2005MY GRAND MARQUIS Marketing Strategy and Mix Recommendations

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1 2005MY GRAND MARQUIS Marketing Strategy and Mix Recommendations Marketing Strategy Key Points:!" Grand Marquis provides interior styling, sophisticated ride and handling, and comfort and convenience features Key Why Buys:!" Ride and Handling o Only standard V8 engine in its class o Most standard horsepower & torque in its class o Standard rear gas pressurized hydraulic shocks and power speed-sensitive, variable-assist rackand-pinion steering o All-speed traction control (excluding base GS)!" Dependability/Safety o The only vehicle in its class to receive the Government's Five Star for driver and passenger front crash test nine years in a row ; the only vehicle with side airbags in its class to receive 5- Stars in all five categories*!" Interior (Features/Value) o Best-in-Class trunk 20.6 cu. ft. o Roomiest interior in its class (seats six) o Recommended Mix: Drivetrain Standard woodgrain appliqués; available premium leather seating, adjustable pedals and driver's door keyless entry keypad Retail Mix ** GS Convenience LS LS Base GS LSE Premium Ultimate 10% 30% 32% 4% 24% RWD 100% 100% 100% 100% 100% Engine Type 4.6L V8 Engine 100% 100% 100% 100% 100% Key Packages Handling Package 2% 100% 5% Key Options Side Air Bags 25% 35% 55% 6-Disc CD Changer 10% 30% Dual Media Radio 65% 70% 100% 100% Leather Seats 30% 100% 100% 100% Heated Front Seats 20% 45% Power Heated Exterior 30% 30% 50% Mirrors Moonroof 10% 15% 15% Two-Tone Paint 5% 10% 5% 5% Conventional Spare 55% 35% 65% Chrome Wheel Cover 7% 17% Chrome Wheel 7% 10% 6% Laminated Glass 5% 2% 10% Trunk Organizer 5% 5% 10% 10% *Under $32,000 **Rates above represent full model year projections Date: 10/15/04

2 12/01/ GRAND MARQUIS MAJOR PRODUCT CHANGES OVERVIEW The 2005 Grand Marquis delivers outstanding comfort and convenience. From its generous cargo capacity and passenger volume to its convenient interior features, Grand Marquis accommodates its owners' lifestyles in a spacious, classic package. The Grand Marquis provides the features you deserve at an affordable price. MODEL/SERIES/AVAILABILITY!" 5 arrays deliver the most comprehensive equipment levels (GS, GS Convenience, LS Premium, LSE and LS Ultimate) EXTERIOR CHANGES!" Optional 16" chrome wheel cover available on GS arrays!" New optional 16" chrome plated wheels available on LS arrays!" Two-tone paint optional across all arrays!" Mast antenna located in right rear fender!" Optional 30 th Anniversary Edition Package on LS Premium!" Colors Added: Light Tundra Clearcoat Metallic!" Colors Deleted: Spruce Green Clearcoat Metallic 2005 GRAND MARQUIS ORDER COMBINATIONS GS, 4.6L V8, 4-Speed Automatic!"Body Code: M74!"Order Code: 100A GS Convenience, 4.6L V8, 4-Speed Automatic!"Body Code: M74!"Order Code: 110A LS Premium, 4.6L V8, 4-Speed Automatic!"Body Code: M75!"Order Code: 200A LSE, 4.6L V8, 4-Speed Automatic!"Body Code: M75!"Order Code: 220A LS Ultimate, 4.6L V8, 4-Speed Automatic!"Body Code: M75!"Order Code: 230A INTERIOR CHANGES!" Chrome interior door release handles!" Instrument panel appliqué!" New two-spoke steering wheel!" Optional Audiophile 6-Disc In-Dash CD Changer on LS arrays FUNCTIONAL CHANGES!" Automatic park brake release standard on all arrays!" Revised electronic throttle control for improved torque management SAFETY CHANGES!" Two new front crash severity sensors!" Occupant weight seat sensor (OCS)!" New seat track position sensor for front passenger Product Changes and Features Availability Features, options and package content subject to change. Please check or Dealer estore for the most current information Lincoln Mercury

