TAURUS MAJOR PRODUCT CHANGES. FUNCTIONAL CHANGES (Continued) MODEL/SERIES AVAILABILITY CALIFORNIA/ORLANDO REGIONS PACKAGES

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1 TAURUS MAJOR PRODUCT CHANGES The 2001 Taurus continues the brand's focus on safety, quality, comfort and convenience. New for 2001 is the incorporation of the standard LATCH (Lower Anchor and Tether for CHildren) anchoring system for child safety seats, and improvements to the audio line up, as well as the increased 18 gal. fuel tank. Safe, solid and purposeful, Taurus retains its reputation as the family sedan of choice by enhancing customer value. MODEL/SERIES AVAILABILITY LX Entry Level Series SES Higher Value Series SEL Highest Comfort/Luxury Series SE Wagon High Value Wagon Series EXTERIOR CHANGES Spruce Green Clearcoat Metallic (FS) INTERIOR CHANGES Carryover FUNCTIONAL CHANGES LATCH - Lower Anchor and Tether for CHildren made standard on all series CD changer (6-disc) made standard on SEL Optional rear spoiler FUNCTIONAL CHANGES (Continued) AM/FM stereo/single CD player optional on SE and standard on SES Power locks made standard on LX 18 gallon tank made standard REGIONS PACKAGES LX Plus Group (53C) includes 16" painted 5-spoke aluminum wheels, remote keyless entry, AM/FM cassette stereo, and speed control SES Plus Group (53D) includes 3.0L 4V 6-cylinder automatic overdrive, adjustable pedals and 5- passenger with floor console/shift SEL Plus Group (53E) includes 5-passenger with floor console/shift, adjustable pedals and Mach stereo SES Wagon Plus Group (53F) includes 3.0L 4V 6- cylinder automatic overdrive and adjustable pedals 05/12/00 11:28 AM Ford Division

2 TAURUS SE LX SES Wagon SEL EXTERIOR BACKLIGHT Flip-up glass w/gas cylinders BUMPERS Front and rear 5 mph impact absorbing body color Unique shape rear 5 mph impact absorbing body colored w/step pads DOOR HANDLES Body color flush mounted FASCIA Body color HEADLAMPS Multi-reflector halogen LUGGAGE RACK Aerodynamic w/adjustable crossbar and tie downs MIRRORS Black electric remote control Dual body color, electric remote control Heated dual body color, electric remote control MOLDINGS Bodyside protection - body color Flush black around side windows, windshield, backlite Flush black windshield/backlite, bright side door window Black rocker panel PAINT, CLEARCOAT TAILLAMPS Monochromatic w/red turn signals WHEEL COVERS Locking WHEELS, ALUMINUM 16" 5-Spoke painted 16" 5-Spoke machined INTERIOR ASHTRAY Front CARGO AREA COVER CARPET 13.5-Oz. color keyed w/integral driver footrest CLOCK, ELECTRONIC DIGITAL With dimming feature CUPHOLDERS/CASSETTE STOWAGE Color keyed, integral w/center console DOOR HANDLES Chrome finish GLOVE BOX GROCERY BAG HOOKS Located on scuff plate inside trunk INSTRUMENT PANEL Tu-tone, w/back lighted cluster, positive shutoff climate control registers, side window demisters and windshield defroster INTEGRATED CONTROL PANEL With climate controls, radio, rear window defrost, and clock controls LIGHTS Light group/dual beam lamp and dome map Courtesy dome switches located on all four doors Dome lamp with on/off automatic switch Headlamp illuminated w/chime reminder Warning lights air bags, door ajar, battery, oil pressure, brake, service engine soon, and safety belt reminder Low fuel Delayed off dome lamp Front door courtesy lights, ashtray, luggage compartment Cargo courtesy light liftgate activated with on/off automatic settings LUGGAGE COMPARTMENT Low liftover fully trimmed w/mini-spare MIRRORS Day/night rearview Illuminated visor mirrors w/secondary visor PERSONAL SAFETY SYSTEM W/DUAL STAGE AIR BAGS, 2 ND GENERATION Driver and right front passenger RADIO Electronic AM/FM full logic stereo w/4-speakers Electronic AM/FM full logic stereo cassette w/4-speakers Electronic AM/FM stereo, single in-dash CD w/4-speakers CD changer (6-disc) SEATS Five-passenger seating w/dual recliners, front armrest, front seat map pockets, 2-way head restraints, and storage console Six-passenger w/dual recliners, front armrest, front seat map pockets, 2-way head restraints and center seating console 60/40 split fold rear seat back Driver seat position sensor Front safety belt usage detection sensor LATCH - Lower Anchor and Tether for CHildren SAFETY BELTS Manual lap/shoulder safety belts w/adjustable D-rings, pretensioners and energy management retractors on outside front positions. Includes auto. lock feature for child seats on outboard seating positions & for front safety lap belt only. STEERING COLUMN Tilt STEERING WHEEL Color keyed 4-spoke soft feel w/center horn engagement Leather wrapped steering wheel STOWAGE Hidden under floor and right quarter LEGEND: = New for this model year. 06/01/00 4:55 PM Ford Division

