PLUG INTO THE FUTURE

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2 PLUG INTO THE FUTURE THE 2018 PRIUS PRIME. THE MOST ADVANCED AND EFFICIENT TOYOTA HYBRID EVER. With the power to run in either EV or hybrid driving modes, the 2018 ets you trave farther and onger than ever before. Every ast detai was meticuousy engineered to create a dynamic and responsive driving experience. Its scupted design and ightweight materias, combined with its proven hybrid technoogy a work harmoniousy to enhance performance whie maximizing and redefining efficiency. Easy to charge and exhiarating to drive, the continues our quest to reach more efficient mobiity, without compromise. 2 Technoogy Package shown in Magnetic Grey Metaic. FRONT COVER Technoogy Package shown in Bue Magnetism.

3 INNOVATION WRAPPED IN CUTTING-EDGE STYLE. The perfecty baances what you need and what you want in one styish package. Inside and out, Prime has been purposefuy designed with an uncompromising approach to give you the most out of every drive. The modern, spacious interior is crafted with premium materias and thoughtfu touches that offer you a whoe new eve of comfort to enjoy. Best of a, Prime s intuitive technoogy convenienty simpifies everyday ife by keeping you connected to the peope and paces that matter to you most TOUCH PANEL DISPLAY 4 The avaiabe 11.6 Touch Pane Dispay 4 with Navigation 5 aows you to intuitivey pinch, zoom, tap, and swipe simiar to your smartphone experience. HEAD-UP DISPLAY The avaiabe coour Head-Up Dispay uses aircraft-inspired technoogy to project important information onto the windshied, incuding current speed, energy monitor, turn-by-turn directions, battery charge, and Toyota Safety Sense TM (TSS-P) 11 aerts. INTELLIGENT CLEARANCE SONAR 16 When parking, this avaiabe system scans for stationary objects ike was or posts that are within cose proximity. If the system anticipates a coision, it wi emit an audibe and visibe aert, reduce engine or motor output, and automaticay appy the brakes if needed to bring Prime to a hat. INTELLIGENT PARKING ASSIST 16 The avaiabe Inteigent Parking Assist 16 heps you navigate and conquer those difficut parking situations with just the push of a button. The system automaticay contros the steering, whie you contro the gas and brake. SELECT FEATURES Muti-Information Dispay Avaiabe JBL Premium Audio System Backup Camera Avaiabe Qi-Compatibe Wireess Smartphone Charging Heated Front Seats Heated Steering Whee 60/40 Spit Fod-Down Rear Seats 4

4 USE LESS TO GET MORE. Prime s streamined design isn t just for turning heads. Its aerodynamic shape, ow, wide stance, and high strength ightweight materias, ike Toyota s-first carbon-fibre-reinforced poymer rear hatch, a work together to reduce drag and improve fue efficiency. And ike every Toyota hybrid, is powered by Toyota s Hybrid Synergy Drive powertrain, which seamessy combines gasoine and eectric power through a continuousy variabe transmission. With a fu tank and a fu eectric charge, Prime deivers a cass-eading tota combined driving range of 1,035 km. 19 Best of a, you can choose to pug it in, gas it up, or both. Based on your driving habits and road conditions, Prime can run on gasoine or eectric motor aone, or a combination of both to hep optimize ride comfort and increase fue efficiency. THE FUTURE HAS NEVER LOOKED SO GOOD shown in Bue Magnetism. EASY CHARGING Pug the suppied charging cabe into any home outet to recharge the 8.8 kwh battery pack. The has one of the shortest charge time in its cass - 5 hours and 30 minutes 20 to charge fuy using a standard househod outet and ess than haf that time 21 using a 240 V outet. CHARGE SCHEDULING Charge scheduing gives you the option to charge during off-peak