AGENDA RRPDC Executive Committee SPECIAL MEETING November 1, 2018 -- 12:00 noon The meeting will convene in the RRPDC Executive Conference Room. Lunch will be provided for members. Call to Order Certification of a Quorum This meeting has been called for the sole purpose of discussing a recommendation from the RRPDC Public Outreach and Engagement Committee. 1. RRPDC Branding (Tab 1) On October 18, 2018, members of the Public Outreach and Engagement Committee met to review materials developed following the October 11, 2018 Commission meeting and discussion of the RRPDC Branding Concepts. Members Frank Thornton (Henricoelected), Mike Gray (Richmond-citizen), and Chair Larry Nordvig (Powhatan-elected) attended the meeting. Members Chris Winslow (Chesterfield-elected), Kristen Larson (Richmond-elected) and Anne Marie Lauranzon (Hanover-citizen) were unable to attend. Mr. Nordvig met with Ms. Larson on Friday October 19, 2018 at the RRPDC office to review the material. During the Committee meeting, the West Cary Group representatives provided examples of use of the PlanRVA The Regional Commission logo in potential print and collateral material including business cards, letterhead, information pieces, presentations, and website. The examples incorporated feedback from the October Commission to assure adequate representation of the nine member jurisdictions and to emphasize the regional identity and focus of the RRPDC. By consensus, the Committee agreed that the use of the PlanRVA The Regional Commission logo is the appropriate next step in the branding process. As such, the Committee recommends moving forward with the logo. Recommended Action: Motion to direct staff to proceed with the RRPDC Branding Concept as depicted in materials and specifically using the PlanRVA The Regional Commission logo and design for development of print and digital collateral. 2. Adjourn Town of Ashland Charles City County Chesterfield County Goochland County Hanover County Henrico County New Kent County Powhatan County City of Richmond RRPDC Executive Committee Special Meeting 11/1/18 Page 1
Example Identity Applications, Design Elements And Palette
Stationery Example placement of identity in stationery: Letterhead, Business Card 9211 Forest Hill Avenue, Suite 200, Richmond, VA 23235 (804) 323-2033 9211 Forest Hill Avenue, Suite 200 Richmond, VA 23235 (804) 323-2033 Martha Shickle Executive Director mshickle@richmondregional.org (804) 323-2033 9211 Forest Hill Avenue, Suite 200 Richmond, VA 23235 Richmond Regional Planning District Commission Ashland Charles City Chesterfield Goochland Hanover Henrico New Kent Powhatan Richmond Martha Shickle Executive Director mshickle@richmondregional.org (804) 323-2033 9211 Forest Hill Avenue, Suite 200, Richmond, VA 23235 Hanover Goochland Ashland Powhatan Richmond Henrico New Kent Chesterfield Charles City Ashland Charles City Chesterfield Goochland Hanover Henrico New Kent Powhatan Richmond Richmond Regional Planning District Commission Ashland Charles City Chesterfield Goochland Hanover Henrico New Kent Powhatan Richmond Richmond Regional Planning District Commission Richmond Regional Planning District Commission RECOMMENDATION: Uncluttered style fits current trend Can be easily updated and printed in-house LIMITATIONS: Adding watermark increases costs 2-3X+ Pre-printed stock can become obsolete 2
PowerPoint Headline is placed here. Example placement of identity in a presentation template: PowerPoint Content example: Data representation Subhead is placed here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed 3.0 diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Appamatox River, Chesterfield County 2.5 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore 2.0 magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Celebrating 50 Years of Regional Collaboration euismod tincidunt ut laoreet dolore magna aliquam erat 1.5 volutpat. 1.0 0.5 0.0 Headline is placed here. Goochland County Title is placed here. Ashland Charles City Chesterfield Goochland Hanover Henrico New Kent Powhatan Richmond Richmond Regional Planning District Commission Cover example Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectet Richmond Regional Planning District Commission 17 Content example: Locality representation 3
