IAA Commercial Vehicles September 20 27, 2018 Hanover, Germany Where the Future of Mobility, Transport & Logistics Begins
Introduction We are excited to invite you to the New Mobility World 2018 (NMW 18), which will take place at the IAA Commercial Vehicles in Hanover, Germany (September 20 27, 2018) the leading trade show for mobility, transport and logistics in the world. Since the launch of the New Mobility World at the IAA Cars three years ago, we have received overwhelming positive feedback from partners, speakers, exhibitors and attendees alike. Why? Because the NMW brings together the most important stakeholders and shows how the world of tomorrow will look like. At our first NMW in 2016 at the IAA commercial vehicles, we had close to 2,000 conference attendees, most of whom were decision makers of the commercial vehicle sector. Some 250,000 people visited the IAA Commercial Vehicles that year; 87 % came for trade-related reasons. This year, we anticipate similar, if not better, attendance numbers. In 2018, we will feature our second New Mobility World at the IAA commercial vehicles. The NMW 18 will discuss topics such as Automated Driving, Connected Vehicle, Alternative Powertrains, Urban Logistics and Transport Services, and will also focus on Urban Mobility, Advanced Materials and IoT. The NMW 18 consists of three main formats: FORUM, EXPO and LIVE. The FORUM will offer a curated program over the course of four days (September 24 27) and discuss the above topics to learn firsthand how digitization is transforming the mobility, transport and logistics landscape of today and tomorrow. EXPO is our space for exhibitors; LIVE is our outdoor demonstration area. Both will be open to all IAA Commercial Vehicles visitors from September 20 27. As an additional benefit, you can participate in thematic Guided Tours. We are offering you a truly exciting conference and exhibition and we look forward to seeing you! Klaus Bräunig Managing Director VDA Dirk O Evenson Director New Mobility World on behalf of VDA 2
In Review IAA Commercial Vehicles 250k >2,100 52 >330 Visitors Journalists Exhibiting Countries World Premiers 87% business-related from 58 countries 97% satisfaction rate New Mobility World 2018 Expected >24h 150+ 1,500+ 100 New Mobility World 2017 @ IAA Cars 40h 250+ 8,000+ 200 Curated Content Companies and Organizations Conference Registrations International Speakers 3
New Mobility World 2018 At the NMW 18, we will focus on how innovation and digitization are affecting urban spaces, transportation and logistics. The colored tiles below serve as a thematic guide for businesses and visitors alike, around which FORUM and EXPO will be structured. This will make it easy for attendees to learn about the companies and topics that interest them most and to see how they are connected. The NMW 18 provides the perfect platform for businesses, who can participate as speakers or attendees at the FORUM, as exhibitors during the EXPO and by demonstrating technical innovations at the LIVE outdoor area. Further involvement is provided in our various partnership packages. Each format allows companies to share with a business-minded audience the developments that are changing their industry and impacting the urban space in which we live. Connected Vehicle Automated Driving Alternative Powertrain Urban Logistics Transport Services 4
Don t Miss the Bus Reasons for Attending the NMW 18 Introduce your company s most recent innovations at the world s leading trade show for mobility, transportation and logistics Add new and strengthen existing relationships with relevant partners Build relevant brand awareness for your company Learn how digitization will affect your business in the future Get to know the latest trends, solutions, products and companies Leverage the international platform of the IAA to grow your business Meet and hear from the decision makers of the mobility, transportation and logistics space Find inspiration from across industries for your own business and ideas 5
Where Leaders Meet An Interdisciplinary Platform for the Future of Mobility Vehicle and mobility companies and their partners Representatives from politics, NGOs and local communities Public transportation representatives and city planners IT, telco and tech companies International media Scientists, researchers and students Energy and infrastructure companies Start-ups, venture capitalists and digital influencers 6
NMW 18: Formats FORUM EXPO NMW LIVE Our conference will offer a curated program over the course of four days. Become a speaker at our conference and address our high-quality audience with your vision of the future of mobility. Our 1,500 m² exhibition space allows you plenty of room to showcase your business to your partners and potential customers. Book either our ready-made stand in our theme park or build your own individual stand. Become part of one of the most dynamic spots at the IAA Commercial Vehicles: present your innovations live and in motion - from vehicles and services through to applications or individual features. Apply at nmw-forum@evenson.de Book at nmw-expo@evenson.de Book through Katharina Pollück at pollueck@vda.de 7
NMW 18: Schedule Deutsche Messe, Messegelände, Hermesallee, 30521 Hanover, Germany Wed, September 19 Thu, September 20 Fri, September 21 Sat, September 22 Sun, September 23 Mon, September 24 Tue, September 25 Wed, September 26 Thu, September 27 Press Days IAA Commercial Vehicles NMW EXPO NMW LIVE NMW FORUM Construction Period: September 8 18, 2018 8
NMW 18: FORUM & EXPO Bus Stop* There will be shuttle busses on the trade ground that stop directly at P11. *IAA s On-Site Shuttle Bus Stop @NMW 18 9
