How to Achieve a Successful Car-Sharing Model : NANUM-CAR

Transcription

1 2017 Asia-Pacific Cities & Mayors Summit Digital Social Innovation SEOUL City & SOCAR Collaboration Model How to Achieve a Successful Car-Sharing Model : NANUM-CAR KD Yang Chief Business Officer

2 Introduction of SOCAR Our Spirit & Philosophy We Are So Cool Company That Has Great Belief And Value To Make a Difference & Change World # Why SOCAR? We found out 90% of cars in Korea only be driven 1~2 hours a day. 80% of cars on the road are driven by 1 person driver. If we can solve these problems, shared car can replace 15 cars on the road. When we achieve 100,000 shared cars, then 1.5 Million cars can be replaced. This number is 10% of all cars in Korea. We are making the change of our society. # Vision Making positive change of the world thorough innovation of automobile usage # Mission Providing a reasonable transportation method Creation of automobile community platform Creation of value in social, economic, environmental

3 History of SOCAR Our History We Are Only 6 Years Old But We Are Growing Fast On-Going Launched a car-sharing service Focused on car-sharing service introduction and owned media marketing based in JEJU Island Became an official partner of Car Sharing in Seoul (Nanum-Car Program) Started nationwide expansion Launched seasonal contents marketing Certified the first car-sharing B corp. Introduced new car brands for marketing effects (Fiat 500, Prius) Focused on TPO marketing on owned media channels 1 st SOCAR mass campaign Along with digital / SNS Instagram, FB, Kakao IMC Campaign in both owned and paid media Won 2015 KOREA MARKETING AWARDS : First Prize in the Rolled out digital campaigns (MONTHLY SOCAR, Influencer Campaign) Introduced new car brands for marketing effects (TESLA, BMW 500d, X3) Launched promotions for target expansion Launched ZEROCAR SHARING Will launch the 2nd SOCAR Mass Campaign In April for creating new demand Increase # of ZEROCAR throughout the year along with digital campaign to recruit partners, followed by membership program sharing economy sector

4 History of NANUM-CAR NANUM-CAR History NANUM-CAR Has Begun Gasoline SOCAR Green Car Electric Citycar / HanCar/ KT Rental Car/YouCar

5 Overview of Current SOCAR Current SOCAR We Are The Biggest Car-Sharing Network Member Vehicle 3.3 M APP DOWNLOAD 3.0M 8.5K 3.0K ZONE 81 CITY Usage Revenue 300 EMPLOYEE 318K monthly 10B Monthly [2017 Actual]

6 Beginning of Car-Sharing with Seoul City A Little Step of Car Sharing Service for Seoul People It Is Always Difficult To Start Something New Seoul City & 4 Car Sharing Companies Were Start Making History K Cars Zone Members

7 Progress of Car-Sharing with Seoul City A Great Success of Car Sharing Service for Seoul People It May Not be Perfect Now, But We Are Making Progress Progress Matters Making Change in Perspective of Car 4,000 1, Million Cars Zone Members

8 Demonstration of SOCAR (Car-Sharing) Digital Social Innovation = Car Connected Platform It Is So Simple, It Is So Easy. Cars For Everyone Smart Phone Application Intro. Page Front Page Korea #1 Car-Sharing, SOCAR Reservation My Page Home Smart Key Customer Center

9 Demonstration of SOCAR (Car-Sharing) Digital Social Innovation = Car Connected Platform Whenever, Wherever You Need A Car, It s SOCAR

10 Demonstration of SOCAR (Car-Sharing) Digital Social Innovation = Car Connected Platform Smartphone Can Control SOCAR Smart Key Inactive Activation (When you reserve the time)

11 Demonstration of SOCAR (Car-Sharing) Digital Social Innovation = Car Connected Platform Manner Maketh SOCAR & Car Based Community

12 Demonstration of NANUM-CAR Digital SEOUL Innovation = Car Connected City You Don t Have to Buy a Car Anymore

13 Demonstration of NANUM-CAR Digital SEOUL Innovation = Car Connected City SO Convenient Car Infrastructure

14 Synergy Car-Sharing with Seoul City Synergy from Public & Private Sector It Is Much More Powerful Than You Expected = 10 The Formula of Public & Private Synergy SEOUL CITY SOCAR Parking Infra (Access) Policy Making Public Relations Social Responsibility Risk Management Car-Sharing Platform Demand-Supply Analysis Car Management Customer Service Benefit Program

15 Finale Make A Difference And Change World Better It Is Our Credo To Execute Car-Sharing Service Vision and Mission Matters for You Car Sharing service can be a solution for real world issue like traffic, environment, economy Value of Togetherness

16 THANK YOU!