LAMBORGHINIBOLLETTINO ISSUE #09

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1 LAMBORGHINIBOLLETTINO ISSUE #09

2 CIAO FROM LAMBORGHINI Dear Partners, After much speculation from automotive media and anticipation from Lamborghini enthusiasts, the Reventón Roadster made its debut at the 2009 Frankfurt Motor Show IAA. As the successor to one of the most exclusive Lamborghinis of all time, the Roadster builds upon the award-winning design of the Reventón Coupé to provide an unparalleled driving experience. It s extreme, powerful and exclusive it s safe to say there is no other super sports car like the Reventón Roadster. In this issue of Bollettino please note important news regarding Lamborghini s new LP 640 Retail Finance Plan. Automobili Lamborghini America, LLC expects the maximum collaboration from the whole dealer network on ensuring the success of this exciting program. We ve had an exciting summer and as we transition into fall, we encourage you to take full advantage of the remaining good weather by gathering your customers for drive events. The Lamborghini brand is built on the emotional connection of driving a Lamborghini, and there s nothing more exciting than getting Lamborghini owners and their vehicles together. Kindest regards, Pietro Frigerio Chief Operating Officer Automobili Lamborghini America, LLC

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4 IN PRIMO PIANO FEATURE STORY

5 LAMBORGHINI UNVEILS ULTRA EXCLUSIVE REVENTÓN ROADSTER Automobili Lamborghini S.p.A. continues to raise the bar on exclusivity with its latest super sports car, the Reventón Roadster. First introduced to media and guests at the Frankfurt Auto Show IAA in September 2009, the breathtaking Roadster will be one of the most exclusive Lamborghinis ever built, with only 15 units to be produced worldwide. The Roadster s predecessor, the Reventón Coupé, was first introduced at the Frankfurt IAA in 2007, and was immediately recognized as a super sports car in a class of its own. The Italian automaker has outdone itself with the stunning new 670 horsepower Reventón Roadster by transforming the Coupe s award-winning design into an open-top version of equally astonishing power. The Reventón Roadster is the ultimate driving machine of the utmost exclusivity, uniting uncompromising performance with the sensual experience of open-top driving. Its 6.5 liter, 12-cylinder engine thrusts the Reventón Roadster from 0-62 mph in 3.4 seconds and propels it to an astonishing top speed of 205 mph, cementing its place as one of the fastest super sports cars in the world. The vehicle s design was inspired by powerful fighter jets, as reflected in the Roadster s wedge shape and arrowhead front. The broad side skirts, upwards-opening scissor doors, sharp rear angles and stylish accents make the Roadster more sculpture than car. The design of the Roadster s long back is distinct from that of the Coupé. The engine bonnet is virtually horizontal and four glass windows provide a view of the mighty V12 in all its technical elegance. In classic Lamborghini style, the aluminum engine is mounted longitudinally in front of the rear axle, accommodating the Viscous Traction permanent all-wheel drive. Carrying the aircraft-inspired design to the interior, the cockpit features two trans-reflective and one transmissive liquid crystal instrument displays set in a carbon fiber dashboard, as you would see in a modern aircraft. Centrally located at the top of the display is the G-force meter. It represents the intensity of the forces acting on the Reventón Roadster under acceleration, braking and heavy cornering, a format also used in Formula 1 racecars. The interior features a host of carbon fiber applications, aluminum, Alcantara and leather. Each Reventón Roadster will be sold for approximately 1.1 million Euros without taxes. Deliveries will begin in October 2009 in Europe.

6 EVENTI LAMBORGHINI LAMBORGHINI EVENTS 2009 FRANKFURT AUTO SHOW The Frankfurt Auto Show IAA (Internationale Automobil Ausstellung) is the world s largest motor show. Held every two years in Frankfurt, Germany, it is the setting for worldwide debuts of some of the year s most anticipated vehicles from the leading auto manufacturers. Automobili Lamborghini S.p.A. selected this year s show to unveil the Reventón Roadster the same setting where its predecessor, the Reventón Coupé, made its world debut two years before. The 63rd annual IAA kicked off on September 14, 2009 with Volkswagen s special preview night to VIP guests and the most influential international media, showcasing the premieres of all the brands under the Volkswagen group, including Lamborghini s Reventón Roadster. The following day, international media attended the first Press Day of the show, where Stephan Winkelmann, Automobili Lamborghini President and CEO, welcomed attendees and personally unveiled the new open-top super sports car. Stunning models peeled the cover off of the vehicle, showcasing the special matte paint created especially for this model - Reventón Grey outfitting the vehicle s extreme, fighter-jet influenced design. Even in times of crisis, we want to build cars that fascinate and make people dream, Winkelmann stated. Media such as Automobile, AutoWeek, Car and Driver, Motor Trend, BusinessWeek, The New York Times and the Associated Press all highlighted the debut of the Reventón Roadster, remarking on its aggressive design and extraordinarily exclusive limited run of only 15 units. The show was opened to the general public from September Along with Lamborghini, luxury auto manufacturers including Rolls Royce, Ferrari, Aston Martin, Bentley, and Maserati introduced new vehicles to the appreciative crowd, signaling to watchful media that the luxury auto market continues to progress.

