The public perception towards the road safety measures in Estonia
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- Abigayle Johnston
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1 Safety and Security Engineering 633 The public perception towards the road safety measures in Estonia D. Antov 1,2, T. Rõivas 2 & T. Oja 2 1 IB Stratum 2 Institute of Geography, University of Tartu, Estonia Abstract With increasing motorization the number of traffic fatalities is a serious problem in many countries. Two studies addressing the road fatalities in Estonia as compared to other countries are described in this paper. The LiMo surveys, addressing the traffic behaviour of both drivers and pedestrians by means of a questionnaire and field survey have been provided in Estonia since Another study, SARTRE Social Attitudes Towards the Road Traffic Risk in Europe has been carried out since 1989 (since 2002 in Estonia) and provides comparative data for different European countries. The results of the studies show that speeding and drunken driving are the largest problems in Estonia s traffic. The same problems are also recognized by public perception. At the same time, the passive road safety measures (use of reflectors, seat belts) are often considered secondary, less important measures. There is a big conflict between the attitudes and self-behaviour of the road users, and the self-responsibility of safety improvement is still very low. For example, the number of cases of driving after alcohol consumption reached 2% in Estonia and 4,9% in the capital city Tallinn in One driver in five exceeds the speed limit by more than 10 kph, however the public perception is that speeding by other drivers is recognised to be twice as much as oneself. The use of the mandatory seat belt is ignored by almost one driver in three and about three passengers in four for the back seat. Ascertaining the public perception of the factors that continue to contribute to driver and pedestrian accidents and, secondly, assessing road-use behaviour hopefully provide the foundation for developing fruitful strategies to decrease road fatalities. Keywords: road behaviour, safety.
2 634 Safety and Security Engineering 1 Introduction With increasing motorization the number of highway fatalities is a serious international problem. While the number of fatalities is decreasing in some nations it is increasing in many others. There are dramatic decreases in the number of fatalities in some European countries as Portugal, Slovenia and Estonia (46 48 per cent decrease from 1992 to 2002, fig. 1) [1]. Several countries follow the well-recognized pattern of increasing and then decreasing fatalities. In the United States the maximum number of fatalities was registered in 1972 at 54,600 followed by a steady declines to less than 42,000 in the year EE PT SI DE LV AT HU ES LT FI FR DK SE BE NL EL LU PL CY UK IT IE CZ SK MT EU Figure 1: Changes in road traffic fatalities (average of compared to average of , %). Conversely, many nations are still experiencing increasing numbers of fatalities or meet problems with rapid development of motorization. Most nations with long histories of motorization are actively seeking and achieving decreases in the number of fatalities. In this context Estonia, the subject of this research, has established rather challenging goals for road safety improvement. The national road safety program declares that the number of fatalities should drop to less than 100 by The first step in developing measures needed to achieve this important goal is the analysis of road-use attitudes and behaviours [2] The road users behaviour studies, described here, are attempts to assess perceptions about generally well-known safety measures, as well as to observe actual road-use behaviour.
3 2 Recent road-use-behavior studies It is widely recognised that human factors intervene in most, if not all road accidents. The major reason for the present project is to contribute into explaining the role of human factor in the road accident genealogy. More specifically, the social dimension of human factor is studied. Which social groups are supporting or against some regulative measures, are the groups numerous or influent? Main goals here are to describe the attitudes of road users and their reported behaviour regarding to road traffic risk, to evaluate the range from approval to opposition towards regulations, to search for underlying social or cultural factors leading to various behaviour in terms of risk, and finally, to recommend actions to be considered while improving road safety policies. The trends are also important to detect. The situation can be improving or in contrast, deteriorating. We can also differentiate the evolution regarding to individual problems. Like the attitude (opposition) towards drunken driving is improving, whereas the attitude towards speeding is deteriorating. In the last decade substantial literature has emerged focusing on the interrelations between driving behaviour and traffic accidents [3], [4], [5], [6]. The incidence of road rage and aggressive and discourteous driving is perceived to be increasing and a number of researchers have focused their efforts on this phenomenon. 2.1 LiMo surveys Safety and Security Engineering 635 In 2001 the first road user behaviour survey, called LiMo (Liikluskäitumise monitooring in Estonian), was conducted in Estonia. After that, every year the similar surveys have been conducted, using same method and survey samples. The survey is consisting of two parts: Questionnaire survey; Road user behaviour field survey. There were 20 questions asked to the road users (drivers and pedestrians) in the questionnaire. Trained surveyors randomly selected and interviewed 1000 subjects. The survey was conducted at numerous locations throughout the country during the months of September and October The subjects were asked about mandatory circumstances covered by national traffic laws including: Headlight use (during 24 hours a day); Indicator light use; Yielding to pedestrians in zebra-crossings; Red-signal adherence (by pedestrians and drivers) at signalized intersections and crossings; Drinking and driving (the BAC limit in Estonia is 0.2 per mil); Speeding (on urban and rural roads); Seat-belts use (front and rear seats); Child-restraint use; Use of reflectors by pedestrian on rural roads; Overall road-use behaviour.
