Course Name: Introduction to SEM Teacher: Rebecca Jaunais Semester 1 Week/Dates Concepts Topics Covered Instructional Strategies Standards Week 1 Aug 4 5 Orientation Syllabus, course requirements, procedures, expectations Week 2 Aug. 8 12 Unit 1 Introduction to SEM a) Define marketing, sports marketing, and entertainment marketing. b) Explain the marketing functions as they relate to each area of sports and entertainment marketing. c)describe the four p s of sports and entertainment marketing. d) Define marketing segmentation and its components. Unit 1 Notes Market Segmentation of the Top 25 Wheel of Functions MKT SEM 1(a) MKT SEM 1 (b) MKT SEM 1 (c) MKT SEM 1 (d) Week 3 Aug 15 19 Unit 2 Economics and Finance a) Explain the relationship between sports and entertainment marketing and their impact on the economy. b) Discuss the profit motive and describe economic utility as it applies to sports and entertainment marketing. c) Discuss funding and revenue sources for sports and entertainment businesses d) Discuss pricing strategies used to increase sales in sports and entertainment marketing 2.1 Notes Economics Industry Leader Writing Assignment Louisville Sluggar Scavenger Hunt Vocab Mix MKT SEM 2 (a) MKT SEM 2 (b) MKT SEM 2 (c) MKT SEM 2 (d)
Week 4 Aug. 22 26 Unit 2 Economics and Finance a) Explain the relationship between sports and entertainment marketing and their impact on the economy. b) Discuss the profit motive and describe economic utility as it applies to sports and entertainment marketing. c) Discuss funding and revenue sources for sports and entertainment businesses d) Discuss pricing strategies used to increase sales in sports and entertainment marketing 2.2 Notes Economic Utiltity Celebrity Report 2.3 Notes Money in SEM Celebrity Endorsements MKT SEM 2 (a) MKT SEM 2 (b) MKT SEM 2 (c) MKT SEM 2 (d) Week 5 Aug. 29 Sept. 2 Unit 2 Economics and Finance a) Explain the relationship between sports and entertainment marketing and their impact on the economy. b) Discuss the profit motive and describe economic utility as it applies to sports and entertainment marketing. c) Discuss funding and revenue sources for sports and entertainment businesses d) Discuss pricing strategies used to increase sales in sports and entertainment marketing Funding and Revenue Project (2 Days) F & R Presentations FRIDAY EARLY RELEASE MKT SEM 2 (a) MKT SEM 2 (b) MKT SEM 2 (c) MKT SEM 2 (d) Week 6 Sept. 5 9 Unit 3 Analyzing Components of the Industry a. Differentiate between professional sports and amateur sports. b. Analyze international sports and activities. MONDAY No School 3.0 Notes Women and the Olympics Timeline BM 1 Study Guide BM 1 Review MKT SEM 3 (a) MKT SEM 3 (b) MKT SEM 3 ( c)
c. Discuss the economic impact of global marketing as it applies to international sporting and entertainment events. BM 1 Week 7 Sept. 12 16 Unit 3 Analyzing Components of the Industry a. Differentiate between professional sports and amateur sports. b. Analyze international sports and activities. c. Discuss the economic impact of global marketing as it applies to international sporting and entertainment events. 3.1 Notes WSJ Article Review Manchester United Activity International Success Project MKT SEM 3 (a) MKT SEM 3 (b) MKT SEM 3 ( c) Week 8 Sept. 19 23 Unit 3 Analyzing Components of the Industry a. Differentiate between professional sports and amateur sports. b. Analyze international sports and activities. c. Discuss the economic impact of global marketing as it applies to international sporting and entertainment events. International Success Presentations (2 Days) Title IX Field Hockey NCAA Licensing Activity (Thursday) Unit 3 Quiz Game MKT SEM 3 (a) MKT SEM 3 (b) MKT SEM 3 ( c) Week 9 Sept. 26 Sept. 30 Unit 4 History and Economics a. Examine the history of each element and its relationship to the economy. b. Develop a timeline for each element. c. Examine the current economic impact of each element within the local, national, and international markets. d. Compare and contrast the current marketing trends of the elements. 