hours to hep reduce eectricity costs and support efficient grid usage in your community. Simpy program your preferred charge start or departure time so Prime can be topped off and ready to ro when you are. EV MODE features a Toyota-first dua motor generator drive system that gives the Prime a fun acceeration fee. The Prime is aso abe to drive at fu highway speeds on the eectric motor aone. 22 To hep you see your fue efficiency in action, the system s output and regeneration status are ceary dispayed in rea-time on the MID. HV/EV AUTO DRIVE MODES Prime aso offers two other driving modes so that the driver stays in contro: EV Auto Mode and HV Mode. EV Auto Mode inteigenty seects between EV and hybrid driving based on demand and driving conditions to optimize your efficiency. HV Mode efficienty combines the gas engine and eectrica power from the HV battery to drive Prime. 6

5 STANDARD TOYOTA SAFETY SENSE TM (TSS-P) 11 DYNAMIC RADAR CRUISE CONTROL 14 Using forward sensing radar technoogy, the system can automaticay adjust vehice speed to hep maintain a preset foowing distance between you and the vehice directy in front of you. PRE-COLLISION SYSTEM WITH PEDESTRIAN DETECTION 12 Provides coision avoidance or coision mitigation support in speed ranges where fronta coisions are ikey to occur. In certain conditions, the Pre-Coision System with Pedestrian Detection (PCS w/pd) may aso hep to detect pedestrians and hep prevent or mitigate a coision. LANE DEPARTURE ALERT WITH STEERING ASSIST 13 Aerts you if you start to drift out of your ane when visibe ane markings are detected. The Steering Assist function may aso provide sma corrective steering inputs. AUTOMATIC HIGH BEAMS 15 Designed to detect oncoming and preceding vehices ights and depending upon the circumstances, Automatic High Beams (AHB) can switch between high and ow beams for you. WE ALL DESERVE TO ARRIVE SAFE At Toyota, we beieve that no matter what the destination, everyone deserves to arrive safey. That s why we created Toyota Safety Sense (TSS) 11 an advanced suite of innovative safety features designed to hep protect drivers, passengers, pedestrians (TSS-P ony) and peope in other vehices from harm. TSS is comprised of active features such as Pre-Coision System (PCS), 12 Lane Departure Aert (LDA) 13 and Automatic High Beams (AHB) 15 and are standard on virtuay a modes. TSS represents the atest miestone in our ong history of creating advancements and innovations in safety that have heped prevent crashes and protect peope. SAFETY FEATURES Toyota Star Safety System TM 8 Airbags 1 Avaiabe Bind Spot Monitor 10 Avaiabe Rear Cross-Traffic Aert 10 Avaiabe Rain-Sensing Variabe Intermittent Wipers 8 Technoogy Package shown in Hypersonic Red.

6 SELECT FEATURES INTERIOR Upgrade ENTERTAINMENT & CONNECTIVITY 7 Touch Pane Dispay Audio 4 w/navigation Touch Pane Dispay Audio 4 w/navigation 5 SiriusXM Sateite Radio, Gracenote Abum Cover Art USB Input Port, Auxiiary Input Jack, Buetooth 3 Hands-Free Phone Connectivity/Wireess Audio Streaming/Phone Book Access/Siri Eyes Free 6 Text-to-Voice Capabiities, AM/FM Cache Radio 6-Speakers Shark Fin Type Antenna Steering Whee Buetooth 3 & Audio Contros Backup Camera Dua 4.2 Muti-Information Dispay w/eco Drive Monitor Qi Wireess Charging w/charge Indicator Light COMFORT & CONVENIENCE Air Conditioning, Automatic Cimate Contro Power Door Locks w/key Lockout Protection Power Windows w/auto Up/Down Dua Vanity Mirrors Push Button Start, Smart Key System Leather-Wrapped Steering Whee 3-Spoke, Heated, Tit & Teescopic Steering Whee UV Gass Protection Lightweight Cargo Area Tonneau Cover Tonneau Cover Iuminated Entry Iuminated Entry w/step Lamp Accessory Power Outet (12 V) SEATING & TRIM Heated Front Bucket