Washington Metropolitan Area Transit Authority Safety Communications Campaign June 2012
Safety Communications Strategy Target: Five percent injury reduction Focus on basics most injuries are slips, trips, falls Employee feedback: - Seeing safety improvements - Want more dialog and education - PPE sometimes inconvenient/uncomfortable Wave One of campaign: People we admire wear PPE Wave Two of campaign: Emotional call for prevention Wave Three of campaign: Personal Responsibility
Wave One: Safety Heroes Wisdom of Champions video (Nov. 2011) 2012 Champions of Safety calendar (Dec. 2011) GM letter to employee homes (Jan. 2012) Added safety tips and info on MetroWeb/Bulletin Board (ongoing)
Wave One Unveiled poster campaign (Early Spring 2012) Featured Safety Champions at Metro Day at the Nats July 21
Wave One Safety quizzes (online and print cards for break rooms) with prizes (Feb. 2012) Regular safety tips in Metro Weekly (Spring 2012/ongoing) Safety-message playing cards for break rooms (Spring 2012) Local safety committee briefings (ongoing) Safety culture video mailed to home of employees (Summer 2012)
Targeted Communications - Bus Quarterly Bus Leadership Safety Meeting Local Safety Committee Newsletters Safety Tip Memos Safety Tip of the Day Local Safety Committee Actions Posted on intranet
Targeted Communications - Rail ROCC Local Safety Committee Meeting Lessons Learned Safety Stand Down CMNT Operation Lifesaver Annual RTRA Safety & Performance Excellence Award
Wave Two: Emotional Appeal Partner with Bus and Rail on safety fairs and rodeos Provide a photo booth to take pictures of kids dressed like their Dad or Mom in PPE gear Feature guest veteran professional athlete (Redskins) Issue every employee a work ID holder that can include a family photo
Wave Two: Emotional Appeal Give out train and bus safety activity books to kids Provide peer presentations from employees Launch Wave Two poster campaign
Wave Three: Personal Responsibility Launches this fall To be tailored to specific job categories/locations Encourages safe habits and reporting
Results and Next Steps Employee injuries trended down for the first three months of 2012, with results better than target and better than a year ago April and May saw uptick in employee injuries primarily related to work vehicle collisions Use Safety Champions as Mentors Next phase is a Customer Communications Program
Appendix
Rail Passenger Injury Rates 2.50 2.00 Per Million Trips 1.50 1.00 0.50 0.00 Escalator Transit Facilities Occupants On-Board
Bus Passenger Injury Rates Rate Per Million Trips 5.00 4.50 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0.00 14 12 10 8 6 4 2 0 Number of Contributing Collisions Other Collision Related 2011 Collisions 2012 Collisions
MetroAccess Passenger Injury Rates 60.00 50.00 Per Million Trips 40.00 30.00 20.00 10.00 0.00 Other Collision Related
Rail Vehicle Incidents 4 3 2 1 0 Derailment Collision Other
Bus Collision Rates 70.0 60.0 50.0 Per Million Miles 40.0 30.0 20.0 10.0 0.0 Preventable Non-Preventable
MetroAccess Collision Rates 50.0 40.0 Per Million Miles 30.0 20.0 10.0 0.0 Preventable Non-Preventable
Bus Pedestrian/Cyclist Incidents 5 4 3 2 1 0 2011 2012
Smoke and Fire Incidents 40 35 30 25 20 15 10 5 0 Smoke Fire
Suicides 3 2 1 0 2010 2011 2012
Smoke Incidents Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 8 4 4 5 15 24 19 21 4 5 6 6 121 2012 3 3 6 9 9 30 Data Tables Employee Injury Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average 2011 7.01 3.81 6.05 3.74 5.80 6.41 5.56 6.06 3.82 5.46 5.10 3.56 5.19 2012 6.50 4.79 3.80 5.80 8.17 5.73 OSHA Reportable Injuries x 200,000 / Actual Hours Rail Passenger Injury Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average 2011 2.13 2.00 1.32 1.71 1.25 1.10 1.08 1.30 0.94 0.97 1.34 1.28 1.35 2012 1.57 1.08 1.27 0.95 1.73 1.32 Injuries x 1,000,000 / Passenger Trips Injuries Meeting NTD Reporting Criteria Bus Passenger Injury Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average 2011 1.72 0.93 3.38 2.59 2.01 3.33 1.88 1.32 2.69 1.75 3.02 3.86 2.39 2012 1.58 1.28 1.11 2.81 4.49 2.27 Injuries x 1,000,000 / Passenger Trips Injuries Meeting NTD Reporting Criteria Suicides Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2010 0 1 0 1 0 2 1 0 0 0 0 0 5 2011 0 1 1 0 1 0 1 1 0 1 1 0 7 2012 1 0 2 0 0 3 Bus Collision Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average 2011 49.1 40.2 51.9 50.8 48.9 56.2 47.0 60.2 40.3 59.5 48.5 48.3 50.2 2012 49.5 47.1 54.3 54.6 52.8 51.7 Collisions x 1,000,000 / Vehicle Miles
