Toyota s Perspective of European Electromobility

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1 HyRaMP Seminar Toyota s Perspective of European Electromobility Akihito Tanke Toyota Motor Europe 28 October, 2011 TOYOTA MOTOR EUROPE 1

2 Image of Future Mobility Portfolio Vehicle size HVs & PHEVs Route bus FCEVs HD Truck EVs Passenger Car FCEV (BUS) Delivery car Short commuter EV HV FCEV Delivery truck PHEV i-real Winglet Motorcycle Driving distance Fuel Electricity Oil, Bio-fuel, CNG, Synthetic fuel, etc. Hydrogen EV: Short-distance, HV/PHEV: Wide-use, FCEV: Mid-to-long distance TOYOTA MOTOR EUROPE 2

3 TOYOTA Hybrid Synergy Drive TOYOTA MOTOR EUROPE 3

4 Environmental Advantages of Hybrid Vehicles High Gasoline Diesel CO2 emission (g/km) GS450h Gasoline HV LS600h RX450h New Camry HV New Prius Vehicle weight (tons) Heavy <EC mode> Hybrid vehicles can contribute to CO2 emission reduction TOYOTA MOTOR EUROPE 4

5 Total HV Sales Volume (Million) st Growth of Toyota Hybrid Sales Volume PRIUS THS 3,000,000 HV on the market 2 nd THS-Ⅱ PRIUS rd CT200h PRIUS 2.0 RX450h 3.0 Worldwide Japan Year TOYOTA MOTOR EUROPE 5

6 Toyota/Lexus Hybrids in Europe st Prius 2 nd Prius RX400h rd Prius RX450h GS450h Production: TMUK LS600h Auris HV HV sales ratio in Europe (%) Production: TMMF( 12~) Toyota/Lexus Toyota/Lexus HV HV sales sales in in Europe: Europe: 10.7% 10.7% (at (at Jul. Jul. 2011) 2011) CT200h Prius+ Yaris HV 10.7 TOYOTA MOTOR EUROPE 6

7 TOYOTA Plug in Hybrid Electric Vehicle TOYOTA MOTOR EUROPE 7

8 TOYOTA PHEV Concept Gasoline station Engine Fuel tank Motor Battery Household electrical energy or public charging post EV for commuting, Hybrid for longer drives TOYOTA MOTOR EUROPE 8

9 Field Test with Prius PHEV EU 200 Units JP 230 Units US 150 Units Others 20 Units Total 600 units of Prius PHEV in operation for fleet users TOYOTA MOTOR EUROPE 9

10 Charging Frequency & Fuel Economy at Field Test Data: Toyota, Projet Kleber at Strasbourg in France Average Charging Frequency a day A 0.0 B C Fuel Consumption (l/100km) Fuel Consumption (%. Non HV = 100) % 49% 35% A B C Non HV Charging Frequency Twice a day Once a day Once per 5 days Fuel consumption advantage is correlated with charging frequency TOYOTA MOTOR EUROPE 10

11 TOYOTA iq-ev Launch of small commuter EV planned for 2012 TOYOTA MOTOR EUROPE 11

12 Comparison of Energy Density Diesel Volumetric energy density (gasoline = 10) advantage disadvantage Nickel-metal hydride Batteries Lithium-ion (35MPa) Gasses Hydrogen (70MPa) CNG (20Mpa) Ethanol Gasoline Liquid fuels (Calculated by Toyota) Energy density of electricity is approximately 1/50 of gasoline TOYOTA MOTOR EUROPE 12

13 TOYOTA FCHV-adv Hydrogen Fuel Cell Electric Vehicle TOYOTA MOTOR EUROPE 13

14 Technological Challenges of FCEV for Mass-Production Advantages of motor drive - Starting & low-to-mid-speed acceleration - Quietness Achievable challenges - Cruising range - Hydrogen refueling time - Low-temperature starting FC stack Remaining challenges - Cost reduction - Size & weight reduction High-pressure hydrogen tank - FC stack durability improvement Motor TOYOTA MOTOR EUROPE 14

