MPV Trademark License Program

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MPV Trademark License Program MPV Interoperability Seminar October 12, 2005 Shinjuku, Tokyo, Japan Dick Thompson Thompson Consulting Services thompsonemail@comcast.net

OSTA s Goals for MPV-IS Trademark License Program Provide access to OSTA s MPV trademarks for products compliant with the MPV-IS Define attribution requirements for MPV-IS compliant collections of digital music, photo, and video content Provide a simple, low-cost program covering OSTA licensing administrative fees Provide optional usage rights to the MPV logo Provide the industry with an open standard that is extensible and royalty free

MPV Trademarks OSTA MPV Trademarks: MPV, MusicPhotoVideo, MPV Logo The MPV trademarks applied for and approved in US, Japan, Europe Use of the MPV trademarks requires a license from OSTA Use of the MPV trademarks requires passing validation and compliance test tool The MPV logo provides a symbol for metadata interoperability The MPV name & logo may be used in or on: Products, Packaging, Literature, Advertising, Websites

Using MPV Specifications Public MPV Specifications on OSTA Website All MPV specifications are freely available on the OSTA website, except access to MPV-IS requires agreement with click-through license Companies can NOT use OSTA s MPV trademarks simply by implementing the MPV Specifications Companies can say Based on OSTA s MPV specifications, or a company can say Compatible with OSTA s MPV-IS specifications by obtaining a MPV Trademark License

Using Based on OSTA s MPV Specifications Any company can use the public MPV specifications, create an implementation, and use the statement Based on OSTA s MPV Specifications as defined in the specifications Important Notices. (f) USE OF OSTA S MPV TRADEMARKS OR ANY STATEMENT TO THE EFFECT THAT A PRODUCT IS COMPATIBLE WITH THE MPV SPECIFICATIONS REQUIRES THE LICENSE DESCRIBED ABOVE. USE OF THE MPV TRADEMARKS WITHOUT THE LICENSE IS PROHIBITED, EXCEPT THAT ATTRIBUTION FOR USE OF THE MPV SPECIFICATIONS MAY BE STATED AS FOLLOWS: BASED ON THE MPV (MusicPhotoVideo ) SPECIFICATIONS DEVELOPED BY THE OPTICAL STORAGE TECHNOLOGY ASSOCIATION (OSTA). MPV IS A TRADEMARK OF OSTA.

Using Compatible with the MPV-IS developed by OSTA Compatible with the MPV Interoperability Specification developed by OSTA and use of the MPV trademarks is reserved for implementations that successfully complete the MPV-IS validation test tools and receive a MPV Trademark License from OSTA Access to the MPV-IS requires acceptance of a click-through license prior to downloading

MPV-IS Click-Through License

Requirements to License and Use the MPV Trademarks Agree to MPV-IS click-through license agreement. Companies must acquire MPV-IS Validation and Compliance Test Tools from a qualified third party vendor (identified on the MPV website). A company is licensed to use MPV trademarks (name and logo) after: The implementation passes the tests (self administered). The company submits 1) the signed MPV Trademark License Agreement, 2) the MPV-IS validation test results and 3) an administrative fee to OSTA OSTA sends back the MPV Trademark License Agreement providing rights to use the MPV trademarks

MPV-IS Administrative Fee Structure On a Per Product Basis Members: First Year - $1,000 per product implementation Following Years - $500 per product implementation Non-Members First Year - $1,500 per product implementation Following Years - $1,000 per product implementation One-time Administrative Fee per company - unlimited years and unlimited number of products Members: $10,000 Non-Members: $20,000 Summary Obtain test tools from OSTA approved vendor, self administer and pass MPV Validation and Compliance Test Tools, send successful test results and administrative fee to OSTA OSTA will provide a license to use MPV trademarks The fee is an OSTA administrative fee. There are no royalties charged by OSTA