Mini Project 2 Chocolate Box By Sarah Michael Sarah Michael Page 1
Research Sarah Michael Page 2
Existing Products Fits into your hand Can see the product inside the packaging Not colourful Interesting packaging Not interesting Not eye catching Make the product visible Not very colourful Conclusion Very big so can t fit it in pocket Looks like a sweet wrapper Bright and colourful Eye catching Quite bulky I will make my box eye catching and interesting. Looks like a mountain Interesting Can tell what the product is Colours blend well Sarah Michael Page 3
Existing Products Easy to use Bright Logo Simple packaging Boring colours Use interesting colours Make the packaging interesting Include a logo Conclusion I will make my box interesting, with pictures, patterns and a logo. Pictures and patterns No logo Sarah Michael Page 4
Existing Products Uses up as little space as possible Won t fit all shoe types Don t use a lot of packaging Conclusion I will make my box colourful, unusual while using the least possible Make it unusual Not colourful Doesn t hold a lot of the product Can tell what the product is Interesting Different Colourful Only one colour Different Can tell what the product is Interesting Sarah Michael Page 5
Specification Theme - Valentines day, Christmas, Easter, Birthdays, Weddings. How many chocolates -10-15 Weight 150g Price - 4.95 Target market 25-30 year olds, tight budget. Sarah Michael Page 6
Ideas for chocolate names: Brand Constellations Cosmic delights Coco Moco Choc Co. Yummies Coco Mania Choclit The Brown Stuff Product Comets Shots Strikes Bolts Zaps Yum Yums Starstruck Starz Sarah Michael Page 7
Logo Designs I thought that the second logo that I designed was too big/long so I wanted to make my third logo design smaller but still have bright, eye catching colours. I thought that the first logo that I designed was too plain and boring so I wanted to make my second logo design more colourful and more eye catching. I thought that my third logo that I designed was bright, eye catching and not too long, just as I wanted it to be. So I chose this logo as my final logo design. Sarah Michael Page 8
Logo Designs Evaluation Good points: Bright, interesting. Bad points: Too big/long Evaluation Good points: The colours fading is different Bad points: Boring Evaluation Good points: Colourful, eye catching Bad points: Needs more variety of colour Sarah Michael Page 9
Development My net of my chosen chocolate box net on 2D Design. My final design of my chocolate box on Macromedia FreeHand MX. Designing my product logo on Macromedia FreeHand to go onto my chocolate box. Sarah Michael Page 10
Models Bad points: Lid doesn t close properly Good points: It s a stable box Modification Next time I will add something to the model which will hold the lid down so it s closed properly. Sarah Michael Page 11
Final Model Bad points: Lid is closed, but not very secure Modification Maybe next time, create something on the top of the box to hold it closed more securely. Good points: Stable Sarah Michael Page 12
Self Evaluation I like my chocolate box design because I think my logo design is interesting and colourful. Also, I like the colour scheme because it s bright and eye catching. I don t like my chocolate box design because there is too much turqouise and a lot of stars which makes it look crowded and messy. Also, there s too much white showing in the background. I would prefer it if it had a background colour so it wouldn t look so plain. Sarah Michael Page 13
Peer Evaluation Chloe Hayes Good points: Eye catching Bad points: The yellow folding lines are showing James Thomas Good points: Very detailed Bad points: Only one colour Alex Kirton Good points: Eye catching Colourful Bad points: Sarah Michael Too much white Page 14
Modification If I was to design and make my chocolate box design again, to improve it I would make it more eye catching and stand out more by using perhaps a range of different colours and by adding in a colour to the background. Looking back at my specification, my final design didn t meet some of the points. For example the point Themes - Valentines day, Christmas, Easter, Birthdays, Weddings wasn t met, so next time I would try and design it for a specific theme. Sarah Michael Page 15