Residential Energy Gateway. C2M Team Joey Barr Evan Bloodgood Adithya Jayachandran Imran Sheikh

Transcription

1 Residential Energy Gateway C2M Team Joey Barr Evan Bloodgood Adithya Jayachandran Imran Sheikh

2 Home Energy Management Has a Clear Value Proposition $1,250 $1,200 $1,150 $1,100 $1,050 $1,000 $950 $900 $850 $800 $1,200 Current Annual Electricity Costs per Household Annual Savings of $240 per household, or 20% $960 Annual Household Electricity Costs with Home Energy Management System ½of US households using Automated Demand Response could reduce peak demand by 38 GW $35B of avoided generation, transmission and distribution cost Source: US EIA, DOE 2007

3 There is strong consumer interest... Consumer Commitment to Reducing Daily Electricity Use Interest in Purchasing a Home Energy Management System 59%: Committed 54%: Would NOT Purchase 42%: Would Purchase 3%: Currently Own Source: Mintel Smart House but this has not translated to real demand. 9/21/2010 3

4 The Home Energy Management Space:

5 Industry is crowded and fragmented... Smart Meters Communication Technology Energy Management Systems/ Software In Home Displays Smart Thermostats Smart Electronics/ Appliances GE Energy Silver Spring Networks Comverge Philips EnerGate LG Grid Net Cisco GridPoint PowerCost Monitor HAI Panasonic Itron Digi GreenPlug LS Research Honeywell Samsung Echelon SmartSynch Energy Hub TED Johnson Controls Sony Sensus Metering Agilewaves Energy Aware LUX Products Sharp Open Peak GE PRI Energy Management Bosch Tendril Networks Electrolux icontrol Whirlpool Trilliant Powermand Siemens EKA Systems Control4 Advanced Telemetry Intel Pulse

6 ... and a Reference Design is the Solution Reference Design Industry blueprint Feasibility Time to market Examples: IBM clones in the 1980 s, mobile applications developers

7 The Residential Energy Gateway Creates a Smart Home Home Energy Management System Home Computer Solar Panels Home Security Electrical Outlets Broadband Router In Home Display Programmable Thermostat Lighting Systems Kitchen Appliances Residential Energy Gateway Home Health Care Equipment Audio Speakers Home Entertainment STB Load Control Home Appliances Irrigation System Gas and Water Utility Meters Water Heater Plug in Hybrid Electric Vehicles

8 Key Features and Benefits of the Reference Design

9 $9,000 $8,000 $7,000 $6,000 $5,000 $4,000 Growth Trends are Ideal for an Open Platform Global Home Energy Management Estimated Revenue ($ in millions) CAGR = 111% $5,630 $8,084 Open Platforms Have Historically Commanded Dominant Market Share: Closed Platform: $242MM $3,000 $2,000 $1,000 $864 $2,753 Open Platform: $7,841MM $ Source: ABI Research 9/21/2010 9

10 Reference Design Enables Essential Features Devices that are consulted frequently result in 400% more energy savings than devices not consulted often 1 Portability supports real time investigation and encourages energy detective behaviors that can result in real reduction of consumption 2 47 companies, including Google, GE, and Intel, recently urged President Obama to create policies that give consumers better access to home energy information 1. Mendyk et al, Energy Center of Wisconsin 2. Young Jeong et al, Georgia Institute of Technology

11 Reference Design Enables Essential Features (cont.) Consumers that publicize their energy usage used 20% less electricity 1 Control4, with one of the most comprehensive application suites, has seen 40% annual revenue growth since 2007 Research shows that technology and price are not sufficient to drive efficiency 2 1. Pallack et al 2. Midden, et al, Erhart Martinez and Laitner

12 The Home Energy Management Space:

13 Questions? the the developer community can can drive drive more more innovation than than a company can can in in house. house. That s That s exactly exactly what what the the home home energy energy management industry needs, needs, and and after after years years of of gaining gaining little little or or no no traction traction..opening up up the the APIs APIs of of these these home home energy energy management platforms could could be be the the crucial crucial piece piece that that finally finally gets gets consumers to to adopt adopt energy energyinformation tools. tools. Katie Katie Fehrenbacher "The "The idea idea that that everyone is is going going to to have have a big big screen screen that that does does nothing nothing but but tell tell them them what what goes goes on on with with energy, energy, we we don't don't think think that's that's going going to to work. work. Different devices, devices, such such as as Web Web portals, portals, small small displays, or or tablet tablet computers like like the the ipad, ipad, offer offer other other possibilities." Kevin Kevin Ashton, Ashton, former former CEO CEO of of Zensi Zensi (Aquired by bybelkin in in April April 2010) 2010) "" Not Not everybody is is an an energy energy nerd nerd yet. yet. While While people people who who study study this this area area are are aware aware of of the the energy energy space, space, the the average average consumer is is not. not. David David Schatsky, Principal at at GreenResearch Consulting