t n ow yo EXHIBIT GUIDE g n f e e R (bōld) adj. Daring to flex your muscle cuz your competitors will.

Transcription

1 u think ab ow yo out h g n yo ini ur f e bu d e R EXHIBIT GUIDE ss ne si NV. Ap -6 Ve ga s, 4 ril, L er as t n Veg e as Convention C as L (bōld) adj. Daring to flex your muscle cuz your competitors will.

2 Your Target Audience, in One Place The Car Wash Show The Car Wash Show is a bold sales tool that is best suited to promote your business in the car care segment. Thousands of savvy car care owners and operators attend the Show each year to network with peers, educate themselves on new ideas and technologies and purchase products to enhance their businesses. With the great success of the International Carwash Association s (ICA) recent partnerships with the Automotive Oil Change Association (AOCA) and the Western Carwash Association (WCA), The Car Wash Show will continue to provide a dynamic marketplace to add value and generate more leads to your exhibit investment. The Car Wash Show represents the largest audience of car wash and fast lube buyers in one place. Contact me today to learn more about how to drive your brand to the top. I can be reached at , cnorth@carwash.org, or via my mobile at CARRIE NORTH, Director of Sales, International Carwash Association 2

3 3 (drīv) v. Refusing to brake for anything less than success.

4 The Car Wash Show is a powerful opportunity to while building lasting relationships. 9,573 Total car wash locations represented at the 2016 Show 7,896 Total number of attendees at the 2016 Show the largest attendance since 2005 CAR WASH MODELS REPRESENTED Exterior/Flex/Express Self-Service In-Bay/Automatic Full-Service 25 % 19 % 18 % 15 % 467 Number of fast lube/oil change operators in attendance 214 Number of oil/lube companies represented at the 2016 Show 4

5 network one-on-one with your customers 96.7 % ATTENDEE DATA stated that interacting with an exhibitor at The Car Wash Show makes them more likely to do business with them 97 % of exhibitors believe the Show is as good or better than similar industry trade shows EXHIBITOR DATA 97 % of exhibitors that are likely or very likely to exhibit at The Car Wash Show 2017 in Las Vegas 40 % were frst-time attendees to The Car Wash Show 68 % 91 % of exhibitors state that attending the Show is very important to maintaining & strengthening existing customer relationships 75 % of 2016 attendees were decision makers spent 7+ hours on the Show floor 5

6 (săvē) adj. Exhibiting good judgement in growing your business. 6

7 Exhibit Basics Exhibitor Booth Fees for The Car Wash Show 2017 All prices are per square foot. ICA MEMBERS BEFORE 9/9/16 2/9/17 OR 9/9/16 2/8/17 AFTER 100 sq. ft. $24.50 $25.25 $ ,499 sq. ft. $24.00 $24.75 $ ,500+ sq. ft. $23.50 $24.25 $25.00 NON-MEMBERS JOIN ICA FOR JUST $ sq. ft. $29.75 $30.75 $ ,499 sq. ft. $29.25 $30.25 $ ,500+ sq. ft. $28.75 $29.75 $30.75 Value-Adds Included in ALL Booth Purchases Complimentary allotment of Trade Show Only Passes for booth personnel (detailed allotments will be included in the Exhibitor Services Manual) Complimentary 9' x 10' carpet included in booth price for 100 square foot exhibitors* First-time Exhibitor Package NEW TO THE CAR WASH SHOW? We ll make sure that you stand out ask about the First Time Exhibitor Package. $1,500. Special call-out in the pocket program Company contact listing on the online floor plan and mobile app One pre- and one post-show attendee list to include contact name, company name, city, state and country (additional attendee lists available for purchase) Branded floor decal at the Show Promotion in pre-show communications and onsite materials Registration for The Car Wash Show 2017 Bootcamp**, to be held in Chicago on December 7, 2016, providing all you need to know to have a successful Show experience *This is for exhibitors who purchase a 10 x 10 booth only **Only cost to exhibitor is travel Option to include a piece of marketing collateral in attendee tote bags QUESTIONS? Contact Carrie North, Director of Sales phone: mobile: cnorth@carwash.org 7

8 (ĕn-hăns') v. Magnifying awareness of your brand. 8

9 Advertising Connect with engaged International Carwash Association members all year long: CAR WASH MAGAZINE Reach more than 2,000 association members through the print edition of this quarterly, mustread publication and thousands more car wash owners and operators via the digital edition. CAR WASH NEWS CAR WASH NEWS Reach potential customers directly in their inboxes by advertising in Car Wash News, an electronic newsletter sent weekly to 10,000 professionals in the car wash industry. CARWASH.ORG BANNER ADS Carwash.org receives approximately 5,700 unique visitors each month, from new investors and established operators. Place your ad on the home page and align your brand with the world s largest car wash association. Available exclusively to ICA members. SUPPLIER GUIDE This online catalog, directly from is targeted at owners and operators and helps them fnd vendors from all over the world in a variety of product categories. CENTURY CLUB The Century Club is an exclusive opportunity for vendors in the car wash segment to build brand awareness and reach new customers throughout the year, while aligning themselves with a global industry association the International Carwash Association. 9

10 Want to see the View the latest version of this year s trade show floor by visiting floorplan.carwash.org/

11 About the International Carwash Association The International Carwash Association is the non-profit trade group representing the retail and supply segments of the professional car wash industry in North America and around the globe. The Association s member companies represent more than 15,000 car washes in nearly two dozen countries. The Association is the voice of the professional car wash industry, serving as its spokesperson to business and consumer media, investors, governmental agencies, allied associations and related industries. As part of this role, the Association produces the industry s leading research in the areas of consumer habits and preferences, the environmental attributes of professional car washing and industry equipment sales. About the Partnership + + The International Carwash Association (ICA) is proud to partner with the Automotive Oil Change Association (AOCA) and the Western Carwash Association (WCA) for The Car Wash Show 2017 and future shows. Partnerships like these provide exhibitors the opportunity to reach an even larger audience and increase the value of your exhibit. 11

12 230 East Ohio Street Suite 603 Chicago, IL USA phone: Contact Carrie North, Director of Sales phone: mobile: