JANUARY 2014 S H O W C A S E Heads turn as AMW showcases its latest tippers PG 04 AMW TIES UP WITH INDUSIND BANK FOR RETAIL FINANCING PG 03 S.S. AUTOMOBILES, PANVEL, JOINS AMW DEALER NETWORK PG 05 THE NEW AMW 25 TONNER BELL CRANK SUSPENSION TIPPER PG 07 AMW Motors Ltd.
T H E D R I V I N G F O R C E Dear Friend, At the outset, my colleagues and I wish you, your families and your business all the very best in the New Year. At AMW, we have always believed that our motivation comes from our commitment to improve the efficiency of your business and to provide solutions that help you gain increased productivity and improved profitability. We want to earn your confidence every day regardless of the geography of your location, your special requirements or your size. Our approach to the market is based on what we define as categorization. We strive to understand individual customer needs and applications and design products accordingly. Our customers are individuals and businesses and not segments. It is not the easiest path in a highly competitive industry, but we have chosen to go this way as it unlocks new opportunities for us and delivers extra value for our customers. Win Win, we call it. In this issue of our newsletter, you will see some examples of this belief and the success that we have had in a very difficult period. Better products, more financing avenues and increased reach. Feel free to write to me or any of our colleagues or dealerships if you need assistance from us. Once again, we wish you all the best in 2014. Cordially, R N Rao Director, Marketing PAGE 2
R E S O U R C E AMW TIES UP WITH INDUSIND BANK FOR RETAIL FINANCING MORE AVENUES. MORE OPPORTUNITIES. AMW announced that the Company has entered into an agreement with IndusInd Bank for financing retail sales of its range of medium and heavy haulage trucks and tippers. AMW s expects that this agreement with IndusInd Bank will help its sales offices and dealerships to reach out to more truck operators across the country and offer them a range of financing options. IndusInd Bank is one of India s leading private sector banks with over 500 branches across the country. The bank has a strong presence in the North, South and Eastern regions of India and has more than 10% market share in the commercial vehicle/commercial equipment lending sector. Call your nearest AMW dealer or office for details. This will be a great boon to buyers with a good track record as they look to expanding and diversifying their fleet. AMW has an extremely loyal customer base and we are confident that they will avail of this scheme to grow their businesses. PAGE 3
S H O W C A S E Exciting Excon for AMW Heads turn as AMW showcases its latest tippers The Company launched its latest high performance 3118 TM at EXCON signaling its superiority in performance, ruggedness and durability. The 3118 TM guarantees the lowest transportation costs resulting in high earnings for the operator. Turnaround times are excellent as the Transit Mixer is capable of speeds up to 78 km per hour and is suited for long distances. The vehicle can be fitted with drums up to 10 cu. meters capacity. The 8x4 driveline, an efficient 180 HP Cummins engine, a heavy duty Meritor axle and the renowned 9 speed Eaton gearbox make the 3118 TM a notch above others in this class. Combine this with our legendary heavy duty frame, bogie suspension and a world class cabin, the 3118 TM is a winner all the way. The AMW stand had several important operators including R S Enterprises, Chennai, who operates 100 AMW tippers and reposed his faith in AMW with 20 tipper orders at the EXCON. Vishwas Construction, Bangalore, who already own 50 AMW tippers, booked 10 3118 TMs at the EXCON. The high road beckons. Performance. Safety. Quality. Professionalism. That's AMW. PAGE 4
R E A C H AMW CONSOLIDATES ITS POSITION IN MAHARASHTRA S.S. Automobiles, Panvel, joins AMW dealer network AMW Motors Ltd. (AMW) expanded its presence in the Mumbai, Panvel and Navi Mumbai regions, with the opening of its new state of the art 3S (Sales, Service and Spares) dealership, S. S. Automobiles in Panvel. The modern, fully equipped facility was inaugurated by Mr. Anirudh Bhuwalka, Managing Director & CEO, AMW. Mr. A. Ramasubramanian, President HCV, Mr. R.N. Rao, Director Marketing, AMW and Mr. Hardeep Singh Managing Director, S. S. Automobiles were also present on the occasion. Discerning operators are moving upwards in terms of performance parameters like fuel efficiency, payload carrying capacity, driveability, gradeability and enhanced features of comfort and safety. AMW vehicles cover applications in 16, 25, 31, 35, 40 and 49 tonne categories. CONTINUE ON PAGE 6 PAGE 5
R E A C H S.S. AUTOMOBILES, PANVEL, JOINS AMW DEALER NETWORK CONTINUE FROM PAGE 5 Commenting on the opening of this new service dealership, Mr. Bhuwalka said AMW products and services have always offered customers added value and better return on investment and our partnership with S. S. Automobiles will strengthen our capability to reach out to customers in this important region. We are delighted to be working with S. S. Automobiles who are ideally placed to develop and service a large and growing market. Mr. Hardeep Singh said, We are extremely happy to be part of the AMW fraternity. I look forward to a partnership that will bring world class products and services to customers in this region. We consider this as a reiteration of the confidence AMW has in us and are proud to be associated with this innovative and customer driven company. The new facility will provide customers a full range of services including vehicle sale, financing assistance, maintenance and repair, spare parts support and 24X7 assistance through AMW's Call Centre. PAGE 6
