BMW i. VISIONARY MOBILITY.
BMW i. VISIONARY MOBILITY. BMW i. VISIONARY MOBILITY.
WHAT DO YOU SEE?
THE FIGHTING TEMERAIRE TUGGED TO HER LAST BERTH TO BE BROKEN UP J.M.W. TURNER, 1838
ICONIC CHANGE.
HOW LONG DO ICONIC CHANGES NORMALLY TAKE? 1878 1879 1903 1913 3 electrifying years 2013 2016 2007 2015
ICONIC CHANGES ARE RESHAPING THE INDUSTRY. CO 2 & emissions targets Emobility Driven by climate change Connected Mobility Autonomous Driving Mobility Services Driven by technology BMW Group Seite 8
BETWEEN 2020 AND 2025 A FURTHER 20% REDUCTION OFF CO 2 FLEET TARGETS EXPECTED. New vehicle fleet 2008 USA 339g/mi (212g/km) EU 28 China Japan n. a. Illustration Prognosi s Fixed target 250g/mi (156g/km) 200g/mi (125g/km) -26% 2016-41% 2021-52% 2025 163g/mi (102g/km) 130g/km 95g/km 80g/km (risk scenario) 154g/km -16% 2015-38 % 2020-48% 2025 6,9l/100km (164g/km) approx. -12% 2015 approx. -36% 2020 5,0l/100km (119g/km) approx. -49% 4,0l/100km (95g/km) 2025 16.3km/l (146g/km) 20.3km/l (117g/km) 14.2km/l (166g/km) -12% 2015-30% 2020 tbd Page 9
BMW GROUP. STRATEGY NUMBER ONE > NEXT. We are Number ONE. We inspire people on the move: We shape tomorrow s individual premium mobility. > Brands & Design > Products > Technologies > Customer Experience & Services > Digitalization > Profitability VISION COMPETITIVE ADVANTAGE STRATEGIC APPROACH CORPORATE CULTURE
FUTURE INDIVIDUAL MOBILITY. 4 KEY ASPECTS WILL BE THE MAIN DRIVERS. ELECTRIFIED CONNECTED AUTONOMOUS SHARED E-Mobility, BMW's perspectives China-US ZEV policy lab 2017-08-22 Page 11
2006
PROJECT i. ICONIC CHANGE
BMW i. A HOLISTIC APPROACH. New brand BMW i BMW i8 BMW i3 360 Electric Sustainability BMW i Sales Model Mobility Services Connectivity Page 14
THE PERFECT ANSWER?
UP TO 300KM RANGE. ZERO CO2 EMISSIONS.
AND AS BMW i3s EVEN MORE DYNAMIC
-46% COST OF OWNERSHIP. BMW i3-46% Combustion engine vehicle with similar performance 100km E-Range = 3,61 ( 0,28 / KWH)
SUSTAINABILITY. Plastic from PET-bottles. Olive leaf dyed leather. Plastic from castor beans.
WIND AND WATER ENERGY FOR THE ASSEMBLY. JV Moses Lake, Washington State Carbon Fibre 26 000 000 kwh
NOT EVERY EV COMES WITH A CO2 FOOTPRINT LOWER THAN A CONVENTIONAL CAR - THE BMW i3 DOES. Conventional EV sometimes > 100 % BMW 118d = 100 % BMW i3 at least 1/3 better In 2013 already the BMW i3 was the first car with a certified CO 2 balance over supply chain, production, usage and recycling of at least 1/3 better than the one of a conventional car.
AND? IS IT WORKING?
DID YOU KNOW THAT WUSSTEN SIE, DASS. jedes 50. weltweit verkaufte Auto ein BMWist? each 50. car sold worldwide is a BMW?
DID YOU KNOW THAT jedes 9. weltweit verkaufte Elektroauto ein BMW i3 ist? each 9. BEV sold worldwide is a BMW i3?
DID YOU KNOW THAT thereof 100 vehicles are in service at L.A. Police Department?
DID YOU KNOW THAT 4 out of 5 BMW i customers did not drive a BMW before?
PLEASE IMAGINE A 2-LITER CAR.
2.1 L / 100km/h The Story of BMW i BM-LI April 2016 Page 31
0-100km/h in 4.4s
STRONG MARKET POSITION. The BMW i8: The best selling Hybrid-Sports-Car worldwide since 2014. More successful than all other Hybrid-Sports-Cars together (and also more than e.g. Audi R8). Source: IHS/POLK per June 2017 global new car registrations.