Total WMATA Customer Injury Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average 2011 2.08 1.66 2.16 2.21 1.69 1.98 1.65 1.43 1.67 1.46 2.08 2.37 1.87 2012 1.60 1.23 1.27 1.69 2.79 1.73 All Injuries (Bus, Rail, and MetroAccess) x 1,000,000 / All Passenger Trips Injuries Meeting NTD Reporting Criteria Data Tables Fire Incidents Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 11 4 4 9 8 10 1 2 7 3 2 5 66 2012 3 6 6 5 9 29 Pedestrians / Cyclists Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2 1 2 4 3 1 1 2 0 0 1 0 17 2012 1 4 0 0 1 6 Total Reportable Rail Vehicle Incidents Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 3 3 0 0 3 3 2 2 0 0 1 1 18 2012 2 2 1 1 2 8 MetroAccess Passenger Injury Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average 2011 16.45 10.55 14.63 32.12 27.41 16.72 53.96 22.53 11.65 34.54 17.60 17.70 22.74 2012 5.92 11.69 10.83 11.47 5.48 9.08 Injuries x 1,000,000 / Passenger Trips Injuries Meeting NTD Reporting Criteria MetroAccess Collision Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average 2011 33.4 36.0 27.7 34.7 31.4 26.0 25.6 25.3 19.6 29.1 16.3 28.6 27.9 2012 20.3 25.7 26.2 24.6 18.9 23.1 Collisions x 1,000,000 / Vehicle Miles
Description of Measures Employee Injuries and Accidents Based on required OSHA reporting Reportable employee accidents / 200,000 hours Calendar year versus fiscal year Organization-level; does not impact current individual performance plans WMATA-wide rate target by end of 2011 calendar year of 5.5 reportable accidents / 200,000 hours; 2010 actual was 5.86 Customer Injuries Based on National Transit Database (NTD) reporting Key requirement Transport away for medical treatment Rail passenger injuries per million trips On board, in facilities, escalators Calendar year 2011 target is 1.26 injuries Bus & MetroAccess passenger injuries per million trips Major = collision related; Minor = all other Calendar year 2011 target is 2.62 injuries
Employee Injury Rate Employee Injury Rate: Normalized number of reportable injuries experienced per 100 employees, working the course of a normal year (Total number of reportable injuries x 200,000) / number of hours worked = employee injury rate Where an OSHA Reportable injury is work related and results in: Medical treatment above first aid Loss of consciousness Days away from work Restricted duty or job transfer Death
Customer Injury Rate, Rail Customer Injury Rate: Normalized number of reportable injuries experienced by our customers per million passenger trips. (Total number of NTD reportable injuries x 1,000,000) / actual number of trips = customer injury rate Rail Customer Injury Rate: Normalized (per 1 mil. trips) number of NTD reportable injuries experienced by our rail service customers who were: On board a revenue transit vehicle or were an intending/deboarded passenger within a transit facility excluding employees. Includes escalators, elevators, stairs, platforms Where an NTD reportable injury is related to the operation of our system and required immediate medical attention away from the scene for one or more persons
Customer Injury Rate, Bus and MetroAccess Bus Customer Injury Rate: Normalized (per 1 mil. trips) Number of NTD reportable injuries experienced by our Bus service customers MetroAccess Customer Injury Rate: Normalized (per 1 mil. trips) Number of NTD reportable Injuries experienced by our MetroAccess Customers Where the injuries are: Collision related: Injuries requiring immediate medical attention away from the scene due to a collision. (NTD classifies these as major regardless of injury severity) Other on-board: Injuries related to the operation of a Transit Bus System, requiring immediate medical attention away from the scene. (NTD classifies these as minor regardless of injury severity)