TRUTH ABOUT TRUCKS THE MARKET THE CUSTOMER THE PRODUCT
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1 2009 FORD F-150
2 TRUTH ABOUT TRUCKS THE MARKET THE CUSTOMER THE PRODUCT
3 GEORGE PIPAS U.S. SALES ANALYST
4 TRUTH ABOUT TRUCKS THE MARKET
5 Preparing For Launch Dearborn Truck Plant Quality training Supplier and dealer feedback Validation builds Customer Research Dealership Sell-Down 130,000 units in May 90,000 units in August 50,000 units in November
6 Full-Size Pickup Segment Share Trend 19.7% Small Car Full-Size Pickup 18.9% 18.3% 20.3% 25.3% 29.6% 29.3% 25.8% 22.3% 15.2% 14.0% 13.6% 13.6% 10.7% 9.2% 11.0% 13.6% 8.6% Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
7 Trend of Full-Size Pickup Sales Millions Memo: % of New Vehicle Sales Fcst
8 2008 Truck Sales Leadership 2008 August Year-to-Date
9 TRUTH ABOUT TRUCKS THE CUSTOMER
10 DOUG SCOTT TRUCK MARKETING MANAGER
11 F-150 Strengths Largest customer base: 9 million strong Strongest brand Highest mix of commercial business
12 Most Buyers Intend To Stay in Segment Not Sure Some Other Type of Vehicle Definitely/Probably Another Pickup
13 NEW 2009 F-150 TOWING
14 2009 F-150 F Best-in in-class Towing MAXIMUM TRAILER TOW BY CAB (pounds) 11,300 11,300 11,300 10,800 9,100 8,900 10,700 10,600 8,800 10,600 10,400 8,700
15 2009 F-150 F Best-in in-class Towing MAXIMUM TRAILER TOW BY ENGINE (pounds) 11,300 5,300 6,000 8,500 9,500 10,800 10,700 5,100 3,800 7,600 7,200 9,100
16 NEW 2009 F-150 PAYLOAD
17 2009 F-150 F Best-in in-class Payload MAXIMUM PAYLOAD BY CAB (pounds) 3,030 2,650 1,990 1,850 1,842 1,790 1,755 1,737 1,680 1,652 1,650 1,760
18 NEW 2009 F-150
19 2009 F-150 F SuperCab: : Best Price 2009 F Silverado 2009 Ram XLT 4x2 LT1 4x2 SLT 4x2 SuperCab Extended Cab Quad Cab Base Price MSRP $28,185 $27,175 $29,475 D&D Total Base Price $29,160 $28,150 $30,375 Standard Equipment Safety Air Curtain Yes Optional Yes Side Air Bags Yes Not Available Yes Roll Stability Control Yes Yes Yes Trailer Sway Control Yes Not Available Yes EasyFuel Capless Fuel-Filler Yes Not Available Not Available 6-speed Automatic Transmission Yes Optional Not Available V-8 Engine Yes Yes Yes Price including optional Equipment $29,160 $30,320 $30,375 F-150 +/(-) Competition ($1,160) ($1,215)
20 2009 F-150 F SuperCrew: : Best Price 2009 F Silverado 2009 Ram Lariat 4x4 LTZ 4x4 Laramie 4x4 SuperCrew Crew Cab Crew Cab Base Price $37,990 $40,075 $43,240 D&D Total Base Price $38,965 $41,050 $44,140 Standard Equipment Safety Air Curtain Yes Optional Yes Side Air Bags Yes Not Available Yes Roll Stability Control Yes Yes Yes Trailer Sway Control Yes Not Available Yes EasyFuel Capless Fuel-Filler Yes Not Available Not Available 6-speed Automatic Transmission Yes Yes Not Available V-8 Engine Yes Yes Yes SYNC Yes Not Available Not Available Class IV Towing Yes Yes Optional Price including optional Equipment $38,965 $41,765 $44,475 F-150 +/(-) Competition ($2,800) ($5,510)
21 TRUTH ABOUT TRUCKS
22 #10 Design New F-150 offers: 90 years of truck design and engineering expertise Tougher new exterior with Super Duty-inspired grille and power dome hood and muscular wheel arches 7 distinct trim series, including new Platinum 35 configurations: 3 cabs, 7 series, 4 box lengths/styles 13 exterior colors (6 new) and available two-tone paint (3 colors) 13 wheels (11 new, including four 20-inch wheels) 4 running boards, including segment-first power running boards
23 #9 Technology New F-150 offers: SYNC Next-generation navigation with SIRIUS Travel Link SIRIUS Satellite Radio Sony premium audio system Ford Work Solutions In-dash computer Tool Link Crew Chief Cable Lock EasyFuel capless fuel-filler system
24 #8 Payload New F-150 offers: Best-in-class standard payload for all cab types Best-in-class maximum payload of 3,030 pounds Class-exclusive box side step Class-exclusive tailgate step Strongest cargo management system Class-exclusive Cable Lock Best-in-class cargo box volume Class-exclusive mid-box
25 #7 Safety/Security
26 #6 Refinement New F-150 offers: Quietest F-150 ever Quiet Steel and 720 degrees of quiet Reduced idle speed and vibration Outboard mounted shocks Widest rear leaf springs also 6 inches longer
27 #5 Interior New F-150 offers: SuperCrew stretched 6 inches best-in-class passenger volume Segment-exclusive flat load floor SuperCrew/SuperCab All new active comfort seats One-touch up rear seat on SuperCrew More than 30 interior storage areas Segment-first heated and cooled seats Lockable center console
28 #4 Towing New F-150 offers: Best-in-class 11,300 pounds on all 3 cab configurations Standard Trailer Sway Control Integrated trailer brake controller Tow Haul mode Trailer tow mirrors Reverse camera system
29 #3 Fuel Economy New F-150 offers: Unsurpassed fuel economy with 4.6-liter, 3-valve SFE package: 15 mpg city / 21 mpg hwy Unsurpassed average fuel economy: 4 mpg better than some Tundra configurations Best-in-class aerodynamics: new front spoiler, integrated rear spoiler New 6-speed auto transmission Reduced idle speeds Engine control upgrades Integrated rear spoiler in tailgate Open-valve injection Lightweight, ultra-high-strength steel
30 #2 Value New F-150 offers: XLT SuperCrew offers $1,000 more value versus previous model Lariat SuperCrew starts at $35,820, more than $5,000 less than comparably equipped 2009 Dodge Ram All 2009 F-150s equipped with more standard safety features than any other truck on the market
31 #1 Durability/Quality/Reliability New F-150 offers: Built Ford Tough More trucks with greater than 250,000 miles than any other manufacturer Strongest frame Fully Boxed frame and cross members, more high strength steel Consumer Report s Recommended Buy Consumer Reports 2007 Annual Car Reliability Survey Most Reliable Consumer s Digest 2008 Automotive Best Buy, Truck Category Strategic Vision 2007 Total Quality Index, Segment Winner
32 TRUTH ABOUT TRUCKS THE PRODUCT
33 MATT O LEARY CHIEF ENGINEER
34 2009 Ford F-150 Fuel Economy 8 percent average improvement on entire F-150 lineup 12 percent improvement on highest-volume 5.4-liter V-8 models Up to 100 pounds lighter with lightweight ultra-high-strength steel Best-in-class aerodynamics Cab chamfering Wider tailgate surface Front bumper valence, spoiler design More efficient powertrains New 6-speed transmission Open valve injection on V-8 engine Automatic deceleration fuel shut-off
35 2009 Ford F-150 Superior Fuel Economy (SFE)
36 2009 FORD F-150
37
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