BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2018

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com CHANNELS No attempt has been made to rank the infmation contained in this rept in der of imptance, since BPA Wldwide believes this is a judgment which must be made by the user of the rept.

With an emphasis on applications sties and case histies, Modern Machine Shop provides insight into real wld applications of metalwking technology.

business enterprise. The parent company Gardner Business Media was established with the launch of Modern Machine Shop magazine in June of 1928.

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2018 Gardner Business Media, Inc Valley Avenue Cincinnati, OH Tel.: (513) Fax: (513) JBall@gardnerweb.com CHANNELS No attempt has been made to rank the infmation contained in this rept in der of imptance, since BPA Wldwide believes this is a judgment which must be made by the user of the rept. MODERN MACHINE SHOP is a business-to-business media brand that produces a monthly print magazine, digital media, research and live events f the machining and metalwking market. With an emphasis on applications sties and case histies, Modern Machine Shop provides insight into real wld applications of metalwking technology. Helping the subscriber to discover, not only what the technology can do, but how it can change their business, how it can help them serve their customers better and how they can be me profitable as a business enterprise. The parent company Gardner Business Media was established with the launch of Modern Machine Shop magazine in June of To this day, the Modern Machine Shop brand is recognized around the wld as a resource f metalwking product and process technology. BRAND REPORT PURPOSE The Brand Rept provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platfms. This non-integrated rept contains data f each separate media channel as indicated in the Executive Summary. No attempt has been made to identify eliminate duplication that may exist across media channels. MODERN MACHINE SHOP MAGAZINE MODERN MACHINE SHOP E-NEWSLETTERS MODERN MACHINE SHOP WEBSITE MODERN MACHINE SHOP SOCIAL MEDIA 6 issues in the period 96,328 average circulation 2 E-Newsletters in the period 38 total issued in the period 59,547 average per occurrence 59,502 average per occurrence 124,473 average users 9,851 Twitter followers 9,859 Facebook likes 1,959 LinkedIn group members 288,328 YouTube views EXECUTIVE SUMMARY Below are the average contacts per occurrence, including frequency per period repted Non-Paid Paid Average MODERN MACHINE SHOP MAGAZINE (6 issues in the period) 96,328-96,328 MODERN MACHINE SHOP E-NEWSLETTERS a. MMS Extra (12 issued in the period) 59,547-59,547 b. The Shop - Blog (26 issued in the period) 59,502-59,502 MODERN MACHINE SHOP WEBSITE (Monthly Users with 240,059 average Pageviews) 124, ,473 MODERN MACHINE SHOP SOCIAL MEDIA a. Twitter followers *9,851 - *9,851 b. Facebook likes *9,859 - *9,859 c. Linkedin group members *1,959 - *1,959 d. YouTube views *288,328 - *288,328 *Social Media claims are cumulative figures, not averages. No attempt has been made to identify eliminate duplication that may exist across media channels.

