All details and specifications of the vehicles and their options shown on the pages of this brochure are subject to change without notice and may
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1 All details and specifications of the vehicles and their options shown on the pages of this brochure are subject to change without notice and may vary according to locale. DJ-R0C Due to the printing process, the colours of the bodies and interiors may differ slightly from the actual colours. Please consult your local Mazda dealer for exact information. E-14ZT c Mazda Motor Corporation Printed in Japan.
2 Mazda2 (Mazda Demio in Japan) is the recipient of the prestigious Car of the Year Japan award. Blazing your own trail. Setting your own standards. Going above and beyond. These are just some of Mazda s core beliefs guiding development of the all-new Mazda2. By travelling our own unique, uncharted course we not only satisfied all the essential demands of the class, but also achieved unprecedented values never seen before in a compact car. Mazda2 s styling is a dynamic expression of presence and vitality, way above the class conventions. A full suite of SKYACTIV TECHNOLOGY delivers sure-footed, full-blooded Jinba-Ittai performance along with superior environment-compatibility. And advanced safety features support your driving for complete peace of mind and enjoyment of the road. Just a single glance invites you to get in and drive. And every drive is an involving, exciting, emotionally-satisfying experience. New Mazda2: always a smile on your face and unlimited driving pleasure in your heart. 2 3
3 M{ZD{ DESIGN Rich expression of explosive vitality gives class-dominating presence Mazda s KODO Soul of Motion design language captures the coiled power, vitality and grace of a wild animal in motion and brings it to vivid life within the compact dimensions of new Mazda2. Richly sculpted forms and forward-inclined lines create a well-planted look of vigorous motion, delivering an overwhelmingly powerful visual presence far beyond any other vehicle in the class. Mazda2 is the new global benchmark for interior design, with finely crafted forms and textures that dramatically transcend the class and speak directly to the heart: you ll feel genuine joy and pride of ownership every time you sit in the car. For the driver, a snug, wraparound cockpit enhances Mazda s signature oneness with the vehicle, while the front passenger area offers an expansive breadth for a confident feeling of space. 4 5
4 DRIVING INNOVATION SKYACTIV TECHNOLOGY: reengineered for the compact car, making you wish the drive will never end Mazda s passionate dedication to pure driving pleasure gave birth to SKYACTIV TECHNOLOGY, the revolution transforming all of the automobile s fundamental technologies. Now, with new Mazda2, this breakthrough technology is further refined to match the compact body. Starting with the high-performance, fuel-efficient SKYACTIV-G 1.5 engine*, all components feature new designs engineered for a feeling of complete control that goes beyond simple driving ease, inspiring a desire to just keep on driving. SKYACTIV-G 1.5 Max. power: 85kW/6,000rpm Max. torque: 148Nm/4,000rpm** **Values for 1.5-litre engine with 4-1 exhaust system are 79kW/6,000rpm and 139Nm/4,000rpm. SKYACTIV-BODY SKYACTIV-BODY employs optimized structures and advanced materials to achieve lighter weight with better safety performance and increased rigidity. SKYACTIV-DRIVE Fast, smooth gearshifting along with the direct, connected feel of a manual transmission that s the high-efficiency six-speed SKYACTIV-DRIVE. SKYACTIV-CHASSIS Even more of Mazda s famous feeling of unity between car and driver with the SKYACTIV-CHASSIS s suspension and steering. Driving the development of SKYACTIV TECHNOLOGY Fun-to-drive vehicles with unprecedented environmental and safety performance are the target of SKYACTIV TECHNOLOGY, and this is what drives its continuing development. To reconcile these apparently incompatible goals at ever higher levels, this comprehensive suite of technology breakthroughs aims to eliminate inefficiency and waste throughout the entire vehicle to achieve the ultimate in auto design and engineering. Through the groundbreaking innovations of SKYACTIV TECHNOLOGY, Mazda is achieving its future vision of Sustainable Zoom-Zoom with cars that are always exciting, inviting, fun to drive, and make you want to drive them again. Technology innovations starting from Breakthrough thinking Conventional thinking says an engine can be either extremely powerful or outstandingly fuel efficient, but