Itsel Guzman September 2016

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1 A GLIMPSE INTO WORLDWIDE DYNAMIC RIDE-SHARING Itsel Guzman September 2016

2 DRS: THE NEWEST FORM OF TRANSPORTATION What is dynamic ridesharing? TransportaDon networking companies (TNC s) connect travelers with available nearby drivers through the use of a phone applicadon Fast, convenient, easy, reliable, safe Comparable to convendonal taxi services Theverge.com Google.com Google.com Google.com

3 DRS IN CALIFORNIA UBER VS LYFT, WHO WILL WIN? Previous study compared the two TNC s, Uber and LyU, in the state of California Gathered and analyzed data for 36 cides, totaling about 1/3 rd of CA s total populadon UlDmately, are these services geographically viable in the pioneer state? Time (minutes) Average Wait Time Rush Hr vs Cars Available Surge Uber vs LyU Non Rush Hr Wait Time Variables Affec=ng Wait Times

4 UBER S RAPID GLOBAL EXPANSION Source: Uber In May of 2012, Uber was only available in the Bay Area or New York City area among few other cides. Only 4 years later, in 2016, Uber is available in over 500 cides worldwide.

5 TOTAL NUMBER OF TRIPS DRASTICALLY DOUBLES IN ONLY 6 MONTHS Uber reached 1 billion trips last December since its first trip in The company then quickly hit 2 billion trips in June 2016, only 6 months auer the 5 year milestone back in December. Does this mean Uber is really shiuing transportadon trends?

6 ARE UBER S HIGH NUMBER OF TRIPS COMPARABLE TO WORLDWIDE TRIPS? 2,000 Number of Trips During 6 Months Number of Trips (Billions) 1,500 1, Uber Trips Total Trips Worldwide* Series1 2 2,000 What about other TNC s around the world?

7 ARE THE COLLECTIVE SERVICES OF TNC S IN THE WORLD VIABLE AS AN ALTERNATIVE FORM OF TRANSPORTATION? I focused on the top ridesharing apps in compeddon with Uber in South America, China, Southeast Asia, and India. I created maps to illustrate the precise locadons where a TNC vehicle is accessible for each respecdve app per region. I focused on the TNC s EasyTaxi, Grab (formerly GrabTaxi), Didi Kuaidi, and OlaCabs as the most widely used companies aside from Uber.

8 SOUTH AMERICA S EXPANDING EASYTAXI While Uber is has not widely expanded in South America, EasyTaxi has taken over in the southern condnent. The TNC has also expanded beyond its condnent and into Southeast Asia as well. Source: Itsel Guzman, August 2016

9 CHINA S LEADING TNC MERGES WITH UBER China s KuaidiONE app was the leading TNC, and Uber s only compedtor in China. AUer failing to compete with KuaidiONE, Uber merged with the Chinese company in August As a result of the merge, KuaidiONE alone now holds over 99% of its market shares in China. Source: Itsel Guzman, August 2016

10 SOUTHEAST ASIA S GRABTAXI IS ACCESSIBLE TO MORE TRAVELERS THAN IT APPEARS Grab is available in over 30 cides throughout Southeast Asia. The cides where Grab is available are all among the most densely populated cides in the region. Source: Itsel Guzman, August 2016

11 OLACABS IS TAKING OVER INDIA OlaCabs is India s leading transportadon network company, with over 450,000 drivers in 102 cides. Uber falls short of OlaCabs at only 31 available locadons. Olacabs.com

12 LYFT S GLOBAL EXPANSION THROUGH PARTNERSHIPS OVERSEAS The partnerships and merging of major TNC s allow the rapid expansion of the services rather than emphasizing on the compedng companies. LyU s partnerships allow its fellow partners compete with Uber s global expnasion. LyU s partnership with GrabTaxi allows users from both apps to access a vehicle in the places where both TNC s are available. This means that users can travel to different parts of the world and easily access TNC vehicles wherever they go without the hassle of downloading muldple apps. LyI Partners as of December 2015 DIDI/KuaidiONE (China) GrabTaxi (Southeast Asia) OlaCabs (India)

13 CONCLUSIONS: THE FUTURE OF DYNAMIC RIDESHARING Although there is more yet to come from TNC s in the future, as of now I have determined that the use of these services are fairly accessible in any major city in the world. With TNC s as a new phenomenon reladve to convendonal taxi services, it is unclear whether they will condnue to grow at the rate they have in the recent years, uldmately beadng out taxis in the long run. TNC s are considered dynamic ridesharing services, though they are not yet viable as literal ridesharing. Instead, they are currently a mere alternadve form of transportadon. DRS does not replace other forms of transportadon drasdcally yet, but at the rate of its growth, it appears that it will.

14 Itsel Guzman ncst.ucdavis.edu Follow us on

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