NMW FORUM: The Knowledge Platform The FORUM allows you to get your message across to the world s leading managers and influencers in the mobility, transportation and logistics sector. To apply as a speaker, please check our website for the Call for Papers, or contact us for further questions at nmw-forum@evenson.de. 10
NMW FORUM: Tentative Program Monday, 24. September Urban Logistics & Transport Services Tuesday, 25. September Alternative Powertrains Wednesday, 26. September Automated Driving Thursday, 27. September Connected Vehicle 10:00-11:00 The Future of Public Transport in and between Cities Alternative Powertrains as a Tipping Point for the Commercial Vehicle Industry The Enhancement of Automated Driving (and AI) The new Era of Smart Data and Intelligent Telematics 11:15-12:15 The Future of Urban Logistics Political Dialogue: Reducing CO2 Emissions Challenges and Opportunities LAB18 (Startup Pitches) Panel Discussion: Aftermarket more than just Repair and Maintenance 12:15-13:15 Lunch Break 13:15-14:15 The Future of Network- and Platform Providers Panel Discussion: Electric and Digital Infrastructures Panel Discussion: Why Platooning? The next Chapter of Smart Fleet Management 14:30-15:30 Last Mile Logistics Reinvented powered by Huss VISION mobility: Electrification of Heavy Commercial Vehicles powered by Huss VISION mobility: The Truck as your Best Buddy Masters of Digitization: Digitizing Businesses & Mobility Ecosystems 15:45-16:45 Insights into Urban Logistics The new Alternatives: Fuel Cells, Batteries, Supercapacitors and Alternative Fuels A World of Sensors and Big Data: On the Road to Fully Autonomous Driving - 11
NMW EXPO: Your Exhibition Space Theme Park Our ready-made stands can be ordered in varying sizes from XS L. Additional stand equipment can be ordered through our construction partner. Individual Exhibitor For the NMW 18, we have reserved an exclusive space for you in the glass hall P11. Create your own individual exhibition stand, min. 30 m 2. XS Stand (Start-ups Only) Size (min. m 2 ) Exhibitor Passes Price 5 m 2 2 3,000 S Stand 15 m 2 3 13,500 M Stand 25 m 2 4 22,500 L Stand 40 m 2 6 36,000 Basic Rent Up to 230 / m 2 Exhibitor Passes = 4+ (depending on booked space) Additional Charges Corner stands (open on two sides) = +20 % Peninsula stands (open on three sides) = +30 % Island stands (open on four sides) = +40 % Book by March 15 and receive a 5 % discount (excl. VAT). Contact nmw-expo@evenson.de to book directly or get in touch if you have any questions. 12
NMW LIVE This dynamic element of the NMW 18 takes place at the open air site between hall 22 and 26 from September 19 27, 2018, and will offer interactive driving demonstrations of technical innovations on the subjects of the NMW and road safety. This year our packages offer you manifold options to present your innovations and products live and in motion. Check out our highlights of the NMW LIVE 2016! Choose from the participation offers below or contact Katharina Pollück at pollueck@vda.de for more details. The basic package includes the following infrastructure and services Our offer Basic price per partner / vehicle (excl. VAT) You are a partner in the NMW LIVE pool, i.e., you appear in the daily Exhibitors Program planning, direction, technical consulting on advance presentation opportunities, coordination and organization of the presentations on-site from the supporting agency Public address system for voices, canopied stand accommodating 155 people Hosting by two experienced hosts, substantive summary for co-hosting in English trade show program and the PR and publicity work of the VDA, e.g. outdoor advertising pylons, program flyers, the internet, media cooperation and press work. As a partner your demonstrations form an active part of the daily program on the demonstration site. The program will run daily from 09.30 to 18.00 h, with three to six 6,900 Securing of the site, access routes and demonstrations by the NMW LIVE team presentations at fixed times of the day, depending on the product, Use of the logistics and team rooms of the NMW LIVE topic and number of vehicles. The services will be supplied during the following periods: 5 installation and test days: from Friday, Sept. 14 to Tuesday, Sept. 18 Non-exhibitors 9 press and exhibition days: Wednesday, Sept. 19 to Thursday, Sept. 27 We also offer non-exhibitors by arrangement the opportunity to make presentations with innovative topics at NMW LIVE please contact us 8,500 at pollueck@vda.de for more details. 13
NMW LIVE Additional services Price (excl. VAT) Supplementary charge for additional vehicles 2,000 LED wall* Use of the LED wall to show company trailers/additional product information during your demonstrations, etc. Testing of technical equipment and direction starts on Saturday, September 15 Requires a minimum number of bookings: 8 partners Early bird discount: 10 % on bookings received by March 1, 2018 Live camera* Use of the NMW Live camera team on site: 3 people, 3 cameras for live recordings during demonstrations from the vehicle, outside the vehicle. with live transmission to the LED wall Live interviews, etc. - production of trailers for your presentations, which you are free to use for advertising on your exhibition stands Recordings start on Saturday, September 15 Requires a minimum number of bookings: 8 partners Early bird discount: 10 % on bookings received by March 1, 2018 Booking personnel You can book experienced drivers and assistants through the NMW team to take part in and support your