Seats Fabric Seat Materia SofTex Trim Seats Manua 6-Way Driver Seat Power 8-Way Driver Seat Manua 4-Way Passenger Seat Driver & Front Passenger Seats w/recine, Vertica, Fore/Aft Adjustments Driver Seat Cushion Height Adjustment 60/40 Spit Rear Bench Seat w/fod-down Seat Back EXTERIOR Upgrade Side Window Defoggers w/laminated Gass Eectric Rear Window Defroster w/timer Heated, Power Adjustabe Coour-Keyed Mirrors Driver Door Hande Touch Sensor Lock/Unock Front Passenger Door & Rear Hatch Hande Touch Sensor Lock/Unock Variabe Intermittent Wipers LED Daytime Running Lights (Low Beam) Quad LED Headamps, LED Rear Tai Lamps SAFETY Toyota Safety Sense TM (TSS-P) 11 incudes Pre-Coision System w/pedestrian Detection (PCS w/pd), 12 Lane Departure Aert w/steering Assist (LDA w/sa), 13 Dynamic Radar Cruise Contro (DRCC) 14 & Automatic High Beams (AHB) 15 Star Safety System TM incudes Vehice Stabiity Contro (VSC), 6 Traction Contro (TRAC), Anti-ock Brake System (ABS), Eectronic Brake-force Distribution (EBD), Brake Assist (BA) 7 & Smart Stop Technoogy (SST) 8 Driver & Front Passenger Airbags (SRS) 1 Driver s Knee Airbag (SRS) 1 Front Passenger Seat Cushion Airbag (SRS) 1 Front Seat-Mounted Side Airbags (SRS) 1 Front & Rear Side Curtain Airbags (SRS) 1 Rear High-Mounted Stop Lamp w/led Low Washer Fuid, Door Ajar, Headamps On, Driver & Front Passenger Seatbet Warning, Key Remind Warning Indicators Direct Tire Pressure Monitoring System Engine Immobiizer Cruise Contro AVAILABLE PACKAGE TECHNOLOGY PACKAGE JBL Audio, 10-Speakers, Coour Head-Up Dispay, Auto-Dimming Rear View Mirror w/homelink, 23 Bind Spot Monitor (BSM), 10 Rear Cross-Traffic Aert (RCTA), 10 Inteigent Cearance Sonar w/inteigent Parking Assist, 16 Rain-Sensing Variabe Intermittent Wipers, LED Fog Lamps GENUINE ACCESSORIES Toyota s Genuine Accessories are custom designed and buit to fit your specific Toyota vehice and are backed by a Toyota Warranty. For a compete ist of vehice-specific accessories, visit accessories.toyota.ca or your oca Deaer. 15 Aoy Whees Bock Heater Body Side Mouding Mud Guards Rear Bumper Appiqué Roof Rack - Cross Bars Side Window Defectors MECHANICAL 10 Visit toyota.ca for fu Features & Specifications. = Standard = Optiona = Not Avaiabe ENGINE Type 1.8 Litre, 4-Cyinder, DOHC, 16-Vave, Variabe Vave Timing w/inteigence, Hybrid Synergy Drive Upgrade Hybrid System Net Power Net HP: 121 hp (90 kw) 17 Eectric Motor Permanent Magnet AC Synchronous Motor Lithium-ion DRIVETRAIN Drive Configuration Front Engine/Front Whee Drive Transmission Eectronicay controed Continuousy Variabe Transmission Drive Mode Seect (EV/ECO/Power Modes) CHASSIS Brakes Power-Assisted, Ventiated Front Discs, Soid Rear Discs Integrated Regenerative Braking System Steering Eectric Power Steering Whees & Tires 15 Auminum Aoy Whees, Whee Locks w/fu Whee Covers P195/65R15 A-Season Tires CAPACITIES Seating Capacity 4 Cargo Capacity itres (cu.ft.) 360 (12.7) Fue Capacity itres (imperia gaon) 43 (9.5) FUEL CONSUMPTION RATING 2 (HV) City/Highway/Combined L/100 km mpg (imperia gaon) 4.3/4.4/ /53/54.2 FUEL CONSUMPTION RATING 18 (EV) City & Highway Combined L e/100 km mpg e COLOUR SECTION EXTERIOR COLOUR 070 BLIZZARD PEARL 1G3 MAGNETIC GREY METALLIC 3T7 HYPERSONIC RED 791 BLUE MAGNETISM DISCLAIMERS 4X1 TITANIUM GLOW (1) A Toyota vehices shown in this brochure have Suppementa Restraint Systems (SRS). For important safety information about the Suppementa Restraint System in a particuar vehice, pease see the Owner s Manua or contact your oca Toyota Deaer. (2) Fue efficiency estimates were determined using approved Government of Canada Test Methods. Actua fue consumption wi vary based on driving habits and other factors. (3) Do not use the hands-free phone