A D V A N T A G E THE NEW AMW 25 TONNE BELL CRANK SUSPENSION WITH HALLMARK PERFORMANCE AND RELIABILITY AMW launched its latest version of high performance tippers for on road applications like road construction, haulage of coal, construction materials and minerals over longer distances. The 2518 is suited for both on and off road applications and has a payload capacity that is among the best in its class. The 2518 tipper has been optimized for a variety of applications considering the needs of operators looking for a rugged, durable, fuel efficient and cost effective transportation solution. The 2518 tipper has the hallmark of AMW performance that includes a sturdy drive line, standard suspension, efficient gear box, strong chassis, and excellent body. The excellent gradeability under tough road conditions easy drive with full load ensures more trips and maximum vehicle utilization. This addition to the AMW tipper range fulfils the long standing need for a vehicle that has all the features of a premium vehicle that gives operators versatility, lower operating costs and better return on investment. The all steel day Cabin is an added advantage that is designed for safety and comfort at affordable costs. The cabin has been designed in a manner that enables operators to build locally with the advice and assistance of AMW's after market team. This new offering is the result of extensive surveys carried out in major road construction and transportation sites across several locations in Gujarat and surrounding regions and customer feedback for the product has been extremely encouraging. Tets drive the new tipper. You ll be happy you did. PAGE 7
A D VA N TA G E AMW 3118 TM The newly launched 3118 TM comes with a max capacity of 10 cu. mtrs on a 8X4 drive line configuration and is powered by the most reliable and fuel efficient 180 hp engine. 3118 TM is fitted with the world renowned 9 speed gear box with crawler gear for best in class gradability of 28% and heavy duty axles. It has a special CED coating to avoid corrosion from harsh operating environments and the chassis is made of heavy duty frame with 7+7 mm double flitch. AMW has entered into a strategic tie up with all leading manufacturers of transit mixer drums. The transit mixer displayed had a separate slave engine which acts as a failsafe in case of main engine failure while transporting concrete to prevent expensive drum repairs. It also had the highest load capacity of 10 Cum of concrete. As per R N Rao, Director Marketing, AMW Motors Ltd. India is witnessing increase in penetration of the ready mix concrete in the growing infrastructure industry. Addressing this growth, we have expanded our transit mixer range with the introduction of all new 3118 TM at EXCON 2013, Bengaluru. We are delighted at the initial response and are confident of growing our volumes and market shares in the transit mixer segment with a comprehensive range.... THE HIGH CAPACITY TRANSIT MIXER 3118 TM Features... Guarantees the lowest transportation cost per cu. mtr and highest possible earnings... Is best suited for longer lead distance with high speed... Can be fitted with transit mixer drums with capacity of 8 to 10 Cum PAGE 8
Y O U R A M W The Road to Better Performance The North East the latest region to witness the infrastructure boom better roads, more construction, power plants and the increased demand for high performance trucks. Here s a success story of a major transport contractor in Guwahati, Mr. Ankit Jarial. His company is a major transporter for Star Cements, handling both inbound and outbound logistics, Dalmia Cements and Amrit Cements. His fleet of 132 vehicles transports 10,000 MT of fly ash from Guwahati (Railway dump yard to Lumshillong ) and 10,000 MT of cement back to Guwahati every month. Enter AMW with its all new 3116 HL, which promised high performance, high productivity and higher profits. Impressed with the trial runs and demo of the 3116HL, Mr. Jarial put his faith in six AMW vehicles. The 15% better fuel efficiency (1.68 kmpl) as compared to competition, the lower maintenance costs, better gearbox, higher gradeability are all factors which are major advantages in the hilly terrain. All this translates to higher earnings, which means quicker payback time and faster business growth. Commenting on the superior efficiency of AMW trucks, Mr. Jarial says We are achieving impressive fuel efficiency, high performance and much better turnaround times with AMW vehicles. All this couldn t have come at a better time as the North East region is galloping towards the highest growth rates in the country. Mr. Jarial will expand his fleet and naturally AMW will be his preferred choice. The maintenance and service support from Tribeni, AMW s dealer in the region have contributed to this performance. AMW s Nine Authorized Service Centres and 15 Authorized Spare Parts outlets are added bonus. Tough terrain, tough conditions and tough challenges bring out the best in us. PAGE 9
AMW and its dealers strive to stay close to our customers. Our vast network of showrooms, workshops, service outlets, mobile vans and call centres ensure that we are always with you. THE AMW DEALER NETWORK CONTINUES TO GROW WITH OVER 123 DEALERSHIPS ACROSS INDIA. AMW Motors Ltd. 7th Floor, Tower 1, Equinox Business Park, Peninsula Techno Park, Off. Bandra Kurla Road, L.B.S. Marg, Kurla (West), Mumbai 400 070, India. Tel.: + (91 22) 3382 6000 Fax: + (91 22) 3382 6123 Email: sales@amwasia.com TOLL FREE HELPLINE : 1800-209-2447 AMW Motors Ltd. AMWMotorsLtd www.amwmotors.com