Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 1

Preface Hydraulico s credibility as a strong and credible business partner is without doubt dependent of the company s overall brand credibility. A strong and consisistent brand can only be ensured through a consistent visual identity clearly visible to existing and potential customers, partners, and present and future employees. These Design Guidelines provide basic guidelines for handling the Hydraulico brand, and for the use of basic design elements (logo, typefaces, color, etc.). The Hydraulico Design Guidelines are complemented by further information and data available on the Internet and Intranet. Please contact Hydraulico to obtain password to these specific web domains. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 2

Logo Centered version Logo and logotype, geometry and proportions. Logotype The typeface of the Hydraulico logo/logotype is 95 Helvetica Neue Black ABDEFGHabcdefghjk Hydraulico Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 4

Logo Left-aligned version Logo and logotype, geometry and proportions. Right-aligned version Logo and logotype, geometry and proportions. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 5

Colors HYDRAULICO BLUE COATED PAPER: PANTONE 647 C UNCOATED PAPER: PANTONE 2945 U CMYK cyan 100%, magenta 60%, yellow 0%, black 10% RGB red 0, green 66, blue 125 HEX #00427D RAL 5010 (Enzianblau) HYDRAULICO LIGHT GREY PANTONE n/a (use white) CMYK cyan 3%, magenta 2%, yellow 2%, black 0% RGB red 244, green 244, blue 244 HEX #F4F4F4 HYDRAULICO LIGHT BLUE METAL COATED PAPER: PANTONE 284 C UNCOATED PAPER: PANTONE 284 U CMYK cyan 50%, magenta 20%, yellow 0%, black 0% RGB red 101, green 149, blue 194 HEX #6595C2 RAL 5012 HYDRAULICO ORANGE COATED PAPER: PANTONE 143 C UNCOATED PAPER: PANTONE 142 U CMYK cyan 0%, magenta 40%, yellow 100%, black 0% RGB red 227, green 139, blue 27 HEX #E38B1B Corporate color palette. PANTONE, RAL, CMYK and RGB color values may differ slightly due to differences in paper color, monitor calibration, ambient light, etc. When in doubt, consult a CMYK (Euroscale) color table for optical reference. HYDRAULICO BLUE HYDRAULICO LIGHT BLUE HYDRAULICO BLUE Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 6

Logo, all-white The Hydraulico may be used in an all-white version on black or dark-color backgrounds. Geometry and proportion guidelines apply unchanged. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 7

Typefaces The Helvetica Neue font family is used throughout Hydraulico s printed communication. The Helvetica Neue font package consists of 50 typefaces. Use of the following 13 typefaces is recommended: 57 Light Condensed 55 Roman 95 Black [used for logoype] 57 Light Condensed Oblique 56 Italic 67 Medium Condensed 65 Medium 67 Medium Condensed Oblique 66 Medium Italic 87 Heavy Condensed 85 Heavy 87 Heavy Condensed Oblique 86 Heavy Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 8

Business Stationary / Letterhead 35 mm 7 mm Best Customer Co. Business Street 888 Commercialtown L894 USA Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 297 mm Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Best regards, Your salesman 14 mm 210 mm Business letter, A4. The information at the bottom is set with Helvetica Neue Condensed at 7 pt size, with a leading of 12pt. Shown here in 50% size. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 9

Business Stationary / Covering letter 35 mm 7 mm 210 mm 14 mm 210 mm Covering letter, A4. The field information is set with Helvetica Neue Light Condensed/Light Condensed Oblique, at size 9pt. The contact information at the bottom is set with Helvetica Neue Condensed at 7 pt size, with a leading of 12pt. Shown here in 50% size. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 10

Business Stationary / Envelopes 320 mm 35 mm 25 mm 15 mm 230 mm Envelope, C4. The information at the bottom is set with Helvetica Neue Condensed at 7 pt size. Shown here in 50% size. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 11

Business Stationary / Envelopes 35 mm 14 mm Envelope, C5. Logo is centered above the envelope window. Address information is left-aligned with left side of envelope window. Contact information at the bottom is set with Helvetica Neue Condensed at 7 pt size. Shown here in 50% size. 110 mm 160 mm 15 mm 230 mm 35 mm 14 mm 15 mm 220 mm Envelope, M65. Logo is centered above the envelope window. Address information is left-aligned with left side of envelope window. Contact information at the bottom is set with Helvetica Neue Condensed at 7 pt size. Shown here in 50% size. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 12