4 636 Safety and Security Engineering The second part of the survey, the field survey was introduced in numerous locations of Estonian road network. Trained surveyors conducted video recording on selected sites (road sections, pedestrian crossings and intersections). Also, this part of the survey was conducted throughout the country during September and October Afterwards, the tapes were analysed. The subjects of road user behaviour, which were followed, were the same as in the first survey except overall road-use behaviour. The main goal of the study was to elaborate the share of road users breaking the law and not following the mandatory measures listed above. 2.2 SARTRE surveys In 1989, researchers from different road safety institutes in Europe started a consortium to explore car drivers attitudes towards road safety: SARTRE, Social Attitudes to Road Traffic Risk in Europe. When the survey started, 15 countries participated, each represented by a research institute or road safety organisation. In 1995, INRETS of France took the initiative for a second survey called SARTRE 2. All EU countries except one participated again and some other countries joined the consortium. In 2002 the SARTRE 3 project was launched, and this time already a number of new EU countries participated, including Estonia [7]. SARTRE is a research project which aims to study the opinions and reported behaviour of car drivers throughout the European continent. The project is based on ad hoc gathering of data, which involves a representative questionnaire survey. All countries in our scope apply similar countermeasures to improve the safety of road traffic. As concerning the drivers behaviour, use of speed, driving under influence of alcohol or wearing the seat belt are submitted to regulations everywhere. An interesting fact is that various countries, beyond common aspects, obtain apparently different success in their policies to reduce road traffic risk. This is a reason to develop comparative studies to learn from best practices of each other. The SARTRE-project premise is that we must understand the nature of unsafe driving before countermeasures can be developed and implemented. The same logic is used in behaviour studies of Estonia. This paper is focusing on road users perception of three selected measures speeding, drinking and driving and seat-belt usage. These measures were selected especially because of the general results of the SARTRE questionnaire, were drinking and driving and speeding (driving too fast) were mentioned as two of the most important risk factors in road safety, fig. 2. The question asked was How often each of the following factors is the cause of road accidents? The opinion about different road safety measures is presented in table 1. The third selected measures, safety belt usage, was elaborated as a comparative indicator, with well published safety effect and lately largely campaigned measure.
