2018 Overseas Travel Survey

Transcription

1 2018 Overseas Travel Survey

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3 Index Prologue: Outline of the Report 5 1) Outline of the Survey 6 2) Profile of the Respondents 7 Reference: Overseas Travel in ) Outline of the Survey 12 2) Overseas Travel in Part 1: Trends in Overseas Travel Booking in 2017 Chapter 1: Outline of Overseas Travel in Number of Overseas Trips in Destinations in Reference Overseas destinations ever visited Trigger for Overseas Travel in Style of Travel Number of Accompanying Travelers Travel Expenses Number of Days Traveled Purpose of Travel Actions at Destination 1) Total 31 2) What was Included in Package Tours 32 3) What was Booked Prior to Departure 33 4) What was Booked at Destinations Amount of Money Used at Destinations 1) Total 35 2) Shopping Costs 36 3) Meal Costs 37 4) Sightseeing and Activity Costs Use of Airlines 39 Chapter 2: Actions Taken for Prior Consideration of Travel Destinations Considered / Destinations Decided on Reason for Deciding on Destinations Degree of Involvement in Consideration Process Timing of Travel Consideration and Booking Sources of Information Used to Compare for Consideration 50 Chapter 3: Process of Package Tour Selection Use of Package Tours Reasons for Selection of Package Tour Source of Information from Which Package Tour was Found Points Considered Important When Selecting Package Means of Inquiring to Travel Agencies and Airlines Means of Booking with Travel Agencies and Airlines 57 Chapter 4: Process of Arranged Travel Selection Matters Arranged Prior to Departure Sources of Information Used to Find Air Tickets Key Factors When Choosing Airlines 62 3

4 Index Part 2: Satisfaction with Travel Destinations Satisfaction with Travel Destinations 1) Overall 64 2) Sightseeing / Viewing 65 3) Sports / Hands-on Activities 66 4) Meals 67 5) Shopping 68 6) Relaxation / Beauty Treatments and Massages 69 7) Local Hospitality 70 8) Safety / Hygiene 71 9) Nightlife 72 Part 3: Future Overseas Travel Countries / Areas Wish to Travel to Overseas in Future Countries / Areas Wish to Travel to Overseas in [Reference] Destination would like to travel to 77 4

5 Prologue Outline of the Report 5

6 ; 1) Outline of the Survey Purpose To determine details regarding booking, expenses, and degree of satisfaction among those who traveled overseas in Respondents Those who traveled overseas in 2017 (overseas trip with a departure in a month during 2017) sampled from the Mighty Monitors of INTAGE Inc. (the three regions of Kanto, Kansai, and Tokai). Period Mar 20 (Thu.) through Mar 26 (Mon.), 2018 Method Internet survey Size 5,016 respondents (8,086 approached, 5,314 collected from for a collection rate of 65.7%) Tabulation Method The survey results were subjected to tabulation (weight-back tabulation) by converting to the sex and age composition of leisure travelers. The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaragi prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu, Shizuoka, Aichi, Mie prefectures). Weighting yrs yrs yrs yrs 60 yrs+ Male Analysis Axis Female The "number of trips taken" categories of "light," "middle," and "heavy" are defined as follows. Light: Those who have thus far traveled overseas 1-3 times Middle: Those who have thus far traveled overseas 4-9 times Heavy: Those who have thus far traveled overseas 10 times or more The classifications of "long distance," "medium distance," and "short distance" used for "Distance of the last destination" were based on the following definition. Long distance: Those whose last travel destination in 2017 was the following countries/areas UK, France, Germany, Spain, Italy, other nations in west Europe, Greece, countries of eastern Europe, countries of northern Europe, Turkey, Morocco, Egypt, Dubai, Kenya, other Middle East or Africa, USA east, USA west, USA south, Canada, Alaska, Mexico, Jamaica, Caribbean islands, other Central/South America, Tahiti, other Islands in South Pacific of Indian Ocean Medium distance: Those whose last travel destination in 2017 was the following countries/areas Hawaii (Oahu), Hawaii (other than Oahu), Palau, other Micronesia, Fiji, New Caledonia, Maldives, Singapore, Phuket, Thai beaches (other than Phuket), Thailand (other than beach resorts), Bali, Indonesian beaches (other than Bali), Indonesia (other than beach resorts), Malaysian beaches, Malaysia (other than beach resorts), Vietnam cities (Ho Chi Minh, Hanoi), Vietnam beaches, Vietnam (other than cities and beach resorts), Cambodia, India, Sri Lanka, other places in Asia, Australia, New Zealand, other places in Oceania Short distance: Those whose last travel destination in 2017 was the following countries/areas Guam, Saipan, Shanghai, Beijing, Hong Kong, Macau, other places in China, Taiwan, Korea, Cebu Island, Philippine beaches (other than Cebu Island), Philippines (other than beach resorts) Among the life stage categories in this report, "unmarried women in 20s and 30s" includes female teens. How the country names are indicated The names of countries used in this report were asked about in the questionnaire as follows. Other countries in western Europe were asked about as "Countries in western Europe (Austria, Switzerland, Croatia, the Netherlands, Belgium, Portugal, Vatican, Malta, Monaco, etc.)" Countries of eastern Europe included in the rest of Europe were asked about as "Countries of eastern Europe (Czech Republic, Poland, Hungary, Bulgaria, Romania, Russia, etc.)" Countries of northern Europe included in the rest of Europe were asked about as "Countries of northern Europe (Finland, Norway, Denmark, Sweden, Iceland)." Addenda:(1) Figures from past versions of this survey are quoted as time-series data survey: Mar 21-24, 2017; tabulation sample size of 4, survey: Mar 22-30, 2016; tabulation sample size of 4,802 (2) For single answers, since figures for each option are rounded off to the second decimal place, the total of all options may not add up to exactly 100%. (3) Since figures are rounded off, figures of 0.04% or less (including 0%) are all indicated as "-". (4) Because the tabulated results were based on weight-back tabulation, there are sample sizes (n) in this report that do not match the tabulation sample sizes that were actually yielded by the survey. 6

7 2) Profile of the Respondents (1) Sex (Total/Single answer) Age (Total/Single answer) Legend Male Female Legend 20s and under 30s 40s 50s 60s and over Average (yrs) 2018 survey total (n=5,016) 50.9% survey total (n=5,016) 20.4% survey total (n=4,986) survey total (n=4,986) Life stage (Total/Single answer) No children Youngest child 6 yrs or younger Youngest child 7 yrs or older No children Youngest child 6 yrs or younger (%) Youngest child 7 yrs or older 2018 survey total 5, survey total 4, Sex Male 2, Sex & age Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Occupation (Total/Single answer) Office workers/ General (clerical) Unmarried Male Office workers/ General (research or technical) Office workers Office workers/ General (sales) Married Male Office workers/ General (others) Office workers/ Manager class, company directors Unmarried Female Civil servants / Educators Married Female 2018 survey total 5, survey total 4, Freelance Selfemployed Parttimers Students Full-time homemaker Unemployed Other (%) Area of residence (Total/Single answer) (%) Kanto Total Kita Kanto 4 prefectures Keihanshin Other Kinki 2018 survey total 5, survey total 4, Tokai Kansai Total Timing of departure of last overseas travel (Total/Single answer) (%) survey total 2017 survey total Yearend Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec. & GW Obon SW New total total total Year's total 2018 survey total 5, survey total 4,

8 2) Profile of the Respondents (2) Number of overseas trips thus far (Total/Single answer) Legend Once 2-3 times 4-6 times 7-9 times 10 times or more Average (times) 2018 survey total (n=5,016) 5.8% survey total (n=4,986) Sex Male (n=2,552) Female (n=2,464) Sex & age Male yrs (n=371) Male yrs (n=483) Male yrs (n=584) Male yrs (n=513) Male 60 yrs or older (n=601) Female yrs (n=651) Female yrs (n=465) Female yrs (n=453) Female yrs (n=408) Area of residence 1.2 Female 60 yrs or older (n=488) Kanto (n=3,070) Kansai (n=1,251) Tokai (n=696) Life stage Worker (child 7 yrs and over) (n=1,882) Worker (child 2-6 yrs) (n=215) Worker (child 1 yr and under) (n=127) Worker (married, no children) (n=987) Worker (unmarried) (n=1,564) Unmarried male (n=844) Unmarried female 20s/30s (n=685) Unmarried female 40s and over (n=269) Student (n=242) Number of trips taken Light (n=891) Middle (n=1,181) Heavy (n=2,944)

9 Overseas destinations ever visited (Total/Multiple answers) TOTAL Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska (%) Europe UK France Germany Spain Italy Other Other USA Other Middle countries Middle (excluding USA Canada or places in East Turkey USA east USA west in western East or Hawaii and south Alaska Europe or Africa Europe Africa Alaska) Canada Alaska T 2018 survey total 5, survey total 4, 男 Sex Male 2, 女 Female 2, 男 Sex & age Male yrs 男 Male yrs 男 Male yrs 男 Male yrs 男 Male 60 yrs or older 女 Female yrs 女 Female yrs 女 Female yrs 女 Female yrs 女 Female 60 yrs or older 関 Area of Kanto 3, 関 residence Kansai 1, 東 Tokai 社 Life Worker (child 7 yrs and over) 1, 社 stage Worker (child 2-6 yrs) 社会人 ( 子供 1 Worker 歳以下 )(child 1 yr and under) 社会人 ( 既婚 子供無 Worker )(married, no children) 社会人 ( 独身 )Worker (unmarried) 1, 独身男性 Unmarried male 独身女性 Unmarried 代 female 20s/30s 独身女性 40 代以上 Unmarried female 40s and over 学生 Student ライト Number of Light ミドル trips taken Middle 1, ヘビー Heavy 2, Central/ South China Other Hawaii South Pacific (excluding China Hong Hawaii (other Guam or Hong America Hawaii Guam Saipan islands or Hong Shanghai Beijing (exc. Hong Kong or (Oahu) than Saipan Kong or other Kong and Kong / Macau Oahu) Caribbean islands Macau) Macau) Macau Taiwan Korea TOTAL 2018 survey total 5, survey total 4, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male 歳 yrs 男性 Male 歳 yrs 男性 Male 歳 yrs 男性 Male 歳 yrs 男性 60 歳以上 Male 60 yrs or older 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 60 歳以上 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会人 Life ( 子供 7 Worker 歳以上 )(child 7 yrs and over) 1, 社会人 stage( 子供 2~6 Worker 歳 )(child 2-6 yrs) 社会人 ( 子供 1 Worker 歳以下 )(child 1 yr and under) 社会人 ( 既婚 子供無 Worker )(married, no children) 社会人 ( 独身 )Worker (unmarried) 1, 独身男性 Unmarried male 独身女性 Unmarried 代 female 20s/30s 独身女性 40 代以上 Unmarried female 40s and over 学生 Student ライト Number of Light ミドル trips taken Middle 1, ヘビー Heavy 2, Thai Indonesian New beaches Bangkok Other Southeast beaches Indonesian Zealand or Long Medium Short Singapore Phuket (other or other Bali Malaysia Philippines Vietnam Cambodia places in Oceania Australia Asia (other cities other distance distance distance than Thai cities Asia than Bali) Oceania Phuket) TOTAL 2018 survey total 5, survey total 4, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male 歳 yrs 男性 Male 歳 yrs 男性 Male 歳 yrs 男性 Male 歳 yrs 男性 60 歳以上 Male 60 yrs or older 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 60 歳以上 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会人 Life ( 子供 7 Worker 歳以上 )(child 7 yrs and over) 1, 社会人 stage( 子供 2~6 Worker 歳 )(child 2-6 yrs) 社会人 ( 子供 1 Worker 歳以下 )(child 1 yr and under) 社会人 ( 既婚 子供無 Worker )(married, no children) 社会人 ( 独身 )Worker (unmarried) 1, 独身男性 Unmarried male 独身女性 Unmarried 代 female 20s/30s 独身女性 40 代以上 Unmarried female 40s and over 学生 Student ライト Number of Light ミドル trips taken Middle 1, ヘビー Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau Southeast Asia 9 Oceania

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11 Reference Overseas Travel in

12 1) Outline of the Survey Prior to the main part of this report, booking status, cost, degree of satisfaction (from page 15 on), the results such as rate of overseas travel in 2017 are indicated from the following survey results. Purpose To get a picture of what travel abroad was in Respondents Whose who were selected from the Mighty Monitors of INTAGE Inc. (the three regions of Kanto, Kansai, and Tokai). Period Mar 2 (Fri.) through Mar 19 (Mon.), 2018 Method Internet survey Size 51,733 respondents (138,181 approached, 53,223 collected from for a collection rate of 38.5%) Of the 51,733 respondents included in this survey, only the 21,908 evenly collected on the basis of gender and age were subjected to the following method of weight-back tabulation for displaying here Tabulation Method The results of this survey were subjected to tabulation (weight-back tabulation) to conform to the gender and age population breakdowns of the three areas as based on the 2015 National Census (Bureau of Statistics Ministry of Internal Affairs and Communications). The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu, Shizuoka, Aichi, Mie prefectures). Weighting Male Female yrs yrs yrs yrs 60 yrs yrs yrs yrs yrs 60 yrs

