2011MY GRAND MARQUIS

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1 2011MY GRAND MARQUIS Marketing Strategy Key Points: Marketing Strategy Grand Marquis provides sophisticated ride and handling and comfort and convenience. Key Why Buys: Ride and Handling Only standard V8 engine in its class Most standard horsepower & torque in its class Standard rear gas pressurized hydraulic shocks and power speed-sensitive, variable-assist rack-and-pinion steering All-speed traction control Rear air suspension Dependability/Safety The only vehicle in its class to receive the Government's Five Star for driver and passenger front crash test 15 years in a row ; the only vehicle with side air bags in its class to receive 5-Stars in all five categories Interior (Features/Value) Best-in-Class trunk 20.6 cu. ft. Roomiest interior in its class (seats six) Driver door keyless entry keypad Recommended Mix: **Rates above represent full model year projections Fleet/Retail Mix ** LS Fleet LS Retail Drivetrain RWD 100% 100% Engine Type 4.6L V8 Engine 100% 100% Key Packages Smoker's Package 20% Key Options 6-Disc CD Changer TBD Polished Aluminum Wheel TBD 30% Dual Media 50% Heated Front Seat 60% Power Adjustable Pedals 100% Wood Steering Wheel w/controls 40% 05/03/10

2 MAJOR PRODUCT CHANGES OVERVIEW The 2011 Grand Marquis delivers outstanding comfort and convenience. From its generous cargo capacity and passenger volume to its convenient interior features, Grand Marquis accommodates its owners' lifestyles in a spacious, classic package. The Grand Marquis provides the features you deserve at an affordable price. MODEL/SERIES/AVAILABILITY 2 arrays deliver simplified and comprehensive equipment levels (LS Fleet, LS Retail) FFV is standard Rear Air Suspension Standard Not available on LS Fleet (100A) Smoker's Package Available on both arrays (100A, 200A) 2011 GRAND MARQUIS ORDER COMBINATIONS LS Fleet, 4.6L V8, 4-Speed Automatic w/overhead cam (FFV) Body Code : M7F Order Code: 100A LS Retail, 4.6L V8, 4-Speed Automatic w/overhead cam (FFV) Body Code : M7F Order Code: 200A Product Changes and Features Availability Features, options and package content subject to change. Please check or Dealer estore for the most current information Lincoln Mercury

3 MAJOR PRODUCT SUMMARY The 2011 Grand Marquis provides interior styling, sophisticated ride and handling and comfort and convenience features. The following equipment is standard as indicated. Each series includes the standard equipment of the previous series, except where additions/exceptions are noted: LS Fleet Powertrain/Functional Axle ratio 2.73 Brakes 4-wheel disc Anti-lock Braking System (ABS) Engine 4.6L SEFI OHC V8 Fuel tank 19.0 gallon Shocks nitrogen gas pressurized Stabilizer bar front upsized Traction Control Transmission 4-speed automatic Exterior Antenna in glass Door handles chrome Glass solar tinted Grille chrome Headlamps auto on/off w/delay Keyless Entry remote (key fob & driver door keypad) w/smart Lock feature Lights cornering Mirrors dual power heated w/color keyed skullcaps Moldings Color keyed bodyside Color keyed B-pillar Tires P225/60Rx17 BSW all-season Spare tire Mini Wheels 17" 14-spoke Painted Aluminum Wipers electronic interval w/fluidic washer system Interior Air conditioning Automatic Electronic Temperature Control (EATC) Armrest Fold-down front seat center Fold-down rear seat center w/cupholders Audio AM/FM stereo w/single CD AutoLamp automatic on/off w/delay Cupholders dual ashtray mounted Defroster electric rear window Door locks power w/remote decklid release Door release handles chrome interior Exterior Temperature Floor mats carpeted front and rear Illuminated entry w/theater dimming feature Lights, courtesy luggage compartment, glove box, rear dome Map pockets front seat back driver/passenger Message center w/trip computer Mirror electrochromic rearview Rear seat reading lamps Seats LS Leather Split Bench (50/50) w/6-way Power Driver/Manual Passenger (incl. rear center armrest w/cupholders) Speed control & tilt Steering wheel leather-wrapped Visor driver/passenger side single visor w/illuminated mirror Window express-down driver side Safety/Security Air bags Front driver & passenger w/crash severity sensing system Side Driver & Passenger Battery saver Belt-Minder System SecuriLock Passive Anti-Theft System (PATS) Sensors Front seat track position Occupant weight seat Tire Pressure Monitoring System (TPMS) LS Retail All LS Fleet content, plus: Powertrain/Functional Exterior Foglamps Rear Air Suspension Rear stabilizer bar Seats 50/50 Split bench, Leather-Trimmed seats w/6-way Power Driver/Power Passenger (incl. rear center armrest w/cupholders) Tires P225/60TRx17 WSW all-season Product Features Availability Features, options and package content subject to change Lincoln Mercury

