The Next Generation Diamana Series The Continuous Pursuit of Perfection with MDI Technology. Our Philosophy

Size: px

Start display at page:

Download "The Next Generation Diamana Series The Continuous Pursuit of Perfection with MDI Technology. Our Philosophy"

Lionel Bailey
6 years ago
Views:

1 /

The Next Generation Diamana Series The Continuous Pursuit of Perfection with MDI Technology How do we build on the remarkable success of the Original Diamana Series?

2 The Next Generation Diamana Series The Continuous Pursuit of Perfection with MDI Technology How do we build on the remarkable success of the Original Diamana Series? Take feedback from the best players in the world and incorporate it into the Next Generation Series. The Next Generation Diamana Series, Kai li, ilima, and now ahina, all build on the Tour proven profiles of the Original Diamana Series, incorporating MDI (Multi-Dimensional Interlay) Technology. Our Philosophy Create the finest golf shafts conceivable, regardless of cost. That s the Mitsubishi Rayon Mandate the challenge we give ourselves. A perfect example of that philosophy: the Next Generation Diamana Series. The Diamana Series could not be made by any other company. Only because Mitsubishi Rayon controls every step of the manufacturing process can we make the Diamana shafts to such exacting specifications.

3 Introducing Diamana ahina The Diamana 'ahina utilizes a similar bend profile to the original White Board Diamana shaft and like Kai'li and 'ilima also incorporates Mitsubishi Rayon's signature Multi-Dimensional Interlay Technology (M.D.I) to deliver a stiffer mid and tip section than its predecessor. Designed to deliver maximum stability through impact without sacrificing feel, Diamana 'ahina's extreme low torque, low spin design provides the flatter trajectory and low spin preferred by today's strongest players. The superior stability and optimized torsional profile of 'ahina will allow players with maximum ball speed to hit straighter, more controlled shots as a result of the M.D.I. technology's ability to maximize how a shaft stores and releases energy. This Next Generation White Board's addition to the Mitsubishi Rayon lineup will ensure that Diamana continues to be one of the most successful and visible brands on the PGA TOUR. What s In a Name? The Next Generation Diamana 'ahina is named for the rare Hawaiian Silversword flower which grows only on Mount Haleakala. This plant, found only on the island of Maui, lives on the slopes of the dormant Haleakala volcano and is literally called 'ahinahina in Hawaiian. The Silversword is most noted for its Silver Bloom and has been considered an endangered species since 1922.

Multi-Dimensional Interlay (MDI) Technology This multi dimensional design process utilizing thin sheets of carbon arranged in a multi-layer structure to

A mixture of unidirectional carbon fiber for stability coupled with high elastic modular carbon fiber make up 68% of the shaft reinforcing each to provide

4 Multi-Dimensional Interlay (MDI) Technology This multi dimensional design process utilizing thin sheets of carbon arranged in a multi-layer structure to control torsional stiffness, stability, and elasticity has been incorporated into all three Next Generation Diamana profiles; Kai li, ilima, and now ahina. A mixture of unidirectional carbon fiber for stability coupled with high elastic modular carbon fiber make up 68% of the shaft reinforcing each to provide superior control and dispersion without sacrificing elasticity when storing and releasing energy. Multi-Dimensional Interlay (MDI) Technology Structural Image

5 Diamana ahina Bend Profile vs Kai li and ilima HARD ahina ilima Kai li SOFT TIP A slightly firmer tip section combined with low torque promotes extreme stability and a flatter trajectory. A firm mid section combined with the softer butt section encourages maximum energy transfer during swing. TIP MIDDLE BUTT A softer butt section enhances feel and promotes a more natural, smooth transfer of power as the player transitions from backswing to downswing. BUTT

Next Generation Diamana Series Positioning Map HIGH

that delivers high launch, less spin and a

FIRM SOFT For the player who wants the smooth and

Board, but can benefit from a more stable

6 Next Generation Diamana Series Positioning Map HIGH For the player who desires an active bend profile, that delivers high launch, less spin and a penetrating ball flight. FIRM SOFT For the player who wants the smooth and stable bend profile associated with Diamana Blue Board, but can benefit from a more stable tip-section that produces lower launch and spin characteristics. LOW For the player looking to maximize performance from the superior stability and control offered in this extreme low torque, low launch profile.

Mitsubishi Rayon Graphite Shafts Mitsubishi Rayon has been developing premium graphite golf shafts worldwide for more than 30 years, redefining quality and high performance in the process.

8 Mitsubishi Rayon Graphite Shafts Mitsubishi Rayon has been developing premium graphite golf shafts worldwide for more than 30 years, redefining quality and high performance in the process. With a rich history tied to the Mitsubishi Keiretsu, a group of companies all related through cross-ownership, Mitsubishi Rayon Co., LTD. (MRC) formed its own organization in 1933 primarily as a manufacturer of rayon fibers. Since that time the company's interests have diversified and expanded to include chemicals, plastics, fibers, and a variety of specialty products including composite golf shafts. Today, Mitsubishi Rayon is considered a world leader in the manufacturing of acrylic and carbon fiber, with over 9,000 employees and consolidated revenues of nearly $3 billion USD globally. During this time MRC GOLF has grown to become the leading supplier of premium graphite golf shafts in Japan, and has now expanded its distribution worldwide. MRC GOLF, INC Avenida Encinas, Suite B Carlsbad, CA

total performance. precision fit. titleist 910 drivers.

total performance. precision fit. titleist 910 drivers. total performance. precision fit. TITLEIST 910 DRIVERS. ADAM SCOTT RYUJI IMADA INDEPENDENT LOFT & LIE ADJUSTMENT SureFit Tour Hosel Technology allows