presentations. During your presentations, these persons are responsible for your driving demonstrations, and otherwise are part of the NMW team. They can be booked from Saturday, September 15, so they are also available for the driving and technical equipment tests. Booking mobile flag stands Flag stand 7.50 m high, incl. installation and removal, mounting of your flag Standard dimensions: 1.0 1.50 m wide x 3.0 m high 3,900 4,200 450 / day (driver) 220 / day (assistant) 650 Fixing banners to the perimeter fences surrounding the entire NMW LIVE site 250 Sponsors packages Branding of stage Partner for events on the stage Branding: truck, flexible banners, flags Handing out give-aways on the stand Price by arrangement Price by arrangement Price by arrangement Per give-away 4,000 *Subject to a minimum of eight partners / 10 % early bird discount if you register by March 1, 2018 14
NMW 18: Partnership Overview & Guided Tours Partnerships give you maximum visibility and reach through our communications and on site at the event. Co-Host Gold Partner Silver Partner Lounge Partner Become the exclusive New Mobility World 2018 Co-Host and have your company associated with the IAA s leading digital mobility platform all year. 125,000 Your brand will be integrated in the NMW 18 branding and communications and will receive online visibility all year. Participate as a speaker in a Lightning Talk or in a Panel Discussion. 50,000 Establish a visible link between your company and the NMW 18. Your brand will be displayed during the event and all year online. 30,000 Be part of the place that everyone wants to visit! The Lounge is the perfect area to network and relax. Your brand will be integrated on site as well as in the NMW 18 branding and communications. 28,000 FORUM Stage Partner FORUM Day Partner Track Partner Guided Tours The FORUM Stage will be branded with your logo during the 4 conference days, visited by decision makers and thought leaders. 28,000 Become the exclusive day partner for our FORUM and associate your company with the topic of the day. 10,000 Align your brand with a specific one-hour track and present your company s vision as a speaker on the FORUM Stage. 5,000 NMW thematic Guided Tours to IAA exhibitor stands with selected trade visitors. To participate in Guided Tours, please e-mail Bettina Heidemann at heidemann@vda.de For further information contact nmw-partner@evenson.de. 15
NMW Past Partners (Selection) 16
NMW Past Exhibitors We are happy that the New Mobility World really covered all of the relevant topics on the future of mobility. Britta Seeger Board of Directors at Daimler AG, Mercedes-Benz Cars Sales All in all it was the best trade fair that I have experienced so far. It was the first time that almost all my business cards ran out. Torsten Scholl CEO, TeleRetail We had a very successful stay with a lot of visibility to members, potential members, press and policy makers... Sigrid de Vries Secretary General, CLEPA 17
NMW Press Reviews And yet many exhibitors want to talk about the next steps: autonomous cars and mobility services, where one no longer pays for the vehicle but rather only the usage. For this, the IAA has designed the New Mobility World. Tech giants like Facebook and Google made a big appearance at the IAA. Facebook is a Partner of the New Mobility World, a tech trade fair that takes place within the IAA...Google is a Platinum Partner of the Media Night.[...]The example from Mercedes and VW clearly shows how much the borders between tech firms and car manufacturers will blur in the future. A step in the right direction is, for example, the New Mobility World, a special exhibition area within the IAA, which focuses on themes such as alternative engines, connectivity and digitization. The trade fair dedicates itself to themes of the future, displaying the entire spectrum of industry innovations, from digitalization to electric mobility and new concepts of mobility. The New Mobility World, which is organized parallel to the IAA, will also contribute to these topics. It [the IAA] must become an event that consistently dedicates itself to all forms of movement on four wheels, no matter whether it is with one s own car, a shared car or a car-sharing service. It must concede more room and time to digital themes like connectivity and autonomous driving. In this respect, it is good that the new mobility will be seen during the entire trade fair at the Outdoor Parcours. It belongs to the IAA side-event New Mobility World. This fair within a fair also demonstrates the type of balancing act the organizer will be facing in the future. To present a car-sharing app in a stuffy hall is not particularly appealing. One way or the other, without new cars it will not work. Whether or not it is also enough to convince car fans is still to be seen. 18
Booking & Contact Information General inquiries: nmw-info@evenson.de FORUM: nmw-forum@evenson.de EXPO: nmw-expo@evenson.de Please contact us with further inquiries, to book your exhibition space or to become a NMW 18 Partner. LIVE: pollueck@vda.de Partnerships: nmw-partner@evenson.de Guided Tours: heidemann@vda.de www.linkedin.com/company/new-mobility-world-nmw-/ facebook.com/numobilityworld twitter.com/numobilityworld www.newmobility.world Tel: +49 30 726 21 99 71 The terms and conditions of the IAA and NMW 18 apply. All prices are excluding VAT. The New Mobility World is a registered trademark and an event of the IAA, the International Motor Show in Germany. Evenson is the project office of the NMW 18 on behalf of the German Association of the Automotive Industry (VDA). 19