4 STANDARD EQUIPMENT The following items are standard on every 2011MY GRAND MARQUIS vehicle: POWERTRAIN/FUNCTIONAL INTERIOR (Continued) Axle ratio 2.73 Door locks power w/remote decklid release Brakes 4-wheel disc Anti-lock Braking System (ABS) Door release handles chrome interior Engine 4.6L FFV V8 Floor mats carpeted front & rear Fuel tank 19.0 gallon Illuminated entry system w/theater dimming feature Park brake release Lights, courtesy luggage compartment, glove box, rear Shocks nitrogen gas pressurized dome Stabilizer bar front upsized Map pockets front seat back driver/passenger Transmission 4-speed automatic Seats leather 6-way power driver w/power lumbar & EXTERIOR recliner Door handles chrome Speed control Glass tinted solar Visors driver/passenger side single visor w/illuminated Grille chrome mirror Headlamps auto on/off w/delay Windows power w/express-down driver side Lights cornering SAFETY/SECURITY Mirrors dual power heated w/color-keyed skullcaps Air bags front driver & passenger dual stage Tail lamps wrap-around Front crash severity sensing system Wipers electronic interval w/fluidic washer system SecuriLock Passive Anti-Theft System (PATS) INTERIOR Sensors Armrest fold-down front seat center w/cupholders Front seat track position Cupholders dual ashtray mounted Occupant weight seat Defroster electric rear window Tire Pressure Monitoring System (TPMS) The following features are standard on select all-new 2011MY GRAND MARQUIS vehicles: POWERTRAIN/FUNCTIONAL LS Retail LS Fleet Axle Final drive axle ratio 2.73 Engine 4.6L OHC FFV V8 Traction Control KEY EXTERIOR FEATURES Bodyside Cladding Bodyside molding color-keyed w/bright insert Body color-keyed B-pillar Door Handles Chrome exterior door handles Remote keyless entry (incl. key fob & driver door keypad) Foglamps Wheels 17" 14-spoke Painted Aluminum Wheel KEY INTERIOR FEATURES Chrome interior door release handles Mirror (Rearview) Electrochromic auto-dimming Rear seat reading lights Seats LS Leather split bench (50/50) w/6-way power driver/power passenger LS Leather split bench (50/50) w/6-way power driver Driver power lumbar support Fold-down rear seat center armrest w/cupholders Passenger power lumbar support Steering Wheel Color-keyed leather-wrapped w/speed control Visors LH/RH visor w/illuminated mirror = Available Lincoln Mercury

5 FUNCTIONAL EQUIPMENT AXLE AVAILABILITY Axle Ratio = 2.73 WHEEL AVAILABILITY Wheel Image Coming Soon 17" Aluminum 18-Spoke Polished Chrome Wheel Opt. LS Fleet/Retail (64X) 17" 14-Spoke Painted Aluminum Wheel Std. LS Fleet/Retail Lincoln Mercury

