Market Safety in ASEAN Region

Transcription

1 Market Safety in ASEAN Region SHOGO SAKAI Project General Manager Toyota Daihatsu Engineering & Manufacturing 15 th May,2017 1

2 Table of contents Traffic accident situation in ASEAN Toyota s Safety Approach Vehicle, People, Environment Issues from People point of view Based on accident research in Thailand TOYOTA s activity in Philippines 2

3 Road traffic fatalities in ASEAN Road traffic fatalities are a serious concern in ASEAN Traffic fatalities per 10K vehicles (2013,2012) Sources: International Transport Forum s "Road Safety Annual Report 2014 and ASEAN-Japan Transport Partnership s "ASEAN-Japan Transport Statistics Book" 3

4 Toyota s Safety Approach Three-Part Initiative Safety Enlightenment People Traffic Safety Education Vehicle Safety Technology Vehicles Traffic environment Infrastructure Improvement Reminder system for right turns Warning! Vehicle detect sensor detects the straight oncoming vehicles 4

5 Toyota s Safety Approach Pursuit of real-world safety Accident Investigation & Analysis Development & Evaluation Simulation 5

6 Active safety VSC ABS Toyota INNOVA Collision Safety Body Structure Occupant Restraint Equipment 6

7 ISSUES from Driving behavior(people) point of view --from accident research in Thailand-- Existing Database + Web survey + Interview 7

8 ( 000) 90 Accident condition by cause Over-speeding, unsafe lane change, tailgating, drunk driving and other unsafe driving account for more than 30% No. of traffic accidents by cause ( ) People Bad Driving manners Others / Unknown Broken car without proper sign Animal crashes Not wearing helmet Blocking other traffics Inexperience driving Wrong-way driving Equipment malfunction Not openning light/illegal front light Illegal overtaking Driving against traffic rules and regulations Drunk driving Tailgating Unsafe lanes changes Overspeed driving Source: Royal Thai Police 8

9 Recognition/Willing of safety equipment People 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Some equipment has low recognition and low willing to equip No Yes Equip willing Recognition D Seg. Female, 20s, Self-employed SBR alert sets off even when traveling a short distance, which is annoying (seatbelt is uncomfortable, so I don t want to wear it as far as possible). Source: Toyota web Survey 9

10 Seat belt use ratio People (%) Seat belt use rate of those injured in traffic accidents ( ) Low use ratio Reference Japan(2010): Driver98% Passenger(Fr)96% source ITARDA Driver Passenger Source: Injury Surveillance Data System, Bureau of Epidemiology, Department of Disease Control 10

11 Measures Education Bad Driving manners Low recognition and low willing to equip Low seat belt use rate Enforcement 11

12 Education Effective tools: Website, SNS, TV, Dealers How do you get information to identify the buying factor? Source: Toyota web Survey 12

13 Usage Rate Enforcement Measure example : Effect of Enforcement of Seatbelt Usage Fasten your seatbelts! With the introduction of enforcement, seatbelt usage has increased, and the occupant death ratio has decreased Death Ratio (Occupant) Usage rate New law spurs rise in seatbelt use Death ratio Source: National Police Agency 13

14 Enforcement Measure example : Enforcement of Regulations on Impaired Driving Continuous enforcement of regulations has resulted in a decrease in the number of fatalities caused by impaired driving Strengthened enforcement of regulations on impaired driving Source: National Police Agency 14

15 Summary of issue from Driving behavior point of view To market safety in ASEAN region, In addition to traditional vehicle safety performance improvement, It need to promote followings by both vehicle maker and government. Improving driving manners Acknowledge, promote and spread safety equipment Possible effective tools are, Education ( Websie,SNS,TV,Dealers) Enforcement 15

16 Activity in Philippines SAFETY BOOKLET at Dealer 16

17 Activity in Philippines SNS message 17

18 Activity in Philippines People Traffic environment Adopt-a-School Program TMP Road Traffic Safety Project People Toyota Traffic Safety Mobile Park 18

19 TOYOTA S ULTIMATE GOAL Completely eliminate traffic casualties 19