5 Safety and Security Engineering % 80% Alway s Very Often Of ten 60% 40% 20% 0% Drinking and driving Driving too fast Following too closely Poor brakes Bad weather conditions Taking drugs Poorly maintained roads Driving when tired Bald tyres Defective steering Faulty lights Taking medicines Using a mobile phone (handsfree) Using a mobile phone (handy) Traffic congestion Figure 2: Road users opinion about the causes of road accidents. Table 1: Road users opinion (per cent of answers) of different road safety measures. (Not all answers fall in the three categories mentioned therefore the total is usually less than 100%). Speeding on rural roads Speeding on urban roads Not wearing seat belt on front seats Not wearing seat belt on back seat Drunk driving Road safety in gener al Good or very good Favourable Bad or very bad 3 Survey results 3.1 Speeding The existing speed limits in Estonia is as follows. On main and local (rural) roads the maximum allowed speed is 90 kph. On some road sections on main roads the speed limit can be increased to 100 or 110 kph for the summer period. The speed limit for built up areas is generally 50 kph, in some areas it can be lowered to 30 kph or even less within the living areas. To find out the road users attitudes towards speeding a couple of questions was asked. How often do you drive faster than the speed limit separately while
6 638 Safety and Security Engineering driving on the main roads and on the streets in built-up areas. Another question asked was How often do OTHER drivers break the speed limit? table 2 presents the share of answers to the questions. Table 2: How often do drivers break speed limit, answers about their own behaviour on main roads between towns, within built up areas and, about the behaviour of other drivers. Always Very Often Sometimes Rarely Never often Main roads Built up areas Other drivers Summarizing the answers we can say that 25 per cent of drivers say they break speed limits on main roads often to always, and 32 per cent do it sometimes. The picture is a bit different on urban roads, were 12 per cent of drivers report them doing it often to always, and 27 per cent sometimes. However, while we asked drivers about the behaviour of other drivers, almost 95 per cent (!) of drivers answered, that other drivers do it always, very often or often. The difference between attitude towards one s own behaviour and that of the others is drastic. Under the rural road speed-monitoring project we have also gathered information about the real speed behaviour situation. The results in table 3 show that about 20 per cent of drivers exceed the speed limit by 10 kph regularly. Table 3: Speed monitoring results (Main road No 2). Speed limit Period Sample size Average speed Share of vehicles speeding over 10 kph Week % Weekend % Week % Weekend % 3.2 Drinking and driving Drinking and driving was considered as the main problem in road safety situation in Estonia, fig.2) and about 3/4 of the road users assess it as bad or very bad habit. The road users were asked about their opinion of alcohol limit as well as about enforcement. What the legal alcohol limit should be? More than half of road users (57%) think that no alcohol should be allowed to drivers, and less than 10 per cent wanted this limit to be higher than today (which is 0.2 per mil BAC). Happy with the present limit are 27% of respondents and 7% suggest the limit to be lowered.
7 Safety and Security Engineering 639 The drinking and driving situation can be improved only if the enforcement and punishment system is supporting the attitude of having less drunk drivers on roads. So we also asked about the current enforcement on drinking and driving. We wanted to know, on a typical journey, how likely is it that the driver will be checked for alcohol. As it came out, the enforcement is still week as only 37 per cent of drivers had been checked for alcohol during the last year (only 1 % often), leaving 63 per cent checked never or rarely. However, the real situation with driving after alcohol consumption is depressing, as according to the police checks in 2004 the share of drunk drivers in regular traffic (based on breath tests) is 1.49 per cent in total on Estonian roads! Again, we can notice a big difference in attitude towards other people and onself, and actual behaviour. 3.3 Seat belt usage Seat belt usage is one of the best documented road safety measures, which has a great effect on the degree of injury and fatality rate while accidents. But are the road users really aware of this? The road users were asked to what extent they agree to the following statements? If you drive carefully, seat belts are not really necessary. In most accidents the seat belts reduce the accident severity. When I am not wearing the seat belt I feel less comfortable in the car. There is a risk of being trapped by seat belts in case of emergency. These optional statements were supposed to describe road users attitudes and their own behavioural aspects. The share of answers to the statements is illustrated in fig % Very much indeed Fairly Not much Completely disagree 60% 40% 20% 0% If you drive carefully seat belts aren't really necessary In most accidents seat belts reduce the risk of serious injury When I'm not wearing my There is a risk of being belt I feel less comfortable trapped by the belt in case of emergency Figure 3: Rate of road users agreement towards the statements about wearing seat belts.