6 OPTIONAL EQUIPMENT LS Fleet LS Retail Body Code M7F M7F Order Code 100A 200A WHEELS 17" 14-Spoke Painted Aluminum Wheels S S 17" Aluminum 18-Spoke Polished Wheels 64X O O TIRES P225/60TRx17A/S WSW T3F S P225/60Rx17 A/S BSW T3E S KEY INTERIOR OPTIONS Audio AM/FM Stereo w/single CD S S Premium 6-Disc In-Dash CD Changer (no cassette) 58X O Dual Media AM/FM Stereo w/cassette/single CD 58K O Seats Heated Front Seats 467 O LS Leather w/6-way Power Driver/Power Passenger (incl. rear center armrest w/cupholders) S LS Leather split bench (50/50) w/6-way Power Driver (incl. rear center armrest w/cupholders) L S GROUPS & PACKAGES (See Packaged Options/Emissions Page for Pkg. Content) Smoker's Package 63B O O OTHER OPTIONS Power Adjustable Pedals 59C S Leather/New Renaissance Burl Wood Steering Wheel w/redundant Audio & Climate Controls 52S O Fifty State Emission System (Standard in AZ, DE, ID, MD, NV, NH, OH, WV) 425 O O FLEET ONLY OPTIONS Valid w/fin Daytime Running Lights 77D F. S = Standard, O = Optional, P = Packaged Option, F = Fleet Option with valid FIN code Lincoln Mercury

7 COLOR & TRIM AVAILABILITY Interior Color Medium Light Stone Light Camel LS Retail (M7F) LS Leather Split Bench (50/50) LL LJ LS Fleet (M7F) LS Leather Split Bench (50/50) LL LJ EXTERIOR COLOR Code Availability LS Fleet/LS Retail Smokestone Metallic HG Dark Toreador Red Metallic JL Silver Birch Metallic JP Norsea Blue Metallic 1 KR Light Ice Blue Metallic LS Black UA Vibrant White WT 1 Only available on Fleet and Retail Orders = Available Lincoln Mercury

8 PACKAGED OPTIONS/EMISSIONS SMOKER'S PACKAGE (63B) Availability: Optional on LS Fleet (100A) and LS Retail (200A) Includes: Lighter Element Ash Cup TRAILER TOWING The gross combined weight of the vehicle and trailer should not exceed 6,600 lbs. No upgrade Trailer-tow package is available. MISCELLANEOUS COV Required... 79V Priced DORA... C09 FIFTY STATE EMISSIONS SYSTEM Required in CA Emissions states CA, CT, MA, ME, NJ, NY, OR, PA, RI, VT, WA. Optional in all other states including Cross Borders states (AZ, DE, ID, MD, NV, NH, OH, WV) ENGINE BLOCK HEATER Available via FCSD only Lincoln Mercury

9 ALL POWERTRAIN/DIMENSIONS FUEL ECONOMY 50 STATES F.E. LABEL ESTIMATED MEMO: ADJUSTED ANNUAL UNADJUSTED ENGINE DISPL. TRANSMISSION CITY HIGHWAY FUEL COST COMBINED 4.6L SEFI OHC V8 4-Speed Electronic Automatic O/D TBD TBD TBD TBD ENGINE HORSEPOWER AND TORQUE RATINGS NOMINAL 50 STATES COMPRESSION HORSEPOWER TORQUE ENGINE DISPL. TRANSMISSION RATIO RPM FT. RPM ALL 4.6L SEFI OHC V8 4-Speed Electronic Automatic O/D 9.4: DIMENSIONS* INTERIOR DIMENSIONS Measurements Head Room (in) 1 st Row nd Row 37.8 Shoulder Room (in) 1 st Row nd Row 60.0 Leg Room Maximum Extension (in) 1 st Row nd Row 38.0 Total Passenger Volume (cu. ft.) Luggage Capacity Rear Seats (cu. ft.) 20.6 EXTERIOR DIMENSIONS Wheelbase Overall Length 212 Overall Width 78.3 (excluding mirrors) 84.5 (with mirrors) Overall Height 56.3 Tread Front 63.4 Rear 65.6 *All dimensions are preliminary figures Lincoln Mercury