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1928/Issues Per Year: 12 (See Additional Data) FIELD SERVED MODERN MACHINE SHOP serves the metalwking industry. Included are plants perfming metalwking operations and whose products fall in manufacturing industries. Also served are other manufacturing, wholesale trade, and professional, scientific, technical, and educational services. DEFINITION OF RECIPIENT QUALIFICATION recipients include cpate executives as well as company management, manufacturing production and manufacturing engineering management and departments, quality assurance and quality control management and department, product design management and department, research & development management and department, facty automation management and department, purchasing and other titled and non-titled personnel and company copies. PURPOSE Included herein is a supplementary analysis of recipients who responded to the question "Which of the following markets do you manufacture f? AVERAGE NON-QUALIFIED CIRCULATION Non- Not Included Elsewhere Copies Paid Circulation 76 Advertiser and Agency 4,636 Allocated f Trade Shows and Conventions 200 All 767 TOTAL 5, AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Non-Paid Paid Circulation Copies Percent Copies Percent Copies Percent Individual 96, , Sponsed Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 96,328 CIRCULATION , QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2018 Issue January 95,942 February 96,200 March 96,305 April 95,983 May 96,390 June 97,151 3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018 This issue is 0.1% 74 copies above the average of the other 5 issues repted in Paragraph 2. Company, Cpate Executives and (E,F,T,V) Assurance Control (P,Q) Product Design Research and Development Or Sales & NAICS Business and Industry Percent of 325 CHEMICAL MANUFACTURING PLASTICS AND RUBBER PRODUCTS MANUFACTURING 326 (Excl ) Plastics and Rubber Products All Plastics Product 1, Subtotal NAICS 326 2, NONMETALLIC MINERAL PRODUCT MANUFACTURING 331 PRIMARY METAL MANUFACTURING 3311 Iron and Steel Mills and Ferroalloy Steel Product from Purchased Steel Alumina and Aluminum and Processing Nonferrous Metal (except Aluminum) and Processing 3315 Foundries Sub- NAICS 331 1, FABRICATED METAL PRODUCT MANUFACTURING Fging and Stamping 1, Cutlery and Handtool Plate Wk and Fabricated Structural Product Ornamental and Architectural Metal Products Power Boiler and Heat Exchanger (pt) Metal Tank (Heavy Gauge) Metal Can, Box, and Metal Container (Light Gauge) Hardware (pt) Spring and Wire Product Machine Shops 20, ,079 4,306 2, Turned Product and Screw, Nut and Bolt 2, , Coating, Engraving, Heat Treating, and Allied Activities Metal Valve Ball and Roller Bearing Small Arms Ammunition Ammunition (except Small Arms) Small Arms Ordnance, and Ordnance Accessies Fabricated Pipe and Pipe Fitting All Miscellaneous Fabricated Metal Product (pt) 2, , Sub- NAICS , ,007 7,323 4, MACHINERY MANUFACTURING Farm Machinery and Equipment (pt) Lawn and Garden Tract and Home Lawn and Garden Equipment Construction Machinery Mining Machinery and Equipment Oil and Gas Field Machinery and Equipment Food Product Machinery Semiconduct Machinery Sawmill, Woodwking, and Paper Machinery Printing Machinery and Equipment All Industrial Machinery 1, Optical Instrument and Lens Photographic and Photocopying Equipment Commercial and Service Industry Machinery (pt) Modern Machine Shop / June

3 Company, Cpate Executives and (E,F,T,V) Assurance Control (P,Q) NAICS Business And Industry Percent of Industrial and Commercial Fan and Blower and Air Purification Equipment Heating Equipment except Warm Air Furnaces - (pt) Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Industrial Mold 2, , Special Die and Tool, Die Set, Jig, and Fixture 1, , Cutting Tool and Machine Tool Accessy 1, Machine Tool 2, Rolling Mill and Metalwking Machinery Turbine and Turbine Generat Set Unit Speed Changer, Industrial High-Speed Drive, and Gear Mechanical Power Transmission Equipment Product Design Research and Development Or Sales & Engine Equipment (pt) Air and Gas Compress Measuring, Dispensing, and Pumping Equipment Elevat and Moving Stairway Convey and Conveying Equipment (pt) Overhead Traveling Crane, Hoist, and Monail System (pt) Industrial Truck, Tract, Trailer, and Stacker Machinery Power-Driven Handtool Welding and Soldering Equipment Packaging Machinery Industrial Process Furnace and Oven Fluid Power Cylinder and Actuat Fluid Power Pump and Mot Scale and Balance (except Labaty) All Miscellaneous General Purpose Machinery (pt) 1, Sub- NAICS , ,151 4,621 3, COMPUTER AND ELECTRONIC PRODUCT MANUFACTURING 3341 Computer and Peripheral Equipment Communications Equipment Audio and Video Equipment Semiconduct and Electronic Component 1, Navigational, Measuring, Electromedical, and Control Instruments 2, , and Reproducing Magnetic and Optical Media Sub- NAICS 334 4, , , ELECTRICAL EQUIPMENT, APPLIANCE, AND COMPONENT MANUFACTURING Electric Lamp Bulb and Part Lighting Fixture Small Electrical Appliance Maj Household Appliance Electrical Equipment Battery Communication and Energy Wire and Cable Wiring Device All Electrical Equipment and Component Sub- NAICS 335 1, TRANSPORTATION EQUIPMENT MANUFACTURING Automobile Light Truck and Utility Vehicle Heavy Duty Truck Mot Vehicle Body (pt) 1, Truck Trailer 1, Mot Home Travel Trailer and Camper (pt) Mot Vehicle Gasoline Engine and Engine Parts Mot Vehicle Electrical and Electronic Equipment 1, Mot Vehicle Steering and Suspension Components (except Spring) Mot Vehicle Brake System Mot Vehicle Transmission and Power Train Parts Modern Machine Shop / June

