An Analysis of a Contingency Program on Designated Drivers at a College Bar. Richard Kazbour & Jon Bailey Florida State University

Transcription

1 An Analysis of a Contingency Program on Designated Drivers at a College Bar Richard Kazbour & Jon Bailey Florida State University

2 $462,000 (Governors Highway Safety Association, 2009)

3 What is the message? DUI Are these influencing behavior? Arrested Lose drivers license $10,000 Death (Florida Department of Motor Vehicles, 2009; Florida DHSMV, 2009)

4 64,410 DUI Arrests 176 per day Is the message 38.6% 3,221 Alcohol Fatalities Related working? (Florida Department of Highway Safety and Motor Vehicles)

5 What can we do differently? Get home safe Save money Stay with car **Over 150,000,000 trips made while intoxicated (Mothers Against Drunk Driving)

6 Designated Driving Brigham, Meier, & Goodner (1995) Purpose to increase designated driving Prompts & Incentives ABAB design

7 Brigham, Meier, & Goodner (1995)

8 Designated Driving Saksefski, Kazbour, Deller, Aboul (2008) Research aimed at expanding literature ABAB Prompts & Incentives Portable breathalyzer Incentives given to DDs under.05bac

9 Number of People Identified Designated Drivers Under BAC.05 5 Baseline Prompts & Pizza Baseline Prompts & Pizza Sessions Saksefski, Kazbour, Deller, Aboul (2008)

10 Purpose Further expand on validity of DD research Address limitations Provide: More accurate breathalyzer More extensive incentives 0.00BAC Criteria Account for # of customers Provide opportunity to choose

11 Participants Mostly College age 21+ Any patron eligible Banded at door

12 Setting Poor Paul s Pourhouse Across from FSU 14 DUI s in 180 Days

13 Alco-Sensor IV (Intoximeters Inc) Dept. Of Transportation Calibrated Apparatus

14 Dependent Variable Ratio of bar patrons: Functioning as or Riding with DD Data collected on: Thursday/Friday 12:00AM 2:00AM

15 Designated Driver Bar patron with: at least 1 passenger 0.00 BAC w/leaving

16 Experimental Design ABCA A = Baseline B = Bar Prompt + Pizza C = Community Prompts + Pizza & Gas A = Baseline

17 Phase A: Baseline Existing bar policy Unsure of customer awareness Public Announcement Table top signs

18 In Bar Prompts Public Announcement Bartender used PA system 2x 12:30 & 1:30 If you are a designated driver, you are eligible for free soda, see the three lovely people at the front door for details!

19 Twelve 30cm x 15cm table top signs Placed randomly around bar during each phase In Bar Prompts: Signs Interested party approaches Free soda provided/asked to participate FREE Soda FOR DESIGNATED DRIVERS!* Enjoy free Soda at Poor Paul s tonight Ask at the front door for more details *All designated drivers must be 21+ & have a BAC of 0.00

20 Phase B: Bar prompts + Pizza Public Announcement 12 table top signs 0.00 BAC resulted in soda & pizza DD + up to 5 passengers

21 Will knowledge help? Public Announcement 12 table top signs Posters placed around community Newspaper Radio Phase C: Community Prompts + Pizza & Gas

22 Community Prompts Posters 75 - Walls of businesses 4 mile radius

23 Community Prompts Newspaper article Front page of University s publication Story discussing research

24 Community Prompts Radio Interview Interview on local National Public Radio station Included information on study Aired twice

25 Incentives Soda Pizza 2 slices per person Delivered to bar at 1:30am Gas $5 gas cards to eligible participants

26 < ½% 2 out of 322 Range 0% - 2%

27 2% 7 out of 349 Range 0% - 4.3%

28 8% 57 out of 693 Range 0% - 23%

29 0% 185

30 6 Blew over.00 BAC 1 over.08 BAC

31 Avg. BAC During Phase B =.0465 Avg. BAC During Phase C =.0091

32 Avg. # Passengers During Phase B = 2.7 Avg. # Passengers During Phase C = 3.3

33 Discussion Overall Success Social validity confirmed by involved parties Data suggest difficulty in arranging for DD 68 people received incentives 24 people did not receive incentives

34 Questions to be considered Overall ratio of customers not entirely accurate Intervention removed at end of study No indication of DDs that did NOT participate Chance participants were not DDs Which variable responsible for increase?

35 Thank you. Jon Bailey Heather McGee John Austin Ron Van Houten

36

37 Not possible without the help of many...