Marketing Report for: JADE Learning. March 9, Lead Generation>Lead Nurturing>Sales Opportunities

Transcription

1 Marketing Report for: JADE Learning March 9, 2017 Lead Generation>Lead Nurturing>Sales Opportunities

2 Executive Summary What s a lead? A conversions is based on visitors reaching a successful registration page which is (updated 12/21): /jadecc/accounts/account_screen.php?fromreg=true

3 Highlights Executive Summary For past 7 days Mar 2-Mar 8 (vs previous week) Headline: Leads flat; traffic up; Google trends; new Homepages and TX Registration page Total leads from non-paid traffic was up 1.0% (202) - Leads from direct traffic was up 39%; from Google up 13% - Leads from Bing, Yahoo, and JadeLearning down - Total conversion rate among total traffic remains at 1.52% Total visitors to the site was up 6.6% (3,954) - All major referrals, including direct, were up 11%-17% Total leads from organic search traffic were down 3% (99 vs 102) while search traffic increased 8.4% - A slight cause: the conversion rate among search visitors landing on the Homepage was 8.7% (vs. 9.6% last week) Benchmarking Registration page: - Unique visitors up 19% (713 vs 599) - Conversion rate 20.6% (vs 28.9% last week) Keyword rankings remained steady not a focus currently Report For: JADE Learning March 9,

4 Highlights Executive Summary Google trends: Electrical Continuing Education 5 years 12 Months 30 Days Report For: JADE Learning March 9,

5 Executive Summary Insights & Recommendations Two objectives for upcoming weeks: 1. Increase number of visitors from Homepage to Registration page 2. Increase Registration page conversion rate Actions Microsite to complete front-end coding for three pages - Homepage featuring Texas as hero image - Homepage B featuring main selling message - Texas Registration JADE to look into the tracking capabilities of individual users within the courses environment. Specifically, can we determine which pages were accessed and if any action was taken on a per page basis? The objective would be to monitors users and send s based on actions taken or not taken. Report For: JADE Learning March 9,

6 Custom Reports

7 Marketing Report Executive Summary Mar 2, Mar 8, 2017 All data excludes paid placements. Marketing Dashboard Leads Total Leads % Total Visitors Conv Rate Pages/Visit 3, % 1.52% -0.1% % Time/Visit 00:52:57-8.8% Where do leads come from? When did leads sign up? 22.8% 7.4% 24.8% 38.6% google (direct) jadelearning.com bing yahoo dir.ca.gov others Goal Completions Goal Completions (previous 0 Mar 2 Mar 3 Mar 4 Mar 5 Mar 6 Mar 7 Mar 8 Where do visitors come from? When did people visit the site? 17.8% 64.5% google (direct) jadelearning.com bing yahoo secureacceptance others 1K 500 Users Users (previous 7 days) 0 Mar 2 Mar 3 Mar 4 Mar 5 Mar 6 Mar 7 Mar 8 Top landing pages and leads Landing Page New Users % Δ Goal Completions % Δ 1. /index.php 1, % % 2. /jadecc/registration/course_listing.php?state=tx&trade=e % 3. /jadelearning/exam-prep/vle/index.php % % 4. /jadelearning/exam-prep/vle/free-electrical-practice-test % 0-5. /jadecc/electrical_continuing_education_map.php % % 6. /jadecc/nec_code_adoption.php % 0-7. /jadelearning/exam-prep/vle/ca-electrician-exam-prep.php % / 271 < >

8 Marketing Report Executive Summary Mar 2, Mar 8, 2017 Marketing Dashboard Who is sending the site visitors and leads? Data includes all visitors. Total Visitors Total Leads Conversion Rate Source / Medium New Users % Δ Goal Compl... % Δ Goal Conver... % Δ 1. (direct) / (none) 1, % % 2.67% 22.8% 2. google / organic 1, % % 3.43% 8.5% 3. google / cpc % 5 0.0% 1.2% -28.4% 4. bing / organic % % 3.32% -30.0% 5. yahoo / organic % % 3.09% -46.6% 6. bing / cpc % 1 0.0% 1.35% 4.1% 7. jadelearning.com / referral % % 4% -18.8% 8. ncdoi.com / referral % 0-0% - 9. outlook.live.com / referral % 0-0% electriciantalk.com / referral % 0-0% abcsouthtexas.org / referral % 0-0% / 89 < > Which landing pages get the most visitors and leads? All data excludes paid placements. Landing Page New Users % Δ Goal Co... % Δ 1. /index.php 1, % % 2. /jadecc/courses/universal/nec05.php?imdif= % 0-3. /jadecc/courses/universal/nec05.php?imdif= % 0-4. /jadecc/courses/universal/nec05.php?imdif= % 0-5. /jadecc/courses/universal/nec05.php?imdif= % 0-6. /jadecc/courses/universal/nec05.php?imdif= % 0-7. /jadelearning/exam-prep/vle/free-electrical-practice-test.php % 0-8. /jadecc/electrical_continuing_education_map.php % % 9. /jadelearning/exam-prep/vle/index.php % % 10. /jadecc/courses/universal/nec05.php?imdif= % /jadecc/nec_code_adoption.php % /jadecc/courses/universal/nec05.php?imdif= % /jadecc/registration/course_listing.php?state=tx&trade=electrical % % 14. /jadelearning/exam-prep/vle/ca-electrician-exam-prep.php % / 1207 < >