One Page Collateral One Region. Many Opportunities. 17.5K 131mi Ipslum Lorem leftra mins seftrio Festival of the Grape, Powhatan, Virginia Ipslum Lorem leftra mins seftrio Example placement of identity in collateral: One Page Informational Content Ipsum Lorem Sample subhead content is placed here Ipsum lorem quali din serva bin sullah opsi Ipsum orem quali din serva bin sullah opsi gratui lef Ipsum uali din serva bin sullah opsi grat psum rem quali erva bin sullah opsi gratui Ips um loem quali din serva bin sullah opsi gratui din Ipsum lorem quali din serva bin sullah opsi grelio m lorem quali din Ipsum Lorem Sample subhead content is placed here Ipsum lorem quali din serva bin sullah opsi Ipsum orem quali din serva bin sullah opsi gratui lef Ipsum uali din serva bin sullah opsi grat psum rem quali erva bin sullah opsi gratui Ips um loem quali din serva bin sullah opsi gratui din Ipsum lorem quali din serva bin sullah opsi grelio m lorem quali din Ipsum Lorem Hanover Quali Din Ser Goochland Ashland Ipsum Lorem Henrico Quali Din Ser Ipsum Lorem Powhatan Richmond New Kent Chesterfield Charles City About PlanRVA Ipsum lorem quali din serva bin sullah opsi Ipsum orem quali din serva bin sullah opsi gratui lef Ipsum uali din serva bin sullah opsi grat psum rem quali erva bin sullah opsi gratui Ips um loem quali din serva bin sullah opsi gratui din Ipsum lorem quali din serva bin sullah opsi grelio m lorem quali din serva bin sullah Ashland Charles City Chesterfield Goochland Hanover Henrico New Kent Powhatan Richmond Richmond Regional Planning District Commision 4
Map Example map design: Vector formatted allowing for color variablization, segmentation and geographic representations 5
Map Usage Chesterfield County Henrico County Example placement of map segments in relationship to content Sample headline goes here Sample headline goes here Ipsum lorem...234 Din serva bill no...102 Din serva bill no...102 Mins greftrio...2190 Reftra lista...82 Ipsum lorem...234 Mins greftrio...2190 Reftra lista...82 Ipsum lorem...234 Din serva bill no...102 Reftra lista...82 Mins greftrio...2190 Din serva bill no...102 Mins greftrio...2190 Ipsum lorem...234 Reftra lista...82 Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins www.chesterfield.gov Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins Ipsum lorem quali din serva bin sullah opsi gratui buins www.henrico.us 6
Color Palette Current Palette Evolution of current color palette: Maintaining jewel tones and adding more sophisticated color options for related entities Brand Colors Proposed Palette This color palette aligns with the shared cooperative color palette. 7
Website Conceptual Renderings Note: the following concepts are not intended to depict refined design and final copy. They are intended to provide a starting direction for decisions around navigation and content. 8
Home Page ge This menu can appear at the top of the PlanRVA, CVEMA and RRTPO pages as well as on CapitalRegionCollaborative. com in order to provide a seamless user experience across those sites. The gear icon can be clicked to reveal functionality to enlarge the font and translate the site content to Spanish. This area can feature rotating images highlighting attractions, landmarks and features from each of the nine localities. Example images are shown below. This menu will be specific to PlanRVA content. The home page can feature news related to regional collaboration in order to highlight successes. Learn more >> The footer can be used to reinforce the identity of the nine localities. It can also be used as a place to include any necessary legal disclaimers and statements (e.g., Title VI) as well as links to the most frequently-visited pages. 9
Localities Page This page will feature key information about each locality and can link to each locality s home page. 10
Navigation Bar: Our Partnerships This is an example of an expanded area from the top navigation bar. This navigation area features links to key collaborative organizations locally, regionally and nationally. 11
Program Areas Page This area can feature rotating images highlighting attractions, landmarks and features from each of the nine localities. Example images are shown below. Images related to Rivers Images related to Transportation Swift Creek North Anna River Appomattox River Pamunkey River Chickahominy River James River 12
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