofthisstepistoconfirmtheparkingstructure footprint,layoutandcostestimate.ageotechnicalstudywillalsoneedtobedonetoestablishsoil conditionsandfoundationtype.finally,aphase1environmentalstudymayberequired. Thepreliminarydesignprocessincludingallofthestudiesreferencedabovemaytakefromsixto12 weeks.duringthistime,thefacadeneedstobefinalizedandthensubmittedtothecity.thereviewby thecitycouldoccurduringtheschematicdesignphase. Thenextstepsaredesignrelatedanddependonthedeliverysystem.Ingeneral,designdevelopment wouldtakesixweeksandconstructiondocumentssixmoreweeks.biddingwouldbeapproximatelysix weeksandconstruction(whichwouldvarybysite,size,etc.)andcouldrunapproximately42weeks. PotentialProjectSchedule: A. CompleteSchematicDesign Weeks112 B. CompleteDesignDevelopment Weeks1317 C. CompleteConstructionDocuments Weeks1825 D. Bidding Weeks2630 a. PrebidConference Week27 b. BidsDue Week30 E. AwardOfBid* Weeks31 F. Construction Weeks3274 *Doesnotincludetimeforissuanceofbuildingpermit. 84 ParkingConsultants Planners

104 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport FinanceCosts Aspartoftheparkingstudyanalysis,theparkingdemandassessmenthasdemonstratedthattheCityof LakeGenevaisexperiencingasignificantdeficitofparkingduringthepeakseasonmonths.Thisparking deficitinthedowntownforcesmanyvisitorsandsomedowntownemployeestoparkeverfurtherinthe residentialneighborhoods.thisaddstothefrustrationofmanylocalresidents.forthisreason,the possibilityofdevelopingaparkinggaragehasbeeninvestigated. Withinthedowntownthereareverylimitedlocationsthatareofsufficientsizetoprovideforthe necessarygeometryofaparking,arenotcurrentlyoccupiedbyexistingcommercialorresidential buildingsand/orarecloseenoughtothedowntowntoprovidethebeneficialparking.therefore,the proposedsiteistheexistingmunicipal(andprivatelot)ongenevastreetbetweenbroadandcook. Rich&Associatesinvestigationofthissitehasshownthatastructureof438spacescouldbedeveloped thatwouldproduceanetadditionof322parkingspacesforthedowntown. RichandAssociateshavecalculatedthataparkingstructureofthiscapacitywouldcostbetween $18,000and$20,000perspacetoconstruct.Thisgivesaconstructioncostthatrangesfromjustunder $7.9millionto$8.8million.Additionalhardcostsassociatedwiththeprojectthatneedtobeaddedto thisamountincludearchitecturalandengineeringfees,feesforsiteandsurveywork,legalfees, premiumsforinsuranceandaprojectcontingencytoaccountforunknownconditions.theadditionof thesecostsbringsthetotalprojectcoststobefinancedbeforeanypotentialequitycontributionsto between$8.8millionand$9.8million.thecityhasindicatedthatthiscouldbereducedbyanequity contributionofapproximately$6millionfromthetiffundbalanceleavingacosttobefinancedofjust $2.8to$3.8million. AdditionaldataprovidedbytheCityreportedthattheCitywasrecentlyquotedaninterestrateon anotherissueofasimilarsizeofaboutthreepercent.richhasthereforeappliedthisratetotheproject costtobefinancedundervaryingconstructioncostperspace.ithasalsobeenassumedthatthe constructiontermwouldbeabout12months.inadditiontothe hardcosts amountsnotedabove, therewouldbesomecostsassociatedwithborrowingthisamountthatwouldberolledintotheamount borrowed.theseincludeinterestcostincurredwhilethegarageisbeingconstructedaswellassome legalfeesrelatedtothebondissueandfeespaidtothebondunderwriters.afterfactoringthese amountsin,thetotalamountborrowedrangesfromjustunder$3milliontojustover$4million dependingontheultimateconstructioncostofthegarage. Becausetheamountfinancedisrelativelysmall,Richhascalculatedrepaymentperiodsrangingfrom10 to20yearsratherthanthetypical25to30yeartermthatalargerfinancialissuemayrequire.the shortertermsobviouslyrequirealargerpaymentbutshowsubstantialsavingstothecityintheamount ofinterestpaid.thisinformationisdetailedintable5aonthefollowingpage. ParkingConsultants Planners 85

105 Downtown Parking Study Needs Lake Geneva, Wisconsin FinalReport 86 ParkingConsultants Planners Rich&AssociatespreparedProjectandFinanceCostsforaproposedparkingstructure.Firstthe constructioncostswereestimated.theconstructioncostswereestimatedat$18,000perspaceand assumeda2015constructionstart. Table5A