15 System Cost Comparison Between EV and FCEV EV System cost EV is advantageous FCEV FCEV is advantageous Cruising range FCEV is advantageous in mid-to-long drive range applications TOYOTA MOTOR EUROPE 15

16 Green Vehicle should be Clean Electricity by Fossil Energy Oil Coal Traffic Congestion Smart Transit Electric Vehicle Eco House Plug-in Hybrid Vehicle Mega-Solar Public Transportation Electricity by Natural Energy Wind Power TOYOTA MOTOR EUROPE 16

17 Toyota s Urban Mobility Vision Toyota s Urban Transport Vision Support city as base of people & social development harmonizing with environment Government City Development Green Transport Satisfy both at high level Citizen Quality of Life Society (government) needs User needs Resolution of traffic congestion Efficient use of land Efficient use of budget Infrastructure, Administrative services Solution in energy and environment issues Revitalizing city center Freedom of movement Various choices to go to anywhere, anytime Comfortable and convenient traveling Low mental & physical barriers Social fairness Guarantee of transport right Combination of city structure and transport system Public-transport oriented intensive city and City-centered public transport network TOYOTA MOTOR EUROPE 17

18 Toyota s Urban Mobility Vision Cross Modal Integration Train BRT Bus Station Public transport network: Covering the whole city with multi modal transports Locating major city functions along the lines Real-time transport-mode select navigation Smooth guidance to public transport Convenient! Park & Ride service for people from outside Dynamic road pricing BRT Start Transit signal priority (Smart BRT) 18 Credit Card Safe, Comfortable Goal Seamless settlement service Destination Shared mobility for last one mile Station Specially designed small mobility and sharing system BRT Train Path Convenient, Efficient Seamless & stress-free station Well-designed Easy-transfer station Station Coordination among multi-modal transport BRT-Subway coordination Optimized On-demand coupled / uncoupled BRT Smart logistics Flexible supply control reflecting demand Out-of-town depot and cooperative transport & delivery TOYOTA MOTOR EUROPE 18

19 Toyota s Urban Mobility Vision User Harmonization Basic Weather & environment information Energy demand supply information Integrated Management Center (Information platform) Transport guidance Reflecting real-time traffic Traffic information Integrated Real-time total information service Total information service supporting safe, well-being, and comfortable traveling Information Provide Information service navigating visitors to PT BRT Travel navigation Transfer guidance Transport reservation Station BRT Train Incentive plan soliciting green transport Scheme pursuing KPI as well as satisfying QOL QOL! User friendly support and reservation service Transport reservation 19 Green Transport Transport navigation solicitous for vulnerable road user TOYOTA MOTOR EUROPE 19

20 クルマ カーシェアリング タクシー バス BRT LRT 鉄道 地下鉄 ロードプライシング スマート物流 信号管制 Energy サービス間データ連携政策協調 KPI をモニタリング 監視 情報プラットフォーム 需給間データ連携 ワンストップサービス運行情報提供 オンライン予約 一元決済 ライフログ オンデマンド広告 周辺イベント情報 気象情報 Toyota s Urban Mobility Vision Whole Picture Inflow control reflecting traffic situation Energy environmental load reduction Smooth and mutual use of car and public transit environmental load reduction User Needs Punctual and speedy public transit Solving traffic jam User and Social Needs Social Needs Logistics with economic efficiency and low environmental load Effective land use Solving traffic jam Shared mobility service Administrative cost reduction Free traveling Convenient last-one-mile mobility Comfortable and convenient traveling Effective land use City structure / Transport system Public-transport oriented intensive city Public transport and bike lane Inflow control Comfortable and convenient traveling Energy environmental load reduction Rush-hour-free comfortable traveling Administrative cost reduction Easy transfer points Comfortable and convenient traveling Comfortable and convenient traveling Free traveling Revitalizing city Seamless settlement service Comfortable and convenient traveling System design soliciting green city development Revitalizing city Total information service supporting safe, well-being, and comfortable traveling User friendly support and reservation service Revitalizing city 20 Administrative cost reduction Comfortable and convenient traveling Solving traffic jam Social fairness TOYOTA MOTOR EUROPE 20

21 TODAY for TOMORROW TOYOTA MOTOR EUROPE 21

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