1 Publisher's Sworn Statement Security Systems News provides comprehensive access to the physical security market. Its flagship monthly publication is the newspaper of record for the security industry. In addition, the Security Systems News brand extends to a full multi channel array of e Newsletters including a weekly general news wire, five monthly segment focused s and a Web site. The brand produces two of the most premium priced face to face events in the industry. On an annual basis, our products provide more 2.3 million audience touches. This Publisher s Sworn Statement provides a detailed look at the audience of Security Systems News, using the May 2018 print issue and averages based on January June This information is to be used exclusively and solely by United Publications, Security Systems News and their clients. Field Served: Security Systems News serves Security Installing Dealers; Security Installing Dealers with Central Station; Security Services Companies that Install; Access /Systems Specialists; Central Station Servicers (noninstalling); Utility/Telecom/Cable/Communications; Systems Integrators; Security Product Distributors; Engineered Systems Distributors; Security Consultants; Government/Military; End Users of Security Products; Security Product/Components Manufacturers; Manufacturer's Representatives; Computer Integrated Systems Designers; Security Systems Resellers; IT Resellers; and others allied to the field. Definition of Recipient Qualification: Qualified recipients include Owner/President/Partner/VP/General Manager; Security Manager, Financial Manager, ler, Buyer, Purchasing Manager, Service/Installation Manager; Other Manager/Director/Supervisors; Systems Architect/Designer/Engineer; Installation/Service Staff; Sales Manager/Representative; Consultants; and Other titled personnel. United Publications 106 Lafayette St. PO Box 998 Yarmouth, ME Rick Rector, Publisher This Integrated Database analysis is provided by Stamats Data Management. The analysis provides a better understanding and identification of all the media channels Security System News audience consumes. Tables contained in this report reflect net unique, unduplicated counts of individuals receiving one or more media channels available from the Publisher.
2 EXECUTIVE SUMMARY 6 Month Average* Security Systems News (January June 2018 Average) 24,250 PRINT DIGITAL 21,555 5,589 E NEWSLETTERS Newswire 11,124 23,016 Top 5 8,577 10,547 Top 5 10,226 Top 5 Access 11,440 Top 5 Commercial Newspoll 10,259 9,887 WEBSITE (January June 2018 Avg. Monthly uses) 12,657 Integrated Database Analysis May 2018 NET UNIQUE INDIVIDUALS INDIVIDUALS RECEIVING ONLY ONE CHANNEL AVERAGE CHANNELS PER INDIVIDUAL 55,931 13, * e Newsletter number is average of May 2018 e Newsletter data; all other Data contained in this report is a 6 month average as of June 2018 unless otherwsise noted. All data is sourced as "Publishers' Own Data".
4 Brand Business & Industry May 2018 Total Unique Individuals % Security Systems News Newswire Access Comm Webcast Newspoll 5/2K Attendees Website Security Installing Dealer 7, % 5,360 1,688 2,804 1,274 1,529 1,609 2,200 1, , Security Installing Dealer with Central Station 2, % 1, , Security Service Company that installs 6, % 5, , Access /Systems Specialist 1, % 1, Central Station Service (non installing) % Utility/Telecom/Cable/Communications % Systems Integrator 5, % 3,838 1,079 1, ,190 1, Security Product Distributor % Engineered Systems Distributor/Fire 1, % 1, Security Consultant 2, % , Government/Military 1, % End User of Security Products 1, % Security Product/Components Manufacturer 1, % Manufacturer's Representative % Computer Integrated Systems Design 1, % Security Systems Reseller % IT Reseller % Others Allied/Other Engaged 19, % 2 2,809 9,765 2,671 