Index. Castrol, sponsorship 129, 132

Transcription

1 Index Adams, Ronnie 96 Albeit Northampton 131 Alfa Romeo 12 All wheel drive (AWD) technology 72 American Camel IMSA GTP category 130 American market, Jaguar Cars 128 Apax Partners and Co. 88 acquisition of Prodrive 14 Arnault, Bernard 8 Arrows Formula 1 Team 139 Asia-Pacific Rally Championship 65 DB7 136 Balestre, Jean-Marie 18, 19 FIA Senate chairman 44 Aston Martin brand identity 7, 163 head of CSI committee 16, 17 BAR-Reynard 86 Benetton Formula 1 team 27, 87 brand image 10 Berthon, Peter 12 Birrell, Jerry 109 BMW brand distinction 4 brand image 6, 10 marketing strategy pay-tv opposition 42 Prodrive partnership 85 BMW Prodrive seeprodrive, BMW partnership Bourne, Possun 64 Boxer engine design benefits 48, 56, 74 development programme 51, 53, 62, 69, 75 original 47 Brabham team 12, 15 Brand value 170 Brand vision 169 Branding in automotive industry 6 definition 8 development 7 10 future strategy lessons key building factors 9 policy approaches 4 7 Brawn, Ross 131 British American Tobacco (BAT), GP sponsorship 86 British Broadcasting Corporation (BBC), television rights 39, 41 British Leyland 98, 100, 101, 103 ownership of Jaguar Cars 113, 116 British Motor Corporation (BMC), Jaguar merger 98 British Racing Green 129 Britsh Racing Motors, sponsorship 13 Broad, Ralph 101 Broadspeed Browning, Jonathan 143 Castrol, sponsorship 129,

2 174 INDEX Chambers, Hugh 89 Chapman, Colin 12, 13, 109 Chown, Andrew 42 Christian Dior, consumer branding 8 Chrysalis TV 14 Circuit advertisers 1993 season season 38 Coaker, Graham 14 Commercialism seemotorsport, development of commercialism Concorde Agreement Consumer brands 7 Cooper 12 Cosworth Ford DFV engine seeford Cosworth DFV engine Cosworth Racing 12, 147, 148 brand image 7 Coulthard, David 138 Crisp, Trevor 131 CSI seeinternational Sporting Commission (CSI) Cunningham, Briggs 99 D R Racing 83 Davies, Howard Dennis, Ron 109, 151 Dumfries, Johnny 130 Dunlop disc brakes 96 Ecclestone, Bernie 11, 44, 109 business skills 42 EBU agreement 23 FOCA membership 16, 17, 18, 19 influence on Formula 1 GP 15, 20, 22 television rights 41 TV investment 43 Ecurie Ecosse 98 Edwards, Guy 126 7, Egan, Sir John 101, 103, 105, 111, , 123, 134, 166 Elf, logo prominence 24 Emotional Engineering theme 141 England, F R W 96 European Broadcasting Union (EBU) 23 European Touring Car Championship 99 Federation Internationale de L Automobile (FIA) 18, 19 22, 42 Federation Internationale du Sport Automobile (FISA) 18, 19 FOCA dispute issues 23 Formula 1 Commission 16 television coverage 23 Federation Internationale du Sport (FIA) 16 Ferrari, televisual appeal 12 Ferrari, Enzo 18 Fiat-Ferrari, pay-tv opposition 42 Financial Times, brand image 10 Ford Cosworth DFV engine 12, 13 Ford Motor Company acquisition of Jaguar 118, 127, 135 acquisitions 7, 12 brand image 6 entry to Formula , higher performance cars 120 ownership of Cosworth Racing 12 Premier Automotive Group , 149 Prodrive partnership 87 Ford-Jaguar, pay-tv opposition 42 Formula 1 running costs team sponsorship 18

