Malaysia s leading regional trade fair for the automotive industry targeting trade visitors from ASEAN Show review 2017 Sourcing 9,710 sqm Training 246 Exhibitors Entertainment 5,677 9 Fringe Visitors Programme
2017 edition attracted high-profile exhibitors and visitors worldwide Visitors from 71 Countries & Regions By Regions: Africa, Asia, Europe, Middle East and South America Top 10 Visiting Countries & Regions: Australia, Bangladesh, China, Indonesia, Pakistan, Philippines, Saudi Arabia, Singapore, Taiwan and Thailand Optimistic outlook for the Malaysian market The response is incredibly good. We have a good exposure to local and international workshops which are our target customers. Malaysia is a relatively small country but still got a great potential as the government encourages to upgrade workshop equipment. Exhibitor - Mr Clemens Wong, General Manager, PAC Auto Marketing Sdn Bhd, Malaysia From the show and the events, we found that the technology level of the automotive industry here in Malaysia is much more developed compared to other Asian countries. Visitor - Mr Damon Chang, Dorman Products, USA Exhibitors from 18 Countries & Regions Australia, China, Egypt, Germany, Hong Kong, India, Italy, Japan, Korea, Lithuania, Malaysia, Singapore, Spain, Taiwan, Thailand, The Netherlands, UAE and USA Pavilions China Singapore Taiwan European Union This is a good chance to promote our new and highly mobile grease pump; it s relatively unique to this market. While at the fair, we ve met with some potential distributors from Malaysia, Eastern Europe and Western Asia who expressed interest in our products. I am very happy with the results. Exhibitor - Mr Hidenori Uchiumi, Marketing Assistant Manager, Corporate Planning Division, Yamada Corporation, Japan
Fringe programme highlights Collision Repair Training Workshop The first Collision Repair Training Workshop took place at Automechanika Kuala Lumpur 2017. Organised by I-CAR, it provided attendees with knowledge, skills and safety concepts of the current and future collision repair. From the technicians point of view, it is important to learn what s new in technology, different measurements and see the equipment as collision repair is a global issue and it keeps changing. This is also one of the channels to raise the recognition of mechanics and technicians around the world. Speaker - Mr Mark Czvitkovits, CEO, I-CAR Australia Autotronics Workshop for Working Mechanics The Workshop was designed to have participants learn to diagnose and correct most common auto electronics related faults and systems through actual case studies of car models such as Proton, Perodua, Toyota, Honda and Nissan. EMMA Malaysia Final To promote the use of smart technology in automobile audio systems, the EMMA Malaysia Final was held for the first time at the fair. This audio and tuning competition is highly recognised in the world and organised in Malaysia by one of the supporters, Auto Audio, Accessories and Air-Condition Traders of Malaysia (AAA). The knowledge I ve learned from the workshop is very beneficial. There are not many high quality workshops like this one in our country. It focused on the repair of common vehicles in Malaysia. I met many technical issues, which were covered in the seminar. Now I know they could be very easily identified and fixed. Attendee - Mr Low Pai Khoon, Technician, Eng Sin Pencelup Tayar, Malaysia I want to thank the organisers of Automechanika Kuala Lumpur to provide a platform for us to show our skills. During the competition, we learned how to work as a team and to complete all the tasks and assignments within the time given. I m proud of my team because we gave our best until the final round. AMKL Mechanics Challenge Champion - Mr Alex Tiu, Business Development Manager, Newera, Malaysia Other fringe programmes include: - Auto Audio, Accessories and Air-condition Traders of Malaysia (AAA) Annual General Meeting - MAI Industry Professional Certification (IPC) Skills Demonstration - Malaysia Automotive Recyclers (MAARA) Annual General Meeting - AMKL Mechanics Challenge - Networking Happy Hour - The Federation of Engineering and Motor Parts Traders Malaysia (FEMPTAM) Committee Meeting
Media Coverage and Supporters Wide media coverage before, during and after the fair: Promotion supported by: Other supporters: AAA Auto Audio, Accessories and Air-condition Traders of Malaysia AAAA Australian Automotive Aftermarket AASA Automotive Aftermarket Suppliers (USA) ASA Federal of the Manufacturers and Importers of Automobile Service Equipment (Germany) ATOMS Automotive Technicians of Malaysia Society EGEA European Garage Equipment (Belgium) FAWOAM Federation of Automobile Workshop Owners of Malaysia FEMACGA The Federation of Malaysia Chinese Guilds FEMPTAM The Federation of Engineering and Motor Parts Traders Malaysia HDMA Heavy Duty Manufacturers Alliance (USA) MAARA Malaysia Automotive Recyclers MACPMA Malaysian Automotive Component Parts Manufacturers MEMA Motor & Equipment Manufacturers (USA) MREPC Malaysian Rubber Export Promotion Council MUVATA Malaysia Used Vehicle Autoparts Traders OAC Overseas Automotive Council (USA) PPIBM Persatuan Pengusaha Industri-Industri Bengkel Malaysia TSC Toyota Suppliers Club (Malaysia) ZDK German Federation for Motor Trades and Repairs
2017 visitor analysis Trade visitors by industry sector Dealer, agent, distributor, wholesaler Manufacturer 27% 36% Trade visitor profile Senior management / Procurement Sales & marketing 31% 39% Subject to change, as of May 2017 Service provider Private & official fleets Trade associations / government agencies Retailer Research institution / University / Polytechnics Publisher 1% 5% 5% 4% 4% 18% Engineering / Maintenance Consultant Production Research & development Design 10% 7% 7% 3% 3% 0 10 20 30 40 0 10 20 30 40 Main area of interest Purpose of visit * D C E A Repair & maintenance / 29% Purchase 57% A car wash, care & reconditioning Gather information 40% B Electronics & systems / 28% IT & management Visit suppliers 18% C Parts & systems 19% D Accessories & 15% Seek representation 16% customising E Others 9% Evaluate for exhibiting in the future 11% B 0 10 20 30 40 50 *Can choose more than one answer 2019 show information 21 23 March 2019 Kuala Lumpur Convention Centre (KLCC), Malaysia Early bird discount: 10% off by 29.6.2018 Reserve your booth now! Messe Frankfurt (HK) Ltd Tel: +852 2802 7728 autoasia@hongkong.messefrankfurt.com For Malaysia companies, please contact: Messe Worldwide Sdn Bhd Tel: +60 3 7803 2276 auto@messeww.com www.automechanika-kl.com