13 2) Overseas Travel in 2017 (1) Overseas travel experienced in 2017 (Total/Single answer) Went overseas Didn't go Legend 2018 survey total (n=21,908) 15.0% survey total (n=20,863) Sex Male (n=10,555) Female (n=11,353) Sex & age Male yrs (n=1,543) Male yrs (n=1,559) Male yrs (n=1,964) Male yrs (n=1,619) Male 60 yrs or older (n=3,870) Female yrs (n=1,475) Female yrs (n=1,518) Female yrs (n=1,923) Female yrs (n=1,620) Female 60 yrs or older (n=4,818) Area of residence Kanto (n=12,404) Kansai (n=6,127) Tokai (n=3,377)

14 2) Overseas Travel in 2017 (2) Purpose of overseas travel in 2017 (2017 overseas travelers/single answer) Leisure Business To visit friends/ acquaintances/ family/relatives Study abroad/ Training Other Legend 2018 survey total (n=3,285) 78.1% survey total (n=3,107) Sex Male (n=1,498) Female (n=1,787) Sex & age Male yrs (n=230) Male yrs (n=225) Male yrs (n=257) Male yrs (n=219) Male 60 yrs or older (n=566) Female yrs (n=273) Female yrs (n=201) Female yrs (n=237) Female yrs (n=236) Female 60 yrs or older (n=840) Area of residence Kanto (n=2,005) Kansai (n=845) Tokai (n=434) "Leisure" is the total of "Sightseeing," "Sports viewing," and "Hobbies/Sports." "To visit friends/acquaintances/family/relatives" is the total of "To visit friends/acquaintances/family/relatives (stay of less than one year)" and "To visit friends/acquaintances/family/relatives 14

15 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in

16 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Number of Overseas Trips in 2017 Number of overseas trips in 2017 (Total/Single answer) Once 2 times 3 times 4 times 5 times or more No ans. Average (times) Legend 2018 survey total (n=5,016) 64.3% survey total (n=4,986) Sex Male (n=2,552) Female (n=2,464) Sex & age Male yrs (n=371) Male yrs (n=483) Male yrs (n=584) Male yrs (n=513) Male 60 yrs or older (n=601) Female yrs (n=651) Female yrs (n=465) Female yrs (n=453) Female yrs (n=408) Female 60 yrs or older (n=488) Area of residence Kanto (n=3,070) Kansai (n=1,251) Tokai (n=696) Life stage Worker (child 7 yrs and over) (n=1,882) Worker (child 2-6 yrs) (n=215) Worker (child 1 yr and under) (n=127) Worker (married, no children) (n=987) Worker (unmarried) (n=1,564) Unmarried male (n=844) Unmarried female 20s/30s (n=685) Unmarried female 40s and over (n=269) Student (n=242) Number of trips taken - Light (n=891) Middle (n=1,181) Heavy (n=2,944)

17 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Destinations in 2017 (1) Destinations in 2017 (Total/Multiple answers) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Central/South America or Caribbean Hawaii Guam or Saipan South Pacific islands or other islands China (excluding Hong Kong and Macau) Hong Kong or Macau Southeast Asia Other places in Asia Oceania (%) 2017 destination 2016 destination increase /decrease destination destination (n=5,016) (n=4,986) (n=4,802) (n=5,000) UK France Germany Spain destination Italy Other countries in western Europe Greece destination Countries of eastern Europe Countries of northern Europe Turkey Morocco Egypt Dubai Kenya Other Middle East or Africa USA east USA west USA south Canada Alaska Mexico Jamaica Caribbean islands Other Central/South America Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan Palau Other Micronesia Fiji 0.1 Tahiti New Caledonia Maldives Other Islands in South Pacific of Indian Ocean Shanghai Beijing Other China Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Thailand (other than beach resorts) Bali Indonesian beaches (other than Bali) Indonesia (other than beach resorts) Malaysian beaches Malaysia (other than beach resorts) Cebu Island Philippine beaches (other than Cebu Island) Philippines (other than beach resorts) Vietnam cities (Ho Chi Minh, Hanoi) Vietnam beaches Vietnam (other than cities and beach resorts) Cambodia India Sri Lanka Other Asia Australia New Zealand Other Oceania Europe/total Middle East or Africa/total USA (exc. Hawaii and Alaska)/total Canada or Alaska/total Central/South America or Caribbean/total Hawaii/total Guam or Saipan/total South Pacific islands or other islands/total China (ex. Hong Kong / Macau)/total Hong Kong or Macau/total Southeast Asia/total Other places in Asia/total Oceania/total Long distance/total Medium distance/total Short distance/total

18 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Destinations in 2017 (2) Destinations in 2017: by demographic (Total/Multiple answers) TOTAL Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska (%) Europe UK France Germany Spain Italy Other Other USA Other Middle countries Middle (excluding USA Canada or places in East Turkey USA east USA west in western East or Hawaii and south Alaska Europe or Africa Europe Africa Alaska) Canada Alaska T2018 survey total 5, survey total 4, 男 Sex Male 2, 女 Female 2, 男 Sex & age Male yrs 男 Male yrs 男 Male yrs 男 Male yrs 男 Male 60 yrs or older 女 Female yrs 女 Female yrs 女 Female yrs 女 Female yrs 女 Female 60 yrs or older 関 Area of Kanto 3, 関 residence Kansai 1, 東 Tokai 社 Life Worker (child 7 yrs and over) 1, 社 stage Worker (child 2-6 yrs) 社 Worker (child 1 yr and under) 社 Worker (married, no children) 社 Worker (unmarried) 1, 独 Unmarried male 独 Unmarried female 20s/30s 独 Unmarried female 40s and over 学 Student ラNumber of Light ミtrips taken Middle 1, ヘ Heavy 2, Hawaii Guam or Saipan Central/ South China Other Hawaii South Pacific (excluding China Hong Hawaii (other Guam or Hong America Hawaii Guam Saipan islands or Hong Shanghai Beijing (exc. Hong Kong or (Oahu) than Saipan Kong or other Kong and Kong / Macau Oahu) Caribbean islands Macau) Macau) Macau Taiwan Korea T2018 survey total 5, survey total 4, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male 歳 yrs 男性 Male 歳 yrs 男性 Male 歳 yrs 男性 Male 歳 yrs 男性 60 歳以上 Male 60 yrs or older 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 60 歳以上 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会人 Life ( 子供 7 Worker 歳以上 (child ) 7 yrs and over) 1, 社会人 stage ( 子供 2~6 Worker 歳 )(child 2-6 yrs) 社会人 ( 子供 1 Worker 歳以下 (child ) 1 yr and under) 社会人 ( 既婚 子供無 Worker (married, ) no children) 社会人 ( 独身 )Worker (unmarried) 1, 独身男性 Unmarried male 独身女性 Unmarried 代 female 20s/30s 独身女性 40 代以上 Unmarried female 40s and over 学生 Student ライト Number of Light ミドル trips taken Middle 1, ヘビー Heavy 2, Southeast Asia Thai Indonesian New beaches Bangkok Other Southeast beaches Indonesian Zealand or Long Medium Short Singapore Phuket (other or other Bali Malaysia Philippines Vietnam Cambodia places in Oceania Australia Asia (other cities other distance distance distance than Thai cities Asia than Bali) Oceania Phuket) TOTAL 2018 survey total 5, survey total 4, 男性 Sex Male 2, 女性 Female 2, 男性 Sex & age Male 歳 yrs 男性 Male 歳 yrs 男性 Male 歳 yrs 男性 Male 歳 yrs 男性 60 歳以上 Male 60 yrs or older 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 Female 歳 yrs 女性 60 歳以上 Female 60 yrs or older 関東 Area of Kanto 3, 関西 residence Kansai 1, 東海 Tokai 社会人 Life ( 子供 7 Worker 歳以上 (child ) 7 yrs and over) 1, 社会人 stage ( 子供 2~6 Worker 歳 )(child 2-6 yrs) 社会人 ( 子供 1 Worker 歳以下 (child ) 1 yr and under) 社会人 ( 既婚 子供無 Worker (married, ) no children) 社会人 ( 独身 )Worker (unmarried) 1, 独身男性 Unmarried male 独身女性 Unmarried 代 female 20s/30s 独身女性 40 代以上 Unmarried female 40s and over 学生 Student ライト Number of Light ミドル trips taken Middle 1, ヘビー Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. China (excluding Hong Kong and Macau) Hong Kong or Macau Oceania 18

19 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Destinations in 2017 (3) (last destination) Last destination repeat percentage ( 1) (Total/Multiple answers) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Central/South America or Caribbean Hawaii Guam or Saipan South Pacific islands or other islands China (excluding Hong Kong and Macau) Hong Kong or Macau Southeast Asia Other places in Asia Oceania Repeat Rate for Last Travel Destination in 2017 Repeat Rate for Last Travel Destination in 2016 UK (n=141) 60.5 (n=123) 64.9 France (n=164) 61.4 (n=150) 72.8 Germany (n=131) 52.0 (n=114) 56.1 Spain (n=109) 41.1 (n=101) 30.7 Italy (n=191) 52.5 (n=182) 48.9 Other countries in western Europe (n=170) 61.7 (n=156) 69.4 Greece (n=15) 17.4 (n=9) Countries of eastern Europe (n=110) 57.6 (n=84) 45.9 Countries of northern Europe (n=70) 44.3 (n=68) 33.2 Turkey (n=12) 42.5 (n=9) 49.2 Morocco (n=18) 6.2 (n=12) Egypt (n=14) 30.2 (n=15) 21.5 Dubai (n=27) 12.5 (n=19) 20.9 Kenya (n=1) (n=0) Other Middle East or Africa (n=28) 35.5 (n=22) 47.9 USA east (n=143) 67.9 (n=148) 62.2 USA west (n=180) 63.4 (n=177) 61.5 USA south (n=31) 68.3 (n=50) 50.6 Canada (n=85) 42.1 (n=90) 50.7 Alaska (n=4) (n=1) Mexico (n=37) 28.3 (n=24) 20.4 Jamaica (n=1) (n=2) Caribbean islands (n=14) 21.7 (n=15) 32.6 Other Central/South America (n=25) 45.7 (n=30) 30.9 Hawaii (Oahu) (n=561) 67.8 (n=538) 70.0 Hawaii (other than Oahu) (n=151) 54.2 (n=133) 59.6 Guam (n=207) 56.1 (n=241) 61.3 Saipan (n=27) 48.0 (n=27) 57.6 Palau (n=12) 65.3 (n=20) 30.3 Other Micronesia (n=2) (n=5) 44.1 Fiji (n=0) (n=1) Tahiti (n=2) (n=7) 28.2 New Caledonia (n=12) 7.7 (n=12) 6.8 Maldives (n=22) 32.3 (n=28) 39.1 Other Islands in South Pacific of Indian Ocean (n=3) 26.1 (n=5) 20.3 Shanghai (n=119) 51.5 (n=98) 52.5 Beijing (n=39) 50.1 (n=20) 39.4 Other China (n=90) 70.5 (n=60) 69.8 Hong Kong (n=223) 50.5 (n=183) 59.4 Macau (n=62) 35.9 (n=49) 38.2 Taiwan (n=639) 50.6 (n=699) 50.4 Korea (n=392) 73.7 (n=452) 77.5 Singapore (n=157) 37.6 (n=178) 38.9 Phuket (n=38) 46.6 (n=27) 36.5 Thai beaches (other than Phuket) (n=38) 59.3 (n=31) 52.9 Thailand (other than beach resorts) (n=207) 65.6 (n=204) 67.4 Bali (n=80) 44.3 (n=68) 41.9 Indonesian beaches (other than Bali) (n=5) 59.7 (n=1) Indonesia (other than beach resorts) (n=14) 43.7 (n=9) 11.6 Malaysian beaches (n=23) 34.5 (n=20) 49.8 Malaysia (other than beach resorts) (n=66) 34.6 (n=39) 59.2 Cebu Island (n=51) 24.3 (n=54) 19.3 Philippine beaches (other than Cebu Island) (n=11) 52.9 (n=12) 33.3 Philippines (other than beach resorts) (n=32) 76.9 (n=50) 64.3 Vietnam cities (Ho Chi Minh, Hanoi) (n=102) 27.5 (n=104) 31.1 Vietnam beaches (n=45) 12.9 (n=28) 26.3 Vietnam (other than cities and beach resorts) (n=20) 32.1 (n=7) 36.9 Cambodia (n=39) 19.4 (n=34) 12.8 India (n=22) 38.9 (n=27) 19.4 Sri Lanka (n=18) 5.6 (n=13) 8.8 Other placesin Asia (n=43) 46.1 (n=38) 49.5 Australia (n=162) 50.4 (n=151) 40.0 New Zealand (n=36) 34.4 (n=45) 39.2 Other Oceania (n=6) 48.2 (n=4) ( 1) Percentage of repeat visit to last destination: percentage of those who have been to their last destination a second time or more Reference data for areas with samples of less than 30 (%) Repeat Rate for Last Travel Destination in 2017 Repeat Rate for Last Travel Destination in

