MOBILITÄT - Trends auf der Strasse

Transcription

1 MOBILITÄT - Trends auf der Strasse Gerhard Heilmaier Loremo AG 2007, Folie 1

2 Panel: Energy and Efficiency I. Product II. Market III. Technology IV. Company Loremo AG 2007, Folie 2

3 I. Product We build most of our vehicles as though dead weight fat increased speed. I cannot imagine where the delusion that weight means strength comes from. Saving even a few pounds of a vehicle s weight, could mean that they would also go faster, consume less fuel. Reducing weight involves reducing materials which, in turn, means reducing cost as well. (Henry Ford, 1920) Loremo AG 2007, Folie 3

4 Exterieur Design aerodynamical - stylish - polarizing Loremo AG 2007, Folie 4

5 Interieur Design simple - ergonomic - functional Loremo AG 2007, Folie 5

6 Technical Data Motorization DI ESEL Electric Length x Width x Hight x x cm Vmax 200 km/h 130 mph 140 km/h 90 mph Acceleration km 14 sec 11 sec 0-60 mi Consumption < 2 l/100 kms > 100 mpg < 1.7le/100 kms > 120 mpge Pri ce < 15 < 20 $ <20 < 25 $ Tires 115/65 R 15 Drive 30 Kw, 2 Cyl. 22 Kw, Li-Ca Reach 800 km (15 l) 500 mi (4.5gl) 200 km (13 Kwh) 120 mi (13 Kwh) Ser i es-equi pment Airbags, Euro V, Automatic, Alloy Ext r as AC, Onboard-PC, Customized Interieur Loremo AG 2007, Folie 6

7 Values - USP The Loremo is the first super efficient car, that performs excellent and is stylish as well as affordable and clean. It is an answer to future mobility as it is engineered for mass production, but respects the needs of environment and energy. Downsizing, simplicity and lightweight are core values and make the car unique and authentic. Dacia Logan, affordable Toyota Prius, clean super ef f i ci ent Loremo, Porsche 911, emotional Loremo AG 2007, Folie 7

8 II. Market Loremo ist not just a polarizing car, it is a commitment to sustainable future mobility, a virus that changes automotive behaviors. (Gerhard Heilmaier, 2006) Loremo AG 2007, Folie 8

9 Mobility Trends New segment of super efficient cars. Pickup Super Off-Road eff ici ent Cars Pickup Off-Road SUV MPV SUV MPV Hatchback Stat i on wagon MPV Hatchback Limousine Hatchback Stat i on wagon Compact car Hatchback Stat i on Wagon Limousine Sports car Stat i on wagon Limousine Compact car Coupe Limousine Compact car Sports car Convertible Limousine Compact car Sportwagen Coupe Hybrid Sports car Sports car Coupe Convertible Roadster Spyder Coupe Convertible Roadster New drive systems 60 s 70 s 80 s 90 s 2000 Loremo AG 2007, Folie 9

10 Success Factors Loremo will focus its brand building on 5 major buying criterias: Reliability - Styling - Image - Consumption - The Deal Ranked by impact on buying decision (JDP Automotive Forcasting) No. 1 Reliability / Durability Interior Comfort Ext er i eur Styl i ng Safety Image the vehicle portrays Fuel Consumption Quality (Perception) Price Dealer* Advanced Technology Bootspace Performance The Deal Maintenance Cost Passenger Capacity Resal e Val ue Enviroment al I mpact No. 18 Warranty + o - *Loremo will have no Dealership Forecast for Loremo Loremo AG 2007, Folie 10

11 Proof of Mar ket Trend! J.D.Power Market Study Europe: cars/y. Internal Polls and Surveys: Recognizable and polarizing! Auto-Shows: Geneva - Kuala Lumpur - Hannover Internet pre-bookings: > prospective buyers within the last 15 month! Press Releases and TV We like it! We want it! x Mrz 06 Mai 06 Jul 06 Sep 06 Nov 06 Jan 07 Mrz 07 Mai 07 Jul 07 Loremo AG 2007, Folie 11

12 III. Technology Simplicity Either there is a way, or we will find one. (Hannibal, 230 BC ) First Roll-out of running-prototype Loremo AG 2007, Folie 12

13 Idea Redefining the 4 major drivers of efficiency Low Resistance Mobile Engi ne Drivetrain Transmission Weight Aerodynamics Chassis Loremo AG 2007, Folie 13

14 Chassis New patented Linear-Cell-Structure with less than 100 kg and full passenger safety. Drivable Rolling-Chassis with patented rearaxle-system for excellent handling. Differential-Rear-Axle Car-Maker Simulation Loremo AG 2007, Folie 14

15 Body Thermoplasts - not crash relevant - cheap production Air-drag 0,22 - clean underbody - no upforce Loremo AG 2007, Folie 15

16 IV. Company There is nothing good, unless you do it. Erich Kästner Loremo AG 2007, Folie 16

17 Team Experienced Managment Chairman Walter Weishaupt Deputy Volker Deibert Dr. Uwe Kleinschmidt Supervisory Board CEO G. Heilmaier CTO S. Ruetz Management Board Marketing Technology & Concept PR/ I R / Communi t y Sales & Service Finance & Controlling Operations/IT/Law Product-Planning Design Modules Structure Chassis Engineering Tec-Docu Purchasing Logistics Pre-Assembly Qualitymanagement Customer Satisfaction Drive Body Cockpit Interieur Production/ Assembly Loremo AG 2007, Folie 17

18 Str at egy Selective Focus of Loremo: Concept and Idea Marketing and Sales Mission Critical Tasks Process-I nterf aces Partnership!!! > 70 % doneexternal! SOP Loremo AG 2007, Folie 18

19 Loremo AG 2007, Folie 19