4 NAICS Business and Industry Percent of Company, Cpate Executives and (E,F,T,V) Assurance Control (P,Q) Product Design Research and Developme nt Or Sales & Mot Vehicle Seating and Interi Trim Mot Vehicle Metal Stamping Mot Vehicle Parts 4, , , Aircraft 1, Aircraft Engine and Engine Parts (pt) Aircraft Parts and Auxiliary Equipment 3, , Guided Missile and Space Vehicle Guided Missile and Space Vehicle Propulsion Unit and Propulsion Unit Parts Guided Missile and Space Vehicle Parts and Auxiliary Equipment Railroad Rolling Stock Ship and Boat Building Transptation Equipment Sub- NAICS , ,235 3,321 4, FURNITURE AND RELATED PRODUCT MANUFACTURING 3371 Household and Institutional Furniture and Kitchen Cabinet Office Furniture (including Fixtures) Furniture Related Product Sub- NAICS MISCELLANEOUS MANUFACTURING Surgical and Medical Instrument 1, Surgical Appliance and Supplies 1, Dental Equipment and Supplies Ophthalmic Goods Dental Labaties Jewelry and Silverware Spting and Athletic Goods Doll, Toy, and Game Office Supplies (except Paper) Sign All Miscellaneous 1, Sub- NAICS 339 7, ,371 1,138 1, OTHER MISCELLANEOUS MANUFACTURING WHOLESALE TRADE 2, , Professional, Scientific, and Technical Services 2, Services OTHER QUALIFIED NAICS, N.E.C. 1, TOTAL QUALIFIED CIRCULATION 96, ,265 20,227 18,014 1,984 4, , COMPANY MANAGEMENT, CORPORATE EXECUTIVE, PURCHASING titles include Chairman, General Manager, Owner, Partner, President, Vice President, Buyer, Manager and Procurement Chief (C,R) MANUFACTURING PRODUCTION MANAGEMENT, FACTORY AUTOMATION MANAGEMENT titles include Facty Manager, Machine Shop Manager, Manager, Manager, Plant Manager, Manager, Shop Manager, Tool Room Manager, Wks Manager, Facty Automation Manager, Chief Facty Automation Engineer, Manager of Systems Design and Chief Systems Engineer. (D,G,S) MANUFACTURING PRODUCTION DEPARTMENT, MANUFACTURING (OTHER MANUFACTURING PERSONNEL), FACTORY AUTOMATION ENGINEERS titles include Feman, Supervis, Supervis, Master Mechanic, Plant Supervis, Supervis, Diemaker, Expediter, Leadman, Facty Automation Engineer, Automation Feman, CNC Programmer, Systems Designer and Systems Engineer. (E,V) MANUFACTURING ENGINEERING MANAGEMENT titles include Chief Tool Engineer, Chief of Development, Direct of, Chief Methods Engineer, Manager of Process, Direct of, Manager of Tool Design and Head of Tool. (F,T) MANUFACTURING ENGINEERING (ENGINEERS) include most engineering titles where the individual does not manage the department. (P,Q) QUALITY ASSURANCE/CONTROL MANAGEMENT, ENGINEERS titles include Assurance Manager, Control Direct, Chief of, Assurance Engineer, Control Feman and Supervis. PRODUCT DESIGN, RESEARCH and DEVELOPMENT MANAGEMENT, ENGINEERS, & OTHER DESIGN PERSONNEL titles include Direct of Design, Chief Draftsman, Manager of Product, Direct of Research, Design Project Engineer, Development Engineer, Research & Design Engineer, and Draftsman. EDUCATIONAL GOVERNMENT titles include Profess, Instruct and other titles. SALES & MARKETING titles include Regional Sales Direct, National Sales Direct, National Accounts Manager, Direct, PR Direct and other sales/marketing titles. OTHER QUALIFIED TITLES, N.E.C. Modern Machine Shop / June

