Applicator Program Guide CA ApplicatorProgramGuide.indd 1

Transcription

1 Applicator Program Guide CA ApplicatorProgramGuide.indd 1 3/25/13 11:10 AM

2 HAND-CRAFTED Premium Applicators from Benjamin Moore We re pleased to announce the introduction of a new Benjamin Moore branded applicator program. The new program consists of a well designed, differentiated assortment with competitive price points that will help you grow applicator sales. The combination of a stronger brand presence and a more focused approach create the ideal conditions for this new Benjamin Moore branded applicator program. ANGLE SASH MooreMAXX is a full line of premium applicators. All the brushes are handcrafted from top quality extra firm polyester/nylon filaments. They offer exceptional control and provide superior results in high-build coatings. Recommended for use with Aura, Regal Select, and Benjamin Moore Natura. POLYESTER/NYLON BRUSHES K ½" 2½" 1/2" 5 K " 23/4" 9/16" 5 K ½" 3" 5/8" 5 K " 31/4" 11/16" 5 FLAT VARNISH K " 3" 3/4" 5 K " 3½" 7/8" 5 THIN ANGLE SASH K ½" 21/4" 7/16" 5 K " 2½" 1/2" 5 K ½" 23/4" 1/2" 5 3

3 ROLLER REFILLS MooreMAXX rollers are all premium Microfiber, offering the highest capacity and superior coverage with minimal spatter. Recommended for use with Aura, Regal Select, and Benjamin Moore Natura paint. K mm 6mm smooth 12 K mm 10mm semi-smooth 12 K mm 15mm semi-rough 12 K mm 10mm semi-smooth 20-3 Packs K mm 15mm semi-rough 20-3 Packs HAND-CRAFTED MoorePlus is a full line of premium applicators designed to be versatile and suited for a wide range of uses. All the brushes are handcrafted with polyester nylon filaments and engineered for exceptional capacity and speed. Recommended for use with Regal Select, ben, and other Benjamin Moore premium coatings. TRIM REFILLS POLYESTER/NYLON BRUSHES K mm 10mm semi-smooth 10 K mm 5mm smooth 10 K mm 10mm semi-smooth 10 Twin Packs K mm 5mm smooth 10 Twin Packs K mm 10mm semi-smooth 10 K mm 5mm smooth 10 K mm 10mm semi-smooth 10 Twin Packs K mm 5mm smooth 10 Twin Packs MINI TRIM REFILLS ANGLE SASH FLAT VARNISH K ½" 2½" 1/2" 10 K " 23/4" 9/16" 10 K ½" 3" 5/8" 10 K " 31/4" 11/16" 10 K " 23/4" 9/16" 10 K " 31/4" 11/16" 10 K mm 10mm semi-smooth 10 K mm 10mm semi-smooth 6 Twin Packs K mm 10mm semi-smooth 1-10 Pack K mm 10mm semi-smooth 10 K mm 10mm semi-smooth 1-6 pack THIN ANGLE SASH K " 2" 3/8" 10 K ½" 21/4" 3/8" 10 K " 2½" 1/2" 10 K ½" 23/4" 1/2"