3 MAJOR PRODUCT SUMMARY The 2005 Grand Marquis provides interior styling, sophisticated ride and handling, and comfort and convenience features. The following equipment is standard as indicated. Each series includes the standard equipment of the previous series, except where additions/exceptions are noted: GS GS Convenience LS Premium LSE LS Ultimate All GS content, plus: All GS Convenience All LS Premium content, content, plus: plus: Powertrain/Functional Exterior Exterior!" Traction control allspeed!" Mirrors - power heated!" 3.27 axle ratio w/color keyed skullcaps!" Dual exhaust Exterior!" Wheels - 16" 9-Spoke!" Rear air suspension!" Keyless entry remote alloy!" Wheel - Unique (key fob and driver door Interior aluminum keypad) w/smart Lock!" Armrest - fold-down Interior feature rear seat center!" Audio - Dual media!" Paint stripe w/cupholders!" Floor shift Interior!" Automatic electronic air!" Park brake release -!" Lights - rear seat temperature control manual reading (EATC)!" Seating - 5-passenger!" Pedals - power!" Console - overhead LS leather adjustable Series (incl. compass,!" Standard Handling map light & Package HomeLink )!" Mirror - electrochromic rearview!" Seats - premium cloth w/8-way power driver/passenger w/power lumbar & recliner!" Steering wheel - leather-wrapped!" Visor - driver/passenger w/illuminated mirror Powertrain/Functional!" Engine - 4.6L SEFI OHC V8!" Park brake release - automatic!" Transmission - 4-speed automatic!" Stabilizer bar - front upsized Exterior!" Antenna, mast - in rear fender!" Door handles - chrome!" Glass - solar tinted!" Grille - chrome!" Key - valet!" Mirrors - power w/color keyed skullcaps!" Moldings - color keyed bodyside!" Spare tire - mini!" Wheel covers - 16" painted!" Windshield wipers - interval Interior!" Air conditioning - manual!" Audio - AM/FM stereo w/single CD!" Autolamp - automatic on/off w/delay!" Cupholders - dual ashtray mounted!" Defroster - rear window!" Door locks - power w/remote decklid release!" Door release handles - chrome interior!" Floor mats - carpeted!" Illuminated entry w/theater dimming feature!" Seats - premium cloth w/8-way power driver seat w/driver power lumbar & recliner!" Speed control & tilt!" Visor, dual - driver/passenger w/passenger side mirror!" Window - express down driver side Safety/Security!" Air bags - front driver & passenger w/crash severity sensing system!" Battery saver!" SecuriLock Passive Anti-Theft System!" Sensors - front seat track position!" Sensors - occupant weight seat All LS Premium content, plus: Exterior!" Badging - unique exterior!" Suspension, air - w/rear stabilizer bar Interior!" Audio, AM/FM stereo w/cassette/single CD!" Audio/climate controls - redundant!" Badging - unique interior!" Instrumentation - electronic w/trip computer!" Steering wheel - wood/leather Please see Standard Equipment pages for more details. Product Changes and Features Availability Features, options and package content subject to change. Please check or Dealer estore for the most current information Lincoln Mercury