5 SUPPLEMENTARY DATA FOR ISSUE OF MAY 2018 This is an analysis of 82, % recipients who manufacture f the following industries. 60,163 are classified based on their response to the question Which of the following markets do you manufacture f? and 22,055 are classified based on NAICS f their company indicating they are an OEM f the given market. Company, Cpate Executives, (E,F,T,V) Assurance, Control (P,Q) Product Design, Research & Development Sales & Business and Industry s Aerospace/Aviation OEMs, Components & Parts 6,514 2,699 1,274 1, Captive Shops, Contract Shops & Job Shops 38,704 16,936 9,851 7, , , : R&D, Consultants, Testing & 4,344 2, s 49,562 21,672 11,637 10,235 1,269 2, , Automotive/Transptation OEMs, Components & Parts 12,082 6,849 1,943 2, Captive Shops, Contract Shops & Job Shops 40,117 17,709 10,003 8, , , : R&D, Consultants, Testing & 4,631 2, s 56,830 26,893 12,458 11,096 1,239 2, , Medical/Dental OEMs, Components & Parts 4,753 2, , Captive Shops, Contract Shops & Job Shops 28,803 12,183 7,438 5, , , : R&D, Consultants, Testing & 3,387 1, s 36,943 16,173 8,597 7, , , Military/Defense OEMs, Components & Parts Captive Shops, Contract Shops & Job Shops 38,649 15,334 10,121 8,654 1,090 1, , : R&D, Consultants, Testing & 3,568 1, s 43,128 17,224 10,752 9,600 1,135 2, , Offroad/Construction/Agriculture OEMs, Components & Parts 1, Captive Shops, Contract Shops & Job Shops 43,708 19,477 10,747 8,851 1,107 1, , : R&D, Consultants, Testing & 3,827 1, s 48,645 21,706 11,510 9,799 1,150 2, , Oil & Gas/Energy OEMs, Components & Parts Captive Shops, Contract Shops & Job Shops 35,818 14,692 9,600 7, , , : R&D, Consultants, Testing & 3,407 1, s 39,886 16,514 10,264 8, , , OEM, Components & Parts: Cresponding Industry NAICS Captive Shops, Contract Shops & Job Shops: Respondents in Mfg NAICS ( ) not Industry-Specific : R&D, Consultants, Testing & : Respondents in non-mfg NAICS SUPPLEMENTARY DATA FOR ISSUE OF MAY 2018 This is an analysis of 31,289 recipients in the indicated NAICS classifications, of whom 28,443 manufacture f the following industries based on their response to the question "Which of the following markets do you manufacture f? Contract Shops & Job Shops (NAICS , 33271, 33272, 33281, , , ) s Company, Cpate Executives, Assurance, Control Product Design, Research & Development Or Sales & (E,F,T,V) (P,Q) Aerospace/Aviation 18,816 9,919 4,884 2, Automotive/Transptation 19,531 10,338 4,945 2, Medical/Dental 14,383 7,316 3,814 2, Military/Defense 16,589 8,422 4,444 2, Offroad/Construction/Agriculture 18,946 10,395 4,727 2, Oil & Gas/Energy 15,783 8,275 4,189 2, b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018 Within Qualification Source 1 Year 2 Years 3 Years Percent I. Direct Request: 65,673 18,960-84, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient recipient s company (other than request): 1, , V. TOTAL Sources other than above (listed alphabetically): 10, , Association rosters and directies *Business directies 10, , Manufacturer s, distribut s, and wholesaler s lists * sources VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION 77,430 18,960-96, PERCENT *See Additional Data Modern Machine Shop / June

6 AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS 6-Month Period Ended: Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim July December 2015 January June 2016 July December 2016 January June 2017 July December 2017 January June 2018* Audit Average : 96,619 96,675 98,571 98,294 97,891 96,328 Non-Paid: 96,619 96,675 98,571 98,294 97,891 96,328 Paid: Post Expire Copies included in Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: January June 2018 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018* State Percent Maine 394 New Hampshire 698 Vermont 247 Massachusetts 2,179 Rhode Island 320 Connecticut 1,829 NEW ENGLAND 5, New Yk 3,634 New Jersey 1,677 Pennsylvania 4,725 MIDDLE ATLANTIC 10, Ohio 7,278 Indiana 3,896 Illinois 6,734 Michigan 6,895 Wisconsin 4,365 EAST NO. CENTRAL 29, Minnesota 2,805 Iowa 1,483 Missouri 1,943 Nth Dakota 231 South Dakota 391 Nebraska 649 Kansas 1,131 WEST NO. CENTRAL 8, Delaware 130 Maryland 877 Washington, DC 41 Virginia 1,251 West Virginia 290 Nth Carolina 2,113 South Carolina 1,149 Gegia 1,582 Flida 2,927 SOUTH ATLANTIC 10, *See Additional Data SOCIAL MEDIA CHANNEL State Percent Kentucky 1,131 Tennessee 1,620 Alabama 1,062 Mississippi 385 EAST SO. CENTRAL 4, Arkansas 559 Louisiana 738 Oklahoma 1,017 Texas 4,895 WEST SO. CENTRAL 7, Montana 253 Idaho 368 Wyoming 149 Colado 937 New Mexico 324 Arizona 1,251 Utah 752 Nevada 311 MOUNTAIN 4, Alaska 108 Washington 1,776 Oregon 1,057 Califnia 8,565 Hawaii 79 PACIFIC 11, UNITED STATES 91, U.S. Territies 92 Canada 4,991 Mexico 106 International - APO/FPO - TOTAL QUALIFIED CIRCULATION 96, Modern Machine Shop / June