20 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in 2017 Reference Overseas destinations ever visited Overseas destinations ever visited: last destination in 2017 (Total/Multiple answers) (%) TOTAL Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Other USA Other Other countries Middle East (excluding Canada or Europe UK France Germany Spain Italy places in Turkey Middle East USA east USA west USA south Canada Alaska in western or Africa Hawaii and Alaska Europe or Africa Europe Alaska) 2018 survey total 5, survey total 4, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau Central/ South China Other South Hawaii Pacific Hawaii Guam or (excluding China (exc. Hong Kong America Hawaii (other Guam Saipan islands or Shanghai Beijing Hong Kong Macau Taiwan Korea (Oahu) Saipan Hong Kong Hong Kong or Macau or than Oahu) other and Macau) / Macau) Caribbean islands 2018 survey total 5, survey total 4, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Southeast Asia Oceania Thai Indonesian New beaches Bangkok or Other Southeast beaches Indonesian Zealand or Singapore Phuket (other other Thai Bali Malaysia Philippines Vietnam Cambodia places in Oceania Australia Asia (other cities other than cities Asia than Bali) Oceania Phuket) 2018 survey total 5, survey total 4, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Figures 5 or more points or higher than the 2018 survey total are shaded. Items with under 30 samples are not shaded in the table Figures 5 or more points or lower than the 2018 survey total are shaded. Items with under 10 samples are not indicated in the table. 20

21 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Triggers for Overseas Travel in 2017 Triggers for overseas travel in 2017 (Total/Multiple answers) (%) survey total 2017 survey total As an annual event (one regular overseas trip) Was able to get an extended holiday Invited by family (family trip) Invited by friend/acquaintance/colleague (travel other than graduation trip or employee trip) Have family/relative/friend/acquaintance to see there Saved up the money so that I could afford it Hobbies or sports Holiday calendar worked out well at the time of travel Heard about friend/acquaintance who went abroad Marriage (own or somebody around me) TV program Saved up miles, miles on the verge of expiring Service by LCC (low cost carrier) Safety/hygiene of the destination 2018 survey total 5, survey total 4, Invited by friend/acquaintance/colleague (graduation trip, employee trip, etc.) Appreciating / Depreciating Break from work or termination of temporary or part-time job, etc. Commemorative date / anniversary of family or friend Magazine or article / ad Participation in an event Able to take a break from parenting With a new job / change in job in mind Saw social media of show biz personality / celebrity / acquaintance Retirement age (own or spouse s) Romantic relationship / Marriage hunting Decrease in the fuel surcharge and other costs Job transfer Loss of romantic relationship Moving home Other None of the above Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 3, residence Kansai 1, Tokai Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number Light of Middle 1, trips taken Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 21

22 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Style of Travel Style of travel (Total/Single answer) (%) survey total 2017 survey total Married Family travel Family travel Family Travel with With friend With friends Couple couple Travel alone (with (with travel (3 Other children/ (alone) (3 or more) travel travel children) parents) generations) total 2018 survey total 5, survey total 4, Sex Sex & age Area of residence Life stage Number of trips taken Male 2, Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto 3, Kansai 1, Tokai Worker (child 7 yrs and over) 1, Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Light Middle 1, Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. "Travel with children/total" is the sum of "Family travel (with children)" and "Family travel (3 generations)." 22

23 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Number of Accompanying Travelers Number of accompanying travelers (Total/Single answer) (%) survey total 2017 survey total Alone or more comparison survey survey (difference) 2018 survey total 5, survey total 4, Sex Sex & age Area of residence Life stage Number of trips taken 0 Male 2, Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto 3, Kansai 1, Tokai Worker (child 7 yrs and over) 1, Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Light Middle 1, Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. Average (people) 23

24 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Travel Expenses (1) Travel expenses (Those involved in considering travel plans/single answer) Legend 49,999 or less 50,000-99, , , , , , , , , ,000 or more No ans survey Average (tens of 1000s of ) 2017 survey Average (tens of 1000s of ) 2018 survey total (n=4,175) 16.3% survey total (n=4,069) Sex Male (n=2,145) Female (n=2,030) Sex & age Male yrs (n=296) Male yrs (n=427) Male yrs (n=511) Male yrs (n=424) Male 60 yrs or older (n=487) Female yrs (n=537) Female yrs (n=412) Female yrs (n=390) Female yrs (n=340) Female 60 yrs or older (n=351) Area of residence Kanto (n=2,563) Kansai (n=1,035) Accompanying traveler Tokai (n=577) Travel alone (n=840) Couple travel (n=226) Married couple travel (n=1,261) With friend (alone) (n=507) With friends (3 or more) (n=307) Family travel (with children) (n=681) Family travel (with parents) (n=216) Other (n=137) Life stage Worker (child 7 yrs and over) (n=1,479) Worker (child 2-6 yrs) (n=180) Worker (child 1 yr and under) (n=106) Worker (married, no children) (n=880) Worker (unmarried) (n=1,360) Unmarried male (n=728) Unmarried female 20s/30s (n=558) Unmarried female 40s and over (n=237) Student (n=169) Distance of the last destination Long distance (n=1,303) Medium distance (n=1,431) Short distance (n=1,495) Travel expenses refer to: Those who went on package tours: The total amount paid for one adult, including all miscellaneous expenses (airport tax, local taxes, fuel surcharge, insurance, etc.) Those who went on travel other than package tours : Air ticket expenses for one adult (including various expenses) + expenses for hotels and accommodation facilities for one adult (the total amount if answered separately) The average was tabulated without "No ans." 24

25 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Travel Expenses (2) Package tour expenses (Users of package tours who were involved in the consideration of travel plans/single answer) Legend 49,999 or less 50,000-99, , , , , , , , , ,000 or more No ans survey Average (tens of 1000s of ) 2017 survey Average (tens of 1000s of ) 2018 survey total (n=2,279) 12.9% survey total (n=2,343) Sex Male (n=1,111) Female (n=1,168) Sex & age Male yrs (n=168) Male yrs (n=243) Male yrs (n=233) Male yrs (n=174) Male 60 yrs or older (n=293) Female yrs (n=301) Female yrs (n=219) Female yrs (n=187) Female yrs (n=207) Female 60 yrs or older (n=253) Area of residence Kanto (n=1,381) Kansai (n=561) Accompanying traveler Tokai (n=337) Travel alone (n=233) Couple travel (n=133) Married couple travel (n=812) With friend (alone) (n=314) With friends (3 or more) (n=189) Family travel (with children) (n=383) Family travel (with parents) (n=135) Other (n=80) Life stage Worker (child 7 yrs and over) (n=898) Worker (child 2-6 yrs) (n=101) Worker (child 1 yr and under) (n=59) Worker (married, no children) (n=489) Worker (unmarried) (n=641) Unmarried male (n=317) Unmarried female 20s/30s (n=292) Unmarried female 40s and over (n=117) Student (n=90) Distance of the last destination Long distance (n=737) Medium distance (n=818) Short distance (n=753) Package tour expenses is the total expenses paid per adult to the travel agent, including miscellaneous expenses (airport tax, local taxes, fuel surcharge, insurance, etc) The average was tabulated without "No ans." 25

26 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Travel Expenses (3) Air ticket expenses (Those who arranged travel and were involved in the consideration of travel plans/single answer) Legend 9,999 or less 10,000-19,999 20,000-29,999 30,000-39,999 40,000-49,999 50,000-99, , , ,000 or more No ans survey Average (tens of 1000s of ) 2017 survey Average (tens of 1000s of ) 2018 survey total (n=1,896) 6.2% survey total (n=1,726) Sex Male (n=1,034) Female (n=863) Sex & age Male yrs (n=127) Male yrs (n=184) Male yrs (n=279) Male yrs (n=250) Male 60 yrs or older (n=193) Female yrs (n=236) Female yrs (n=193) Female yrs (n=203) Female yrs (n=133) Female 60 yrs or older (n=98) Area of residence Kanto (n=1,182) Kansai (n=475) Accompanying traveler Tokai (n=240) Travel alone (n=607) Couple travel (n=94) Married couple travel (n=449) With friend (alone) (n=193) With friends (3 or more) (n=119) Family travel (with children) (n=298) Family travel (with parents) (n=81) Other (n=57) Life stage Worker (child 7 yrs and over) (n=582) Worker (child 2-6 yrs) (n=79) Worker (child 1 yr and under) (n=47) Worker (married, no children) (n=390) Worker (unmarried) (n=719) Unmarried male (n=411) Unmarried female 20s/30s (n=266) Unmarried female 40s and over (n=120) Student (n=79) Distance of the last destination Long distance (n=566) Medium distance (n=612) Short distance (n=742) Air ticket expenses is the amount paid per adult, including miscllaneous expenses The average was tabulated without "No ans." 26

27 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Travel Expenses (4) Accommodation expenses (Those who arranged travel and were involved in the consideration of travel plans/single answer) Legend 9,999 or less 10,000-19,999 20,000-29,999 30,000-39,999 40,000-49,999 50,000-99, , , ,000 or more No ans survey Average (tens of 1000s of ) 2017 survey Average (tens of 1000s of ) 2018 survey total (n=1,896) 17.2% survey total (n=1,726) Sex Male (n=1,034) Female (n=863) Sex & age Male yrs (n=127) Male yrs (n=184) Male yrs (n=279) Male yrs (n=250) Male 60 yrs or older (n=193) Female yrs (n=236) Female yrs (n=193) Female yrs (n=203) Female yrs (n=133) Female 60 yrs or older (n=98) Area of residence Kanto (n=1,182) Kansai (n=475) Accompanying traveler Tokai (n=240) Travel alone (n=607) Couple travel (n=94) Married couple travel (n=449) With friend (alone) (n=193) With friends (3 or more) (n=119) Family travel (with children) (n=298) Family travel (with parents) (n=81) Other (n=57) Life stage Worker (child 7 yrs and over) (n=582) Worker (child 2-6 yrs) (n=79) Worker (child 1 yr and under) (n=47) Worker (married, no children) (n=390) Worker (unmarried) (n=719) Unmarried male (n=411) Unmarried female 20s/30s (n=266) Unmarried female 40s and over (n=120) Student (n=79) Distance of the last destination Long distance (n=566) Medium distance (n=612) Short distance (n=742) Accommodation expenses is the hotel and accommodation facility expenses paid per adult The average was tabulated without "No ans." 27

28 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Number of Days Traveled Number of days traveled (Total/Single answer) Legend 3 days or less 4 days 5 days 6 days 7 days 8-9 days days 15 days or more No ans survey Average (days) 2017 survey Average (days) 2018 survey total (n=5,016) 15.7% survey total (n=4,986) Sex Male (n=2,552) Female (n=2,464) Sex & age Male yrs (n=371) Male yrs (n=483) Male yrs (n=584) Male yrs (n=513) Male 60 yrs or older (n=601) Female yrs (n=651) Female yrs (n=465) Female yrs (n=453) Female yrs (n=408) Female 60 yrs or older (n=488) Area of residence Kanto (n=3,070) Kansai (n=1,251) Accompanying traveler Tokai (n=696) Travel alone (n=855) Couple travel (n=246) Married couple travel (n=1,415) With friend (alone) (n=567) With friends (3 or more) (n=483) Family travel (with children) (n=868) Family travel (with parents) (n=311) Other (n=272) Life stage Worker (child 7 yrs and over) (n=1,882) Worker (child 2-6 yrs) (n=215) Worker (child 1 yr and under) (n=127) Worker (married, no children) (n=987) Worker (unmarried) (n=1,564) Unmarried male (n=844) Unmarried female 20s/30s (n=685) Unmarried female 40s and over (n=269) Student (n=242) Distance of the last destination Long distance (n=1,505) Medium distance (n=1,749) Short distance (n=1,824)

29 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Purpose of Travel (1) Purpose of travel (Total/Multiple answers) 2018 survey total 2017 survey total survey 2017 survey (n=5,016) (n=4,986) To stroll around town To eat good food To see famous sites and historic spots (other than World Heritage) To shop To escape from the routine To see World Heritage sites To create memories To experience a different culture To enjoy nature Relax at hotel To relax on the beach Just to try getting to a foreign country Engage in sports / hands-on activities To view art To see stimulation Beauty treatments and massages To stay at luxury hotels In expectation of interactions and new encounters with local people To see Japanese friends and acquaintances who live there For my children To visit a place that is in my memories To improve my language ability To experience places off the beaten track / adventures For my own overseas wedding / honeymoon To enjoy a concert / musical performance To view event during a particular time (Rio Carnival, etc.) For my parents To view a sport event To get a better grounding in hobbies and studies pursued To attend a wedding ceremony To tour locations of filming To do a home-stay / study abroad To benefit my career opportunities Working holiday Other (%) 29