not both. So conventional engineering settles for a trade-off between the two goals and actually achieves neither at a high level. In contrast, Mazda s Breakthrough approach began by tearing up the rule book of conventional ideas in order to realize both of these conflicting goals at a higher level than ever before. By rejecting the accepted, common-sense approaches in favour of Breakthrough thinking, Mazda was able to create SKYACTIV TECHNOLOGY, a unique approach to technical innovation that breaks free from the chains of convention. SKYACTIV-MT The same short shift stroke and light, positive shifting as the Mazda MX-5 sports car with the new-generation six-speed manual transmission SKYACTIV-MT. Mazda s i-stop idling stop system automatically shuts the engine down when you come to a complete halt after braking, saving the fuel wasted when stopped in traffic or at a signal. And the engine restarts smoothly and almost instantaneously within just 0.35 seconds. 6 *SKYACTIV-G 1.3 engine (max. power 68kW/6,000rpm and max. torque 121Nm/4,000rpm) is also available in certain areas. 7
5 Mazda2 5HB RHG P8-9 M{ZD{ PROACTIVE SAFETY OTHER safety measures Blind Spot Monitoring (BSM) and Rear Cross Traffic Alert (RCTA) BSM uses milliwave radar sensors to detect vehicles in the blind spots behind and to the side of Mazda2 and alert you to their presence. RCTA works in the same way when reversing out of a parking space. BSM system operation Mazda2 features wide-ranging vehicle-control technologies to keep the driver in command and passengers safe. The four-wheel Anti-lock Brake System (4W-ABS) prevents wheel lockup and assures manoeuvrability during emergency braking. Front airbags are fitted as standard equipment to provide ample protection in a frontal collision. Newly-developed optional side and curtain airbags mitigate the effects of side impacts within the relatively short occupant-to-door distances in a compact car, providing another layer of protection in depth against physical shock and injury in a collision. Pillars and mirrors are designed to give a clear view from the driver s seat. Rearwardpositioned A-pillars widen the left and right spread angles allowing the driver to see further when cornering or spot short children at intersections. Side mirrors are mounted on the doors for enhanced pedestrian visibility. Effect of 4W-ABS Start of braking 4W-ABS prevents lockup and maintains driver control. RCTA system operation Supporting your driving skills, keeping you informed and in control M{zd{ Proactive Safety At Mazda, we believe genuine safety can only be realized when driver awareness and High What Mazda s safety technologies aim to provide control is maximized so that the risk of accidents is minimized. This philosophy of Accident happens. proactive safety was the starting point for the development of i -ACTIVSENSE, our integrated suite of advanced active safety technologies employing cutting-edge sensing Accident becomes unavoidable. devices to always support your driving. A comprehensive array of passive safety measures further helps protect you and your passengers. Help avoid or reduce the severity of an accident when the driver alone cannot safely operate the vehicle. Provide hazard alerts to help the driver avoid dangers and recover safe operation of the vehicle. Low 8 Maximize the range of conditions in which the driver can drive safely and comfortably. Effect of DSC Without DSC (understeer caused by front wheels skidding) Risk of accident rises. Risk of accident is low. (Safe operation of vehicle) The body provides world-class collision safety performance. Extensive use of ultra-high-tensile steel gives strength with low weight, while the framework absorbs and channels energy away from the cabin. Help protect occupants and pedestrians in the event of an accident. Injury reduction Risk of accident Dynamic Stability Control (DSC) with Traction Control System (TCS) electronically controls braking force applied to each wheel to prevent under- or oversteer and maintain vehicle stability when cornering on slippery roads or during sudden steering inputs. Accident reduction With DSC Without DSC (oversteer caused by rear wheels skidding) Note: Availability of safety equipment/features varies according to country and model grade. Please consult your local Mazda dealer for exact information. 9
