CERSAIE 2018 COLOUR DRAWS INSPIRATION FROM FLEMISH PAINTING AND BECOMES AN INTEGRAL PART OF FLAMINIA S COLLECTIONS.

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1 CERSAIE 2018 Flaminia takes centre stage at Cersaie with a stand featuring two itineraries: FLAMINIA EXPERIENCE and FLAMINIA LOUNGE&WINDOW COLOUR DRAWS INSPIRATION FROM FLEMISH PAINTING AND BECOMES AN INTEGRAL PART OF FLAMINIA S COLLECTIONS. At Cersaie 2018, Flaminia, renowned ceramic ware brand, plays yet again a key role in keeping ahead of interior design trends. For over twenty years, working in collaboration with celebrated designers such as Nendo, Jasper Morrison, Roberto Palomba and Patrick Norguet, to mention just a few, the company has played a key role in giving shape to a new interpretation of the bathroom, converting this functional place into liveable space. This trade fair provides Flaminia with an opportunity to showcase its design vision and underscore the leading role of colour in today s home decor. Colour is no longer viewed as a mere ornament and has become an integral part of a product s makeup, helping define the very essence of a furnishing element. This theme finds expression expressed with refined stylistic accuracy in the stand designed by Giulio Cappellini. It is comprised of two distinct areas in perfect harmony with one another, both of them having green outer walls and floors: Flaminia Experience and Flaminia Lounge&Window. The former is a sensory itinerary exalting the aesthetic features of Flaminia products, going beyond their day-by-day role in the bathroom. The itinerary unfolds through 8 large rooms, which are accessed via pivot door by Linvisibile. All the rooms are characterised by fresco-style colours obtained with the finishes in the Tiepolo collection by Oikos, a leader in the design and production of colours and materials for architecture. NudaFlat, Link, App, Io, Bonola, Madre, Bloom, Nile, Acquagrande are the long-selling and brand-new products by the Civita Castellana-based company that may be explored in this magic museum style itinerary, working its charm with lights and sounds, and where the star role is reserved for the products. The itinerary takes shape in a crescendo of vibrations: it starts out with sand beige to culminate with brick red colour tones, through a progression that encompasses the hot shades of mustard yellow and the refined intensity of dusty blue and India blue. Equally striking is the colour palette of Flaminia products with its Argilla, Grafite, Fango, Platino, Grigio Lava and Latte options. Instead of the habitual product display, Flaminia Experience is a testimonial to the way the company has contributed, and continues to contribute, to the evolution of art and culture in today s world. The other itinerary, Flaminia Lounge&Window, is a spectacular representation of two large bathrooms accessed through brass coatings, also produced by Linvisibile, which may be seen from the outside through huge glazed surfaces. Petrolio, Argilla and Rosso Rubens are the colours that Flaminia unveils at Cersaie in a mat finish with a view to giving new vigour to the image of a number of iconic collections: Water Drop, Monowash, Link and Bonola. Yet again, the brand s experimentation with colours draws inspiration from the great artistic tradition of the past, borrowing these stunning 1 FLAMINIA CERSAIE 2018

2 CERSAIE 2018 colour hues from the paintings of the Flemish masters. Madre, a new project by Angeletti-Ruzza Design, will also be put on display. The two great spaces making up the Flaminia Lounge&Window itinerary are furnished as if they were veritable living rooms: the elements on display and the materials used for the finishes are valuable and top quality. Particularly striking is a backdrop covered with two specially designed and handmade decorative panels, whose colours evoke the earth tones of Sicily, the land where the Hybrid&Icon company has its headquarters. This is the area where visitors can see products from the Flaminia Lighting collection, including the Make-Up lamp, proposed with Platino and glossy Black finishes, and Lux by Patrick Norguet. Among the products making their debut is App, a new line of mirrors illuminated by LEDs. Flaminia Lounge&Window is no mere relaxation area, it is yet another opportunity to gain an understanding of the design vision of the company. Shown on a huge screen is Colors is the future, the short film directed by Mario Trimarchi, which - through a narrative made of images and suggestions reveals the accurate and refined research work carried out by Flaminia in the field of colour. Keenly aware of the importance of colours from its origins, Flaminia was the first company to propose mat colours and in doing so launched a new trend in the sanitary ware sector. Flaminia s incessant research into qualitative and aesthetic aspects has always taken into due account evolving market requirements and trends, enabling the company to define the highly recognisable lifestyle that today takes the stage at Cersaie. Each collection by Flaminia, in fact, is the embodiment of style, values and aspirations, including, among others, that of presenting an industrial project that is educated, current, and, first and foremost, has close ties to the Italian territory. 2 FLAMINIA CERSAIE 2018