30 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Purpose of Travel (2) Purpose of travel (Total/Multiple answers) Sightseeing Purposes Activity Purposes Comfort Purposes (%) To see To get a To view event famous sites Engage in To experience To enjoy a better Beauty during a To tour To escape To stroll To eat good and historic To see World To stay at sports / places off the concert / To view a grounding in To enjoy To shop treatments To view art particular time locations of from the Relax at hotel around town food spots (other Heritage sites luxury hotels hands-on beaten track musical sport event hobbies and nature and massages (Rio Carnival, filming routine than World activities / adventures performance studies etc.) Heritage) pursued 2018 survey total 5, survey total 4, Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 3, residence Kansai 1, Tokai Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number of Light trips taken Middle 1, Heavy 2, Comfort Purposes Vague Purposes Personal Purposes Other Purposes In expectation of To see Just to try For my own To experience interactions To improve my To benefit my Japanese To visit a To attend a To do a To relax on To create getting to a To see For my For my overseas Working a different and new language career friends and place that is in wedding home-stay / Other the beach memories foreign stimulation children parents wedding / holiday culture encounters ability opportunities acquaintances my memories ceremony study abroad country honeymoon with local who live there people 2018 survey total 5, survey total 4, Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 3, residence Kansai 1, Tokai Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number of Light trips taken Middle 1, Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 1, 2, and 3 are the top three responses for each segment (excluding "Other" and "No ans.") 30

31 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Actions at Destination 1) Total Actions at destination (Total/Multiple answers) City Beauty sightseeing / Visit famous Art museums To tour Pleasure Aquariums / Shopping Famous Dinner treatments, Diving and Other marine Skiing and Tour to Island tour and historic Theme park and historic locations of Golfing cruise zoos tour dishes cruise spa, massage, snorkeling sports snowboarding surrounding places museums filming hot springs area 2018 survey total 5, survey total 4, Last destination (middle classification) Package use UK France Germany Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Used 2, Didn't use 1, (%) Government Viewing of operated Outdoor Riding theater, Ethnic Don't know Safari jungle Sports Other event gambling (fishing, (horseback, Other sports musicals, Night tour Instruction cultural Trains Car rental Other Nothing or don't tour viewing viewing (casinos, climbing, etc.) rafting, etc.) concert, experiences remember horse racing, shows, etc. etc.) 2018 survey total 5, survey total 4, Last destination (middle classification) Package use UK France Germany Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Used 2, Didn't use 1, Figures 5 or more points or higher than the 2018 survey total are shaded. Items with under 30 samples are not shaded in the table Figures 5 or more points or lower than the 2018 survey total are shaded. Items with under 10 samples are not indicated in the table. 1, 2, and 3 are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember"). "Actions as destination" is the total of "that which was incorporated in the package tour," "that which was applied for prior to departure," and "that which was applied for locally" 31

32 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Actions at Destination 2) What was Included in Package Tours (package tour users) That which was incorporated into the package tour (Package tour users who were involved in the consideration of the trip/multiple answers) (%) City sightseeing / Tour to surrounding area Island tour Pleasure cruise Visit famous and historic places Theme park Art museums Aquariums / and historic zoos museums Shopping tour To tour locations of filming Famous dishes Dinner cruise Beauty treatments, spa, massage, hot springs Golfing Diving and snorkeling Other marine sports Skiing and snowboarding 2018 survey total 2, survey total 2, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Other Middle East or Africa USA east USA west USA south 10 Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Bangkok or other Thai cities Bali Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Outdoor (fishing, climbing, etc.) Riding (horseback, Other sports rafting, etc.) Safari jungle tour Viewing of theater, musicals, concert, shows, etc. Sports viewing Other event viewing Government operated gambling (casinos, horse racing, etc.) Night tour Instruction Ethnic cultural experiences Trains Car rental Other Nothing transportation 2018 survey total 2, survey total 2, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Bangkok or other Thai cities Bali Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Figures 5 or more points or higher than the 2018 survey total are shaded. Items with under 30 samples are not shaded in the table Figures 5 or more points or lower than the 2018 survey total are shaded. Items with under 10 samples are not indicated in the table. 1, 2, and 3 are the top three actions done locally as seen by destination (exc. "Other," "Nothing," "Don't know or don't remember," "Free activity at destination beyond roundtrip air ticket, hotel accommodations, and local transportation") Don't know or don't remember Free activity at destination beyond roundtrip air ticket, hotel accommodations, and local 32

33 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Actions at Destination 3) What was Booked Prior to Departure (Total) What was booked prior to departure (Total/Multiple answers) City Beauty sightseeing / Visit famous Art museums To tour Pleasure Aquariums / Shopping Famous Dinner treatments, Diving and Other marine Skiing and Tour to Island tour and historic Theme park and historic locations of Golfing cruise zoos tour dishes cruise spa, massage, snorkeling sports snowboarding surrounding places museums filming hot springs area 2018 survey total 5, survey total 4, Last destination (middle classification) Package use UK France Germany Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Used 2, Didn't use 1, (%) Government Viewing of operated Outdoor Riding theater, Ethnic Don't know Safari jungle Sports Other event gambling (fishing, (horseback, Other sports musicals, Night tour Instruction cultural Trains Car rental Other Nothing or don't tour viewing viewing (casinos, climbing, etc.) rafting, etc.) concert, experiences remember horse racing, shows, etc. etc.) 2018 survey total 5, survey total 4, Last destination (middle classification) Package use UK France Germany Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Used 2, Didn't use 1, Figures 5 or more points or higher than the 2018 survey total are shaded. Items with under 30 samples are not shaded in the table Figures 5 or more points or lower than the 2018 survey total are shaded. Items with under 10 samples are not indicated in the table. 1, 2, and 3 are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember"). 33

34 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Actions at Destination 4) What was Booked at Destinations (Total) What was booked at destinations (Total/Multiple answers) City Beauty sightseeing / Visit famous Art museums To tour Pleasure Aquariums / Shopping Famous Dinner treatments, Diving and Other marine Skiing and Tour to Island tour and historic Theme park and historic locations of Golfing cruise zoos tour dishes cruise spa, massage, snorkeling sports snowboarding surrounding places museums filming hot springs area 2018 survey total 5, survey total 4, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania (%) Government Viewing of operated Outdoor Riding theater, Ethnic Don't know Safari jungle Sports Other event gambling (fishing, (horseback, Other sports musicals, Night tour Instruction cultural Trains Car rental Other Nothing or don't tour viewing viewing (casinos, climbing, etc.) rafting, etc.) concert, experiences remember horse racing, shows, etc. etc.) 2018 survey total 5, survey total 4, Last UK destination France (middle Germany classification) Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Figures 5 or more points or higher than the 2018 survey total are shaded. Items with under 30 samples are not shaded in the table Figures 5 or more points or lower than the 2018 survey total are shaded. Items with under 10 samples are not indicated in the table. 1, 2, and 3 are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember"). 34

35 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Amount of Money Used at Destinations 1) Total Total amount used at destinations (Those involved in considering travel plans/single answer) (%) survey total 2017 survey total ,999 or less 10,000-19,999 20,000-29,999 30,000-39,999 40,000-49,999 50,000-79,999 80,000-99, , , , , , , ,000 or more No ans survey 2017 survey 2017 comparison (difference) 2018 survey total 4, survey total 4, Sex Male 2, Sex & age Area of residence Life stage Number of trips taken 5 0 Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto 2, Kansai 1, Tokai Worker (child 7 yrs and over) 1, Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Light Middle Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. The average was tabulated without "No ans." "Total amount" includes expenses used locally for things other than "shopping," "meals," and "sightseeing and activities" Average (in 10s of 1000s of ) 35

36 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Amount of Money Used at Destinations 2) Shopping Costs Amount of money used for shopping at destination (Those involved in considering travel plans/single answer) (%) survey total 2017 survey total ,999 or less 5,000-9,999 10,000-19,999 20,000-29,999 30,000-49,999 50,000-99, ,000 or more No ans survey 2017 survey 2017 comparison (difference) 2018 survey total 4, survey total 4, Sex Male 2, Sex & age Area of residence Life stage Number of trips taken 5 0 Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto 2, Kansai 1, Tokai Worker (child 7 yrs and over) 1, Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Light Middle Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. The average was tabulated without "No ans." Average (in 10s of 1000s of ) 36

37 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Amount of Money Used at Destinations 3) Meal Costs Amount of money used for meal costs at destination (Those involved in considering travel plans/single answer) (%) survey total 2017 survey total ,999 or less 5,000-9,999 10,000-19,999 20,000-29,999 30,000-49,999 50,000-99, ,000 or more No ans survey 2017 survey 2017 comparison (difference) 2018 survey total 4, survey total 4, Sex Male 2, Sex & age Area of residence Life stage Number of trips taken 5 0 Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto 2, Kansai 1, Tokai Worker (child 7 yrs and over) 1, Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Light Middle Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. The average was tabulated without "No ans." Average (in 10s of 1000s of ) 37

38 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Amount of Money Used at Destinations 4) Sightseeing and Activity Costs Amount of money used for sightseeing and activities at destination (Those involved in considering travel plans/single answer) (%) survey total 2017 survey total ,999 or less 5,000-9,999 10,000-19,999 20,000-29,999 30,000-49,999 50,000-99, ,000 or more No ans survey 2017 survey 2017 comparison (difference) 2018 survey total 4, survey total 4, Sex Male 2, Sex & age Area of residence Life stage Number of trips taken 5 0 Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto 2, Kansai 1, Tokai Worker (child 7 yrs and over) 1, Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Light Middle Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. The average was tabulated without "No ans." Average (in 10s of 1000s of ) 38

39 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 1 Outline of Overseas Travel in Use of Airlines Airline used this time [ranking table] (Those involved in considering travel plans/single answer) 2018 Survey (%) 2018 Survey 2017 Survey Total Kanto Kansai Tokai Total (n=4,175) (%) Ranking (n=2,563) Ranking (n=1,035) Ranking (n=577) Ranking (n=4,069) 1 ANA n= JAL n= Delta Air Lines n= Cathay Pacific Airways n= United Airlines n= China Airlines n= Hawaiian Airlines n= Thai Airways n= Asiana Airlines n= Singapore Airlines n= Peach Aviation n= Vietnam Airlines n= Lufthansa n= Emirates n= Korean Air n= AirAsia X n= Alitalia n= Finnair n= Vanilla Air n= Eva Air n= Air Canada n= Jetstar n= Air China n= Air France n= American Airlines n= Qatar Airways n= KLM Royal Dutch Airlines n= Jeju Air n= China Eastern Airlines n= Tigerair Taiwan n= Philippines Airlines n= Garuda n= Qantas n= British Airways n= Turkish Airlines n= Etihad Airways n= Jetstar Asia Airways n= Malaysia Airlines n= Hong Kong Airlines n= Scoot n= Hong Kong Express Airways n= China Southern Airlines n= Air New Zealand n= Air Busan n= Scandinavian Airlines n= Jin Air n= Aero Mexico n= Spring Airlines n= Aeroflot n= LOT Polish Airlines n= T'Way Airlines n= SriLankan Airlines n= Spring Japan n= Swiss International Airlines n= Cebu Pacific Air n= Air Macau n= Cathay Dragonair (formerly Hong Kong Dragonair) n= Thai AirAsia X n= Air Caledonia International n= Hainan Airlines n= S7 Airlines (Siberia Airlines) n= Eastar Jet n= Sichuan Air n= Bangkok Airways n= Juneyao Airlines n= Air Tahiti Nui n= Air Niugini n= Shanghai Airlines n= Air Indian n= Ethiopian Airlines n= Aurora (previously SAT Airlines and Vladivostok Avia) n= South African Airways n= Asia Atlantic Airlines n= Miat Mongolian Airlines n= Egyptair n= Uzbekistan Airways n= Shandong Airlines n= Jet Airways n= Shenzhen Airlines n= Pakistan International Airlines n= Other n= Sea (traveled by ship) n= Don't know or don't remember n= Rate of increase: The arrow indicates increases/decreases for airlines for which there were changes of plus or minus one point between the 2017 survey and 2018 survey. Rate of increase 39