6 Human-Centred Interior Environment Equipment Maintaining your focus on the road, and on enjoyable driving The cockpit is designed according to Mazda s advanced Human-Machine Interface (HMI) concept, allowing presentation of a wide range of information without taking attention away from the road. Building on this safety-oriented HMI design, Mazda2 also offers the latest in connectivity functions to enable sharing of information and experiences with the world outside the car. Front and rear occupants enjoy a comfortable, roomy cabin whose space belies the body s compact proportions, with refinement that surpasses the class. The leading edge of HMI design The amount of information presented to support your driving continues to increase. So to show you this rising tide of information without compromising safety, Mazda engineered the cockpit with a driver-friendly HMI design to prevent confusion in decision-making, minimize eye movements, and reduce physical stress. The cockpit itself is divided into two zones, one focused on driving and the other focused on infotainment, and each zone has information displays and controls according to its purpose. Physically separating these interfaces promotes easier recognition and smoother operation. The Mazda-developed Active Driving Display is mounted above the meter hood and shows the most essential driving information with no need to look away from the road. The meters themselves provide clear vehicle-status information, while frequently used operations are controlled without taking the hands off the steering wheel via steering-wheel mounted switches and paddle shifters. Information for MZD CONNECT s audio, communication and navigation functions is displayed on a seven-inch LCD mounted on top of the dashboard. This separate-type centre display greatly reduces the downward viewing angle and its graphics are designed for instant legibility. Multi-stage operations of MZD CONNECT are quickly and accurately controlled by a commander control located on the floor console where the driver s hand naturally falls. networking services (Twitter and Facebook for example) available via Aha. And the Navigation feature shows your current position on a map along with a route to the specified destination. System software is easily updated, providing ongoing access to the latest services without swapping out any hardware. In addition to providing excellent night-time visibility, the four-lamp LED headlights enhance the unmistakable Mazda identity with their impressive design signature resembling the pupil of a predator s eye. The rear combination lamps also have Mazda s unique lighting signature, continuing deep into the liftgate to create a slim, sharp, horizontal design. 16-inch aluminium wheels feature a powerful contrast between machined metallic brilliance and the tough look of the gun metallic paint on the spokes. Compared to conventional hanging-type pedals, the organ-type accelerator offers more precise control for enhanced operability. In addition, the organ-type pedal makes it easier to move the foot over to the brake. MZD CONNECT, the new in-vehicle connectivity system Internet connectivity has become an essential part of daily life, even while travelling in a car. So Mazda developed MZD CONNECT to provide versatile connectivity with the highest standards of safety. MZD CONNECT offers a huge range of infotainment options from the Internet through Aha by HARMAN when connected to a smartphone via Bluetooth. The system's Audio feature allows selection of various music sources including AM/FM radio, CDs and mobile audio players, and Aha Internet Radio. The Communication feature reads SMS messages aloud, as well as other Internet social Interior ahead of the class Every detail of the cabin is dramatically transformed to give an experience that totally transcends the class. Drivers of virtually any size are assured of a comfortable, supportive driving posture, while the spacious cabin also provides a better forward view for rear passengers. High-quality materials such as satin chrome, carbon-fibre-finish grain and top-stitched leather add to the refined atmosphere. Drive Selection* switch on the shift gate allows switching to Sport mode, automatically setting the transmission and engine characteristics for powerful acceleration and linear response when merging onto a crowded highway. The navigation system is provided on an SD media card and lets you set target destinations directly on the map or from your contact list. The full-automatic climate-control system maximizes comfort by improved heating/ cooling performance. Within its stylish proportions, Mazda2 offers ample space to accommodate a large suitcase. The wide-opening liftgate enables effortless loading and unloading. Note: Available functions of MZD CONNECT may vary according to the type of connected smartphone and its operating environment. *Drive Selection is available on models with automatic transmission. 10 Please consult your local Mazda dealer for exact information. 11
