Success Factors towards the mass deployment of EVs: the case of Norway 1 Francisco CARRANZA Manager External Affairs, Nissan Europe 2012 Annual POLIS Conference Perugia, 30 November 2012
AGENDA: Towards a Sustainable Future Electric Vehicle Market Electric Vehicle Market in Norway Why Norway succeed? Conclusions & Recommendations 2
Towards a Sustainable Future From 600 million vehicles worldwide today to 2.5 billion by 2050 3
Towards a Sustainable Future 40 million people in the 115 largest cities in the EU are exposed to air exceeding WHO air quality guidelines (WHO) In Europe: Germany, Austria, Denmark, Finland, Luxemburg and Sweden exceeding international pollution limits Romania and Bulgaria highest pollution mortality rates in the world! Photo: Istock 4
Towards a Sustainable Future Improvements to the combustion engine could cut CO2 emissions by 30% by 2015. Future hybrid vehicles could reduce CO2 up to 50%. Only sustainable solution: Electric Vehicles (EVs & FCEVs) using renewable energy Renault-Nissan forecasts a 20% market share of a global 10% market penetration of EVs by 2020. 5
Electric Vehicle Market Number of EVs by country (2011) 17,000 in Japan 12,000 in USA 6,500 in Norway 5,500 in China 4,500 in Germany 2,600 in France Brussels, Belgium Stockholm, Sweden California, US Alsace, France Teesside, UK Yokohama, Japan Amsterdam, Netherlands Oslo, Norway 6
Electric Vehicle Market Market in 2011 (passenger cars) 13,000 sold in Japan 9,700 sold in the USA 11,000 sold in Europe (0.1% market penetration) France: 2,630 units (0.12%) Germany: 2,154 units (0.07%) Norway: 2,038 units (1.6%) UK: 1,082 units (0.06%) Netherlands: 862 (0.16%) Estimated European electric vehicle market in 2012 20,000 units Estimated European electric vehicle market in 2013 50,000 units 7
Electric Vehicle Market How many vehicles will be available in 2013? 2010 2011 2012 2013 Nissan LEAF Renault Kangoo Z.E. / Kangoo Maxi Z.E Renault Twizy Renault ZOE Nissan env200 Mitsubishi emiev Peugeot ion Citroen C Zero Renault Fluence Z.E. Smart ED BMW i8 Preview BMW i3 Preview Source: Green emotion project 8
Electric Vehicle Market in Norway Existing fleet of EV in Norway: 9,200 (Oct 2012) 2012: only country in the world with EV in the top10 Location of vehicles Sales 2011: 2,038 units (1.6% market penetration) Sales 2012 (estimate) > 4,000 (est. 3.0%) Estimated demand > 10,000 (est. 7%) Top electric cars Jan-Sept 2012: Nissan LEAF 1,677 units (1.6%) Mitsubishi imiev 543 units (0.5%) Citroen C-Zero 443 units (0.4%) Peugeot ion 266 units (0.3%) Source: www.ofvas.no Source: gronnbil.com 9
Electric Vehicle Market in Norway Existing fleet of EV in Norway: 9,200 (Oct 2012) 2012: only country in the world with EV in the top10 Sales 2011: 2,038 units (1.6% market penetration) Sales 2012 (estimate) > 4,000 (est. 3.0%) Estimated demand > 10,000 (est. 7%) EV Sales Oct 2012 Top electric cars Jan-Sept 2012: Nissan LEAF 1,677 units (1.6%) Mitsubishi imiev 543 units (0.5%) Citroen C-Zero 443 units (0.4%) Peugeot ion 266 units (0.3%) Source: www.ofvas.no Source: gronnbil.com 10
Why Norway succeed? Long term political commitment: Demand incentives Recharging infrastructure Awareness 11
Why Norway succeed? 1. Demand incentives: Registration fee exemption (50k-150k NOK) since 1991 Free parking since beginning of 1990 s Road toll exemption (20-200 NOK) since 1996 Bus lane since 2003 VAT exemption (25%) since 2001 50% reduction of company car tax (aprox. 17k NOK) Reduction of annual road tax (from 3k to 400 NOK) 1,000 NOK = 136 EUR 12
Why Norway succeed? 2. Recharging infrastructure: In 2011 Oslo installed 400 spots in public parkings (since then 100 more per year) Incentives for the installation of chargers publicly accessible (i.e. Oslo, Akershus) National public support for quick charge In 2009-2010 Norway spent more than 50 million NOK in charging infrastructure. Today: 3,300+ normal and 40 quick chargers (most of them used for free) Location of charging points Source: gronnbil.com 13
Why Norway succeed? 3. Awareness: Long term political commitment (national, regional and city level) sending clear signals to citizens Regular visible supporting actions from gov ts and NGOs Gov t actively promoting private investment in zero emissions transport since the 1990 s 14
Conclusions & Recommendations Integrated Approach (air quality, economy, health, road noise and urban mobility) Long term political commitment Incentives (national/ regional/ city) Public-Private Partnerships
16 THANKS