3 TAURUS SE LX SES Wagon SEL INTERIOR (Continued) SUNVISORS Cloth covered w/covered vanity mirrors Illuminated visor, vanity w/secondary visor FUNCTIONAL AIR CONDITIONING Manual temperature control CFC free Electronic automatic temperature control AIR EXTRACTORS Quarter panel for improved ventilation and door closing efforts ALTERNATOR 130-Amp ANTENNA Fixed whip quarter panel mounted Power automatic quarter panel mounted BATTERY Low maintenance 58-amp BATTERY SAVER Turns off interior lights after 30 minutes BRAKES Power assisted front disc/rear drum 4-Wheel disc ABS 4-wheel anti-lock brakes CHIME Safety belt reminder, headlamp-on, door open/key-in-ignition CRASH SEVERITY SENSOR DECKLID RELEASE DEFROSTER/DEFOGGER, REAR WINDOW ELECTRONIC ENGINE CONTROLS EEC-V EMERGENCY INSIDE TRUNK RELEASE ENGINE 3.0L 2V 6-Cylinder Vulcan ENGINE 3.0L 4V 6-Cylinder Duratec FRONT WHEEL DRIVE FUEL TANK 18 gallons (includes tethered quick release gas cap) Fuel shutoff switch (deactivates fuel pump upon rear impact) GLASS Solar tinted complete HEAT Rear seat floor outlets HOOD Gas assist and remote release HORN, DUAL NOTE INSTRUMENTATION Temperature and fuel gauges, electric 110 mph speedometer, low brake fluid alert light, trip odometer, 1 million mile odometer and tachometer LOCKS Child safety on rear doors Unique wagon liftgate latch, night latch, and exterior release handle LOCKS, POWER DOOR Illuminated controls PARKING BRAKE Foot operated POWER POINTS Two, dual 12V REMOTE KEYLESS ENTRY With keypad SEALS Full perimeter dual w/third seal on door frame SEATS, POWER Driver six-way w/manual driver lumbar SECURILOCK Passive anti-theft system (coded key) SHIFTER Column w/soft feel handle SPEED CONTROL STEERING Power, rack and pinion w/ variable assist SUSPENSION Independent MacPherson front w/nitrogen gas pressurized struts and front stabilizer bar Independent rear quadralink w/nitrogen gas pressurized struts Independent rear short and long arm type (rear) w/nitrogen gas pressurized shock absorbers and progressive rate springs and rear stabilizer bar TIE DOWNS Decklid provision in latch Load floor TIRES P215/60Rx16 all-season Mini-spare TRANSAXLE Electronic 4-speed automatic overdrive Transaxle oil cooler WINDSHIELD WIPERS 2-Speed w/variable intermittent Rear wiper/washer WINDOWS, ILLUMINATED POWER SIDE Includes lockout switch, express down driver's window, and accessory delay LEGEND: = New for this model year. 06/01/00 4:55 PM Ford Division

4 TAURUS (SEDAN) SERIES/OPTIONS LX SES SEL BODY CODE Sedan P52 P55 P56 CODE REMARKS/RESTRICTIONS 5-Pass. Seating w/storage Console... S Fixed Rear Seat... S Air Bags, Driver, Passenger... S S S Air Conditioning, Manual... S S U Power Door Locks... S S S Power Mirrors... S S S Power Windows... S S S Rear Window Defroster... S S S Remote Decklid Release... S S S Secondary Power Points... S S S SecuriLock... S S S Remote Keyless Entry System... S S Speed Control... S S Illuminated Visor Mirrors w/secondary Visor... S S Air Conditioning, Elect. Temp. Control... S Auto Headlamps... S Heated Mirrors... S Leather Wrapped Steering Wheel... S Perimeter Anti-Theft System... S Remote Keyless Entry with Keypad... S AVAILABLE OPTION GROUPS GROUPS LX Plus Group... 53C 0 Must order Regional code B3C. 16" 5-Spoke Painted Wheels AM/FM Stereo w/cassette Remote Keyless Entry System Speed Controls SES Plus Group... 53D 0 Must order Regional Code B3A. 3.0L 4V 6-Cylinder Automatic O/D Adjustable Pedals 5-Passenger w/floor Console/Shift Premium Audio Group... 53A 0 AM/FM Stereo Cassette replaces 585 Single CD Player. CD Changer (6-Disc) MACH Premium Sound SEL Plus Group... 53E 0 Must order Regional Code B3B. 5-Passenger w/floor Console/Shift Adjustable Pedals MACH Premium Sound AVAILABLE OPTIONS POWERTRAINS 3.0L 2V 6-Cylinder Auto O/D Trans... 99U/44L S S Not available on Fleet orders. 3.0L 4V 6-Cylinder Auto O/D... 99S/44L 0 S 3.0L 2V 6-Cylinder FFV Auto O/D /44L 0 Std. on P52/P55 Fleet orders w/valid FIN. California Emissions TIRES/WHEELS P215/60Rx16 All-Season... T22 S S S 16" Locking Wheelcovers S 16" 5-Spoke Painted Wheels... 64I I S 16" 5-Spoke Machined Wheels... 64J S SEATS Cloth Buckets... G S Cloth Buckets... K S S Leather Seating Surfaces... J 0 6-Pass. Seating w/flip-fold Center Console S S 5-Pass. Seating w/floor Console/Shift Power Driver Seat w/manual Lumbar... 21A 0 S S On LX, req. 53C LX Plus Group. Power Passenger Seat... 21J 0 Req. leather seating surfaces & 61B Side Impact Air Bags. Split-Fold Rear 60/40 Seat... 46S S S AUDIO Electronic AM/FM Stereo... 58F S AM/FM Stereo/Single CD Player S AM/FM Stereo Cassette Radio... 58H I S Incl. w/53a Premium Audio Group. MACH Premium Sound Avail. on P55 (SES) only w/53a Audio Group. CD Changer (6-Disc) S Avail. on P55 (SES) only w/53a Audio Group. OTHER OPTIONS Adjustable Pedals... 59C Req. 21A Power Driver Seat. On LX, also req. 53C LX Plus Group. Air Bags, Side Impact... 61B Upgrades LX trim to SE cloth buckets (K trim). All-Speed Traction Control Req. 552 Anti-Lock Brakes. Anti-Lock Braking System S S Daytime Running Lights Req. Fleet w/valid FIN. Floor Mats, Front... 12H Floor Mats, Rear... 12Q Heated Mirrors... 54P 0 S Moonroof, Power... 13B 0 0 Speed Control S S Req. Fleet w/valid FIN on P52. Spoiler, Rear... 13K 0 0 Req Passenger Seating w/floor Shift/Console. LPO Commercial Fleet Credit... 20F Req. Fleet w/valid FIN. LEGEND: 0 = Optional S = Standard = Not Available U = Upgraded I = Included in another option or group option. = May not be available at Job #1. = New for this model year. 08/09/00 3:19 PM Ford Division