7 E-NEWSLETTER CHANNEL 2018 MMS Extra The Shop - Blog JANUARY January 5-56,449 January 10 56,662 - January 12-55,472 January 19-60,970 January 24 60,959 - January 26-60,965 FEBRUARY February 2-60,867 February 7 60,492 - February 9-60,502 February 16-60,286 February 21 60,192 - February 23-60,115 MARCH March 2-60,014 March 7 59,822 - March 9-59,986 March 16-59,798 March 21 60,157 - March 23-60,656 March 30-60,185 APRIL April 4 59,405 - April 6-58,191 April 13-59,458 April 18 59,129 - April 20-59,463 April 27-59,841 MAY May 2 59,642 - May 4-59,490 May 11-59,086 May 16 59,335 - May 18-59,206 May 25-59,222 JUNE June 1-59,164 June 8-58,919 June 13 58,777 - June 15-58,659 June 22-60,178 June 27 59,992 - June 29-59,903 AVERAGE: 59,547 59,502 MMS Extra (12 issued in the period) The Shop - Blog (26 issued in the period) Modern Machine Shop / June

8 WEBSITE CHANNEL Pageviews Sessions Users Average Session Duration January 245, , ,951 1:32 February 246, , ,118 1:29 March 255, , ,145 1:21 April 236, , ,265 1:16 May 234, , ,651 1:14 June 223, , ,711 1:19 AVERAGE: 240, , ,473 1:21 January June 2018 data was provided by Google Analytics. All website activity is audited by BPA Wldwide. WEBSITE GLOSSARY Pageviews: A Pageview is recded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, from the browser s cache. Sessions: A single continuous set of activity attributable to a cookied browser resulting in one me pulled text and/ graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Users: An identified and unduplicated Cookied Browser that accesses Internet content advertising during a measurement period. Average Session Duration: The time visits remain on a site per session. SOCIAL MEDIA CHANNEL 2018 Twitter followers Facebook likes Modern Machine Shop Social Media LinkedIn group members YouTube views* mmsonlinevideos Beginning Balance: 8,942 8,542 1, ,330 January 9,169 8,664 1, ,611 February 9,325 8,880 1, ,444 March 9,483 9,195 1, ,438 April 9,633 9,488 1, ,905 May 9,769 9,603 1, ,462 June 9,851 9,859 1, ,328 *YouTube Monthly Views data is an aggregate figure ADDITIONAL DATA MAGAZINE: PARAGRAPH 3b: Business directies include 2 sources of circulation f quantities of 5,254 copies 5.4% and 5,355 copies 5.6% sources include 1 source of circulation f a quantity of 17 copies -%. GEOGRAPHIC DISTRIBUTION: Geographic data f E-Newsletters, Website and Social Media are not repted at the media owner's option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set fth in this statement are true. Travis Egan, Publisher Julie Ball, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company its authized representative.) IMPORTANT NOTE: This unaudited brand rept has been checked against the previous audit rept. It will be included in the annual audit made by BPA Wldwide. Date signed July 18, 2018 State Ohio County Hamilton Received by BPA Wldwide July 18, 2018 Type BD ID Number M102B0J8 About BPA Wldwide: A not-f-profit ganization since 1931, BPA Wldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing ganization in the wld, spanning me than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-suppted media as well as advertiser and agency members. Visit f the latest audit repts, membership infmation and publishing and advertising industry news. Recycled Paper Copyright 2018 BPA Wldwide. All rights reserved. Modern Machine Shop / June 2018

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2017

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2017 Gardner Business Media, Inc. 6915 Valley Avenue Cincinnati, OH 45244-3029 Tel.: (513) 527-8800 Fax: (513) 527-8801 www.mmsonline.com JBall@gardnerweb.com