Financial Planning Association of Michigan 2018 Fall Symposium Autonomous s Presentation 1
Katherine Ralston Program Manager, Autonomous s 2
FORD SECRET Why Autonomous s Societal Impact Great potential to enhance safety for both people inside and outside the vehicle Potential to 94% 94% of all collisions are due to human error. Over 35,000 people died in traffic related fatalities in 2015. The fatality rate is projected to increase significantly for 2016. Benefits in cities to make mobility more accessible to people alleviate traffic congestion 3
Cost of Labor AV Cost/mile ($) Why Autonomous s Convenience Chauffer Public Transportation Personal Taxi Taxi Convenience
Transforming to auto and mobility company allows significant revenue growth potential $5.4 Trillion $2.3 Ford Potential Revenue Retail / Fin. 1.5 Insurance 0.5 Mass Transit 0.9 Motorcycle 0.4 Taxi 0.4 Total Trillion $3.7 Other Transportation Revenue Fuel / Taxes Ford Share 6% $1.7 Ford Share 0% Traditional Auto Revenue Other Transportation Services Revenue 5
Evolution of Our Autonomy (Level 4) Approach WORLD-CLASS TECHNOLOGY DEPLOYED AT SCALE IN BUSINESS MODELS THAT MONETIZE VEHICLE USAGE From: Moving people Selling vehicles High Volume Dedicated tophat Global launch In-house software development CHOICES MADE + Use Cases & Content + Partners +Dedicated Organization + Argo To: Moving people and goods Focus on monetization Partner in value-chain Ramp to volume by city Utilizing purpose built Commercial 1. Not representative of market size 2. Notional U.S. led launch Argo AI for software development s + value-added services 6
Ford Level 4 AV - 2021 Commercial Application: Mobility services services such as ride sharing, ride hailing or package delivery Fleet-owned-and-operated: Not sold to the general public Allows for controlled deployment/usage On tested/proven roadways In appropriate weather Fueled, Cleaned, Maintained in a Service Depot, with Data Downloads and Software Updates Possible on a Daily Basis
Transportation as a Service (TaaS) Functions (TvF) Monitor vehicle for AV readiness Unlocks doors Prompts riders to exit, establish audio call if needed Scans interior to ensure vehicle is ready for next trip. Command doors to close if needed Monitor vehicle for AV readiness Monitor/Respond To Passengers Monitor vehicle for AV readiness Monitor vehicle for AV readiness Authenticates rider, package loader/unloader unlocks doors Checks doors are closed & locked, seat belts fastened, monitor Go button. Counts remaining empty seats provide info to Cloud for pooled ride coordination
SAE Automation Levels Operating Domain Driver s Role Sensing & Response Control Automatio n Level May Be Limited Perform or Supervise Driving Tasks Partial Capability Lateral OR Warnings / Longitudin Support al 0 1 Unlimited Fallback Driver Not Required (Ab. While Automation Cond.) Engaged Complete Capability Lateral AND Longitudinal 2 3 4 5
Human Interaction with Lower Automation Levels: Human as Primary or Secondary Control Human Control Control Human Actuators Perception Actuators Environment Trust = the vehicle does what the human 11/2/2018commands Human Perception
Level 4/5 Driver Automation: -based Redundancy Mission Control AV unique redunda Power Communication Actuation Computing Sensing Control Control Actuators Perception Actuators Environment Trust = the vehicle does what the humans expect in all conditions 11/2/2018 and failure modes. Perception
AV Technologies Sensor Pod Tiara High resolution cameras LiDAR Sensors Low cost IMU, GPS, Time Sync, & Camera Sync Sensor Cleaning & Cooling Systems In Car In-car manual-stop Rider HMI Seating configurations Driving controls (manual mode) Communication Modules Key Challenges: LiDAR in automotive environment with affordable cost & high quality Body Surround View Radars Long range Radars Perimeter Ultrasonics Trunk High Power Compute Platform interface to vehicle sensors / actuation Multiple TB data storage and offload Additional 12V Battery Key Challenges: Compute Platform power requirements Challenges BEV range Compute Platform in automotive environment with affordable cost & high quality Platform Redundant Steering & Braking Redundant Power Supply Back-up 12V Battery & DC/DC converter Key Tier 1 Supplier Partnerships are Critical for AV Technology Development to Enable Long Term Success 12
Building Customer Trust by Focusing on Three Ideals Reliability Safety Making safety our top priority for design, testing & manufacturing Using Ford s proven processes used throughout our history Adding new processes specifically for selfdriving Design for reliability through rigorous durabillty testing Use our extensive experience in building dependable vehicles Operate day after day, in hot or cold weather and under all different road conditions Valuable Experience Goal - Safety & Reliability combine and everything we re developing comes together to create a valuable experience Ford Plans to Earn Customer Trust by Focusing on 3 Ideals Safety, Reliability, and Creating a Valuable Experience Leveraging 100 Years of Experience and Time Tested Processes Supplemented with New Safety Processes Developed Specifically for Self-Driving s 13
Best in Class Partnership Ford & Argo Argo AI is an Artificial Intelligence and Robotics Company Led by Some of the Most Experienced Experts in the Self-driving Industry Ford Partnered with Argo to Develop the Brains and Senses of the Autonomous Team with Extensive Experience in Commercializing Robotics, Applying the Latest Advancements in Machine Learning and Computer Vision to Help Build Safe and Effective Self-driving s Headquartered in Pittsburgh with Engineering Centers in Mountain View, Dearborn and Cranberry New Jersey, Argo AI Employees Hold a High Concentration of Masters and PHD Degrees Research Collaborations with Carnegie Mellon and Georgia Institute of Technology Combines Argo s Ability to Build Scalable S/W Architecture with Ford s Extensive Experience in Manufacturing s Ford and Argo AI Partnership Uniquely Unites Benefits of a Technology Start-up with Discipline of an Experienced Automaker 14
Ford s New Autonomous s LLC 100% Ford Ownership Puts Everything Under One Roof Business Development, Finance, Operations Enables Focused Approach to All Aspects of Transportation as a Service Business Business Demos in Progress with Dominos and PostMates 15
Key Takeaways 1 2 3 4 Self-driving, or Autonomous s have Both Societal and Financial Benefits Ford Plans to Have a Level 4 AV in a Commercial Fleet by 2021 Argo Partnership Combines Best of a S/W Start-up with Ford s Extensive Experience in Designing and Manufacturing s Newly Announced AV LLC Combines All AV Activities Under One Roof to Enable Focused and Nimble Decision Making 16