5 TAURUS (WAGON) SERIES/OPTIONS SE BODY CODE Wagon P58 CODE REMARKS/RESTRICTIONS Air Bags, Driver, Passenger... S Air Conditioning, Manual... S Power Antenna... S Power Door Locks... S Power Mirrors... S Power Windows... S Radio, AM/FM Stereo Cassette... S Rear Window Defroster... S Remote Keyless Entry System... S Secondary Power Points... S SecuriLock... S Speed Control... S Split Fold Rear 60/40 Seat... S AVAILABLE OPTION GROUPS GROUPS Wagon Group... 96W 0 Cargo Cover Rear Facing Seat SES Group... 85A 0 Req. 96W Wagon Group. Anti-Locking Brakes Illuminated Visor Mirrors w/secondary Visor Power Driver's Seat Single CD Player (replaces cassette) SES Wagon Plus Group... 53F 0 Req. Regional Code B3D and 85A SES Group. 3.0L 4V 6-Cylinder Automatic O/D Adjustable Pedals Premium Audio Group... 53A 0 Req. 85A SES Group and 96W Wagon Group. CD Changer (6-Disc) MACH Premium Sound AVAILABLE OPTIONS POWERTRAINS 3.0L 2V 6-Cylinder Auto O/D Trans... 99U/44L S Not available on Fleet orders. 3.0L 4V 6-Cylinder Auto O/D... 99S/44L 0 3.0L 2V 6-Cylinder FFV Auto O/D /44L 0 Std. and only avail. on Fleet w/valid FIN. California Emissions TIRES/ WHEELS P215/60Rx16 All-Season... T22 S 16" 5-Spoke Painted Wheels... 64I S SEATS Cloth Buckets... K S Leather Seating Surfaces... J 0 Req. 85A SES Group. 6 Pass. Seating w/flip-fold Center Console S Power Driver Seat w/manual Lumbar... 21A 0 Incl. w/85a SES Group. No charge when ordered w/642 Locking Wheelcovers. AUDIO AM/FM Stereo/CD Player OTHER OPTIONS Adjustable Pedals... 59C 0 Req. 21A Power Driver Seat. Air Bags, Side Impact... 61B 0 All-Speed Traction Control Req. 85A SES Group. Anti-Lock Braking System Daytime Running Lights Req. Fleet w/valid FIN. Floor Mats, Front... 12H 0 Floor Mats, Rear... 12Q 0 Heated Mirrors... 54P 0 Req. 85A SES Group. LPO Commercial Fleet Credit... 20F 0 Req. Fleet w/valid FIN. LEGEND: 0 = Optional S = Standard = Not Available U = Upgraded I = Included in another option or group option. = May not be available at Job #1. = New for this model year. 08/08/00 3:57 PM Ford Division

6 TAURUS GROUP/MISCELLANEOUS OPTIONS MISCELLANEOUS Predelivery Only Predelivery w/undercoat Local/State Ordinance Deviation Off-Standard Paint/Trim (NA on Taurus) Priced DORA... C09 CALIFORNIA EMISSIONS STATES/CROSS- BORDER STATES*** CALIFORNIA EMISSIONS SYSTEM Required on units for California, Maine, Massachusetts, New York, and Vermont registration. Optional for Cross-Border States. CALIFORNIA EMISSIONS SYSTEM NOT REQUIRED Control code for units either shipped to California Emissions States dealers or ordered by California Emissions States dealers for registration in non- California States locations. CALIFORNIA PUBLIC SERVICE/EMERGENCY VEHICLE EXCEPTION Only available on units sold to authorized governmental units and privately-owned ambulance companies. Must also use Code 423 when ordering. NON-CALIFORNIA EMISSIONS/NON-CROSS- BORDER STATES DEALER ORDER FOR CALIFORNIA STATES REGISTRATION... 93N Required on all units ordered by dealers for California Emissions States registration when the vehicle is being delivered to a non-california Emissions, non-cross-border States location. Requires 422 California Emissions System. Vehicles must be registered in California Emissions States. TWIN CITIES REGION ENGINE BLOCK HEATER... 41H Standard and only available in Twin Cities Region. ***CROSS-BORDER STATES Cross-Border States are Arizona, Connecticut, Nevada, New Hampshire, New Jersey, Oregon, Pennsylvania, and Rhode Island. 09/08/00 9:51 AM Ford Division

