Start Harvesting Your DATA Centrally for a New Income Stream

Transcription

1 Start Harvesting Your DATA Centrally for a New Income Stream Experience Exchange Panel Participant Materials Sponsored by: Farmobile Note: If disconnected, call When you are connected to the call, an operator will provide the webinar login information. Approved FRMMPUC1-17 Resources BFJKCLBF 2017 Beck Ag Inc.

2 Our Moderator Lisa Peterson grew up on a corn and soybean farm and went on to graduate from Iowa State University with degrees in Agricultural Business and Agronomy. Throughout her college years, she facilitated leadership and skills development workshops for the National FFA Organization. Lisa Peterson After graduation, Lisa worked as a sales representative for Dow AgroSciences before joining the agricultural consulting firm Adayana Agribusiness Group. Lisa has recently returned to be a third generation farmer with her husband and three children at her family farm in Northern Iowa. Resource 2

3 Panel Members Experienced Growers Across the Region and Two of these Farmobile Team Members Jason Tatge Co-Founder and CEO, Bucyrus, KS Heath Gerlock Co-Founder and Director of Product, Greater Omaha, NE Matt Kamphoefner VP Sales and Business Development, Leawood, KS Jeff Pio Director of Customer Support, Leawood, KS Resource 3

4 To Join the Discussion Go to Joinwebinar.com Type in the 9 digit ID and your address To ask questions during the discussion: 1. Press Star 1 on your touchtone phone and the operator will open your line so you can ask your question directly to the panelists. 2. For webinar participants: Type a question online and the moderator will present your question to the panelists. Resource 4

5 The Need to Utilize and Market Your Data PROBLEMS CAN KEEP GROWERS FROM OPTIMIZING DATA

6 Problem: Getting Information From the Equipment Cab How familiar is this? The number one way that information is transported from the cab is USB drives. Source: Farmobile Resource 5

7 Problem: Data Not Readily Compatible Data is created by various sources, uploaded, calculations made and information shared back with the grower. Source: Farmobile Resource 6

8 Problem: Need to Close the Yield Gap Closing the 364 bushel/acre yield gap in US Corn requires better data management Making better use of farm data can help close the performance gap between trend line and maximum yield potential Bushel/Acre Yield Gap National Yield Avg NCGA Yield Contest Winner Source: Farmobile Resource 7

9 Farmobile Overview A NEW PARADIGM THAT PROVIDES A WAY FOR GROWERS TO COLLECT, SHARE AND SELL MARKET DATA

10 Farmobile Delivers Real-Time Standardized Data Source: Farmobile Resource 8

11 Create Shared Value With Trusted Advisors Source: Farmobile Resource 9

12 Standardized and Portable Data to be Monetized Source: Farmobile Resource 10

13 Farmer-Centric Digital Strategy Source: Farmobile Resource 11

14 Using Farmobile HOW TO GET SET UP AND START TO COLLECT DATA YOU CAN MARKET

15 Now Collect from a Mixed Fleet on Your Farm PUC is a small device that installs on most brands of machinery in minutes. PUC listens and wirelessly sends second-by-second data points to your secure Farmobile account. Your data is now secured and ready to share and/or sell. Source: Farmobile Resource 12

16 Manage and Share Your Electronic Field Records Farmobile builds standardized field-by-field data cards called EFRs (Electronic Field Records), the data standard for agricultural information. Share your digital EFRs with those you trust. What is an EFR? Field Boundaries (farmer provided) Planting Date Commodity (farmer entered*) Variety (farmer entered*) Population Harvest Date Total Production Average Yield Average Moisture *through dashboard or app Source: Farmobile Resource 13

17 Planting and Harvest Interface Source: Farmobile Resource 14

18 A Seamless Way to Accelerate Transfer of Knowledge Collect Store Touch Share Sell Source: Farmobile Resource 15

19 Collect and Store Collect The Farmobile PUC is a listen-only device that plugs into a controller and/or a machine s sensor network then transmits geotagged data each second - all in real-time. The integrated technology requires no configuration or in-cab user interaction. The PUC is brand agnostic (mixed fleet compatible) and works on both the original manufacturer's or aftermarket control systems. Farmobile collects more data elements from more machines, with more granularity-- more reliably and efficiently than anyone else in the world. Store Farmer owned data storage in cloud account. Farmobile brings together planting & harvest layers as the Electronic Field Record (EFR) automatically. Share data using multiple boundary sets. Source: Farmobile Resource 16

20 Touch, Share and Sell Touch Farmobile is an independent data company that provides the passive user with simple EFR access and visualization. Software tools require no data uploads because all of the data is source collected by the PUC. Farmobile provides real-time full fleet visibility. Share Farmobile delivers information to the farmer s network of chosen advisors according to defined end-user needs, including both engine and agronomy data. Sell Digital assets are an indefinite commodity. Farmobile is creating a Data Store marketplace where users can monetize, source and/or sell agronomic and machine farm data to create a new revenue stream. Data Sales always the farmers choice. Source: Farmobile Resource 17

21 What Real-Time Data is Collected? Data points collected automatically, second by second with the PUC3 device. Across all seasons and most brands of equipment and implements. Source: Farmobile Resource 18

22 Return On Investment THE VALUE FARMOBILE BRINGS TO YOUR OPERATION

23 Understanding the Value of Farmobile Source: Farmobile Resource 19

24 Farmobile Pricing $1,250 per PUC per year Includes: Cellular data plan Full feature access Unlimited user accounts Unlimited data storage Software updates 24/7 technical assistance (tractor, sprayer, combine not included) Source: Farmobile Resource 20

25 Return on Investment via Data Store ROI Example: Suppose a farmer has 1,000 acres of corn and 1,000 acres of soybeans. Farmer leases a Farmobile PUC for data collection at $1,250/PUC/year under 3-year lease agreement. A data buyer pays $8,000 (2,000 acres x $4/acre) for this data set. Farmobile evenly splits $8,000 with the farmer, resulting in an ROI of $2,750 in the first year. Source: Farmobile Resource 21

26 Data Store Guarantee* Details 2017 $2/acre guaranteed for all completed & certified Electronic Field Records (EFRs) This Data Store Guarantee is a limited time offer for existing subscribers and the next 500 PUC3 paid subscriptions. Be a current PUC3 user and opt in to the Data Store Guarantee OR Purchase a new PUC3 subscription and opt in to the Data Store Guarantee AND Run a PUC3 on compatible equipment during planting and harvest 2017 Eligible crops corn (grain) and soybeans Complete and certify your planting EFRs by July 1, 2017 Complete and certify your harvest EFRs by Dec 31, 2017 Read the Data Store Guarantee Terms of Agreement Payments Farmobile issues Data Store checks concurrent with 2018 invoices 2018 subscriptions services will be netted from the Data Store check Source: Farmobile To order a PUC3: shop.farmobile.com and enter code Beck17 Resource 22

27 Summary Own Your Data: Collect, Share, Sell Farmers will also be provided a Farmobile account and have access to the real-time dashboard, as well as historical data views and daily activity reports. Source: Farmobile Resource 23

28 For More Information Order your PUC3 today online at: shop.farmobile.com Reseller Code: Beck17 Farmobile, LLC 7015 College Blvd Suite 325 Overland Park, KS Call (844) Creating the world s largest community of digitally connected farmers Farmobile was created to drive value back to farms. Contact your #FarmerPower Support Team with questions or for more information (844) Resource 24