system if it wi distract you. A compatibe Buetooth -enabed phone must first be paired. Phone performance depends upon software, coverage and carrier. (4) Driving whie distracted can resut in oss of vehice contro. Aways drive safey, obey traffic aws and focus on the road and traffic conditions whie driving. (5) Avaiabiity and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when reying on information provided. Services and programming subject to change. Services not avaiabe in every city or roadway; updates may be avaiabe at an additiona cost from your Deaer. (6) Siri Eyes Free is a trademark of Appe Inc., registered in the US and other countries. (7) Vehice Stabiity Contro (VSC) is an eectronic system designed to hep the driver maintain vehice contro under adverse conditions. It is not a substitute for safe driving practices. Factors incuding speed, road conditions and driver steering input can a affect VSC system effectiveness. (8) Brake Assist is designed to hep the driver take fu advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness aso depends on proper brake-system maintenance and tire and road conditions. (9) Smart Stop Technoogy operates ony in the event of certain simutaneous brake and gas peda appications. When engaged, the system wi reduce engine power to hep the brakes bring the vehice to a stop. Factors incuding speed, road conditions, and driver input can a impact stopping distance. Smart Stop Technoogy is not a substitute for safe and attentive driving and does not guarantee instant stopping. (10) Do not rey excusivey on the Bind Spot Monitor System and Rear Cross-Traffic Aert System. They are not coision-avoidance systems or substitutes for safe and attentive driving. (11) Drivers shoud aways be responsibe for their own safe driving. Pease aways pay attention to your surroundings and drive safey. Depending on the conditions of roads, vehices, weather, etc., the TSS systems may not work as intended. (12) The TSS Pre-Coision System is designed to hep avoid or reduce the impact speed and damage in certain fronta coisions ony. The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehice, determine if impact is imminent and hep reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, driver input and weather, ight and road conditions. (13) Lane Departure Aert with Steering Assist is designed to read ane markers under certain conditions and provide visua and audibe aerts and sight steering force when ane departure is detected. It is not a coision-avoidance system or a substitute for safe and attentive driving. (14) Dynamic Radar Cruise Contro is designed to assist the driver and is not a coision-avoidance system or a substitute for safe and attentive driving practices. System effectiveness depends on many factors such as weather, traffic and road conditions. (15) Automatic High Beam system operates at speeds above approximatey 34 km/h. Factors such as a dirty windshied, variabe weather, ighting conditions and hiy terrain wiimit effectiveness, requiring the driver to manuay turn it off. (16) Inteigent Cearance Sonar is designed to assist drivers in avoiding potentia coisions at speeds of 14 km/h or ess. Certain vehice and environmenta conditions, incuding an object s shape or composition, may affect the abiity of the inteigent cearance sonar to detect it. Inteigent Parking Assist requires driver brake contro. Aways ook around outside the vehice and use mirrors to confirm cearance. (17) The maximum output indicates engine pus HV battery output. (18) Fue Consumption for & Upgrade are based on Government of Canada test methods. Estimate incudes consumption of eectricity and gasoine energy during EV Mode operation. Le/100 km represents the eectric equivaent of