Business Cards 85 mm 55 mm Torkild Salling CEO - President DIRECT +45 8780 2023 MOBILE +45 2249 8223 EMAIL ts@hydraulico.com TEL. +45 8780 2000 FAX +45 8780 2001 WEBSITE www.hydraulico.com ADDRESS Raadhusgade 87 DK-8300 Odder, Denmark Business Card, 85 x 55 mm. Helvetica Neue Condensed and Helvetica Neue Condensed Light. 100% size. Address labels 105 mm 70 mm Postbox 185 Raadhusgade 87 DK-8300 Odder Denmark Address label, 105 x 70 mm. Helvetica Neue Condensed Light. 100% size. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 13

Documentation Front and Back 35 mm 255 mm Documentation 305 mm www.hydraulico.com Documentation Front Page and Back (white version) Helvetica Neue Condensed Light. 50% size. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 14

Documentation Front and Back 35 mm 255 mm 305 mm Documentation Documentation www.hydraulico.com Documentation Front Page and Back (silver version) Helvetica Neue Condensed Light. 50% size. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 15

CD / DVD label CD / DVD label Helvetica Neue Condensed Light, Helvetica Neue Condensed Bold. 100% size. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 16

Cover/brochure back front Hydraulico as Postbox 185 Raadhusgade 87 DK-8300 Odder Denmark Tel.: +45 8780 2000 Fax: +45 8780 2001 Email: info@hydraulico.com Website: www.hydraulico.com High-Quality Presses For Any Purpose With a record of more than 4,000 presses delivered to satisfied customers all over the world, Hydraulico presses have earned a reputation for reliability and quality. The press product programme ranges from 100 to 5,000 tonnes - from simple stamping presses to complex triple-acting press systems. The majority of our presses are tailor-made to customer specifications. The product programme also includes blanking presses, squeeze-forming presses, cold-forging presses and laboratory presses. Please contact us for further details. inside Pushing The Possibilities During the company s more than 60-year history, Hydraulico has produced more than 4,000 presses for customers around the world. About Hydraulico... Hydraulico as was founded in Denmark in 1946. The company manufactures large straightside hydraulic presses for deep drawing from sheet metal of stainless and mild steel as well as aluminium. Today, we are still ahead of competition, creating ground-breaking solutions in deep draw technology and production automation. By utilizing the most recent developments within hydraulics, robotics, software solutions, and computer-based automation systems, we deliver custom-designed, cost-effective production systems. The Complete Solution With a strong focus on our customer s productivity demands, we develop solutions with a seamless integration of hydraulic, electronic and software components - the results are extremely efficient production lines, tailored to meet our customers production demands and quality specifications. The presses are used for manufacturing products such as wheel barrows, suitcases, containers, sinks, bathtubs, automotive parts, gas cylinders, pots and pans and window fittings. Hydraulico has delivered more than 4,000 presses during the company s more than 55 year history for customers in about as many countries. The press capacities range from 100 to 5,000 tonnes and presses are all tailor-made to customer specifications. The product programme also includes blanking presses, squeeze-forming presses, cold-forging presses and laboratory presses The Hydraulico solutions range from single die components to fully integrated manufacturing systems. We have designed and delivered full production lines for a wide range of productions: sinks, bathtubs, automotive parts, containers, concrete mixers, wheelbarrows, kitchenware, and much more. Whatever your specific needs, a Hydraulico solution will guarantee you optimum performance and short payback time. Creating Growth Through Knowledge Hydraulico is a company devoted to the development of excellent solutions, always motivated by the challenge from our customers. With an experienced staff with high competence within hydraulics, electronics, and mechanics, you can be confident in the superior quality and reliability of all components in a Hydraulico solution. Solutions to optimize your productivity A leader within modern press technology, Hydraulico delivers state-of-the-art solutions, including a wide range of deep draw presses, complete production lines, feeding robots, destackers, coil feeders and other automation equipment. The company s broad and detailed know-how within advanced production technologies enables us to create innovative, efficient and high-quality solutions for customers around the world. Find out more at www.hydraulico.com Six page cover/brochure for holding A4 documents Silver, blue and orange 25% size. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 17

Logo for presses centerline skilteplade, 60% af arealet ½ centerline ½ ¼ ¼ ¼ ¼ Proportional guidelines for sizing and placement of logo on presses. Signs Examples of logo use in signs. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 18

Clothing On buttoned shirts, the left-aligned Hydraulico logo should be used, positioned at the heart side. On button-less shirts, the centered or left-aligned Hydraulico logo may be used. On the back, always use the centered Hydraulico logo. Hydraulico Design Guidelines Hydraulico as. All rights reserved. version 1.4 January 2006 page 19