SEPTEMBER 2017 EVALUATION REPORT NEW MOBILITY EXECUTIVE SUMMARY

SEPTEMBER 2017 EVALUATION REPORT NEW MOBILITY EXECUTIVE SUMMARY

01 02 NEW MOBILITY FLEXIBLE TRANSPORT AND LIVEABLE STREETS New Mobility is a pilot project developed to evaluate alternative means of transportation among 100 inhabitants in the neighborhoods of Henrik Ibsens Vej in Frederiksberg and Krusågade in Copenhagen. For that purpose, the project assembled a mobility package with special offers for station-based, free-floating and peer-to-peer car-sharing, car-rental and bike-sharing, that all inhabitants could try out from 1 April 2017 to 30 June 2017. The aim of this package was to give the participants an alternative to private cars and gather their experience and opinions. The car-owners who agreed to store their car during this period were also offered a public transportation card with 2520 DKK (340 ) and two vouchers of 500 DKK (67 ) for peer-to-peer car rental at GoMore. The target was that 20 inhabitants would store their car. 162 inhabitants have tested a mobility package with car-sharing, car-rental and bike-sharing during 3 months, and 7 car-owners have stored their cars. BEHIND THE PROJECT Parking occupancy is above 100 % in many streets of Copenhagen and Frederiksberg. However, a drone survey conducted by COWI in January 2017 showed that every fourth car in central districts of Copenhagen are weekend cars, i.e. cars that stand still from Monday to Friday. Every fourth car in central districts of Copenhagen stand still from Monday to Friday. Inspired by a similar project in Berlin, a partnership including the Capital Region of Denmark, Frederiksberg Municipality, Copenhagen Municipality and the BMW Group decided to develop a project that would give the possibility for citizens to try alternative mobility solutions. If the owners of those weekend cars can cover their transport needs with car-sharing and rental, they do not need to keep a car parked on the street. This would reduce parking occupancy, promote green transport and free parking spots for other purposes that can make the city more livable. For example, by establishing green spaces, playgrounds and social gathering spots, bicycle parking or café terraces. The project has collected a large amount of feedback from the participants through interviews, questionnaires and citizens involvement, which shows the barriers met by the participants and the incentives that would help them to use alternative transport forms. Krusågade before. Krusågade after: The mini park to the right and the mobility hub to the left.

03 04 RESULTS AND RECOMMENDATIONS New Mobility s feasibility study showed that 122 out of 192 respondents were interested in testing the mobility package (45 car-owners) and 18 car-owners were willing to store their car. During the trial, a total of 162 residents registered and 7 stored their car. Those participants are younger, have more children and a higher income than the average. Most of the car-owners do not use their car for commuting. A quarter of the participants have tried at least one offer in the mobility package during the project period.the participants give the project a grade of 6.54 on a scale of 1 to 10, of which 21.6% are directly advocates of the project with a grade of 9 or 10. COMPLEXITY The project has reduced the interest in purchasing a car for 51.6% of non-car owners. For many participants, it was difficult to comprehend all the options the mobility package contained, how to use them and how much it would cost them. The participants also found it too complex to sign up and use nine transport services. If the mobility package was collected in one account with one app, 55.7% of the participants said that it could replace the need to own a private car and 67% that they would use it. IMPROVED AWARENESS The project has proved to be an effective tool for improving awareness of alternative transportation, an important first step towards getting more citizens touse them. After the trial, 36.8 % of the participants think that the mobility package can cover their transport needs (20 % of car owners) and 55.2 % that it can cover their needs with some improvements. The project has reduced the interest in purchasing a private car for 51.6 % of non-owners and 12.5 % of them declare that their interest is very much reduced. If the mobility package was combined in one app with one account, could it replace the need to own a car? Yes Do you feel that you know the following transport services better now than before the project? No 0% 15% 30% 45% 60% Do not know City-cars Gomore Much more Car-sharing Bycyklen Rental Public transp. A bit more Not more The mobility package must be combined in one account, to make registration easier, and offer one app to help the users with finding the alternatives that best cover their needs in terms of duration and price.