4 STANDARD EQUIPMENT The following items are standard on every 2005MY GRAND MARQUIS vehicle: POWERTRAIN/FUNCTIONAL!" Axle ratio !" Brakes - 4-wheel disc Anti-Lock Braking System (ABS)!" Engine - 4.6L V8!" Fuel tank gallon!" Park brake release - automatic!" Shocks - nitrogen gas pressurized!" Stabilizer bar - front!" Transmission - 4-speed automatic!" Variable Assist Power Steering (VAPS) EXTERIOR!" Door handles - chrome!" Glass - tinted solar!" Grille - chrome!" Headlamps - auto on/off w/delay!" Key - valet!" Lights - cornering!" Mirrors - dual power!" Taillamps - wrap around!" Tires INTERIOR!" Armrest - fold-down front seat center!" Cupholders - dual ashtray mounted!" Defroster - electric rear window!" Door locks - power!" Door release handles - chrome interior!" Floor mats - front & rear!" Illuminated entry system!" Lights, courtesy luggage compartment, glove box, rear dome!" Map pockets - front seat back driver/passenger!" Seats - cloth 8-way power driver w/power lumbar and recliner!" Speed control!" Wipers - electronic interval w/fluidic washer system!" Windows - power w/express down driver side!" Visors - LH/RH dual SAFETY/SECURITY!" Air bags front driver & passenger dual stage!" Front crash severity sensing system!" SecuriLock Passive Anti-Theft System!" Sensors #" P225/60TRx16 WSW all-season #" Front seat track position #" Spare mini steel #" Occupant weight seat The following features are standard on select all-new 2005MY GRAND MARQUIS vehicles: POWERTRAIN/FUNCTIONAL GS GS Convenienc e LS Premium LSE LS Ultimate Suspension Air suspension with rear stabilizer bar!! Traction Traction control all speed!!!! KEY EXTERIOR FEATURES Bodyside Cladding Narrow bodyside color keyed with bright insert!! Wide bodyside color keyed with bright insert!!! Body color keyed B-pillar!!!!! Dual bodyside paint stripes!!!! Unique exterior badging! Door Handles Chrome exterior door handles!!!!! Remote keyless entry (incl. key fob and driver door keypad)!!!! Wheels 16" painted wheel covers!! 16" aluminum wheels!!! KEY INTERIOR FEATURES Chrome interior door release handles!!!!! Console overhead (incl. compass, map light and HomeLink)!!! Mirror (Rearview) Day/night!! Electrochromic auto-dimming!!! Power adjustable pedals!!!! Rear seat reading lights!!!! Redundant audio/climate controls! Seats Cloth w/8-way power driver!! Cloth w/8-way power driver/passenger!! Driver power lumbar support!!!!! Passenger power lumbar support!!! Fold-down rear seat center armrest with cupholders!!! Steering Wheel Color keyed soft grip with speed control!! Color keyed leather-wrapped with speed control! Color keyed leather/wood with redundant audio & climate!! controls Visors LH single visor w/illuminated mirror!!!!! RH single visor w/lluminated mirror!!!!! # = New for this model year Lincoln Mercury

5 FUNCTIONAL EQUIPMENT AXLE AVAILABILITY Axle Ratio = 2.73 Axle Ratio = 3.27 (Included in Optional Handling Package) WHEEL AVAILABILITY 16" Painted Wheel Covers Std. GS & GS Convenience 16" 9-Spoke Alloy Wheel Std. LS Premium & LS Ultimate 16" Unique Aluminum Wheel Std. Handling Package 16" Chrome Wheel Cover Opt. GS & GS Convenience (643) 16" Chrome Plated Wheel Opt. LS Premium & LS Ultimate (64Q) Lincoln Mercury

