=$89.5k. $24k. $8.5k $10k. $20k. $12k. $15k. The results of both test groups were astonishing; the amount of annual fuel savings was remarkable.

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1 $20k International Lubricants Inc., (ILI), the maker s of LUBEGARD, Dr. Tranny, KOOL-IT, Seal-E-Zee, Squeak Relief, and PRO II 9000 automotive brands, recently agreed to publish the results of the first-ever, industry product testing, known as the LUBEGARD Love My Ride Challenge. disclose its product performance data with results in this first ever publicized project. $8.5k ILI boldly agreed to research $10k We had no doubt that this study would conclusively provide evidence that LUBEGARD products could substantially reduce fuel consumption. says Frank Erickson, CEO and founder of International Lubricants, Inc. Laboratory testing has categorically shown LUBEGARD products were superior, not just in immediate performance, but in long term protection. he continued. $k $12k Kristen Clark, marketing manager, adds, This challenge was about getting industry known experts to judge for themselves, not by looking at a graph, but by looking at their own data and personal savings statistics. I m sure that each participant will passionately endorse our products after reviewing and recording their own results. ILI selected industry professionals from across North America to take part in this challenge, establishing real world effects of LUBEGARD products, in a variety of vehicles and varying driving styles. This diversity provided a cross section of climates and a wide-range of environments. The vehicles that were used were the participant s personal vehicles; and no s p e c i f i c instructions were given to them regarding their driving habits other than to continue to operate and drive their vehicle as normal. Each participant was then required to actively maintain a precise log of odometer readings, gallons purchased, amount spent as well as other driving and vehicle data. The results of both test groups were astonishing; the amount of annual fuel savings was remarkable. $24k The Challenge participants were randomly separated into two sub-categories; The first group, Group A, was instructed to add LUBEGARD products without changing, =$89.5k adding, or altering in any way, existing fluids in their vehicles. The second group was to perform the same procedures as Group A; however, Group B, prior to adding LUBEGARD products, were instructed to exchange and replace all of the existing fluids in their vehicle. It s important to understand that no other competing brand will deliver the same types of results. You see, it s at the molecular level that LUBEGARD lubricants are different. The patented LXE Technology, a direct synthetic replacement for sperm whale oil, has an inherent molecular structure that translates into fluid characteristics needed to not only fight oxidation, but prevent heat buildup, reduce friction, suspend factory add-packs and other very important functions. The secret is the molecular ester grouping right in the center of the structure that binds the molecule together, making the synthetic ester flow at low temperatures, providing oxidative stability, with very little unsaturation; thus making it much more stable than any other synthetic molecule. There is no other product that has such advanced lubricant technology! 20 GEARS October/November 2008

2 With the existing fuel prices, finding a way to optimize performance while maximizing fuel efficiency becomes very attractive to the average consumer. But, with so much deceptive advertising of products that essentially do nothing, it becomes difficult for the average vehicle owner to know what is real and what is not. That s where your customers rely on your knowledge and expertise. Time and time again, LUBEGARD has delivered real solutions for real world problems. LUBEGARD products allow you to provide peace of mind and increased customer satisfaction through real substantiated savings, while at the same time, generating revenues for your business. It s a win-win situation with LUBEGARD. Both your customers and your business stand to benefit. Your customers will notice an immediate difference in overall vehicle performance, as well as less fuel consumption, and you, in turn, will experience increased revenues, profits, and customer satisfaction. On the following pages, you will see industry veterans, like yourself, who agreed to participate in the LUBEGARD Love My Ride Challenge. Their results are included, along with their comments regarding any change in the performance of their vehicle. If, after reading their results, you are interested in offering these highly profitable add-on services and money-saving solutions to your customers, LUBEGARD has FREE point of purchase materials that can help you do this. Prevents overheating, reducing elevated operating temperatures up to 40 F Extends fluid life Eliminates fluid foaming and oxidation Reduces wear throughout the transmission Eliminates clutch/torque converter shudder Optimizes total transmission performance Softens and modifies harsh shifts Provides for smoother shifting Eliminates objectionable noises during shifts Keeps valves and governors free and frees stuck valves in valvebodies Assists in eliminating warranty comebacks Raises thermal & oxidative stability of fluid Increases the fluid's ability to transfer heat Does not contain zinc (ZDDP)/Ash, etc. Saves oil and fuel Optimizes engine horsepower and performance Protects and extends oil life by 30% Improves fuel economy by reducing friction in your engine Reduces wear on metal components, thus increasing part life Improves anti-friction and anti-wear properties of ALL major oil brands to meet requirements of ALL vehicles, including older and high performance models. Eliminates lifter and other objectionable noise on startup, especially in cold weather. Ensures smoother running engines. Complete with graphics depicting multiple preventive maintenance services, this mobile can be hung in the waiting room, or anywhere your customers visit. # LMR-Mobile What are the benefits of preventive car care maintenance? This fold out brochure describes add-on maintenance services and their benefits to your customers. Colorful and informative counter mat with benefits of preventive maintenance. # LMR-CM Easy to use and easy to understand courtesy forms that you can use to suggest add-on maintenance services to customers. Enhances heat transfer and reduces operating temperatures Extends coolant life up to 5 years Provides cooling system corrosion protection Protects all metals from electrolysis Prevents deposits which lead to overheating Reduces wet-sleeve cylinder cavitation erosion Works with all types of antifreeze, including DEX-COOL Eliminates power steering noises and whines Improves power steering system performance Eliminates rack and pinion steering stiffness Converts power steering fluid to Honda Power Steering Fluid Frees sticky turbines and pumps Extends system and fluid life Reduces wear, thus extending the life of the power steering system Increases responsiveness Eliminates stiffness on cold mornings Prevents thermal and oxidative breakdown Boosts power and performance Improves gas mileage Idles smoother Restores timing Reduces emissions Extends fuel system life Driver s Report # LMR-106 # LMR-107 Coutesy check # LMR-105 Call LUBE to ask for your free Love My Ride materials. Eliminates differential noise Works in all makes and models with limited slip differentials Reduces temperature Inhibits rust and corrosion when applicable

3 Group A was instructed to add LUBEGARD products without changing, adding, or altering in any way, existing fluids in their vehicles. These existing (older) fluids had broken in prior to the addition of the LUBEGARD products and benefited immediately from the LXE Technology. LUBEGARD is the only product that is able to have such a dramatic increase on fuel efficiency because the ester formation of the LXE Technology picks up and discharges heat more efficiently, while the improvement in lubricity reduces friction making it a more efficient lubricant GEARS October/November 2008

4 Group B, prior to using LUBEGARD products, were instructed to exchange all of the existing fluids in their vehicles. Even our test group with all brand new fluids saw significant increases in efficiency. Had the new fluids been allowed a longer break-in period, the improvements would have been even more dramatic as the fluids sheared into the operational viscosity they normally operate at. Even with that, the improvement to efficiency and the reduction of friction have significantly improved fuel efficiency with even more improvements to come GEARS October/November

5 Of course, during the Challenge, we had participants that were unable to go through the allotted amount of tanks of gas. This was due to strict time constraints for returning the data on time to write this story. We d also like to include their personal thoughts and comments on this challenge, as well as thank them for taking the time out of their busy schedules to participate. International Lubricants, Inc. would like to thank all of the participants who graciously participated in this study. No part of this test or its results may be reproduced, cited, or used in any manner without the express written consent and permission of International Lubricants, Inc., including information provided regarding participants, where they are from, their place of business, as well as the type and size of vehicle involved in the research. You may contact us for additional information concerning any of the test results by writing to Kristen@lubegard.com. 24 GEARS October/November 2008