3 INDEX 175 Formula 1 Constructors Association (FOCA) 16 18, FISA dispute issues 23 Formula 1 Constructors Championship 15 Formula 1 Drivers Championship 15 Formula 1 Grand Prix, background 11 Formula 2, Colin Chapman s team 15 Fuji Heavy Industries (FHI) background 47 car development strategy financial position 81 2 General Motors stake 80 mini-vehicle production 47 8, 49 motorsport brand identity 162 motorsport funding 77 motorsport strategy 50 57, 64 5 sales figures General Motors acquisitions 7 stake in Fuji Heavy Industries 80 TWR deal 121 Goddard, Geoff 111 Grand Prix Drivers Association (GPDA) 17 Grand Prix International (GPI) Ground-effect aerodynamics 18 Group 44 equipe 104, 129 Haffa, Thomas 42 Harley-Davidson, brand image 10 Hayes, Walter 12, 136, 142, 163 Haymarket Publishing 14 Henry, Alan 14 Herd, Robin 14, 15 Hewland racing gearbox 12 Heynes, Bill 97 Hill, Graham 99 Hinckley, Eddie 111 Holden Special Vehicles company 121 TWR deal 121 Honda brand image 6 pay-tv opposition 42 House of Gucci, consumer branding 8 International Sporting Commission (CSI) International Sportsworld Communications 14 Irvine, Eddie 152 Jaguar Cars litre saloons American market 128 background 93 BMC merger 98 brand identity 6, 7, 163 brand rebuilding branding campaign implementation 164 branding campaign summary 157 C-type 96 D-type 96, 98 E-type 98 9 livery changes 105 marketing results marketing strategy partnership planning and preparation 161 partnership selection 162 return to motor racing 99, 100 sales figures 95, , 144, 145 SS brand 93 4, 95

4 176 INDEX TWR partnership 104, 106, , withdrawal from sports car racing 97 XJ220 cars 133 4, XJ-12C coupe 100 XJ-R Series XJ-S series , 114, , 119, XJR , XK brand 95 6 JaguarSport 120, 121, 127 8, 135 John Player Tobacco Company, Lotus sponsorship 13 Jordan, Eddie 109 Kawai, Isamu 53 4 Kerr, Phil 16 Khattern, Werner 42 Kirch-EMTV TV companies 42 Koseki, Mr 51, 52, 56 Kuze, Mr 48, 50 56, 69, 73, 78 Lammers, Jan 130 Lapworth, David 60, 61, 64, 75, 86, 89 Lauda, Niki 149 Le Mans 24 Hours race 96, 97 Legacy seesubaru Legacy Leyland Cars 100 Lindner, Peter 99 Lola 12 Lotus 12, 13 LVMH, consumer branding 8 Lyons, Sir William 93, 94, 97, 98, 161, 165 McLaren 12, 151 McRae, Colin 63, 64 March Company 12, 14 15, 19 Formula 1 activities 83 Martin, Jonathan 41 Maserati 12 Mays, Raymond 12 Mazda brand image 7 TWR deal 110, 121 Mercedes, pay-tv opposition 42 Mercedes Benz 12 Morrison, Andy 137 Mosley, Max 12, 14, 15, 16, 17, Moss, Stirling 96 Motor Racing Developments 15 Motorsport development of commercialism as organised spectacles 13 Motul, support of TWR 120 Murray, Gordon 19 Narita, Mr 50, 51, 52, 54 Nasser, Jac 141, 147 National Touring Car Championships 87 Niche marketing 3 4, 10, 168 Nocker, Peter 99 Nurburgring 101 Park, Alex 100 Parry, Ian 27, 58, 83, 84, 88 Partnership relationships 53 Pi Group 149 Pinault-Printemps-Redoute 8 Porsche brand image 6, 10 marketing policy 4 Porsche, Ferdinand 47 Prodrive Group Automotive Technology business 88 background 58 9