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8 EVENTI LAMBORGHINI LAMBORGHINI EVENTS PHOTO PROVIDED BY AUTOBLOG.COM

9 LAMBORGHINI LEGEND VALENTINO BALBONI CONCLUDES 12 CITY TOUR IN THE U.S. After many autographs signed and photographs snapped, legendary Lamborghini test driver Valentino Balboni has completed the tour that introduced his namesake car to customers and media around the world. Automobili Lamborghini first introduced the Gallardo LP Valentino Balboni in the United States in August, and Balboni has since visited 12 Lamborghini dealerships around the U.S. to personally unveil the special edition model in each city. The last leg of his tour included dealership events in Sarasota, Miami, Palm Beach, Washington, D.C. and Manhattan, where VIP guests and media viewed the new model and met the legend in person. Balboni was given the star treatment in each city, with local print, online and television media enthusiastically lining up for test drives and interviews. More than one eager reporter received a spin in the new model with Balboni at the wheel, and all were quick to offer testament to the 550 horsepower, 199 mph, rear-wheel drive super sports car and the legend behind its name. After a personal test drive, Autoblog.com reporter Jonny Lieberman wrote, I wish there was some way with words alone to express to you how lovely, violent and symphonic the LP VB s 5.2-liter V10 sounds, but I m afraid written language fails me. Balboni has reached hero status with the Lamborghini faithful, wrote Edmunds.com reporter Ed Hellwig, who attended a dealership party and observed the legend signing autographs while giddy Lambo owners swooned. Your first thought is that you kind of feel like you re in a cocoon, recounted Washington, D.C. FOX reporter Will Thomas. The acceleration will snap your head back, and everyone around you is looking at you. He could be the most interesting man in the world, said Paul Brian, introducing Balboni on his WLS radio program Drive Chicago. The Gallardo LP will be available by special request from Lamborghini dealers for customer events and test drives. Please contact your regional sales manager for more information.

10 NOTIZIE VELOCI FAST NEWS LAMBORGHINI ANNOUNCES NEW RETAIL FINANCE PLAN Automobili Lamborghini America, LLC announced on Oct. 1 that it has partnered with Woodside Credit and VW Credit, Inc., to provide a Retail Finance Plan for the Murciélago LP 640 Coupe and Roadster, MY 2009 and MY Effective October 1, 2009 through October 31, 2009, the program will work with low down payment and flexible contract durations to allow for low monthly payments for the retail customer. For buyers with qualifying credit scores, the program will include: Rates as low as 5.99% Terms up to 144 months Down payment as low as 10% Low monthly payments The Murciélago LP 640 is one of the fastest and most exclusive super sports cars in the world. This unmatched combination of rates, extended terms and low down payments is designed to provide an attractive incentive to interested buyers. Lamborghini dealers will be contacted by both financing partners to receive detailed information about these programs. Please contact your Area Manager with any questions.

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12 NOTIZIE VELOCI FAST NEWS

13 LAMBORGHINI PARTNERS WITH LUXURY HOTEL GROUP Automobili Lamborghini S.p.A. has partnered with the SLS Hotel in Beverly Hills, a Luxury Collection Hotel, to offer the SLS Lamborghini package to hotel guests. This exclusive offer includes accommodations in one of the SLS Hotel s most expansive suites, a personal Gallardo LP Spyder for the duration of the hotel stay and 25,000 Starwood Preferred Guest points. Guests will also receive unique Lamborghini gifts throughout their stay, from rare model cars to Bologna postcards and a hardcover book of the super sports car marque. The SLS Hotel at Beverly Hills opened in November 2008, and features 297 rooms with exclusive designs and custom furnishings by Philippe Starck. The sleek, 1,150 square-foot SLS Suites provide some of the most luxurious accommodations in the Los Angeles area. Hotel amenities include the renowned dining and lounge experience of The Bazaar by José Andrés, the Altitude Rooftop Pool providing unrivalled views across Beverly Hills, pampering offered by the Ciel Spa at SLS, and a desirable location close to the heart of Beverly Hills. The Gallardo LP Spyder is the follow-up to Lamborghini s most successful model of all time, the Gallardo. With 560 horsepower, a top speed of 201 mph and a sprint from 0-62 mph in four seconds, the LP Spyder offers the pinnacle of supercar performance and luxury in a stunning open-top design ideal to see and be seen in. The LP Spyder is the complementary form of transportation for the most discerning of travelers and marks an exciting partnership for the super sports car manufacturer and the luxury boutique hotel. SLS Hotel at Beverly Hills is located at 465 S. La Cienega Boulevard. Reservations for the SLS Lamborghini Package are available by calling or online at com/sls.

14 EVENTS CALENDAR OCTOBER Super Trofeo Race - Paul Ricard (France) 6 Automobili Lamborghini Advanced Composite Structures Lab Unveiling Seattle, Wash. 8 Lamborghini Episode of Ultimate Factories airs on National Geographic (1 p.m.) Lamborghini Academy Vallelunga (Italy) November Italian Cars at Daytona Daytona Beach, Fla. DECEMBER LA Auto Show Press Days Los Angeles, Calif LA Auto Show Public Days Los Angeles, Calif. PRESS CLIP LINKS CLICK ON ARTICLE TO VIEW STORY CAR AND DRIVER SEPTEMBER 2009 Reventón Roadster AUTOMOBILE SEPTEMBER 14, 2009 Reventón Roadster MOTOR TREND SEPTEMBER 14, 2009 Reventón Roadster USA TODAY SEPTEMBER 15, 2009 Reventón Roadster NEW YORK TIMES SEPTEMBER 20, 2009 Reventón Roadster AUTOWEEK SEPTEMBER 21, 2009 Reventón Roadster ROAD & TRACK NOVEMBER 2009 Four of the Best Lamborghinis Ever LAMBORGHINI COLLEZIONE PRESENTS AUTUMN/WINTER COLLECTION