4 ROLLER REFILLS STAIN BRUSHES MoorePLUS rollers are made with a high density lint free fabric providing smooth finishes and excellent coverage. Recommended for use with Regal Select, ben, and other Benjamin Moore premium coatings. K mm 6mm smooth 12 K mm 10mm semi smooth 12 K mm 15mm semi rough 12 K mm 10mm semi smooth 20-3 Packs K mm 15mm semi rough 20-3 Packs Polyester K " 31/4" 11/2" 1 Natural Bristle K " 3" 3/4" 6 TRAY KITS 240MM & 100MM LINT FREE TRIM REFILLS K mm 10mm semi smooth 10 K mm 5mm smooth 10 K mm 10mm semi smooth 10 Twin Packs K mm 5mm smooth 10 Twin Packs K mm 10mm semi smooth 10 K mm 5mm smooth 10 K mm 10mm semi smooth 10 Twin Packs K mm 5mm smooth 10 Twin Packs Contents K mm 10mm semi smooth 12 ** MICROFIBER ROLLER SET 4 PIECE. TRAY, LINER, REFILL, FRAME K mm 10mm semi smooth 12 * LINT FREE ROLLER SET 4 PIECE. TRAY, LINER, REFILL, FRAME K mm 10mm semi smooth 12 ** TRIM KIT. TRAY, LINER, MICROFIBER REFILL, FRAME K mm 10mm semi smooth 12 ** TRIM KIT. TRAY, LINER, MINI MICROFIBER REFILL, FRAME K mm 10mm semi smooth 12 * TRIM KIT. TRAY, LINER, LINT FREE REFILL, FRAME K mm n/a smooth 12 * TRIM KIT. TRAY, LINER, HIGH DENSITY FOAM REFILL, FRAME **MooreMAXX *MoorePLUS HIGH DENSITY FOAM TRIM REFILLS FRAMES K mm n/a smooth 10 K mm n/a smooth 6 Twin Packs K mm n/a smooth 1-10 Pack K mm n/a smooth 10 K mm n/a smooth 1-6 Pack No Length Quantity Contents K mm 10 ** HEAVY DUTY 5 WIRE CAGE FRAME (OCTAGON WOOD HANDLE) K mm 10 * HEAVY DUTY 5 WIRE CAGE FRAME (WOOD HANDLE) K mm 10 * TRIM CAGE FRAME 4 WIRE 75MM (WOOD HANDLE) K mm 10 * TRIM CAGE FRAME 4 WIRE 100MM (WOOD HANDLE) 6 K mm 10 * TRIM ROD STYLE FRAME (WOOD HANDLE) 7 **MooreMAXX *MoorePLUSw

5 APPLICATOR PLANOGRAMS The following planograms provide merchandising guidelines for the MoorMAXX and MoorePlus lines. It is highly recommended that these lines are merchandised as a brand to reinforce the importance of using a Benjamin Moore applicator with Benjamin Moore paint. Following the suggested 101 merchandising Paragon Drive guidelines will result in increased applicator sales. The following planograms are included in the POP kit. APPLICATOR PLANOGRAMS 101 Paragon Drive Planogram: K Project: Benjamin Moore MoorePLUS Applicator Program 101 Paragon Drive Planogram: K Project: Benjamin Moore MooreMAXX Applicator Program 6' 101 Paragon Drive Planogram: K Project: Benjamin Moore MoorePLUS Applicator Program 8' Brushes: 80 Roller Refills: 180 Miscellaneous: 65 Merchandising Direction: Left to Right 11/14/2012 Page: 1 of 5 11' 8' Core 8 9 Brushes: 45 Brushes: 85 Roller Covers: 189 Merchandising Direction: Left to Right Roller Refills: 182 Merchandising Direction: Left to Right

6 APPLICATOR P.O.P NOTES The applicator POP kit provides selling tools showing your customer that the MoorMAXX and MoorePlus applicator lines are the perfect applicators for their Benjamin Moore paint project. 48" x 5" In-Store Marketing Header BENJAMIN MOORE /M PREMIUM APPLICATORS Benjamin Moore Benjamin Moore PREMIUM APPLICATORS PREMIUM APPLICATORS Ensure great results from start to finish with our complete line of premium brushes, rollers and accessories. Ensure great results from start to finish with our complete line of premium brushes, rollers and accessories. 3" x 4.5" Shelf Talker Add-On (10 per kit) 2012 Benjamin Moore & Co., Limited. Printed in USA. Aura, ben, Benjamin Moore, Green Promise, Green without compromise, REGAL and the triangle M symbol are registered trademarks; Benjamin Moore Natura is a trademark of Benjamin Moore & Co., Limited Benjamin Moore & Co., Limited. Printed in USA. Aura, ben, Benjamin Moore, Green Promise, Green without compromise, REGAL and the triangle M symbol are registered trademarks; Benjamin Moore Natura is a trademark of Benjamin Moore & Co., Limited. 6" x 20" Aisle Interrupter (double-sided) CA ApplicatorProgramGuide.indd /25/13 11:11 AM

7 2013 Benjamin Moore & Co., Limited. Aura, ben, Benjamin Moore, Regal and the triangle M symbol are registered trademarks and Benjamin Moore Natura, MooreMAXX, and MoorePLUS are trademarks. Printed in USA. 3/12/13