5 INDEX 177 beginnings 83 7 BMW partnership 58 9, 62, 85 capital for expansion 14 current position 87 9 Ford Motor Company partnership 87 marketing strategy 27 mission statement 87 Motorsport business 88 Prodrive Rothmans Porsche Rally Team 56, 85 Prodrive/Subaru partnership brand identity 162 branding campaign summary campaign implementation contract responsibilities 74 5 early negotiations 53, 55 6, 86 7 evolving relationship 59 66, 75 7 marketing results partnership selection 161 planning and preparation task breakdown 61 weaknesses 73 Putnam, Roger 118, 119, 131 3, 141 2, 152 Rahal, Bobby 149 Rallying, practical aspects 52 3 Randle, Jim 134 Rees, Alan 14 Reitzle, Wolfgang 140, 153 Renault, pay-tv opposition 42 Ressler, Neil 149 Richards, David 13 14, 27, 53, 58, 73, 83, 84, 86, 87, 88 Rindt, Jochen 15 Ringer, David 64 Rolex, brand image 10 Rothmans Porsche Rally Team 58, 83, 84 5 Sainz, Carlos 64 Salomon Brothers, bond flotation 21 2 Sayer, Malcolm 96, 99 Scheele, Nick 143 Silk Cut Cigarettes, sponsorship 129, 130, 131 SLEC Company 21, 42 Sony 14 Southgate, Tony 129 Spa-Francorchamps track 100 Sponsorship 1993 team names team names 36 development impact of television 23 4 Stevens, Peter 137 Stewart Grand Prix 147, 148 Stewart, Jackie 99, 148 Stewart, Paul 148 Stokes, Lord 100 Subaru Drive Systems 47, 48 Subaru Forester, sales success 82 Subaru Impreza 65, 66, rally car 76 7 Turbo road car 76 Subaru Legacy development 48, 56, importance 50 launch 72 as rally car 74 RS performance 63 5 Subaru Tecnica International (STI) 3S concept 70 brand image 7, 72 3 establishment 51 FIA World Speed Record 51 marketing strategy from Prodrive partnership seeprodrive/subaru partnership

6 178 INDEX product image 72 rally results 63, 66, 67 8 reasons for success 81 2 sales figures self-recognition statement 70 World Rally Championships 52 5, 65, 66, 69 Subaru Traction Control System 76 Subaru World Rally Team 77 Swallow, racing version 93 Tajima, Toshihiro 50, 69, 77, 164 Tanaka, Takeshi 57, 73 Tauranac, Ron 15 Television coverage 1993 primary sponsors /9 primary sponsors 25 audience figures 24, 26, 28 34, 38 9, 40, 41 expanding 11, fee arrangements 23 4 impact 23 4, 26 value of rights 42 Texaco/Caltex, sponsorship 132 Tom Walkinshaw Racing (TWR) 104, 105, highlights Jaguar partnership seejaguar Cars, TWR partnership and JaguarSport 121 5, XJR Series 123 5, 129, , 138 Touring Car Championship 27 Touring Car promoters (TOCA) 27 Toyota, brand image 6 Traction Control System, Subaru 76 Tullius, Bob , 127, 128 9, 131 Turbocharged engines 18 Up-market marques 4 Value-led marketing 169 Vandervell, Tony 12 Vatannen, Ari 83 Volkswagen 1936 car 47 acquisitions 7 Volvo, brand image 10 Walker, Peter 96 Walkinshaw, Tom 105, 106, , , 137, 139 Wallace, Andy 130 Whitehead, Peter 96 Whittaker, Derek 100 Whyte, Andrew 93, 94 Williams, Sir Frank 109 World Rally Championship (WRC) 12, 13 14, 86 FIA responsibility 27 World Rally Drivers Championship 73 World Rally Manufacturers Championship 73 World Sports Car Championship 130 Yamada, Takemasa 48, 51, 54 6, 60 62, 70, 73, 74, 75, 168 Yardley, sponsorship 13