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BMW i AND BMW iperformance. STRONG MARKET POSITION. BMW i and BMW iperformance: The world s leading brand in the combination of future oriented powertrains (BEV and PHEV together), market segments (8) and sales numbers (2). The best selling PHEV brand worldwide in 2017. The best selling premium PHEV brand worldwide since 2015. Sales numbers already on eye level with BMW M / BMW M Performance. BMW i3 and BMW i8 the most awarded cars in automotive history. Source: IHS/POLK 31 August 2017 report; BEV and PHEV 2017 global new car registrations.
BMW GROUP BEV + PHEV COMBINED REGISTRATIONS. EXCELLENT MARKET POSITION GLOBALLY. Others* 34 % BMW 11 % BYD 7 % Leading by far in the traditional car industry. On eye level with Tesla. Chevrolet 6 % Mercedes 5 % Bejing Auto 5 % Zotye 5 % VW 5 % Tesla 11 % Renault 5 % Nissan 6 % * Individual volume Source: IHS / POLK 31 August 2017 report; global new car registrations 2017 shares < 4 %. (BEV and PHEV combined).
WHATS NEXT? Page 39
BMW inext AS SPEARHEAD OF INNOVATION. Connectivity Lightweight Design Purpose - built Interior of the future New sportiness BMW inext Autonomous Driving Electrification Highly Automated Driving Sustainability Artificial Intelligence
DRIVE AUTONOMOUSLY. AND WORK.
BUT MOBILITY IS MUCH MORE THAN JUST CARS. Seite 42
2016 / 2017: OEM S ANNOUNCE E-MOBILITY ECO-SYSTEMS... other OEMs are about to establish not only new brands for their EVs but comprehensive product & service ecosystems for convenient All-In-Solutions Page 43
...BMW I HAS SUCH AN E-MOBILITY ECO-SYSTEM IN PLACE SINCE 2013: 360 ELECTRIC. Installation services Digital Charging Service My Green Energy BMW i Wallboxes Green Energy Faster charging and convenient handling Partners providing premium services for Wallbox installation Smart Charging, Solar Energy, Smart Grid, Smart Home HOME CHARGING Solar carports systems with premium partners to generate your own electricity Partners that offer electricity contracts with 100% renewable energy Public charging cable Access to public charging stations PUBLIC CHARGING Charging Infrastructure Initiator Projects Initiating build-up of local charging infrastructure ChargeNow Access to public charging networks across regions B1 Fast Start Meeting / BM-LI / 20.01.2017 Page 44
BMW i CUSTOMERS HAVE ACCESS TO THE WORLD S MOST EXTENSIVE CHARGING NETWORK. > 70,000 charging points in 28 countries (per 4/2017). a service from BMW i.
DID YOU KNOW UN Award in 2015 that we initiated ~5,800 chargers at >3,000 locations worldwide? [Tesla with 5,043 superchargers at 790 locations] Page 46
HIGH POWER CHARGING (HPC) AUDI, BMW, DAIMLER, FORD, PORSCHE, VW PLAN A JOINT VENTURE IN EUROPE. High Power Charging Network (<350kw) Today Supercharger (Tesla) 120kW today DC Fast Charger 50kW today Page 47
BMW i3 = 20 % OF GLOBAL DRIVENOW CAR SHARING FLEET. More than 150,000 trips with BMW i3 so far - the easiest way to get in touch with emobility. in cooperation with BMW i.
SO IS THAT IT? The Story of BMW i BM-LI April 2016 Page 49
WE ARE JUST GETTING STARTED
25 IN 2025 51
THANK YOU. The Story of BMW i BM-LI April 2016 Page 52
summary. AUTONOMOUS Rapid progress into autonomous driving. CONNECTED Powered by strong cooperative partners. ELECTRIFIED Increasing BEV & PHEV vehichles range. Reducing CO2 fleet figures consequently. SERVICES Expansion of BMW mobility services. Target: 100 Millions customers in year 2025. The BMW Group Strategy Jean-Philippe Parain Seite 53
I M P R E S S U M Energiekonferenz energy2050: Am Marktplatz Energiezukunft: Was wollen Kunden, was kann die Branche? 27. bis 29. September 2017 in Hof bei Salzburg Veranstalter und Herausgeber VERBUND AG Am Hof 6a 1010 Wien www.verbund.com September 2017 Copyright: Das Werk einschließlich aller seiner Teile ist urheberrechtlich geschützt. Jede Verwertung außerhalb der engen Grenzen des Urheberrechtsgesetzes ist ohne Zustimmung des Verlages unzulässig und strafbar. Das gilt vor allem für Vervielfältigungen in irgendeiner Form (Fotokopie, Mikrokopie oder ein anderes Verfahren), Übersetzung und die Einspeicherung und Verarbeitung in elektronischen Systemen.