05 06 DURATION AND SIZE Changing people s transportation habits takes time and three months is too short to introduce new transport forms into the participants everyday lives. However, it can be observed that New Mobility has influenced the participants awareness and knowledge of alternative modes of transport. Awareness and knowledge are the first steps on the way to changing habits. Moreover, the mobility hubs and mini parks proved to be able to service more residents than those from the two streets they were established in. In order to attract more car-owners, develop incentives for remote parking in chosen parking garages with low occupancy rather than complete storage. Those incentives must be valid on all transport services. s The trial must last more than 3 months in order to give the participants time to test all the alternatives and change their habits. This tool is best suited for a neighborhood of 5-6 streets, because the mobility hub and the mini park can serve many citizens. STORAGE OF CARS 7 car-owners stored their car during the trial period, which shows that it is difficult to get people to drop their private car. When the other car-owners were asked, 20% of them said that a bigger financial incentive, corresponding to their actual expenses, would make them store their car. 20% of them also replied that the financial incentive should be valid on all services (2/3 of the compensation was on a public transport card). In addition, several car-owners replied that they would more easily park their car in a remote parking garage than store it completely. PRICE Several participants have mentioned that car-sharing and car rental were too expensive. This is reflected in the fact that ten times as many participants used city-cars compared to the other two options. In addition, the city-cars offered free minutes to attract the curious users, while traditional car-sharing services offered discounts on subscriptions without free minutes/km to test their service before subscribing. However, it is important to understand that where the city-cars are primarily used for shorter trips inside the city, car-sharing and rental are used for longer leisure/weekend trips. Because leisure/weekend trips represent a higher expense, such a choice also requires more considerations from the user. In order to push more curious citizens into trying car-sharing, the mobility package should include a no subscription period with a number of free kilometers/hours. The price barrier named by the participants could also be mitigated with the help of an on-demand calculation system that shows the price for specific trips that the user considers doing with a car-sharing service and a comparison with the price for such a trip by private car. The mobility package should contain free minutes/kilometer for all services so that more participants try them before they are asked to subscribe. Henrik Ibsens Vej before. Henrik Ibsens Vej after: The mini park in the foreground city bikes and shared cars in the background.

07 08 LIVABLE STREETS 72.4% of the respondents of the feasibility study (19.2% of all residents in the two trialstreets) thought it was a good or very good idea that the municipality is working on converting parking spaces into recreational areas like green spaces with benches, playgrounds and bicycle parking. The biggest motivation for participating in the project was prospect of a better street (24.6%), followed by the discounts of the mobility package (20.3%). In this context, green areas were the most demanded type of conversion with 36.3%. In Copenhagen, bicycle parking was the second type of recreational space demanded after green spaces. In Frederiksberg, it was recreational spaces for children and elderly. The mini parks on both streets were mainly used by families with children and elderly for short recreational stops on their way to and from home. After the project, 74% of participants still agree that the municipality should continue to convert parking spots for other purposes and they rate the mini park with 5.3 stars out of 7 with regard to its positive effect on the street. What do you think about the fact that the municipality is converting parking spots into recreative spaces? 0% 10% 20% 30% 40% PUBLIC-PRIVATE COOPERATION New Mobility is a public-private partnership that has managed to create a successful collaboration between three public authorities, one car manufacturer and ten transport suppliers. This can pave the way for a fruitful cooperation in future projects. It also gives public authorities a better understanding of how they can use the sharing economy and new technologies to solve transportation problems. In addition, it can help the transport sector to develop new services in green transportation and to better serve the needs of the citizens. CONCLUSION The project has proved to be an effective tool for increasing awareness of alternative modes of transportation in the population and has received the support of the residents regarding the conversion of parking spots into recreational spaces. 7.4% of residents from both streets have signed up for the project. It shows a significant interest from the citizens and a great potential for this type of initiative. Thanks to the residents participation, their feedback and the cooperation between transport providers and public authorities, this pilot project has made many important observations that can pave the way for a successful upscaling in other neighborhoods and cities. The project is also an example of good cooperation between private companies and public authorities, providing many opportunities for growth, reduction of congestion and promotion of sustainable transport. Very good idea Good idea Neither / Nor Bad idea Very bad idea Do not know Convert parking spots into small recreational spaces for short stops so that more citizens can get one in their vicinity. Adapt the type of conversion to local needs by involving the residents. s New Mobility has the potential to promote green transport and livable cities. The initiative is best suited for neighborhoods of 5-6 streets, as the mobility hub and mini park can serve many residents. The trial periodshould be longer than 3 months to give participants enough time to try the alternatives and change their habits. The mobility package should be combined in one account to make the registration process easier and offer a single app to help users compare prices and find the option that best matches their needs. The mobility package Should contain free minutes and/or kilometers for all services, so the participants try more of them, and the incentives for storage must be valid on all transport services included in the package. Offer incentives for remote parking in selected parking garage rather than complete storage in order to attract more car-owners and free more parking spots. Convert few parking spots at different places into small recreational spaces for families and elderly, allowing for more citizens to benefit from them. Customize the conversion to local needs by involving the residents.

THE TRANSPORT SERVICES IN THE MOBILITY PACKAGE ARE THE PROJECT IS ALSO CONDUCTED IN COOPERATION WITH This evaluation report has been prepared by Carless Consult Before pictures by Kristine Killerich After pictures and front page pictures by Sara Galbiati Layout of the executive summary by Christina Hansen This project has received support from the Danish Energy Agency