EPOMM and Mobility Management Karl-Heinz Posch EPOMM, FGM-AMOR epomm.eu, fgm-amor.at posch@fgm.at 0
Karl-Heinz Posch Senior Consultant FGM-AMOR Research and consultancy, 60 employees, based in Graz, Austria Has participated in over 70 EU-projects with over 400 partners all over Europe Currently also in ELTIS, CIVITAS Extensive consultancy for cities Coordinator MAX, EPOMM and EPOMM-PLUS
Mobility Management?
What is Mobility Management? It is a concept to promote sustainable transport and manage the demand for car use by changing travellers attitudes and behaviour. At the core of Mobility Management are "soft" measures like information and communication, organising services and coordinating activities of different partners. Soft measures most often enhance the effectiveness of "hard" measures within urban transport (e.g., new tram lines, new roads and new bike lanes). Mobility Management measures (in comparison to "hard" measures) do not necessarily require large financial investments and may have a high benefit-cost ratio.
In a city with Mobility Management: you would notice campaigns and promotions for walking, cycling and public transport; you could be offered personalised travel assistance to help you see where and how you might be able to reduce your car use; your employer might pay your public transport tickets to encourage you not to drive to work; at home, you might have a carsharing service available on the street outside your house, at your children s school, there could be a mobility plan organising safe walking for the children s trip to school, for leisure trips by public transport you would have the option of using the consulting services of the local mobility centre; building permits might be connected to certain requirements to minimise the mobility impact of the new development, for example through a mobility plan or through limiting the number of parking spaces provided.
In a city with Mobility Management: you would notice campaigns and promotions for walking, cycling and public transport; you could be offered personalised travel assistance to help you see where and how you might be able to reduce your car use; your employer might pay your public transport tickets to encourage you not to drive to work; at home, you might have a carsharing service available on the street outside your house, at your children s school, there could be a mobility plan organising safe walking for the children s trip to school, for leisure trips by public transport you would have the option of using the consulting services of the local mobility centre; building permits might be connected to certain requirements to minimise the mobility impact of the new development, for example through a mobility plan or through limiting the number of parking spaces provided.
In a city with Mobility Management: you would notice campaigns and promotions for walking, cycling and public transport; you could be offered personalised travel assistance to help you see where and how you might be able to reduce your car use; your employer might pay your public transport tickets to encourage you not to drive to work; at home, you might have a carsharing service available on the street outside your house, at your children s school, there could be a mobility plan organising safe walking for the children s trip to school, for leisure trips by public transport you would have the option of using the consulting services of the local mobility centre; building permits might be connected to certain requirements to minimise the mobility impact of the new development, for example through a mobility plan or through limiting the number of parking spaces provided.
In a city with Mobility Management: you would notice campaigns and promotions for walking, cycling and public transport; you could be offered personalised travel assistance to help you see where and how you might be able to reduce your car use; your employer might pay your public transport tickets to encourage you not to drive to work; at home, you might have a carsharing service available on the street outside your house, at your children s school, there could be a mobility plan organising safe walking for the children s trip to school, for leisure trips by public transport you would have the option of using the consulting services of the local mobility centre; building permits might be connected to certain requirements to minimise the mobility impact of the new development, for example through a mobility plan or through limiting the number of parking spaces provided.
In a city with Mobility Management: you would notice campaigns and promotions for walking, cycling and public transport; you could be offered personalised travel assistance to help you see where and how you might be able to reduce your car use; your employer might pay your public transport tickets to encourage you not to drive to work; at home, you might have a carsharing service available on the street outside your house, at your children s school, there could be a mobility plan organising safe walking for the children s trip to school, for leisure trips by public transport you would have the option of using the consulting services of the local mobility centre; building permits might be connected to certain requirements to minimise the mobility impact of the new development, for example through a mobility plan or through limiting the number of parking spaces provided.
In a city with Mobility Management: you would notice campaigns and promotions for walking, cycling and public transport; you could be offered personalised travel assistance to help you see where and how you might be able to reduce your car use; your employer might pay your public transport tickets to encourage you not to drive to work; at home, you might have a carsharing service available on the street outside your house, at your children s school, there could be a mobility plan organising safe walking for the children s trip to school, for leisure trips by public transport you would have the option of using the consulting services of the local mobility centre; building permits might be connected to certain requirements to minimise the mobility impact of the new development, for example through a mobility plan or through limiting the number of parking spaces provided.
So why bother with Mobility Management?
Because it works! Programme of MM measures in Darlington, England, cost 923,000 in 2006/07. Impact: reduction of 12.8 million car km in one year (shorter journeys, shifts to walking and cycling, though not public transport). Total benefit about 7,936,000 (car operating cost to the individual of around 0.50 per km (petrol, insurance etc UK Automobile Association figures) and an average external cost (pollution, accidents etc) of 0.12 per km, Rate of return 860% (or 8.6:1) in year one figure excludes health benefits from switch to active travel. Typical rate of return from road and rail schemes 300% over 30-60 years
It also works on the company level: Mobility plan installed 1997 increase from 200 to 480 employees Invest: 10-15.000 Euro per year Impact: modal share single car down from 46 to 22% (against Brussels general trend!) Direct monetary benefit: no invest into parking necessary 114 spaces saved (at about 1000 Euro/year 114.000/year) Not counted: health benefits, benefits from employer satisfaction, image benefits, macroeconomic benefits
What is:
E P O M M THE OBJECTIVES To promote and further develop Mobility Management in Europe To support active information exchange and learning on Mobility Management between European countries
The main tools to achieve this are The website (epomm.org) containing the most updated and most in depth information on MM available including many useful tools A monthly e-update with the most up to date info on one specific MM topic for example Carsharing or MM for hospitals The yearly European Conference on Mobility Management (ECOMM), taking place every year in a city in an EPOMM member state: 2010 Graz, 2011 in Toulouse and a Yearly European Network meeting The National Focal Points, the national networks, for example ACT/Travelwise in the UK, SWEPOMM in Sweden in the future "Mobile Cities" in Portugal Project Networking: maintaining contact with all European projects researching or promoting MM, such as CIVITAS, ELTIS, BENEFIT, SEE MMS etc. Training and Workshops for information exchange, transfer, implementation, standardisation EU-relations lobbying on European level
EPOMM Member states Feb 2010 ECOMMs 1997-2010
What does it bring for Portugal? Learn from other countries on the website (epomm.eu) with a special section just for Portugal Get your e-update in Portuguese We help you to build up your National Focal Points as national mobility management network We organise a yearly report on MM in your country Get in touch and participate with EU-Projects through us We can organise Training and Workshops for information exchange, transfer, implementation, standardisation for you We can promote your projects europe-wide We can represent Portuguese positions on European level You can tell us what to do!
EXPECTED OUTPUTS Lower fee for Portuguese participants Early bird registration open until 18 April! ECOMM 2012 in Lisboa? Muito obrigado!