3 New Colours PETROLIO ARGILLA ROSSO RUBENS Drawing its inspirations from Flemish frescoes, Flaminia enriches its palette with new colours, finely calibrated and yet very distinctive. Argilla (Clay) is a neutral, warm, deep and intense colour available for washbasins, shower trays and the bowls and bidets in the App and Link lines. This colour can be combined with collections featuring other colours from the Flaminia palette. Petrolio (Petroleum), a colour reserved for washbasins and shower trays, is deep and intense and can give personality to an entire room. Rosso Rubens (Rubens Red), inspired from the colour palette of the great Flemish painter, is reserved for washbasins and shower trays. Three colours that differ greatly from one another but all stem from Flaminia s incessant R&D work and its focus on new, contemporary solutions. 3 FLAMINIA CERSAIE 2018

4 Madre ANGELETTI - RUZZA Design «Between our past and our present there is no incompatibility. We do not want to break with tradition: rather, it is tradition that undergoes a transformation, takes on new facets, and few recognise it in its new guise.» [Note in Rassegna Italiana, december 1926] Madre is a collection that looks to the works of the architects of Italian rationalism, such as Piero Bottoni. The aim was to design a bathroom with a classic soul, which would not imitate the styles of the past, but rather would capture their intentions and transpose them into a contemporary version having totally renewed proportions and featuring a continuity of lines and rounded surfaces that made it perfectly current. Madre evokes a sense of self-confidence and stability, inspires total trust. Its timeless design creates a warm, enveloping atmosphere. In designing a collection of fully Italian-made ceramic sanitary ware, we drew our inspiration from an architecture that has left a deep mark on our collective imagination. 4 FLAMINIA CERSAIE 2018

5 Nuda Design LUDOVICA+ROBERTO PALOMBA Washbasins with pure, sensual geometric forms. The lines of the original project have remained unaltered. What has changed are the dimensions: thin edges and reduced sizes make Nudaslim washbasins just perfect, especially in small bathrooms where space is a luxury. 5 FLAMINIA CERSAIE 2018

6 Bloom ANGELETTI - RUZZA Design Bloom is a console washbasin of incomparable elegance, characterised by a large and slender counter. The washbasins in this collection come in various sizes: 105 and 120 cm and two new options, 70 and 85 cm, in both the suspended and the cabinet versions. 6 FLAMINIA CERSAIE 2018

7 The ceramic ware labelled Made in Italy explores new ambits of design and innovation to make its debut in the world of lighting technology Flaminia, a brand leader on the market for superbly designed bathroom fittings, continues to be a protagonist of home living with projects of great innovative and stylistic impact. Having contributed to transforming bathrooms from mere utility spaces into oases of wellness, also thanks to collaborations with authoritative contemporary designers, the company now makes its debut in the lighting industry with the Flaminia Lighting brand. With its distinctive charm and versatility, ceramic has been shaped by the master craftsmen of the Civita Castellana manufacturing district to produce a collection of lighting fixtures. An uncommon use of this traditional material has led to the creation of some highly appealing products, characterized by a vast spectrum of colours, which has always been one of the characteristic approaches of Flaminia to interior design. Lux, by Patrick Norguet Lux encapsulates the beauty of ceramics, the charm of light and the know-how of a factory. "I wanted to design an authentic object with exacting standards, which responds to multiple needs and uses". Lux reminds us, perhaps unconsciously, of those early twentieth-century lamps, which we come across from time to time in locations such as factories. Lux can be fitted to the wall or ceiling in order to light a variety of spaces: bathrooms, hotel corridors, bedrooms, or restaurants. It works perfectly in both public and private spaces. With its deliberately simple design, Lux is the perfect light source. 7 FLAMINIA CERSAIE 2018