40 40

41 Chapter 2 Actions Taken for Prior Consideration of Travel 41

42 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 2 Actions Taken for Prior Consideration of Travel 1. Destinations Considered / Destinations Decided on (1) Destinations considered on last trip: by demographic (Those involved in considering travel plans/multiple answers) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Hawaii Guam or Saipan (%) Central/ Other Other USA Other Middle South Hawaii countries Middle (excluding Canada or Hawaii Guam or Europe UK France Germany Spain Italy places in East Turkey USA east USA west USA south Canada Alaska America Hawaii (other than Guam Saipan in western East or Hawaii and Alaska (Oahu) Saipan Europe or Africa or Oahu) Europe Africa Alaska) Caribbean 2018 survey total 4, survey total 4, Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 2, residence Kansai 1, Tokai Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number of Light trips taken Middle Heavy 2, China (excluding Hong Kong and Macau) Hong Kong or Macau Southeast Asia South China Other Thai Indonesian Pacific Bangkok or (excluding China (exc. Hong Kong Southeast beaches beaches Indonesian islands or Shanghai Beijing Hong Kong Macau Taiwan Korea Singapore Phuket other Thai Bali Malaysia Philippines Vietnam Cambodia Hong Kong Hong Kong or Macau Asia (other than (other than cities other cities and Macau) / Macau) Phuket) Bali) islands 2018 survey total 4, survey total 4, Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 2, residence Kansai 1, Tokai Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number of Light trips taken Middle Heavy 2, Oceania Japan New Other Tokyo Zealand or Kita places in Oceania Australia Japan Hokkaido Tohoku metropolitan Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa other Kanto Asia area Oceania 2018 survey total 4, survey total 4, Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 2, residence Kansai 1, Tokai Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number of Light trips taken Middle Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 42

43 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 2 Actions Taken for Prior Consideration of Travel 1. Destinations Considered / Destinations Decided on (2) Destinations considered on last trip: by destination considered on last trip (Those involved in considering travel plans/multiple answers) (%) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Hawaii Guam or Saipan Central/ Other Other USA Other Middle South Hawaii countries Middle (excluding Canada or Hawaii Guam or Europe UK France Germany Spain Italy places in East Turkey USA east USA west USA south Canada Alaska America Hawaii (other than Guam Saipan in western East or Hawaii and Alaska (Oahu) Saipan Europe or Africa or Oahu) Europe Africa Alaska) Caribbean 2018 survey total 4, survey total 4, Destination UK Considered on France Last Trip Germany (middle Spain classification) Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Alaska Central/SouthAmericaorCaribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian beaches (other than Bali) Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania China (excluding Hong Kong and Macau) Hong Kong or Macau Southeast Asia South China Other Thai Indonesian Pacific Bangkok or (excluding China (exc. Hong Kong Southeast beaches beaches Indonesian islands or Shanghai Beijing Hong Kong Macau Taiwan Korea Singapore Phuket other Thai Bali Malaysia Philippines Vietnam Cambodia Hong Kong Hong Kong or Macau Asia (other than (other than cities other cities and Macau) / Macau) Phuket) Bali) islands 2018 survey total 4, survey total 4, Destination UK Considered on France Last Trip Germany (middle Spain classification) Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Alaska Central/SouthAmericaorCaribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian beaches (other than Bali) Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Oceania Japan New Other Tokyo Zealand or Kita places in Oceania Australia Japan Hokkaido Tohoku metropolitan Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa other Kanto Asia area Oceania 2018 survey total 4, survey total 4, Destination UK Considered on France Last Trip Germany (middle Spain classification) Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Alaska Central/SouthAmericaorCaribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian beaches (other than Bali) Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Figures 5 or more points or higher than the 2018 survey total are shaded. Items with under 30 samples are not shaded in the table Figures 5 or more points or lower than the 2018 survey total are shaded. 43

44 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 2 Actions Taken for Prior Consideration of Travel 1. Destinations Considered / Destinations Decided on (3) Destinations considered on last trip and last travel destination (Those involved in considering travel plans/multiple answers) 2018 survey consideration pe2018 survey last destination perce Consideration Percentage 2018 survey 2017 survey Last destination Percentage 2018 survey 2017 survey Rate of Actual Visit 2018 survey (n=4,175) (%) (n=4,069) (n=4,175) (%) (n=4,069) (n=4,175) ス UK (n=260) (n=129) ス France (n=305) (n=138) Germany (n=238) (n=108) ン Spain (n=246) (n=98) Europe 2018 survey consideration percentage 2018 survey last destination percentage Italy (n=287) (n=169) ロッパ Other countries in western Europe (n=265) (n=146) ア Greece (n=60) (n=14) ロッパ Countries of eastern Europe (n=199) (n=101) ロッパ Countries of northern Europe (n=154) (n=65) Turkey (n=44) (n=11) コ Morocco (n=40) (n=15) ト Middle East Egypt (n=39) (n=14) アラ or Africa Dubai (n=56) (n=23) Kenya (n=10) (n=1) 10.0 アフ Other Middle East or Africa (n=42) (n=21) カ東部 USA east (n=201) (n=129) USA (excluding カ西部 Hawaii and Alaska) USA west (n=243) (n=144) カ南部 USA south (n=72) (n=27) Canada or Canada (n=126) (n=71) カ Alaska Alaska (n=13) (n=4) コ ( カ Central/ Mexico (n=50) (n=33) イカ South Jamaica (n=10) (n=1) America 海諸島 or Caribbean islands (n=37) (n=11) ( メキ Caribbean Other Central/South America (n=54) (n=25) 島 Hawaii (Oahu) (n=695) (n=467) Hawaii ( オア Hawaii (other than Oahu) (n=328) (n=123) Guam or Guam (n=333) (n=156) ン Saipan Saipan (n=111) (n=20) Palau (n=46) (n=6) ネシア Other Micronesia (n=12) (n=2) ー South Pacific Fiji (n=16) (n=0) islands or other Tahiti (n=54) (n=2) カレド islands New Caledonia (n=55) (n=11) ィブ Maldives (n=80) (n=20) 洋 イ Other Islands in South Pacific of Indian Ocean (n=21) (n=3) 中国 ) Shanghai (n=157) (n=93) 中国 ) Beijing (n=63) (n=30) 中国 ) China Hong Kong (n=345) (n=184) 中国 Macau (n=128) (n=50) 上海 Other China (n=126) (n=76) Taiwan (n=770) (n=538) Korea (n=457) (n=332) ガポー Singapore (n=306) (n=133) ット島 Phuket (n=96) (n=28) ーチ Thai beaches (other than Phuket) (n=99) (n=32) ビーチ Thailand (other than beach resorts) (n=267) (n=165) Bali (n=187) (n=67) ネシア Indonesian beaches (other than Bali) (n=32) (n=5) ネシア Indonesia (other than beach resorts) (n=49) (n=11) シア Southeast Asia Malaysian beaches (n=72) (n=20) シア Malaysia (other than beach resorts) (n=98) (n=50) Cebu Island (n=139) (n=41) ピンビ Philippine beaches (other than Cebu Island) (n=40) (n=9) ピン ( Philippines (other than beach resorts) (n=54) (n=26) ムシ Vietnam cities (Ho Chi Minh, Hanoi) (n=180) (n=83) ムビ Vietnam beaches (n=91) (n=31) ム ( ベ Vietnam (other than cities and beach resorts) (n=43) (n=17) ジア Cambodia (n=75) (n=33) India (n=33) (n=17) ンカ Other places in Asia Sri Lanka (n=40) (n=12) のア Other placesin Asia (n=65) (n=32) トラ Australia (n=299) (n=138) ジー Oceania New Zealand (n=131) (n=29) ニア Other Oceania (n=22) (n=5) Rate of actual visit was calculated by dividing by the number of actual visitors on their last trip by those who considered that destination. Percentages of 50.0 points or higher are shaded. (%) 44

45 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 2 Actions Taken for Prior Consideration of Travel 2. Reasons for Deciding on Destinations Reason for deciding on last travel destination (Those involved in considering travel plans/single answer) Characteristics of the destination Recommendation by self/others Budget/Conditions 2018 survey 2017 survey 2018 surv2017 survey 2018 survey 2017 survey Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older (n=4,175) (n=4,069) (n=296) (n=427) (n=511) (n=424) (n=487) (n=537) (n=412) (n=390) (n=340) (n=351) Suited my date of departure, date of return, day of the week, travel period, etc Suited my budget I just happened to discover a good travel product Suited my booking needs such as available seat on plane, available room at hotel, etc It suited the needs of accompanying travelers, such as my children Suited my flying time or flight from the closest airport, etc Because I wanted to earn miles Accompanying travelers wanted to go there It was a location I had wanted to go to from before I have family members, relatives, acquaintances, friends at the destination I had been there before and found that it was good I was interested in a particular sightseeing spot Was recommended by family members, acquaintances, friends I was interested in a particular event, activity I felt like going after seeing it on TV, in a magazine, on the web, etc I felt like going after seeing it in a blog, hearing about it through word-of-mouth communication, etc Was recommended by a travel agent I felt like going after seeing a travel bureau website, etc Food seems good Seems safe Climate seems good Nature seems good Timing of the trip seems good Prices seems cheap City seems good Hotel I want to stay at seems good Hospitality seems good Hygienic Other (%) survey Sex & age 50.0 Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 45

46 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 2 Actions Taken for Prior Consideration of Travel 3. Degree of Involvement in Consideration Process Degree of involvement in consideration process (Total/Single answer) Those involved in consideration/total Mostly decided on my own Decided with travel companions Left whole decision with companions Other No ans. Those involved in consideration /total Legend 2018 survey total (n=5,016) 37.2 % survey total (n=4,986) Sex Male (n=2,552) Female (n=2,464) Sex & age Male yrs (n=371) Male yrs (n=483) Male yrs (n=584) Male yrs (n=513) Male 60 yrs or older (n=601) Female yrs (n=651) Female yrs (n=465) Female yrs (n=453) Female yrs (n=408) Female 60 yrs or older (n=488) Area of residence Kanto (n=3,070) Kansai (n=1,251) Tokai (n=696) Life stage Worker (child 7 yrs and over) (n=1,882) Worker (child 2-6 yrs) (n=215) Worker (child 1 yr and under) (n=127) Worker (married, no children) (n=987) Worker (unmarried) (n=1,564) Unmarried male (n=844) Unmarried female 20s/30s (n=685) Unmarried female 40s and over (n=269) Student (n=242) Number of trips taken Light (n=891) Middle (n=1,181) Heavy (n=2,944) Package use Only those involved in considering Used (n=2,279) Didn't use (n=1,896)

47 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 2 Actions Taken for Prior Consideration of Travel 4. Timing of Travel Consideration and Booking (1) Timing of decision to travel, timing of starting to consider, timing of booking: period until departure (Those involved in considering travel plans/ Single answer each) (%) 40 When first thought of traveling 2018 When started considering 2018 When booked Survey 2017 Survey 2016 Survey 0 7 or more months prior to departure 5-6 months prior to departure 3-4 months prior to departure 2 months prior to departure Within 1 month prior to departure Within 3 weeks prior to departure Within 2 weeks prior to departure Within 1 week prior to departure Don't know/ Don't remember Average (months prior) When first thought of traveling 4, When started considering 4, When booked 4, When first thought of traveling 4, When started considering 4, When booked 4, When first thought of traveling 3, When started considering 3, When booked 3,

48 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 2 Actions Taken for Prior Consideration of Travel 4. Timing of Travel Consideration and Booking (2) Timing of decision to travel, timing of starting to consider, timing of booking: changes in the average period prior to departure (Those involved in considering travel plans/single answer) (months prior) survey total 2017 survey total 2016 survey total survey total 2017 survey total 0 When first thought of traveling When started considering When booked 4, , survey total 3, Sex Male 2, Sex & age Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Area of residence Life stage Female 60 yrs or older Kanto 2, Kansai 1, Tokai Worker (child 7 yrs and over) 1, Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Number of trips taken Package use Student Light Middle Heavy 2, Used 2, Didn't use 1,

49 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 2 Actions Taken for Prior Consideration of Travel 4. Timing of Travel Consideration and Booking (3) The period of consideration from the start of consideration through booking (Those involved in considering travel plans/single answer) Legend Within 1 week Within 2-3 weeks 1 or more months, less than 2 months 2 or more months, less than 3 months 3 or more months, less than 4 months 4mon.or more Don't know or don't remember Average (no. mon.) 2018 survey total (n=4,175) 59.7% survey total (n=4,069) survey total (n=3,979) Sex Male (n=2,145) Female (n=2,030) Sex & age Male yrs (n=296) Male yrs (n=427) Male yrs (n=511) Male yrs (n=424) Male 60 yrs or older (n=487) Female yrs (n=537) Female yrs (n=412) Female yrs (n=390) Female yrs (n=340) Female 60 yrs or older (n=351) Area of residence Kanto (n=2,563) Kansai (n=1,035) Tokai (n=577) Life stage Worker (child 7 yrs and over) (n=1,479) Worker (child 2-6 yrs) (n=180) Worker (child 1 yr and under) (n=106) Worker (married, no children) (n=880) Worker (unmarried) (n=1,360) Unmarried male (n=728) Unmarried female 20s/30s (n=558) Unmarried female 40s and over (n=237) Student (n=169) Number of trips taken Light (n=678) Middle (n=967) Heavy (n=2,530) Package use Used (n=2,279) Didn't use (n=1,896)

50 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 2 Actions Taken for Prior Consideration of Travel 5. Sources of Information Used to Compare for Consideration Sources of information used to compare for consideration (Those involved in considering travel plans/multiple answers) (%) survey total survey total 2016 survey total Internet Guidebooks Internet accessed by Travel agency ("Chikyuu no accessed by smartphone/ta pamphlets arukikata," PC blet, etc. etc.) Travel agency counters Feedback and Guidebookstyle Articles and introductions Information (word-ofmouth) of sent from send by travel and Newspaper ads magazines magazine TV programs magazines ads in generalinterest such as friends, travel agents agent or airline commercials "Rurubu magazines acquaintances, and airlines Hawaii," etc. family members Overseas travel magazines other than guidebookstyle magazines Internet accessed by Free flyers and Acquaintances mobile Transportation Seikyo flyers in at travel telephone ads on trains pamphlets and newspapers agencies (imode, Ezweb, and at stations counters Yahoo! Keitai, etc.) Other I don't really gather information 2018 survey total 4, survey total 4, survey total 3, Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 2, residence Kansai 1, Tokai Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number Light of Middle trips taken Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 50

51 Chapter 3 Process of Package Tour Selection 51

52 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 3 Process of Package Tour Selection 1. Use of Package Tours Use of package tour on last overseas trip taken (Those involved in considering travel plans/single answer) A tour with just about everything included, such as sightseeing activities, and meals A tour with a partial free agenda but includes some sightseeing, activities, and meals Used For everything other than a roundtrip ticket and hotel (with transportation to and from the airport) a tour that basically comes with a free agenda For everything other than a roundtrip ticket and hotel (without transportation to and from the airport) a tour that basically comes with a free agenda Didn't use Didn't use Use to tal Legend 2018 survey total (n=4,175) 17.2% survey total (n=4,069) Sex Male (n=2,145) Female (n=2,030) Sex & age Male yrs (n=296) Male yrs (n=427) Male yrs (n=511) Male yrs (n=424) Male 60 yrs or older (n=487) Female yrs (n=537) Female yrs (n=412) Female yrs (n=390) Female yrs (n=340) Female 60 yrs or older (n=351) Number of trips taken Light (n=678) Middle (n=967) Number of days traveled Heavy (n=2,530) days or less (n=650) days (n=659) days (n=775) days (n=441) days (n=519) days (n=536) days (n=423) Distance of the last destination 15 days or more (n=172) Long distance (n=1,292) Medium distance (n=1,418) Short distance (n=1,465)

53 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 3 Process of Package Tour Selection 2. Reasons for Selection of Package Tour Reasons for selection of package tour (Package tour users involved in the consideration of trip/multiple answers) (%) survey total 2017 survey total 2016 survey total Because it saves me from having to arrange the air tickets Because it saves me from having to arrange the accommodations Because it saves me from having to plan the trip Because it comes with pick-up and drop-off at the airport and hotel Because it saves me from having to arrange local means of transportation Because it enables me to visit the key tourist destinations Because the price is less than that of a tour Because it comes with a Japanese speaking guide Because it s possible to inquire to the travel agency if something should happen 2018 survey total 2, survey total 2, survey total 2, Sex Sex & age Area of residence Life stage Number of trips taken 0 Because it saves me from having to search for and book restaurants Male 1, Female 1, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto 1, Kansai Tokai Worker (child 7 yrs and over) Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Light Middle Heavy 1, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. Price is cheaper than if I were to plan the trip content individually Because there is no worry about getting lost Since I will be using buses and the like, it saves me from having to carry my baggage while in transit Because it enables access to accommodations and hotels that are reliable Because safety would be an issue if I went individually Because it provides me with free time Because simply the price was low Comes with support in the event of accidents, theft, etc. Because it includes activities that I want to do Because it comes with meal and accommodation benefits Because it enables you to become acquainted with other Japanese tourists Other Nothing in particular 53

54 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 3 Process of Package Tour Selection 3. Source of Information from Which Package Tour was Found Source of information from which package tour was found (Package tour users involved in the consideration of trip/single answer) (%) survey total 2017 survey total 2016 survey total Internet accessed by PC Seikyo pamphlets and counters TV programs and commercials Guidebooks ("Chikyuu no arukikata," etc.) Feedback and Internet Guidebookstyle Information introductions accessed by Internet magazines magazine (word-ofmouth) of at travel flyers in telephone Acquaintances Free flyers and mobile Travel agency accessed by Travel agency magazines sent from Newspaper ads send by travel pamphlets smartphone/ta counters such as travel agents agent or airline friends, agencies newspapers (imode, Ezweb, blet, etc. "Rurubu and airlines acquaintances, Yahoo! Keitai, Hawaii," etc. family members etc.) Overseas travel magazines other than guidebookstyle magazines Articles and Transportation ads in generalinterest ads on trains and at stations magazines Other Don't know or don't remember 2018 survey total 2, survey total 2, survey total 2, Sex Male 1, Female 1, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 1, residence Kansai Tokai Life Worker (child 7 yrs and over) stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number of Light trips taken Middle Heavy 1, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 54

55 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 3 Process of Package Tour Selection 4. Points Considered Important Factors When Selecting Package Points considered important when selecting package (Package tour users involved in the consideration of trip/multiple answers) Budget and content Other Travel agency Accommodations Airline and airport 2018 survey Items considered important 2017 survey Items considered important Items considered important 2018 survey by number of trips Light Middle Heavy (n=2,279) (n=2,343) (n=471) (n=602) (n=1,206) Price is cheap for the content Cheap Can pay by credit card Includes spots I want to go to Content/Breakdown of the price indicated is clear There is a lot of free time Can visit many tourist spots There is city sightseeing Discounts are available for early reservations Time stayed at destination is long There is no city sightseeing Discounts are available for children It is an assuring airline There are direct flights It is a well-known airline It is a Japanese airline Is a flight that meets my schedule and connecting flights Departs from nearest airport Premium economy or business class or better Aircraft amenities (width of seats, etc.) are good Aircraft equipment is good (new, clean) I accrue miles / the additional terms are good for the airline I use or an affiliated airline Is a Low-Cost Carrier Is not a Low-Cost Carrier Hotel grade is high / well known Tourist spots are close to accommodations Hotel is designated Transportation is provided to and from hotel There is Japanese staff or Japanese is spoken Hotel room seems clean Closest station, bus stop or metro is close to accommodations Is a hotel with sense of luxury Has Internet access Scenery around the accommodations is nice Has a quiet and subdued ambiance Desired bath/toilet is provided Hotel offers a wide array of facilities such as a spa, pool, gym, etc Room is spacious Airport is close to accommodations View from room Hotel food is sumptuous Desired bedding is provided Hotel offers a wide array of amenities I like the interior décor of the hotel room Has local color/flavor Early check-in / late check-out is available Is barrier free Travel agency is very reliable Comes with guide Travel agency response is thorough Travel agency is well known Travel agency is familiar Travel agency has good ability to arrange and do good work There are local staff who speak Japanese The travel agent is highly specialized (has a wealth of travel information/knowledge) There is a backup desk at destinations Travel agency is in a location easy to visit There are benefits for tour participants that are unique to the travel agency Local transportation provided All breakfasts provided All meals provided Comes with famous dishes Possible to participate alone Can make reservations right away Local transportation not provided Can increase or decrease the number of nights Other Nothing in particular (%) survey 2017 survey 55

56 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 3 Process of Package Tour Selection 5. Means of Inquiring to Travel Agencies and Airlines Means of inquiry (Those involved in considering travel plans/multiple answers) (%) survey total 2017 survey total 25 Haven't Don't know By Web Visiting By fax Other really or don't telephone inquired remember 2018 survey total 4, survey total 4, Sex Sex & age Area of residence Life stage Number of trips taken Male 2, Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto 2, Kansai 1, Tokai Worker (child 7 yrs and over) 1, Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Light Middle Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 0 "Web" is the total of "Internet accessed by PC," "Internet accessed by smartphone, tablet, etc.," and "Internet accessed by mobile telephone (imode, Ezweb, Yahoo! Keitai, etc.)." 56

57 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 3 Process of Package Tour Selection 6. Means of Booking with Travel Agencies and Airlines Means of booking (Those involved in considering travel plans/multiple answers) (%) survey total 2017 survey total 25 Have not Don't know By Web Visiting By fax Other made or don't telephone reservations remember 2018 survey total 4, survey total 4, Sex Sex & age Area of residence Life stage Number of trips taken Male 2, Female 2, Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto 2, Kansai 1, Tokai Worker (child 7 yrs and over) 1, Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Light Middle Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 0 "Web" is the total of "Internet accessed by PC," "Internet accessed by smartphone, tablet, etc.," and "Internet accessed by mobile telephone (imode, Ezweb, Yahoo! Keitai, etc.)." 57

58 58

59 Chapter 4 Process of Arranged Travel Selection 59

60 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 4 Process of Arranged Travel Selection 1. Matters Arranged Prior to Departure Matters arranged prior to departure (Those who made travel arrangements and were involved in consideration of the travel plans/multiple answers) (%) survey total 2017 survey total 2016 survey total Air tickets Hotel Accommodations Optional tour / Local activities Car rentals 2018 survey total 1, survey total 1, survey total 1, Sex Male 1, Female Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 1, residence Kansai Tokai Life Worker (child 7 yrs and over) stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number Light of Middle trips taken Heavy 1, Other 50.0 Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 60

61 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 4 Process of Arranged Travel Selection 2. Sources of Information Used to Find Air Tickets Sources of information used to arrange air tickets (Those who arranged air tickets in advance and were involved in consideration of the travel plans/single answer) (%) survey total survey total 2016 survey total Feedback and Internet introductions accessed by Information Internet Internet Acquaintances magazine (word-ofmouth) of telephone from travel flyers in mobile magazines sent Free flyers and accessed by Travel agency Travel agency accessed by at travel send by travel smartphone/ta counters pamphlets PC agencies agent or airline friends, (imode, Ezweb, agents and newspapers blet, etc. acquaintances, Yahoo! Keitai, airlines family members etc.) TV programs and commercials Seikyo Transportation pamphlets and ads on trains counters and at stations Guidebookstyle magazines such as "Rurubu Hawaii," etc. Overseas travel magazines other than guidebookstyle magazines Guidebooks Articles and ("Chikyuu no ads in generalinterest Newspaper ads arukikata," etc.) magazines Other I don't really gather information 2018 survey total 1, survey total 1, survey total 1, Sex Male Female Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 1, residence Kansai Tokai Life Worker (child 7 yrs and over) stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number Light of Middle trips taken Heavy 1, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 61

62 Part 1 Trends in Overseas Travel Booking in 2017 Chapter 4 Process of Arranged Travel Selection 3. Key Factors When Choosing Airlines Key factors when choosing airlines (Those who arranged air tickets in advance and were involved in consideration of the travel plans/multiple answers) (%) survey total 2017 survey total 2016 survey total 10 0 It is an assuring airline There are direct flights The flight suits my schedule It is a Japanese airline It is a well-known airline Price was cheaper than other tickets for the same conditions Easy to use accumulated miles I accrue miles / the additional terms are good for the airline I use Is a Low-Cost Carrier Connecting flights are convenient Departs from nearest airport Airline nationality same as destination Cabin crew provides good service Can buy through a method I am accustomed to I accrue miles / the additional terms are good for the airline I use or an affiliated airline Aircraft equipment is good (new, clean) Price was cheaper than other tickets but the conditions were not the same Is business class or higher Extensive in-flight entertainment is available Aircraft amenities (width of seats, etc.) are good Full lineup of in-flight food is offered There are cabin crew who speak Japanese Airport ground crew provides good service Airline staff at airport are good at what they do The airline is designated Not a low cost carrier Was recommended by a travel agent Other Nothing in particular I didn't choose the airline 2018 survey total 1, survey total 1, survey total 1, Sex Male Female Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 1, residence Kansai Tokai Life Worker (child 7 yrs and over) stage Worker (child 2-6 yrs) Worker (child 1 yr and under) Worker (married, no children) Worker (unmarried) Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number Light of Middle trips taken Heavy 1, Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 1, 2, 3, 4, and 5 are the five most important attributes (excluding "Other,""Nothing in particular," and "I didn't choose the airline") as seen by demographic and sex. 62