9 Marketing Report Executive Summary Mar 2, Mar 8, 2017 SEO (Search) Dashboard SEO Leads % SEO Visitors Conv Rate Pages/Visit 1, % 1.07% -2.6% % Time/Visit 00:54: % Where do SEO visitors come from? When did SEO leads sign up? 7.3% 88.8% google bing yahoo aol ask rambler others Goal Completions Goal Completions (previous 0 Mar 2 Mar 3 Mar 4 Mar 5 Mar 6 Mar 7 Mar 8 Top SEO landing pages and leads Landing Page New Us... Goal Co /index.php /jadecc/courses/universal/ne /jadecc/courses/universal/ne /jadecc/courses/universal/ne K 1K When did Searchers visit the site? Users Users (previous 7 days) 5. /jadecc/courses/universal/ne /jadecc/courses/universal/ne Mar 2 Mar 3 Mar 4 Mar 5 Mar 6 Mar 7 Mar 8 7. /jadecc/electrical_continuing_ed /jadelearning/exam-prep/vle/free /jadecc/courses/universal/ne /jadecc/courses/universal/ne /jadecc/nec_code_adoption.php /jadecc/courses/universal/ne /jadecc/courses/universal/ne /jadelearning/exam-prep/vle/ca /jadecc/courses/universal/ne /jadecc/courses/universal/ne /jadecc/courses/universal/ne / 1017 < >

10 Marketing Report Executive Summary Mar 2, Mar 8, 2017 SEO Landing Page Dashboard How well does the landing page convert visitors from search? Visitors Leads Conv Rate Landing Page New Use... % Δ Goal Co... % Δ Goal C... % Δ 1. /index.php % % 3.68% -1.7% 2. /jadecc/electrical_continuing_education_map.php % % 8.9% -2.1% 3. /jadecc/registration/course_listing.php?state=ok&trade=elec % % - 4. /jadecc/registration/register.php % % 15.79% -36.8% 5. /jadecc/registration/course_listing.php?state=tx&trade=elec % % 10% 45.0% 6. /jadecc/registration/course_listing.php?state=ar&trade=elec % 3 0.0% 16.67% -27.8% 7. /jadecc/registration/course_listing.php?state=tx&trade=alarm % % 16.67% 150.0% 8. /jadecc/registration/course_listing.php?state=co&trade=elec % % 25% 350.0% 9. /jadecc/accounts/current_courses.php % /jadecc/registration/course_listing.php?state=nm&trade=ele % 1 0.0% 6.67% -73.3% 11. /jadecc/registration/prodpage.php?course=nec17_nh&state % 1-25% /jadecc/view_courses.php % % 1.59% -54.8% 13. /jadecc/registration/course_listing.php?state=wa&trade=elec % 1 0.0% 14.29% 100.0% 14. /Electrical_Engineer_Continuing_Education.php % 1-20% /jadecc/registration/course_listing.php?state=me&trade=elec % % /jadecc/registration/prodpage.php?course=nec17&state=al % /jadecc/registration/course_listing.php?state=id&trade=elect % 1 0.0% 33.33% 33.3% 18. /jadecc/registration/course_listing.php?state=fl&trade=elect % /jadecc/registration/course_listing.php?state=nh&trade=elec % % /jadecc/accountrecoveryform.php % % 1.85% -41.7% 21. /jadecc/registration/course_listing.php?state=al&trade=elec % % 14.29% -71.4% 22. /jadecc/courses/universal/nec05.php?imdif= % /jadecc/courses/universal/nec05.php?imdif= % /jadecc/accounts/account_screen.php?cp=ngqv1ecer5lt % /jadecc/courses/universal/nec05.php?imdif= % 0-0% /jadecc/courses/universal/nec05.php?imdif= % 0-0% /jadecc/courses/universal/nec05.php?imdif= % 0-0% /jadecc/courses/universal/nec05.php?imdif= % 0-0% /jadecc/courses/universal/nec05.php?imdif= % 0-0% / 1286 < >

11 Keywords Tracking

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15 Next Meeting: March 16 Report For: JADE Learning March 9,