8 Spin Design LUDOVICA+ROBERTO PALOMBA Bowl and bidet suspended without visible mountings, characterised by unique styling and designed to go well with most other products in the Flaminia collection, now also available in the goclean version that simplifies and speeds up the cleaning process. 8 FLAMINIA CERSAIE 2018

9 EXCLUSIVE I ELEGANT I EFFICIENT I ESSENTIAL goclean is an innovative flushing system designed by Flaminia that makes cleaning a breeze! By eliminating the traditional rim, the bowl of the pan assumes the appearance of a bidet free from hidden, hard to reach areas while the flushing system (from 4,5 to 6 lt) guides the water avoiding splashes yet guaranteeing hygiene and a clean surface. Thanks to their rimless surfaces with no hidden, hard to reach areas, goclean pans are much easier to clean than traditional pans and ensure greater hygiene. The bowl of the pan is free of additional components (unlike other systems on the market) and its characteristic essential design is unique of its kind. The result is a practical product with remarkable aesthetic value. This unprecedented solution currently applied to the APP, APP btw Plus, MINIAPP, LINK, LINK btw Plus, PINCH, BONOLA,IO2.0, NILE, QUICK btw, QUICK btw Plus and SPIN wcs collections. Seat covers for goclean Wcs are available both in soft-close and traditional versions, and are equipped with a quick-release system for fast and easy maintenance. design praticità risparmio ambiente design time and money-saving environment-friendly 9 FLAMINIA CERSAIE 2018

10 App back to wall Design FLAMINIA DESIGN TEAM A line of bowls and bidets featuring soft, rounded lines, designed to meet the most diversified needs, whether in the household or in contract work. Besides suspended mounting, now these products can be had in back-to-wall configurations. They are only available in the goclean version and in Plus system versions purposely designed for bathroom renovation. 10 FLAMINIA CERSAIE 2018

11 replacing an old pan has never been so simple 1 2 PLUS is a drainage system created for back to wall WCs (fig.2). Purposely designed to be easily adapted to existing drainage installations, it is an ideal solution for bathroom renovations. The Plus back to wall wcs have characteristics which make them very flexible. Particularly suitable for even the oldest plumbing installations where the sanitary ware was fixed away from the wall (fig.1); a very popular system starting from the 50 s. FLOOR TRAP Combining different bends and connectors, the wcs Plus back to wall pans can be used for floor drainage installations between 5 and 33 cm (trap centre - wall). EXISTING DRAINAGE SYSTEM FROM 5 TO 12 CM FROM 12 TO 22 CM FROM 22 TO 33 CM WALL TRAP The wcs Plus ONLY back to wall pans that can be installed where plumbing for a wall hung pan was foreseen. The Plus Wcs are to be completed with the drain pipe set that match the measurements of the corresponding plumbing system. 11 FLAMINIA CERSAIE 2018

12 THANKS TO Ph: Roberto Costantini Render: Telligraf Press office: Francesca Noseda - M&C SAATCHI PR Tel press@ceramicaflaminia.it Spazio Flaminia Showroom via Solferino, 18 - Milano t f spazioflaminia@ceramicaflaminia.it Quality Management System UNI EN ISO 9001 Environmental Management System UNI EN ISO Ceramica Flaminia Spa S.S. Flaminia km. 54,630 - Civita Castellana VT t f ceramicaflaminia@ceramicaflaminia.it Copyright Flaminia 2018 Flaminia is a registered trademark of Ceramica Flaminia Spa