Why Ferrari chose KUMHO? Published on July 2005 Koo, Sunglim

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Hester McGee
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1 Why Ferrari chose KUMHO? Published on July 2005 Koo, Sunglim

2 This is Motor Sports, and they are our potential customers in future. Nowadays 2005 Leman 24 in France, it s one of the greatest world class motor sports such as F1, WRC or Indy 500

The shinier and more aggressive Tomorrow, KUMHO is running with a red color KUMHO is offering as an official supplier to international class motor sports not only local racing.

Time Trial, Click Speed Festival, KMRC BAT GT Series KUMHO s Miracle team is fitting now Leman 24, June 2005 Finally Miracle team ranked as No.

3 The shinier and more aggressive Tomorrow, KUMHO is running with a red color KUMHO is offering as an official supplier to international class motor sports not only local racing. International class(f3): Marlboro Masters, Euro Series, International F3 Korea Super Prix, Super GT Local class overseas: ALMS(American Leman Series), Super Taikyu(Japan) Local class domestic: ECSTA Time Trial, Click Speed Festival, KMRC BAT GT Series KUMHO s Miracle team is fitting now Leman 24, June 2005 Finally Miracle team ranked as No.4 in the LMP2 Class Lan James, driver said it was pretty good result although it was a first time in the racing. Note! It is necessary to be distinguished sharply between International class and Local class in the motor sports It would be better to check the circuit information in the racing

strict performance tests to be an official supplier of F3. KUMHO is now offering as an official supplier to Marlboro Masters, Euro Series, Super Prix in F3.

4 ECSTA approved the ultra high performance by the latest results of Motor sports In the Formula 3, only one brand is supplied to all the racing team as an official supplier. Therefore, F3 racing result could be shown the performance of the other automotive parts such as driver s ability or engine power in wearing same brand tire, and so tire makers have to pass the very strict performance tests to be an official supplier of F3. KUMHO is now offering as an official supplier to Marlboro Masters, Euro Series, Super Prix in F3. Following is the result of local class overseas in these days. Motor Sports Super GT ALMS Super Taikyu Team Name Toyota Cerumo (KUMHO Tire) Miracle Motor sports (KUMHO Tire) KUMHO ECSTA Racing tire product map of KUMHO (F3 products) Drivers H.Takeuchi / K.Hiranaka Chris Mcmurry / Jeff Bucknum Wada Q / T.Tsuyoshi (F3 products) Car type TOYOTA AER Courage Honda S2000 Year Ready for rush, KUMHO ECSTA Round 5 th 1 st ~3 rd 1 ST P2 C.4 C.4 5 th Rank 28 24~

5 ECSTA, Customers want & need brand for their upgraded driving Survey Results ongoing since The results compared with same spec. tires of global tier-1 such as Michelin and Bridgestone or Goodyear. Tire Survey Results (Max Performance Summer) Tire Rack Co., U.S

ECSTA is new one which customers are much satisfied and try to buy again Survey Results ongoing since 1997. UHPT for All-Season ranked as No.5 with 93% best score.

6 ECSTA is new one which customers are much satisfied and try to buy again Survey Results ongoing since UHPT for All-Season ranked as No.5 with 93% best score. KUMHO is already one of the biggest in UHP Market. Tire Survey Results (Ultra High Performance All-Season) Tire Rack Co., U.S The ECSTA ASX is a member of KUMHO s race-proven ECSTA high performance tire family. It is an Ultra High Performance All-Season Tire that was developed to meet the needs of the drivers of sports cars, coupes and sedans by blending responsive Handling with dry, wet and year-round traction even in light snow. ECSTA is really well-known brand by end-users who have an usual sensibility for the safety or functionality, this reputation is getting to the more popular.

High value-added LTR & SUV, High satisfactions or the better reputations Survey Results ongoing since 1997. ECSTA STX is launched for Street & Sports All-Season, and then ranked as No.

