Mercedes-Benz Cars Sells 110,400 Vehicles in March
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1 In the following please find the release of the Mercedes-Benz Cars concerning worldwide vehicles sales in March 2009: Investor Relations Release Date: April 7, 2009 Mercedes-Benz Cars Sells 110,400 Vehicles in March Mercedes-Benz delivers 98,500 units to customers Record-setting sales in March for Mercedes-Benz in China Incoming orders for E-Class sedan in Germany more than doubled in the first quarter Mercedes-Benz presenting ML 450 HYBRID and S 400 HYBRID in April Stuttgart - In March, Mercedes-Benz Cars delivered 110,400 (March 2008: 131,500) Mercedes-Benz, AMG, smart, and Maybach brand vehicles to customers worldwide (minus 16 percent). Mercedes-Benz sold 98,500 (March 2008: 119,400) passenger cars in March (minus 18 percent). Despite the continuing difficult situation on the automotive markets, and the E-Class model changeover, sales of Mercedes-Benz Cars in March were up from the previous month s total. The division also posted an increase in incoming orders compared to the numbers for January and February of this year.
2 Page 2 Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars: Orders for the E-class sedan in Germany in the first quarter of this year were more than double the number posted in the same period in We had already received about 50,000 orders for the new E-Class sedan by its market launch at the end of March. In the first quarter of the year, customers bought 28,800 (same period 2008: 28,900) models of the smart fortwo, a result that matches last year s record level of sales of the two-seater. In the United States the smart fortwo continues to be very popular, and 4,900 (same period 2008: 3,500) units of the car were sold in the first quarter, an increase of 42 percent. Following its successful start in the United States, the smart fortwo will be introduced this month in China. In Germany in recent weeks Mercedes-Benz Cars records positive momentum, particularly in the compact car segment and regarding one year old pre-owned vehicles. There was a substantial increase in orders for the A-Class and B-Class, for example. In March about 3,400 (March 2008: 2,700) smart fortwo cars were delivered in Germany, an increase of 25 percent. Mercedes-Benz posted record-setting sales in China in March, with deliveries up 42 percent to 5,400 units (March 2008: 3,800). In the U.S., Mercedes-Benz succeeded in increasing its market shares in
3 March, selling 15,600 (March 2008: 20,800) passenger cars (minus 25 percent) despite the sharply declining market (minus 37 percent). In the SUV segment in the U.S., Mercedes-Benz performed much better than its premium-segment competitors. And Mercedes-Benz also gained market shares this month in Canada, where it is the strongestselling premium brand, posting record growth of 26 percent and 2,200 units sold (March 2008: 1,700). Page 3 In March 6,800 (March 2008: 6,700) customers opted to buy a C-Class estate, an increase of two percent. Sales of the CLC sports coupé also developed positively in March, climbing by 43 percent to 2,100 (March 2008: 1,500 units) units sold. One year after its model update, the SL-Class premium roadster also continues to be a customers favorite. Sales of the model were at the level reached in the same period last year, with units sold in the first quarter The S-Class maintained its position as the market leader in its segment, despite the impending model changeover. This month Mercedes-Benz is presenting the first two hybrid models from Mercedes-Benz: The ML 450 HYBRID, which was specially conceived for the U.S. market, is making its debut at the New York International Auto Show. It delivers fuel savings of up to 60 percent compared to a V8 gasoline engine with nearly the same power output, making it the most fuel-efficient vehicle in its segment. At the Shanghai Auto Show, Mercedes-Benz is presenting the new S-Class generation and the S 400 HYBRID, which is not only the first seriesproduction Mercedes-Benz passenger car with a hybrid drive but also the CO 2 champion in the luxury class.
4 Page 4 Retail Sales Mercedes-Benz Cars in March 2009 March 2009 March 2008 Change in %* YTD 2009 YTD 2008 Change in %* Mercedes-Benz 98, , % 216, , % of which: A-/B-Class 23,600 28, % 49,300 67, % C-/CLK-/SLK-Class 38,000 46, % 83, , % E-Class/CLS-Class 15,500 20, % 32,600 46, % S-/CL/SL-Class/ SLR/Maybach 6,000 9, % 14,100 23, % ML-/R-/GLK-/GL-/G- Class 15,400 14, % 36,700 39, % smart 11,900 12, % 28,800 29, % Mercedes-Benz Cars 110, , % 244, , % Western Europe (incl. Germany) 68,500 81, % 141, , % of which: Germany 29,400 31, % 60,800 74, % NAFTA 20,200 25, % 51,900 67, % of which: USA 17,300 22, % 45,200 61, % Asia/Pacific 15,300 15, % 34,300 39, % of which: Japan 4,000 5, % 7,900 11, % of which: China 5,400 3, % 11,800 9, % * Changes are related to exact numbers
5 Page 5 Further Investor Relations information on Daimler is available on the Internet via and on handhelds via If you have any questions, please contact our Investor Relations Team: Dr. Michael Mühlbayer Dr. Dieter Buhl Tel. +49/ Tel. +49/ Fax +49/ Fax +49/ Michael.Muehlbayer@daimler.com Dieter.Buhl@daimler.com Lutz Deus Bjoern Scheib Tel. +49/ Tel. +49/ Fax +49/ Fax +49/ Lutz.Deus@daimler.com Bjoern.Scheib@daimler.com
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