6 12/01/ GRAND MARQUIS OPTIONAL EQUIPMENT GS GS Convenience LS Premium LSE LS Ultimate Body Code M74 M74 M75 M75 M75 Order Code 100A 110A 200A 220A 230A WHEELS 16" Painted Wheel Covers S S 16" 9-Spoke Alloy Wheels S S 16" Unique Aluminum Wheels P-41G S P-41G 16" Chrome Cover Wheels w/mercury Logo Center 643 O O Cap #16" Chrome Plated Wheels 64Q O O TIRES P225/60TRx16 A/S WSW S S S S P225/60TRx16 A/S BSW T31 P-41G S P-41G KEY INTERIOR OPTIONS Audio: AM/FM Stereo w/single CD S S S Dual Media AM/FM Stereo w/cassette/single CD 58K O O S S Audiophile 6-Disc In-Dash CD Changer 58X O O O Seats: Premium Cloth Twin Comfort, 8-Way Power Driver Seat, Driver Power lumbar & Driver Power Recliner Premium Cloth Twin Comfort, 8-Way Power Driver/Passenger Seats w/power Lumbar & Driver Power Recliner S S S S GS Leather w/8-way Power Driver/Manual Passenger (incl. rear center armrest w/cupholders) 3 O Heated Front Seats (req. 59M Side Air Bags and trim code 3 Leather Seats) O O LS Leather w/8-way Power Driver/Passenger (incl. 3 O O rear center armrest w/cupholders) LSE Leather w/8-way Power Driver/Passenger (incl. rear center armrest w/cupholders) 2 S GROUPS & PACKAGES (See Packaged Options/Emissions Page for Pkg. Content) GS Two-Tone Edition (req. 954 Two-Tone Paint) 54A O Handling Package 41G O O 30 th Anniversary Edition 2,3 65H O OTHER OPTIONS Air Bag, Side Driver & Passenger 59M O O O Glass, Laminated Security Side 68G O O O License Plate Bracket, Front 153 O O O O O Mirrors, Power Heated Color Keyed Exterior 61J O O S S S #Moonroof 13G O O O Organizer, Trunk 13C O O O O #Paint, Two-Tone O O O O O Spare, Conventional Wheel & Tire 508 O Spare, Conventional Wheel & Tire 50L O O O FLEET ONLY OPTIONS Valid w/fin Code P225/60TRx16 A/S BSW T31 F 1 Optional Heated Front Seats not available on 30 th Anniversary Package Dual Media Radio standard on 30 th Anniversary Package; Audiophile 6-Disc In-Dash CD is optional 30 th Anniversary Edition not available with Handling Package (41G) or Two-Tone Paint (954) Two-tone paint includes wide color keyed bodyside molding/cladding with bright insert # = New for this model year. S = Standard, O = Optional, P = Packaged Option F = Fleet Option with valid FIN code Lincoln Mercury

7 12/01/ GRAND MARQUIS COLOR & TRIM AVAILABILITY Interior Color Light Flint Medium Dark Parchment Charcoal GS (M74) Premium Cloth Twin Comfort BC BH BW GS Leather Twin Comfort 3C 3H GS TWO-TONE EDITION Two-Tone Leather Seating Surfaces w/debossed Mercury Logo in (54A & 954) Front Seat Backs 5E 5K Premium Cloth Twin Comfort (Optional) BC BH LS (M75) Premium Cloth Twin Comfort BC BH BW LS Leather Twin Comfort 3C 3H 3W LS 30 th Anniversary Edition Two-Tone Leather Seating Surfaces w/30 th Anniversary Embroidered (65H) in Front Seat Backs 9K LSE LSE Leather Twin Comfort 2C 2H EXTERIOR COLOR CODE Gold Ash Clearcoat Metallic Silver Birch Clearcoat Metallic Cladding Arizona Beige Clearcoat Metallic Molded-In- Color Cladding Availability/Paint Stripe Color GS/LS Arizona Beige Clearcoat Metallic AQ!!(J)!(J) "Gold Ash Clearcoat Metallic C2!!(B)! (B) #Light Tundra Clearcoat Metallic DV!!(Q)!(Q)!(Q) Dark Blue Pearl Clearcoat Metallic DX!!(P)!(P) Dark Toreador Red Clearcoat JL!!(P)!(C)!(P) Metallic Silver Birch Clearcoat Metallic JP!!(B)!(B) Light Ice Blue Clearcoat Metallic LS!!(Q)!(Q) Black Clearcoat UA!!(P)!(C)!(P) Vibrant White Clearcoat WT!!(P)!(C)!(P) GS TWO-TONE EDITION (54A AND 954) 1 #Light Tundra Clearcoat Metallic DV C2!(Q) Vibrant White Clearcoat WT AQ!(C) Vibrant White Clearcoat WT JP!(P) TWO-TONE PAINT (954) 1 #Light Tundra Clearcoat Metallic DV C2!(Q) Vibrant White Clearcoat WT AQ!(C) Vibrant White Clearcoat WT JP!(P) 30 TH ANNIVERSARY EDITION (65H) Arizona Beige Clearcoat Metallic AQ!(J) "Gold Ash Clearcoat Metallic C2!(B) #Light Tundra Clearcoat Metallic DV!(Q) Vibrant White Clearcoat WT!(C) STANDARD PAINT STRIPE COLOR LEGEND B Black C Light Chestnut J Red P Light Charcoal Q Dark Blue 1 Two-tone paint includes wide color keyed bodyside molding/cladding with bright insert # = New for this model year = Available " = Unique to Lincoln Mercury Lincoln Mercury