4.1 Notes 4.1 Vocab 4.2 Notes (2+ Days) MKT SEM 4 (a) MKT SEM 4 (b) MKT SEM 4 (c) MKT SEM 4 (d) Week 10 Oct. 3 Oct. 7 Unit 4 History and Economics a. Examine the history of each element and its relationship to the economy. b. Develop a timeline for each element. 4.2 F/B Chart History of Sports (2 Days?) Presentations MKT SEM 4 (a) MKT SEM 4 (b) MKT SEM 4 (c)
c. Examine the current economic impact of each element within the local, national, and international markets. d. Compare and contrast the current marketing trends of the elements. FRIDAY STUDENT HOLIDAY MKT SEM 4 (d) Week 11 Oct. 10 14 Unit 5 Elements of Selling a. Identify various sales methodologies used in sports and entertainment marketing (i.e. personal selling, TV, radio, newspaper, web, telemarketing, etc.). b. Explain strategies for attracting secondary sales (i.e. advance ticket sales and other strategies for getting highly sought tickets). c. Explain the difference between ticket brokers and ticket scalpers. d. Evaluate the impact of competition as it applies to a profitable event. e. Explain sales activities used to generate profit at an event (i.e. memorabilia, sponsorships, media guides, and advertisement space). f. Identify the various methods of ticket processing (i.e. telephone orders, internet orders, will call windows, comp tickets, etc.) Monday NO SCHOOL 5.1 Notes Wednesday NO CLASSES T/F Early Release MKT SEM 5 (a) MKT SEM 5 (b) MKT SEM 5 (c) MKT SEM 5 (d) MKT SEM 5 (e) MKT SEM 5 (f) Week 12 Oct. 17 21 Unit 5 Elements of Selling a. Identify various sales methodologies used in sports and entertainment marketing (i.e. personal selling, TV, radio, newspaper, web, telemarketing, etc.). b. Explain strategies for attracting NASCAR Case Study 5.2 Notes PSAT/ASVAB/COLLEGE FAIR 5.2 Ticketing Activity MKT SEM 5 (a) MKT SEM 5 (b) MKT SEM 5 (c) MKT SEM 5 (d) MKT SEM 5 (e)
secondary sales (i.e. advance ticket sales and other strategies for getting highly sought tickets). c. Explain the difference between ticket brokers and ticket scalpers. d. Evaluate the impact of competition as it applies to a profitable event. e. Explain sales activities used to generate profit at an event (i.e. memorabilia, sponsorships, media guides, and advertisement space). f. Identify the various methods of ticket processing (i.e. telephone orders, internet orders, will call windows, comp tickets, etc.) MKT SEM 5 (f) Week 13 Oct. 24 28 Unit 5 Elements of Selling a. Identify various sales methodologies used in sports and entertainment marketing (i.e. personal selling, TV, radio, newspaper, web, telemarketing, etc.). b. Explain strategies for attracting secondary sales (i.e. advance ticket sales and other strategies for getting highly sought tickets). c. Explain the difference between ticket brokers and ticket scalpers. d. Evaluate the impact of competition as it applies to a profitable event. e. Explain sales activities used to generate profit at an event (i.e. memorabilia, sponsorships, media guides, and advertisement space). TicketMaster/Stubhub Activity BM SG BM Review BM 2 MKT SEM 5 (a) MKT SEM 5 (b) MKT SEM 5 (c) MKT SEM 5 (d) MKT SEM 5 (e) MKT SEM 5 (f)
f. Identify the various methods of ticket processing (i.e. telephone orders, internet orders, will call windows, comp tickets, etc.) Week 14 Oct. 31 Nov. 4 Week 15 Nov. 7 11 Week 16 Nov. 14 18 Week 17 Nov. 28 Dec. 2 Week 18 Dec. 5 Dec 9 Week 19 Dec 12 16 FINALS REVIEW