FRANCHISE OPPORTUNITY. Our Vision. Our Mission. Stationery

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FRANCHISE OPPORTUNITY Founded in 1992, the PNA Group is one of South Africa s leading retailers, having received numerous esteemed industry awards throughout the last two decades. PNA, as a national retailer boasts a number of owner-managed franchises located throughout the country. PNA strives to foster a distinctive brand, focussed on delivering a comprehensive range of quality products and exceptional customer service. This makes PNA, South Africa s preferred retailer of stationery, art & craft materials, books, educational books and related products. Our Vision South Africa s favourite stationery, art & craft materials, books and educational books dealer. Our Mission Efficient and effective sourcing and marketing of an extensive and marketappropriate range of stationery, art & craft materials, books and educational books at competitive prices. In order to achieve this, we commit to: Outstanding customer service The promotion of family values The cultivation of satisfied, willing and able employees Integrity in all dealings PNA are proud members of: www.pna.co.za The PNA Franchisor offers you the following: A strong and recognisable brand A brand that is synonymous with family values Effective central supplier negotiations Sound financial management advice Operational and in-store support In-store and outsourced training Annual PNA conference and trade show Internal franchisee merit awards system Regular franchisee meetings Regular product planning workshops Assistance with the initial set-up of the store Providing general day-to-day advice and support A clearly defined market within which PNA can grow FASA Membership (Franchise Industry Association) Shop-SA Membership (Stationery Industry Association) The benefit of national marketing campaigns A solid support network of competent and successful Franchisees The Franchisee shall: Be willing to provide exceptional customer service Be a hands on operator Be a team player Protect the PNA brand at all times Go the extra mile for the PNA brand Be prepared to learn Be prepared to add value Be a pro active operator Be non-discrimatory Understand the importance of national operating standards Accept the rules of the franchisor Be prepared to be involved in the local community Emulate sound family values Stationery

National marketing and advertising campaigns for which the franchisor is responsible include but is not limited to the following: Broadcast media Print advertising Outdoor advertising Direct response advertising Electronic media Social media CSI intiatives In-store campaigns and competitions by means of seasonal and campaignspecific promotional materials Monthly Management Service Fees (MSF): 2,1 % royalty on monthly turnover - (Only applicable after the first 12 months of trading). 1 % advertising on monthly turnover Initial fees for a 300m2-600m2 store include the following (excluding VAT): - R100 000 Franchise fee Shop fitting Stock Point of sale system Signage Deposit Alarm Sundries Camera System Furniture Working capital - Marketing (Franchisor contribute R10 000) Aircon (TI) Tiles (TI) Drywalling (TI) Painting (TI) R2,1 Mil (300m2 store) to R4,2 Mil (600m2) (Fees can differ depending on Tenant Installation (TI) allowance granted by landlord) Marketing Franchisor to spend R10 000 if franchisee spends R20 000. Investment A Return on Investment (ROI) of 2-3,5 years. (Depending on turnover) The Franchisor assists in: Identifying the most suitable store location Rental negotiations Assisting with financial application to funding institution Supplier price negotiations Placing of opening stock orders Merchandising General assistance after store opening Please return a Franchise application form, in order for us to assist you in becoming the proud owner of your own PNA franchise store. Art & Craft Materials

Books & Educational Books

Head Office contact details Franchisor Office Tel (011) 672 4391 Fax (011) 672 3059 Physical Address 526 Ontdekkers Road, Florida Hills 1716 Postal Address P O Box 122 Florida Hills 1716 www.pna.co.za