2,805 2,722 3,008 2,620 3,530 3,397 1, Grand Total 55, % 24,250 11,236 23,090 8,577 10,544 10,223 11,440 10,259 5,753 9,885 2,615 1,967 Audience Distribution Security Installing Dealer 13.5% Security Installing Dealer with Central Station 4.3% Security Service Company that installs 10.7% Access /Systems Specialist 3.4% Central Station Service (non installing) 1.1% Utility/Telecom/Cable/Communications 1.2% Systems Integrator 9.6% Security Product Distributor 1.4% Engineered Systems Distributor/Fire 2.3% Security Consultant 3.9% Government/Military 3.0% End User of Security Products 3.1% Security Product/Components Manufacturer 2.7% Manufacturer's Representative 1.1% Computer Integrated Systems Design 2.0% Security Systems Reseller 1.1% IT Reseller 0.6% Others Allied/Other Engaged 34.9%
5 Brand Classification by Title May 2018 Total Unique Individuals % Security Systems News Newswire Access Comm. Owner/President/Partner/VP/General Manager 18, % 13,897 4,060 6,304 3,243 3,611 3,640 4,199 4,078 3,101 Security Mgr/Dir/Supv; Financial Mgr, ler; Buyer, Purchasing 7, % 5,493 1,840 2,837 1,255 1,683 1,554 1,403 1,544 1,339 Mgr; Service/Installation Mgr; Other Mgr/Dir/Supervisor Systems Architect/Designer/Engineer 1, % Installation/Service Staff 1, % Sales Manager/Representative 3, % 2,398 1,066 1, Consultant 1, % Other Title 22, % 229 2,893 10,372 2,624 2,849 2,705 3,841 2,950 3,597 Grand Total 55, % 24,250 11,236 23,090 8,577 10,544 10,223 11,440 10,259 9,885 News Poll Classification by Title Owner/President/Partner/VP/General Manager 33.2% Security Mgr/Dir/Supv; Financial Mgr, ler; Buyer, Purchasing Mgr; Service/Installation Mgr; Other Mgr/Dir/Supervisor 13.2% Systems Architect/Designer/Engineer 2.5% Installation/Service Staff 2.4% Sales Manager/Representative 6.5% Consultant 2.5% Other Title 39.6%
6 Brand Geographic Distribution May 2018 STATE Total Unique Individuals PRINT DIGITAL Newsire Access Comm. News Poll Connecticut Massachusetts 1, Maine New Hampshire Rhode Island Vermont NEW ENGLAND 2,906 1, , New Jersey 1, New York 3,459 1, , Pennsylvania 1, MIDDLE ATLANTIC 7,001 3, ,578 2,966 1,218 1,403 1,345 1,758 1,437 1,317 Illinois 1, Indiana Michigan 1, Ohio 1, Wisconsin EAST NORTH CENTRAL 5,628 2, ,118 2, , ,409 1, Iowa Kansas Minnesota Missouri North Dakota Nebraska South Dakota WEST NORTH CENTRAL 2,758 1, , Washington DC Delaware Florida 3,258 1, , Georgia 1, Maryland 1, North Carolina 1, South Carolina Virginia 1, West Virginia SOUTH ATLANTIC 10,088 4,677 1,141 2,043 3,854 1,612 1,856 1,877 2,559 2,060 1,726
7 Brand Geographic Distribution May 2018 STATE Total Unique Individuals PRINT DIGITAL Newsire Access Comm. News Poll Alabama Kentucky Mississippi Tennessee EAST SOUTH CENTRAL 1, Arkansas Louisiana Oklahoma Texas 3,474 1, , WEST SOUTH CENTRAL 4,642 2, , , Arizona Colorado Idaho Montana New Mexico Nevada Utah Wyoming MOUNTAIN 3,128 1, , Alaska California 5,179 2, , , Hawaii Oregon Washington PACIFIC 6,594 3, ,216 2, ,057 1,022 1,426 1, UNITED STATES 44,646 20,907 5,135 9,070 16,985 6,855 8,140 7,963 11,054 8,676 7,558 US Territories (ex. Puerto Rico) Canada 1, Mexico Other International 5, ,016 3,610 1,162 1,446 1, ,283 Address Only 4, , Other Total 11, ,166 6,105 1,722 2,404 2, ,583 2,327 UNIQUE TOTAL** 55,931 21,519 5,451 11,236 23,090 8,577 10,544 10,223 11,440 10,259 9,885
8 Brand Audience Breakout May 2018 Qualified Request Distribution Qualified Non Request Distribution Total Audience Print Requested 12,176 6,623 18,799 Digital Requested 2,731 2,731 Both Requested 2,720 2,720 Digital enews Only/Other Brand Engagement 31,678 31,678 Total Distribution 17,627 38,301 55,928 Print Distribution 18,799 Digital enews Only/Other Engagement 31,678 Digital Only 2,731 Both Print & Digital 2,720
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