8 PACKAGED OPTIONS/EMISSIONS GRAND MARQUIS 30 TH ANNIVERSARY EDITION (65H) Availability:!" Optional on LS Premium (200A) Includes:!" Unique wood grain appliqué!" Exterior front fender "30 th Anniversary" badging!" Color keyed bodyside moldings!" "30 th Anniversary" logo embroidered in front seat backs!" Unique two-tone leather front and rear seats!" Hood ornament!" Driver/passenger power/heated exterior mirrors w/chrome skullcaps!" Body color keyed door handles and surrounds!" 16" chrome plated wheels!" Unique front scuff plates w/brushed aluminum inserts!" Redundant controls Not Available With:!" Handling Package (41G)!" Two-Tone Paint (954) GS TWO-TONE EDITION (54A) Requires:!" Two-tone color code (954) Availability:!" Optional on GS Convenience (110A) Includes:!" Two-tone exterior paint appearance!" White with either Silver Birch or Arizona Beige bottom accent, and Light Tundra with Gold Ash Metallic bottom accent!" Two-tone leather seating surfaces (Med. Flint bolsters with Light Flint inserts or Med. Parchment bolsters with Light Parchment inserts), or optional cloth seats!" Paint stripes!" Wide color keyed bodyside molding with bright insert!" Unique scuff plates!" Unique C-pillar badging!" Hood ornament!" Body color keyed door handles and surrounds!" Mercury logo debossed in front seat backs HANDLING PACKAGE (41G) Availability:!" Optional on LS Premium (200A) and LS Ultimate (230A) Includes:!" 3.27 axle!" Upsized front stabilizer bar!" Heavy duty rear stabilizer bar!" P225/60TR16 Michelin all-season BSW tires!" Rear air suspension with unique springs!" 16" unique aluminum wheels!" Dual exhaust (with 239 HP engine and peak torque of 287 lb rpm) TRAILER TOWING!" The gross combined weight of the vehicle and trailer should not exceed 6,600 lbs. No upgrade trailer tow package is available. MISCELLANEOUS Pre-delivery only COV Required... 79V 50 STATE EMISSIONS SYSTEM Standard on all units ENGINE BLOCK HEATER Available via FCSD only. 1 For eligible California dealers only. Dealers must have a pre-existing contract with a pre-delivery service company in order to take advantage of this option Lincoln Mercury

9 POWERTRAIN/DIMENSIONS FUEL ECONOMY 50 STATES F.E. LABEL ESTIMATED MEMO: ADJUSTED ANNUAL UNADJUSTED ENGINE DISPL. TRANSMISSION CITY HIGHWAY FUEL COST COMBINED ALL 4.6L SEFI OHC V8 4-Speed Electronic Automatic O/D $1, ENGINE HORSEPOWER AND TORQUE RATINGS NOMINAL 50 STATES COMPRESSION HORSEPOWER TORQUE ENGINE DISPL. TRANSMISSION RATIO RPM FT. RPM ALL 4.6L SEFI OHC V8 4-Speed Electronic Automatic O/D 9.4: DIMENSIONS* Measurements INTERIOR DIMENSIONS Head Room (inches) 1 st Row nd Row 37.9 Shoulder Room (inches) 1 st Row nd Row 60.3 Leg Room Maximum Extension (inches) 1 st Row nd Row 38.4 Total Passenger Volume (cu-ft) Luggage Capacity Rear Seats (cu-ft) 20.6 EXTERIOR DIMENSIONS Wheelbase Overall Length 212 Overall Width 78.2 Overall Height 56.8 Tread Front 63.4 Rear 65.6 *All dimensions are preliminary figures Lincoln Mercury