63 Part 2 Satisfaction with Travel Destinations 63

64 Southeast Asia Part 2 Satisfaction with Travel Destinations 1. Satisfaction with Travel Destinations 1) Overall Overall degree of satisfaction: by last travel destination, first destination (Total/Single answer) I went with expectation and found those expectations met I went without expectations but found it was good upon going I went without expectations and found that it wasn't good I went with expectations but ended up disappointed was good / Total Legend 2018 survey total (n=5,016) 75.3% survey total (n=4,986) UK (n=122) France (n=134) Germany (n=95) Europe Spain (n=89) Italy (n=166) Other countries in western Europe (n=131) Other places in Europe (n=174) Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Turkey (n=12) Other Middle East or Africa (n=81) USA east (n=132) USA west (n=169) USA south (n=29) Canada (n=82) Central/SouthAmericaorCaribbean (n=68) Hawaii Guam or Saipan Hawaii (Oahu) (n=530) Hawaii (other than Oahu) (n=123) Guam (n=202) Saipan (n=27) South Pacific islands or other islands (n=51) China (excluding Hong Kong and Macau) Hong Kong or Macau Shanghai (n=108) Beijing (n=35) Other China (exc. Hong Kong / Macau) (n=85) Hong Kong (n=198) Macau (n=38) Taiwan (n=623) Korea (n=385) Singapore (n=144) Phuket (n=34) Thai beaches (other than Phuket) (n=35) Bangkok or other Thai cities (n=193) Bali (n=78) Indonesian cities (n=13) Malaysia (n=75) Philippines (n=89) Vietnam (n=141) Cambodia (n=36) Other places in Asia (n=83) Oceania Australia (n=155) New Zealand or other Oceania (n=41) Long distance/total (n=1,495) Medium distance/total (n=1,732) Short distance/total (n=1,789) "Was good/total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going." For those who visited multiple countries/areas on their last trip in 2017, questioning about degree of satisfaction was limited to the country/area that was the first destination. Items with under 30 samples are provided as reference data. Items with under 10 samples are not indicated in the table. 64

65 Southeast Asia China (excluding Hong Kong and Macau) Part 2 Satisfaction with Travel Destinations 1. Satisfaction with Travel Destinations 2) Sightseeing / Viewing Degree of satisfaction with sightseeing /viewing: by last travel destination, first destination (Total/Single answer) I went with expectation and found those expectations met I went without expectations but found it was good upon going I went without expectations and found that it wasn't good I went with expectations but ended up disappointed was good / Total Legend 2018 survey total (n=4,625) 74.9% survey total (n=4,561) UK (n=115) France (n=129) Germany (n=91) Europe Spain (n=88) Italy (n=162) Other countries in western Europe (n=131) Other places in Europe (n=169) Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Turkey (n=12) Other Middle East or Africa (n=79) USA east (n=124) USA west (n=153) USA south (n=27) Canada (n=80) Central/SouthAmericaorCaribbean (n=67) Hawaii Guam or Saipan Hawaii (Oahu) (n=490) Hawaii (other than Oahu) (n=118) Guam (n=173) Saipan (n=26) South Pacific islands or other islands (n=41) Shanghai (n=100) Beijing (n=32) Other China (exc. Hong Kong / Macau) (n=79) Hong Kong or Macau Hong Kong (n=177) Macau (n=34) Taiwan (n=598) Korea (n=307) Singapore (n=137) Phuket (n=29) Thai beaches (other than Phuket) (n=30) Bangkok or other Thai cities (n=169) Bali (n=68) Malaysia (n=73) Philippines (n=69) Vietnam (n=131) Cambodia (n=36) Other places in Asia (n=78) Oceania Australia (n=153) New Zealand or other Oceania (n=36) Long distance/total (n=1,433) Medium distance/total (n=1,596) Short distance/total (n=1,595) "Was good/total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going." (those who did not do that matter were excluded from the tabulation) For those who visited multiple countries/areas on their last trip in 2017, questioning about degree of satisfaction was limited to the country/area that was the first destination. Items with under 30 samples are provided as reference data. Items with under 10 samples are not indicated in the table. 65

66 Southeast Asia China (excluding Hong Kong and Macau) Part 2 Satisfaction with Travel Destinations 1. Satisfaction with Travel Destinations 3) Sports / Hands-on Activities Degree of satisfaction with sports / hands-on activities: by last travel destination, first destination (Total/Single answer) I went with expectation and found those expectations met I went without expectations but found it was good upon going I went without expectations and found that it wasn't good I went with expectations but ended up disappointed was good / Total Legend 2018 survey total (n=1,947) 70.5% survey total (n=1,977) UK (n=51) France (n=40) Germany (n=26) Europe Spain (n=19) Italy (n=36) Other countries in western Europe (n=37) Other places in Europe (n=47) Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Other Middle East or Africa (n=33) USA east (n=61) USA west (n=80) USA south (n=13) Canada (n=46) Central/SouthAmericaorCaribbean (n=28) Hawaii Guam or Saipan Hawaii (Oahu) (n=321) Hawaii (other than Oahu) (n=87) Guam (n=147) Saipan (n=23) Hong Kong or Macau South Pacific islands or other islands (n=49) Shanghai (n=19) Other China (exc. Hong Kong / Macau) (n=17) Hong Kong (n=44) Taiwan (n=157) Korea (n=72) Singapore (n=45) Phuket (n=21) Thai beaches (other than Phuket) (n=20) Bangkok or other Thai cities (n=77) Bali (n=44) Malaysia (n=27) Philippines (n=46) Vietnam (n=45) Cambodia (n=11) Other places in Asia (n=21) Oceania Australia (n=94) New Zealand or other Oceania (n=17) Long distance/total (n=524) Medium distance/total (n=881) Short distance/total (n=541) "Was good/total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going." (those who did not do that matter were excluded from the tabulation) For those who visited multiple countries/areas on their last trip in 2017, questioning about degree of satisfaction was limited to the country/area that was the first destination. Items with under 30 samples are provided as reference data. Items with under 10 samples are not indicated in the table. 66

67 Southeast Asia Part 2 Satisfaction with Travel Destinations 1. Satisfaction with Travel Destinations 4) Meals Degree of satisfaction with meals: by last travel destination, first destination (Total/Single answer) I went with expectation and found those expectations met I went without expectations but found it was good upon going I went without expectations and found that it wasn't good I went with expectations but ended up disappointed was good / Total Legend 2018 survey total (n=4,809) 61.0% survey total (n=4,796) UK (n=112) France (n=129) Germany (n=94) Europe Spain (n=88) Italy (n=162) Other countries in western Europe (n=128) Other places in Europe (n=170) Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Turkey (n=12) Other Middle East or Africa (n=80) USA east (n=121) USA west (n=157) USA south (n=26) Canada (n=78) Central/SouthAmericaorCaribbean (n=64) Hawaii Guam or Saipan Hawaii (Oahu) (n=503) Hawaii (other than Oahu) (n=118) Guam (n=193) Saipan (n=25) South Pacific islands or other islands (n=50) China (excluding Hong Kong and Macau) Hong Kong or Macau Shanghai (n=100) Beijing (n=34) Other China (exc. Hong Kong / Macau) (n=84) Hong Kong (n=194) Macau (n=38) Taiwan (n=605) Korea (n=367) Singapore (n=139) Phuket (n=34) Thai beaches (other than Phuket) (n=35) Bangkok or other Thai cities (n=187) Bali (n=76) Indonesian cities (n=12) Malaysia (n=70) Philippines (n=80) Vietnam (n=137) Cambodia (n=34) Other places in Asia (n=79) Oceania Australia (n=152) New Zealand or other Oceania (n=38) Long distance/total (n=1,429) Medium distance/total (n=1,662) Short distance/total (n=1,718) "Was good/total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going." (those who did not do that matter were excluded from the tabulation) For those who visited multiple countries/areas on their last trip in 2017, questioning about degree of satisfaction was limited to the country/area that was the first destination. Items with under 30 samples are provided as reference data. Items with under 10 samples are not indicated in the table. 67

68 Southeast Asia Part 2 Satisfaction with Travel Destinations 1. Satisfaction with Travel Destinations 5) Shopping Degree of satisfaction with shopping: by last travel destination, first destination (Total/Single answer) I went with expectation and found those expectations met I went without expectations but found it was good upon going I went without expectations and found that it wasn't good I went with expectations but ended up disappointed was good / Total Legend 2018 survey total (n=4,200) 59.4% survey total (n=4,185) UK (n=97) France (n=119) Germany (n=79) Europe Spain (n=70) Italy (n=146) Other countries in western Europe (n=107) Other places in Europe (n=145) Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Turkey (n=11) Other Middle East or Africa (n=72) USA east (n=116) USA west (n=137) USA south (n=22) Canada (n=76) Central/SouthAmericaorCaribbean (n=53) Hawaii Guam or Saipan Hawaii (Oahu) (n=487) Hawaii (other than Oahu) (n=113) Guam (n=183) Saipan (n=24) South Pacific islands or other islands (n=36) China (excluding Hong Kong and Macau) Hong Kong or Macau Shanghai (n=77) Beijing (n=23) Other China (exc. Hong Kong / Macau) (n=57) Hong Kong (n=151) Macau (n=23) Taiwan (n=514) Korea (n=334) Singapore (n=115) Phuket (n=30) Thai beaches (other than Phuket) (n=31) Bangkok or other Thai cities (n=167) Bali (n=68) Indonesian cities (n=12) Malaysia (n=63) Philippines (n=68) Vietnam (n=112) Cambodia (n=29) Other places in Asia (n=64) Oceania Australia (n=136) New Zealand or other Oceania (n=31) Long distance/total (n=1,254) Medium distance/total (n=1,492) Short distance/total (n=1,454) "Was good/total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going." (those who did not do that matter were excluded from the tabulation) For those who visited multiple countries/areas on their last trip in 2017, questioning about degree of satisfaction was limited to the country/area that was the first destination. Items with under 30 samples are provided as reference data. Items with under 10 samples are not indicated in the table. 68

69 Southeast Asia China (excluding Hong Kong and Macau) Part 2 Satisfaction with Travel Destinations 1. Satisfaction with Travel Destinations 6) Relaxation / Beauty Treatments and Massages Degree of satisfaction with relaxation / beauty treatments and massages: by last travel destination, first destination (Total/Single answer) I went with expectation and found those expectations met I went without expectations but found it was good upon going I went without expectations and found that it wasn't good I went with expectations but ended up disappointed was good / Total Legend 2018 survey total (n=1,825) 65.1% survey total (n=1,897) UK (n=37) France (n=37) Germany (n=19) Europe Spain (n=19) Italy (n=21) Other countries in western Europe (n=28) Other places in Europe (n=31) Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Other Middle East or Africa (n=14) USA east (n=48) USA west (n=40) Canada (n=22) Central/SouthAmericaorCaribbean (n=21) Hong Kong or Hawaii Macau Guam or Saipan Hawaii (Oahu) (n=200) Hawaii (other than Oahu) (n=70) Guam (n=63) Saipan (n=16) South Pacific islands or other islands (n=23) Shanghai (n=34) Other China (exc. Hong Kong / Macau) (n=26) Hong Kong (n=60) Macau (n=11) Taiwan (n=260) Korea (n=144) Singapore (n=41) Phuket (n=26) Thai beaches (other than Phuket) (n=25) Bangkok or other Thai cities (n=148) Bali (n=56) Malaysia (n=31) Philippines (n=44) Vietnam (n=74) Cambodia (n=17) Other places in Asia (n=33) Oceania Australia (n=55) New Zealand or other Oceania (n=10) Long distance/total (n=347) Medium distance/total (n=816) Short distance/total (n=661) "Was good/total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going." (those who did not do that matter were excluded from the tabulation) For those who visited multiple countries/areas on their last trip in 2017, questioning about degree of satisfaction was limited to the country/area that was the first destination. Items with under 30 samples are provided as reference data. Items with under 10 samples are not indicated in the table. 69

70 Southeast Asia Part 2 Satisfaction with Travel Destinations 1. Satisfaction with Travel Destinations 7) Local Hospitality Degree of satisfaction with local hospitality: by last travel destination, first destination (Total/Single answer) I went with expectation and found those expectations met I went without expectations but found it was good upon going I went without expectations and found that it wasn't good I went with expectations but ended up disappointed was good / Total Legend 2018 survey total (n=5,016) 53.8% survey total (n=4,986) UK (n=122) France (n=134) Germany (n=95) Europe Spain (n=89) Italy (n=166) Other countries in western Europe (n=131) Other places in Europe (n=174) Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Turkey (n=12) Other Middle East or Africa (n=81) USA east (n=132) USA west (n=169) USA south (n=29) Canada (n=82) Central/SouthAmericaorCaribbean (n=68) Hawaii Guam or Saipan Hawaii (Oahu) (n=530) Hawaii (other than Oahu) (n=123) Guam (n=202) Saipan (n=27) South Pacific islands or other islands (n=51) China (excluding Hong Kong and Macau) Hong Kong or Macau Shanghai (n=108) Beijing (n=35) Other China (exc. Hong Kong / Macau) (n=85) Hong Kong (n=198) Macau (n=38) Taiwan (n=623) Korea (n=385) Singapore (n=144) Phuket (n=34) Thai beaches (other than Phuket) (n=35) Bangkok or other Thai cities (n=193) Bali (n=78) Indonesian cities (n=13) Malaysia (n=75) Philippines (n=89) Vietnam (n=141) Cambodia (n=36) Other places in Asia (n=83) Oceania Australia (n=155) New Zealand or other Oceania (n=41) Long distance/total (n=1,495) Medium distance/total (n=1,732) Short distance/total (n=1,789) "Was good/total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going." For those who visited multiple countries/areas on their last trip in 2017, questioning about degree of satisfaction was limited to the country/area that was the first destination. Items with under 30 samples are provided as reference data. Items with under 10 samples are not indicated in the table. 70