8 640 Safety and Security Engineering Based on these results we can conclude that most of the drivers know very well the safety effect of wearing seat belt and even the potential trapping risk in emergency cases was accepted only by the minority of respondents. This statement is also confirmed by the results of road users self reported behaviour, when answering the question How often do you wear the seat belt while driving your car? The answers always or very often were given by 87% of respondents for main roads, 80% for countryside roads and 72% for built-up areas, never or rarely was reported by 3%, 4% and 5% of respondents, respectively. The answers sometimes or often vary from 8% to 14% and 20%, respectively. This means that most of the drivers, up to 80 to 90 per cent of the population, do always or often wear the seat belts, although the seat belt wearing rate is less while driving in built up areas. Unfortunately here seems to be one of the biggest contradictions between the self-reported and surveyed behaviour. Due to the road user behaviour field surveys, the share of car occupants ignoring the seat belt usage is extremely high on the back seat 79.7% for Estonia in total and 74% in the capital city Tallinn. Passengers on the front seat and drivers behave much better and quite similarly to each other with drivers still being more ignorant, respectively 24.8% of passengers and 27% of drivers in Estonia and 24.4% of passengers and 29.9% of drivers in Tallinn do not wear seat belt. 4 Conclusions and implications Setting goals to decrease highway fatalities is a worthy undertaking requiring the development of effective remedies. Fruitful strategies can be developed only by thoroughly understanding the fundamentals of the problem. This paper has taken two approaches; firstly to ascertain the public perception of the factors that continue to contribute to driver and pedestrian accidents and secondly to assess road-use behaviour. In combination these two elements provide the foundation for developing sound strategies. Regarding public perception, there is the recognition that the road safety in general has been considered as a serious social problem, where especially speeding and drunken driving remain the main problems. But same time- the passive road safety measures (use of reflectors, seat belts) are often taken as secondary, less important safety measure. Thus there is a big conflict between the attitudes and self-behaviour of the road users and the self-responsibility of safety improvement is still very low.
9 Safety and Security Engineering 641 Appendix 1. Actions taken to reduce fatalities and injuries Legislative Action Effective Year Mandatory use of front seat belts, if equipped 1973 Mandatory use of motor-cycle helmets 1973 Urban speed limit set at 50 kph (instead of 60 kph) 1992 Mandatory use of rear seat belts, if equipped 1992 Mandatory use of headlights on rural roads 1995 Mandatory use of headlights in the winter 1995 Mandatory use of headlights in urban settlements 1995 Mandatory use of pedestrian reflectors on rural roads 1995 Mandatory use of winter tires 1996 Mandatory use of child restraints 1996 Drivers BAC limit change from 0 to 0.2 per mill 2000 Appendix 2. Results of field observations No. of Per cent road users ignoring Road-Use Behavior Observed observed rules Signalized urban Running a red light Drivers intersections 12, Signalized urban pedestrian Violating signal Pedestrians crossings Use of running headlights Both rural and built up areas 19, Urban Use of turning signal intersections Yielding to pedestrians Zebra crossings Speeding Speed limit 90 kmph Over 100 kph ,070 Speed limit 110 kmph Over 120 kph 2.8 Small-time gaps between vehicles Speed limit 90 kmph <= 2 sec ,767 Speed limit 110 kmph <= 2 sec. 24.2
10 642 Safety and Security Engineering References [1] Pihlak, I. & Antov, D. Road Safety Differences between Two Neighboring Countries Estonia and Finland. Traffic Safety on Two Continents, Proc. of the 10 th International Conference, Malmö, Sweden, September 20-22, pp. 15, [2] Lonero, L.P., Clinton, K.L., Wilde, G.J.S., Roach, K., McKnight, A.J., MacLean, H. & Guastello, S.J. The Role of Legislation, Education, and Reinforcement in Changing Road User Behavior, Toronto: Ontario Ministry of Transportation, [3] Tasca, L. A Review of the Literature on Aggressive Driving Research, Global Web Conference on Aggressive Driving Issues, Sponsored by the Transportation Research Board and the Ontario Ministry of Transportation. [4] Sarkar, S., Martineau, A., Emami, M., Khatib, M. & Wallace, K. Aggressive Driving and Road Rage on Freeways in San Diego, California. Transportation Research Record 1724, TRB National Research Council, Washington D.C. pp. 7-13, [5] Ellison, P., Govern, J., Petri, H. & Figler, M. Anonymity and Aggressive Driving Behavior: A Field Study. Journal of Social Behavior and Personality, Vol. 10., No. 1, pp , [6] Shinar, D. Aggressive Driving: The Contribution of the Drivers and the Situation. Transportation Research Part F 1, pp , [7] European Drivers and Road Risk. SARTRE 3 reports. Part 2 Report on indepth analyses. INRETS, November, pp.
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