7 TAURUS COLOR & TRIM INTERIOR TRIM TYPE AND COLOR SELECTOR NOTE: First letter denotes type, second letter denotes color. CODE Med. Graphite INTERIOR TRIM COLORS Medium Parchment Dark Charcoal LX (P52) Cloth Buckets (5-Passenger) w/floor Storage Console/Column Shift 181 G2 GH Cloth (6-Passenger) w/flip-fold Center Seating Console/Column Shift 184 G2 GH SES (P55) Cloth (6-Passenger) w/flip-fold Center Seating Console/Column Shift/Secondary Power Point 184 K2 KH KW Cloth Buckets (5-Passenger) w/floor Console/Floor Shift 186 K2 KH KW SEL (P56) Cloth (6-Passenger) w/flip-fold Center Seating Console/Column Shift 184 K2 KH KW Leather (6-Passenger) w/flip-fold Center Seating Console/Column Shift 184 J2 JH JW Cloth Buckets (5-Passenger) w/floor Console/Floor Shift 186 K2 KH KW Leather Buckets (5-Passenger) w/floor Console/Floor Shift 186 J2 JH JW SE Wagon (P58) Cloth (6-Passenger) w/fip-fold Center Seating Console/Column Shift 184 K2 KH Leather (6-Passenger) w/flip-fold Center Seating Console 184 J2 JH EXTERIOR COLOR AVAILABILITY COLOR CODE ALL MODELS Harvest Gold Clearcoat Metallic B2 Chestnut Clearcoat Metallic B4 Toreador Red Clearcoat Metallic FL Spruce Green Clearcoat Metallic FS Graphite Blue Clearcoat Metallic KX Medium Royal Blue Clearcoat Metallic LA Silver Frost Clearcoat Metallic TS Black Clearcoat UA Vibrant White Clearcoat WT LEGEND: = New for this model year. = Available 09/25/00 11:00 AM Ford Division

8 TAURUS POWERTRAIN AVAILABILITY ENGINE TRANSAXLE CODE 50 STATES LX/SES AXLE TYPE REGULAR AXLE RATIO L 2V V6 Automatic Overdrive 99U/44L 1 Std. SES/SEL/SE Wagon AXLE TYPE REGULAR AXLE RATIO L 2V V6 Automatic Overdrive 99U/44L 1 Std. 3.0L 4V V6 Automatic Overdrive 99S/44L Std. FUEL ECONOMY 50 STATES F.E. LABEL ESTIMATED MEMO: ADJUSTED ANNUAL UNADJUSTED ENGINE DISPL. TRANSAXLE CITY HIGHWAY FUEL COST COMBINED SEDAN 3.0L 4V V6 Automatic Overdrive L 2V V6 Automatic Overdrive WAGON 3.0L 4V V6 Automatic Overdrive L 2V V6 Automatic Overdrive ENGINE HORSEPOWER AND TORQUE RATINGS NOMINAL 50 STATES COMPRESSION HORSEPOWER TORQUE ENGINE DISPL. TRANSAXLE RATIO RPM LB. RPM ALL 3.0L 4V V6 Automatic Overdrive L 2V V6 Automatic Overdrive Flexible Fuel Engine available. 08/04/00 9:27 AM Ford Division

2002 MY Vehicle Line: Taurus. Marketing Strategy and Mix Recommendations

2002 MY Vehicle Line: Taurus. Marketing Strategy and Mix Recommendations NORTHEAST/CALIFORNIA: Boston, New York, Philadelphia, Washington DC, California (Inc. Hawaii) Marketing Strategy Key Points: 2002 MY Vehicle Line: Taurus Marketing Strategy and Mix Recommendations New