L/100 km. Your actua resuts wi vary for many reasons incuding temperature, driving conditions, and how you drive and maintain your vehice. (19) Based on Natura Resources Canada 2017 Fue Consumption Guide pubished ratings for both pug-in hybrid eectric vehices and battery-eectric vehices. Estimated combined range rating when fuy charged and with a fu tank of gas. Actua resuts wi vary based on driving habits and other factors. (20) Charge time is for standard 120V househod outet. Aways pug-in in accordance with Owner s Manua. (21) Based on Natura Resources Canada 2017 Fue Consumption Guide pubished ratings for pug-in hybrid vehices. Charge time is for 240V outet (charging station). Aways pug-in in accordance with Owner s Manua. (22) EV Mode range at fu highway speed is dependent upon many factors, incuding charging practice, driving stye, speed, road/traffic conditions, outside temperature, air conditioning controeves, payoad/cargo weight, proper tire pressure, vehice maintenance and battery age. (23) HomeLink is a registered trademark of Johnson Contros. (24) Aeropan and the Aeropan ogo are registered trademarks of Aimia Canada Inc. Detais on the above features can be found in the Owner s Manua or contact your oca Toyota Deaer. INTERIOR COLOUR PRIUS PRIME BLACK FABRIC PRIUS PRIME UPGRADE BLACK SofTex Not a exterior and interior coour options are avaiabe for every mode. Visit toyota.ca or your Deaer for detais on coour configurations. NEW VEHICLE WARRANTY SUMMARY No deductibes no transfer fees COMPREHENSIVE COVERAGE 3 YEARS OR 60,000 KM. This warranty incudes 24 hour Roadside Assistance and other benefits, as we as coverage of repairs on any part of the vehice that is defective in materia or workmanship under norma use and maintenance. Different warranties appy to origina tires. POWERTRAIN COMPONENTS 5 YEARS OR 100,000 KM. This warranty covers repairs to powertrain components that are defective in materia or workmanship under norma use and maintenance. MAJOR EMISSION CONTROL COMPONENTS 8 YEARS OR 130,000 KM. This warranty covers repairs to specified major emission components that are defective in materia or workmanship under norma use and maintenance. CORROSION PERFORATION 5 YEARS/UNLIMITED DISTANCE. This warranty covers any sheet meta found, under norma use, to have deveoped a perforation from corrosion due to defects in materia or workmanship. HYBRID-RELATED COMPONENTS* 8 YEARS OR 160,000 KM. This warranty covers repairs to hybrid reated components that are defective in materia or workmanship under norma use and maintenance. *Incudes: HV Battery, Battery Contro Modue, Hybrid Contro Modue and Inverter with Converter. TEST DRIVE AND EARN AEROPLAN MILES TODAY You can earn Aeropan 24 Mies when you purchase, test drive, or service your vehice at a Toyota Deaership. Speak to your Deaer for fu detais. Toyota Canada Inc. Every effort has been made to ensure the specifications and equipment shown are accurate based on information avaiabe at time of printing. In some cases, certain changes in production capacity, standard equipment, options or product deays may occur which woud not be refected in this brochure. Toyota Canada Inc. reserves the right to make these changes without notice or obigation. The Toyota website toyota.ca or your Toyota Deaer is your best source for up-to-date information.

7 PRIUS c PRIUS PRIUS PRIME PRIUS v YARIS HATCHBACK YARIS SEDAN COROLLA COROLLA im C-HR CAMRY AVALON 86 SIENNA RAV4 HIGHLANDER 4RUNNER SEQUOIA TACOMA TUNDRA YOU CAN RELY ON EVERY TOYOTA TO GET YOU WHEREVER YOU NEED TO GO TODAY. AND WITH OUR COMMITMENT TO SAFETY, RELIABILITY, AND VALUE, WE LL BE ON THE ROAD WITH YOU FOR MANY YEARS TO COME. Toyota recognizes its duty to safeguard the environment.