7 High value-added LTR & SUV, High satisfactions or the better reputations Survey Results ongoing since ECSTA STX is launched for Street & Sports All-Season, and then ranked as No.3 with 96% best score. Tire Survey Results (LTR & SUV) Tire Rack Co., U.S KUMHO s family of ECSTA performance tires is designed to enhance every vehicle s capabilities. The ECSTA STX is a Street & Sports Light Truck All-Season Radial that was jointly developed by KUMHO s American, European and Korean Technical Centers to meet the global needs of drivers of sporty pickups and Sport utility vehicles. The KUMHO ECSTA STX blends an eye-appealing appearance with year-round performance and traction even in light snow. On the outside, the ECSTA STX features an aggressive, directional tread design with large, stable tread blocks for quick response and sporty handling. It also Features high angle, lateral grooves that help channel water toward the sides of the tire to resist hydroplaning. Internally the ECSTA STX features twin, high tensile steel belts reinforced with two nylon cap plies to stabilize the tread area thus enhancing handling and high speed capability. Two polyester body plies and nylon bead reinforcements in the tire s sidewalls blend ride quality with steering response.

Not only off-road, but also highway, KUMHO s family will be much covered on road Survey Results ongoing since 1997.

8 Not only off-road, but also highway, KUMHO s family will be much covered on road Survey Results ongoing since Venture HT is designed for highway driving of SUV or Light Trucks Tire Survey Results (LTR & SUV) Tire Rack Co., U.S

KUMHO is making new field of tire market with its high quality proven by several tests Tire Test Synthetic Results Annually test team participates in

Real World Road Rides and Performance Test Track Drives are typically conducted over a four-day period in order to allow each team member to experience

To keep their evaluations consistent they use four identical (except for color) BMW 330Ci sport sedans, the same Real World Road -Ride route, and the

9 KUMHO is making new field of tire market with its high quality proven by several tests Tire Test Synthetic Results Annually test team participates in over 20 Ride & Drives, allowing them to experience and compare at least 60 different products. Real World Road Rides and Performance Test Track Drives are typically conducted over a four-day period in order to allow each team member to experience all of the products back to back. To keep their evaluations consistent they use four identical (except for color) BMW 330Ci sport sedans, the same Real World Road -Ride route, and the same performance Test Track Course. For the matter, the only thing that really changes is the tires that they are testing such as cornering stability, steering response, braking modulation, handling predictability and overall track rating etc. Max Performance Summer Tire UHP All-Season Tire UHP Summer Tire Tire Rack Co., U.S UHP Summer Tire

10 Brand Value is most important in Regular, Performance & tech. are better in UHP Market Simulation of consumer s sensibility on consumption Consumer behavior is not fixed, will be surely change from the shifting point Performance & Tech. Advanced Mkt.(high price) New Mkt. Trial consumption is witnessed the more often in new market rather than the old market. New leaders are able to grow up according to the trial consumptions in new market because it s empty place where nobody cannot be proven. Commodity Mkt. Old Mkt. Market generation Shifting point Potential point of Brand change Brand Value

11 UHPT Market is increasing significantly, real growth % must be the faster hereafter UHPT Market is forecasted to grow up average 17.0% annually.

12 Profitability is driven by UHPT Sales, The final result will be the bigger than planning KUMHO did already gain 80bn Won from UHPT Sales in Q1, It was 18.7% of total sales compared 17.6% as an initial planning. (bn Won) % Revenue % of Total Sales (Source; Company data) % % % 18.69% 80 Seasonality (Q1: 23%) % 2001(A) 2002(A) 2003(A) 2004(A) Q1/05(A) 2005(E) 30.00% 20.00% 10.00% 0.00%

13 KUMHO open up a new market early through the good experience of Motor Sports In the new ground-uhp Market, KUMHO is building new brand image compared previous position. (Million tires) After Market Insight in U.S 20.0% 18.7% 15.2% 12.0% 13.0% Unit % of Mkt. 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% HP&UHP Market Share in U.S. Year Goodyear Michelin Bridgestone BFGoodrich Toyo Yokohama Kumho Dunlop Falken Firestone Pirelli The others % 13.0% 8.0% 6.5% 6.5% 6.5% 5.5% 5.0% 4.5% 4.5% 3.5% 19.5% % 13.0% 8.0% 6.5% 6.0% 6.5% 5.0% 5.5% 4.0% 4.5% 3.0% 20.5% Source; High Performance Brand Share, 2005 Chart & Statistics in MTD USA % 13.5% 7.5% 6.5% 5.5% 6.0% 5.0% 6.5% 3.5% 4.5% 3.0% 21.5%

14 Watch for KUMHO Tire Tomorrow will be Different Absolutely Koo, Sunglim

Tire Industry Strategy

Tire Industry Strategy Koo, Sunglim kooony@tire.kumho.co.kr Where, who are manufacturing tire within global top11? p1 Korean brands have grown up significantly as a member of top class S.Korea France Germany