7 Exterior and Interior Colours Exterior Seat upholstery and decoration panels Soul Red Metallic (41V) Dynamic Blue Mica (44J) Smoky Rose Mica (44R) Leather, Off-white Leather, Black Gunmetal Blue Mica (38L)*¹ Blue Reflex Mica (42B)*¹ Deep Crystal Blue Mica (42M)*¹ Cloth, Black/Black Titanium Flash Mica (42S) Metropolitan Grey Mica (36C)*¹ Meteor Grey Mica (42A)*¹ Cloth, Black/Red*² Aluminium Metallic (38P) Snowflake White Pearl Mica (25D) Black Mica (16W)*¹ Cloth, Black/Navy Jet Black Mica (41W)*¹ Arctic White (A4D) Soul Red Metallic Paint-coat compositions The Soul Red Metallic body colour was developed as part of Mazda s unique TAKUMI-NURI (TAKUMI: master craftsman, NURI: painting) painting technology. It achieves an unprecedented combination of colour, highlights, shade and depth to emphasize the dynamic body shape of KODO design, and symbolizes Mazda s passion to embody the Zoom-Zoom driving pleasure. Clear coat Body Translucent coat High-chroma red pigment Coloured base coats High-brightness aluminium flake Reflective coat Cloth, Black/Navy Cloth, Black/Pink*¹ *² *1 Availability varies by the country *2 Not available with Dynamic Blue Mica 12 13
8 Celebrating challenge, celebrating driving 1 The history of Mazda stretches back over 90 years a history of meeting challenge head-on and winning. In 1931 Mazda became the first manufacturer of an entirely Japanese-made three-wheel vehicle, going on to cement its position as Japan s leading maker of three-wheeled trucks, a mainstay of short-haul cargo transportation at the time. At the end of World War II Mazda s home base of Hiroshima lay in ruins, yet Mazda took on the challenge of reconstruction and through innovation and dedication resumed export of three-wheeled trucks within just four years. In 1961 Mazda accepted another major challenge: development and commercialization of the rotary engine. This unique design for the internal combustion engine presented a host of technological hurdles including development of new materials and the improvement of processing technology precision. And again Mazda engineers rose to the challenge, bringing fresh thinking to the table and succeeding where others had failed. The result was a series of rotary-engined vehicles beginning with the stunning 1967 Cosmo Sport, now a sought-after classic. It was also the 60s that saw lightweight sports cars hit their peak. But through the course of the 70s, increasingly stringent safety standards and emissions controls caused their numbers to plummet. Once again, Mazda saw a challenge reinventing the lightweight sports car to meet new safety and environmental standards while maintaining uniquely fun-to-drive characteristics. In 1989 the groundbreaking Mazda MX-5 debuted to instant acclaim and has stayed in production ever since, winning a place in the Guinness Book of Records as the world s best selling two-seater sports car. Further underlining Mazda s sporting credentials came overall victory in the 1991 Le Mans 24 hour endurance race with the rotary engine 787B. This was the first and only time for a Japanese manufacturer to take the laurels in this prestigious event, amply demonstrating that not only do we set out to win, we do it with our own unique technology. At Mazda, we have always blazed our own trail in our own way. Where others see limits, we see only a challenge as we create vehicles for people who love to celebrate driving Mazda produced its first automobile in 1931, and steadily increased the production volume of three-wheel vehicles after World War II. 2. From development through to production, Mazda engineers share a tradition of teamwork, unified and inspired by their determination to create the world's finest cars Mazda began development work on the rotary engine in the early 1960s, a project that faced severe technical problems. 4. By 1967 these technical challenges were overcome, and the world's first rotary-engined vehicle, the Cosmo Sport, was launched. 5. Mazda MX-5 was born in 1989 as a pure lightweight sports car. Enthusiastic fans around the world celebrated its 20th anniversary in June 23, 1991 saw the rotary-powered Mazda 787B beat the world at motor-racing's most prestigious endurance event, the 24 Hours of Le Mans. 7. At Mazda we look at things differently, aim higher and defy conventions. This has always been a core part of our corporate culture
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