71 Southeast Asia Part 2 Satisfaction with Travel Destinations 1. Satisfaction with Travel Destinations 8) Safety / Hygiene Degree of satisfaction with safety / hygiene: by last travel destination, first destination (Total/Single answer) I went with expectation and found those expectations met I went without expectations but found it was good upon going I went without expectations and found that it wasn't good I went with expectations but ended up disappointed was good / Total Legend 2018 survey total (n=5,016) 54.7% survey total (n=4,986) UK (n=122) France (n=134) Germany (n=95) Europe Spain (n=89) Italy (n=166) Other countries in western Europe (n=131) Other places in Europe (n=174) Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Turkey (n=12) Other Middle East or Africa (n=81) USA east (n=132) USA west (n=169) USA south (n=29) Canada (n=82) Central/SouthAmericaorCaribbean (n=68) Hawaii Guam or Saipan Hawaii (Oahu) (n=530) Hawaii (other than Oahu) (n=123) Guam (n=202) Saipan (n=27) South Pacific islands or other islands (n=51) China (excluding Hong Kong and Macau) Hong Kong or Macau Shanghai (n=108) Beijing (n=35) Other China (exc. Hong Kong / Macau) (n=85) Hong Kong (n=198) Macau (n=38) Taiwan (n=623) Korea (n=385) Singapore (n=144) Phuket (n=34) Thai beaches (other than Phuket) (n=35) Bangkok or other Thai cities (n=193) Bali (n=78) Indonesian cities (n=13) Malaysia (n=75) Philippines (n=89) Vietnam (n=141) Cambodia (n=36) Other places in Asia (n=83) Oceania Australia (n=155) New Zealand or other Oceania (n=41) Long distance/total (n=1,495) Medium distance/total (n=1,732) Short distance/total (n=1,789) "Was good/total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going." For those who visited multiple countries/areas on their last trip in 2017, questioning about degree of satisfaction was limited to the country/area that was the first destination. Items with under 30 samples are provided as reference data. Items with under 10 samples are not indicated in the table. 71

72 Southeast Asia China (excluding Hong Kong and Macau) Part 2 Satisfaction with Travel Destinations 1. Satisfaction with Travel Destinations 9) Nightlife Degree of satisfaction with nightlife: by last travel destination, first destination (Total/Single answer) I went with expectation and found those expectations met I went without expectations but found it was good upon going I went without expectations and found that it wasn't good I went with expectations but ended up disappointed was good / Total Legend 2018 survey total (n=1,675) 58.8% survey total (n=1,662) UK (n=50) France (n=40) Germany (n=24) Europe Spain (n=26) Italy (n=37) Other countries in western Europe (n=38) Other places in Europe (n=29) Middle East or Africa Other Middle East or Africa (n=11) USA east (n=74) USA west (n=50) USA south (n=15) Canada or Alaska Canada (n=28) Central/SouthAmericaorCaribbean (n=30) Hong Kong or Guam or Hawaii Macau Saipan Hawaii (Oahu) (n=199) Hawaii (other than Oahu) (n=65) Guam (n=71) Saipan (n=11) South Pacific islands or other islands (n=22) Shanghai (n=30) Other China (exc. Hong Kong / Macau) (n=24) Hong Kong (n=71) Macau (n=18) Taiwan (n=181) Korea (n=96) Singapore (n=55) Phuket (n=13) Thai beaches (other than Phuket) (n=25) Bangkok or other Thai cities (n=91) Bali (n=27) Malaysia (n=18) Philippines (n=43) Vietnam (n=40) Cambodia (n=14) Other places in Asia (n=21) Oceania Australia (n=60) New Zealand or other Oceania (n=11) Long distance/total (n=456) Medium distance/total (n=668) Short distance/total (n=551) "Was good/total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going." (those who did not do that matter were excluded from the tabulation) For those who visited multiple countries/areas on their last trip in 2017, questioning about degree of satisfaction was limited to the country/area that was the first destination. Items with under 30 samples are provided as reference data. Items with under 10 samples are not indicated in the table. 72

73 Part 3 Future Overseas Travel 73

74 Part 3 Future Overseas Travel 1. Countries / Areas Wish to Travel to Overseas in Future (1) Countries/Areas wish to travel to overseas in future (Those who intend on traveling in the future: Excluding "don't know"/up to ten multiple answers) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau intention intention intention Rate of intention 2018 survey total ( 1) 2017 survey total ( 2) 2016 survey total ( 3) (n=4,785) (n=4,703) (n=4,533) UK France Germany Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Alaska Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Southeast Asia Indonesian beaches (other than Bali) Oceania Rate of intention 2018 survey total Rate of intention 2017 survey total Rate of intention 2016 survey total Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Europe/total Middle East or Africa/total USA (exc. Hawaii and Alaska)/total Canada or Alaska/total Hawaii/total Guam or Saipan/total China (ex. Hong Kong / Macau)/total Hong Kong or Macau/total Southeast Asia/total Oceania/total Long distance/total Medium distance/total Short distance/total ( 1)In the 2018 survey, tabulations were done excluding "don't know" (160 samples) from the 4,945 samples of respondents indicating intention to travel in the future. ( 2)In the 2017 survey, tabulations were done excluding "don't know" (207 samples) from the 4,910 samples of respondents indicating intention to travel in the future. ( 3)In the 2016 survey, tabulations were done excluding "don't know" (201 samples) from the 4,733 samples of respondents indicating intention to travel in the future. (%) 74

75 Part 3 Future Overseas Travel 1. Countries / Areas Wish to Travel to Overseas in Future (2) Countries / Areas wish to travel to overseas in future: by demographic (Those who intend on traveling in the future: Excluding "don't know"/up to ten multiple answers) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska (%) Europe UK France Germany Spain Italy Other Other USA Other Middle countries Middle (excluding USA Canada or places in East Turkey USA east USA west in western East or Hawaii and south Alaska Europe or Africa Europe Africa Alaska) Canada Alaska 2018 survey total 4, survey total 4, survey total 4, Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 2, residence Kansai 1, Tokai ) Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) ) Worker (child 1 yr and under) ) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number of Light trips taken Middle 1, Heavy 2, Central/ South America or Caribbean Hawaii Hawaii (Oahu) Hawaii (other than Oahu) Guam or Saipan Guam Saipan 75 South Pacific islands or other islands China (excluding Hong Shanghai Kong and Macau) Beijing Other China (exc. Hong Kong / Macau) Hong Kong or Macau Hong Kong Macau Taiwan Korea 2018 survey total 4, survey total 4, survey total 4, Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 2, residence Kansai 1, Tokai 供 7 歳以上 ) Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) 供 1 歳以下 ) Worker (child 1 yr and under) 婚 子供無 ) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number of Light trips taken Middle 1, Heavy 2, Southeast Asia Singapore Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Southeast Asia Bali Indonesian beaches Indonesian (other cities than Bali) Malaysia Philippines Vietnam Cambodia 2018 survey total 4, survey total 4, survey total 4, Sex Male 2, Female 2, Sex & age Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Area of Kanto 2, residence Kansai 1, Tokai 供 7 歳以上 ) Life Worker (child 7 yrs and over) 1, stage Worker (child 2-6 yrs) 供 1 歳以下 ) Worker (child 1 yr and under) 婚 子供無 ) Worker (married, no children) Worker (unmarried) 1, Unmarried male Unmarried female 20s/30s Unmarried female 40s and over Student Number of Light trips taken Middle 1, Heavy 2, Figures 5 or more points or higher than the 2018 survey total are shaded. Other places in Asia Figures 5 or more points or lower than the 2018 survey total are shaded. ( 1)In the 2018 survey, tabulations were done excluding "don't know" (160 samples) from the 4,945 samples of respondents indicating intention to travel in the future. ( 2)In the 2017 survey, tabulations were done excluding "don't know" (207 samples) from the 4,910 samples of respondents indicating intention to travel in the future. ( 3)In the 2016 survey, tabulations were done excluding "don't know" (201 samples) from the 4,733 samples of respondents indicating intention to travel in the future. Oceania Oceania Australia New Zealand or other Oceania

76 Part 3 Future Overseas Travel 2. Countries / Areas Wish to Travel to Overseas in 2018 Countries/Areas wish to go to (went to) in 2018 / Countries/Areas wish to go to in future Countries/Areas wish to go to (went to) in 2018 (Total/Multiple answers) Countries/Areas wish to go to in future (Total/Up to ten multiple answers) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Central/South America or Caribbean Hawaii Guam or Saipan South Pacific islands or other islands China Southeast Asia Other places in Asia Oceania Countries/Areas wish to go to (went to) in 2018 Countries/Areas wish to go to in future Countries Areas wish to go to (went to) in 2018 Countries/ Areas wish to go to in future (n=5,016) (n=5,016) UK France Germany Spain Italy Other countries in western Europe Greece Countries of eastern Europe Countries of northern Europe Turkey Morocco Egypt Dubai Kenya Other Middle East or Africa USA east USA west USA south Canada Alaska Mexico Jamaica Caribbean islands Other Central/South America Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan Palau Other Micronesia Fiji Tahiti New Caledonia Maldives Other Islands in South Pacific of Indian Ocean Shanghai Beijing Hong Kong Macau Other China Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Thailand (other than beach resorts) Bali Indonesian beaches (other than Bali) Indonesia (other than beach resorts) Malaysian beaches Malaysia (other than beach resorts) Cebu Island Philippine beaches (other than Cebu Island) Philippines (other than beach resorts) Vietnam cities (Ho Chi Minh, Hanoi) Vietnam beaches Vietnam (other than cities and beach resorts) Cambodia India Sri Lanka Other Asia Australia New Zealand Other Oceania Long distance/total Medium distance/total Short distance/total Destination undecided 4.5 * No desire to travel overseas this year 16.3 * Don't know * 3.2 I have no desire to travel overseas in the future * 1.4 "*":No applicable data (%) 76

77 Part 3 Future Overseas Travel 3. [Reference] Destination would like to travel to (1) Destination would like to travel to (those who have never been overseas / 1st through 5th total) intention intention Rate of intention Rate of intention 2018 survey total Rate of intention 2017 survey total (%) 2018 survey total 2017 survey total Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau (n=1,725) (n=1,763) UK France Germany Spain Italy Other countries in western Europe Other places in Europe Turkey Other Middle East or Africa USA east USA west USA south Canada Alaska Central/South America or Caribbean Hawaii (Oahu) Hawaii (other than Oahu) Guam Saipan South Pacific islands or other islands Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong Macau Taiwan Korea Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Southeast Asia Indonesian beaches (other than Bali) Oceania Indonesian cities Malaysia Philippines Vietnam Cambodia Other places in Asia Australia New Zealand or other Oceania Europe/total Middle East or Africa/total USA (exc. Hawaii and Alaska)/total Canada or Alaska/total Hawaii/total Guam or Saipan/total China (ex. Hong Kong / Macau)/total Hong Kong or Macau/total Southeast Asia/total Oceania/total Long distance/total

78 Part 3 Future Overseas Travel 3. [Reference] Destination would like to travel to (2) Destination would like to travel to:by demographic (those who have never been overseas / 1st through 5th total) Other Other USA countries Other Middle Middle (excluding USA Canada or Europe UK France Germany Spain Italy in places in East Turkey USA east USA west East or Hawaii and south Alaska western Europe or Africa Africa Alaska) Europe Canada Alaska 2018 survey total 1, survey total 1, Sex Sex & age Area of residence Male Female Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto Kansai Tokai Other Central/ Micronesi China China South a, South (excluding Hong Guam or (exc. Hong America Hawaii Guam Saipan Pacific, Hong Shanghai Beijing Kong or Saipan Hong Kong or Indian Kong and Macau Kong / Caribbean Ocean Macau) Macau) Macau Taiwan Korea 2018 survey total 1, survey total 1, Sex Sex & age Area of residence Europe Guam or Saipan Middle East or Africa China (excluding Hong Kong and Macau) Hong Kong or Macau USA (excluding Hawaii and Alaska) Male Female Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto Kansai Tokai Canada or Alaska (%) Southeast Asia Oceania New Indonesia Other Southeas Zealand or Singapore Phuket Thailand Bali (other Malaysia Philippines Vietnam Cambodia places in Oceania Australia t Asia other than Bali) Asia Oceania 2018 survey total 1, survey total 1, Sex Sex & age Area of residence Male Female Male yrs Male yrs Male yrs Male yrs Male 60 yrs or older Female yrs Female yrs Female yrs Female yrs Female 60 yrs or older Kanto Kansai Tokai Figures 5 or more points or higher than the 2018 survey total are shaded Figures 5 or more points or lower than the 2018 survey total are shaded. 78

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80 Issue :JULY 2018 AB-ROAD Research Center, Travel Information Div. Recruit Lifestyle Co.,Ltd. GranTokyoSOUTHTOWER,1-9-2 MarunouchiChiyoda-ku Tokyo, Japan Copyright(C) Recruit Lifestyle Co.,Ltd.