A U T O C A R E C A T A L O G

Transcription

1 A U T O C A R E C A T A L O G

2 CONCEPT The Clean Plus Auto Care concept targets today s convenience-oriented car owner, delivering easy-to-use, top-quality products that offer added value to consumers and attractive margins through all levels of distributor and retailer channels. THE CLEAN PLUS AUTO CARE CONSUMERS... WOMEN: THE NEW USER GROUP FOR AUTO CARE The fastest growing segment for car sales The women s market represents a great opportunity for growth within the auto care sector. Women consider the car an extention of the household Women are more inclined to keep their cars clean than men. First users of household wipes products Women were first to discover the convenience of wipes products, with baby wipes. CONVENIENCE-ORIENTED MEN Pressed for time Young men with families look for products that are quick and easy to use. My car, my image Young men identify strongly with their car and want it to look sharp. Today s men demand convenience Auto Care is perceived as a chore by active young men. Convenience takes the work out of doing it. EXISTING USERS Car enthusiasts Heavy purchasers of classic auto care products. Don t want to waste time on mediocre products Expect a coherent line of products that produce genuine results. They insist on Clean Plus standards. Adapt to convenience Wipes gives them the opportunity to make quick in-between touch-ups.

3 CONCEPT THE NEW GENERATION OF AUTO CARE PRODUCTS Wet-Wipes and Today s Busy Lifestyles Car care is now not only for car enthusiasts, it s for everybody! Wet-Wipe convenience has opened a much broader market, with women and convenience-oriented younger men leading the way: they recognize the value that wet-wipes represent and are willing to pay for it. The growth of the wet-wipes market is consistent with today s busy lifestyles and each product in the Clean Plus wipes line is designed with quality, usespecific substrates and a formulation to do the job right, at the right price. Clean Plus wipes are not only easy to use, they are attractively packaged to fit conveniently in the glove compartment ready to use when you need them! Traditional Liquids and Sprays with a Twist! The Clean Plus team has created what it believes to be the core of any auto care offering, not wanting to confuse the average consumer with overwhelming product offerings that can hardly be differentiated. The Clean Plus Auto Care line features liquids and sprays that are easy to use and of the highest quality. THE PROMISE: Clean Plus products are designed with the end user in mind. Research and technology make a difference! Clean Plus products deliver quality and value. Convenience and quality at the right price! Clean Plus packaging invites purchase. Carefully designed look has broad appeal! Clean Plus distribution support program. Easy implantation program and extensive support boost sales! Clean Plus advertising and promotions increase sales. Consumer awareness leads to greater demand!

4 WinClean Interior Glass Wipes WinClean Interior Windshield Cleaner effectively removes all dirt, grime and nicotine traces from all glass and mirrored surfaces in one simple wipe. Ensures perfect visibility, leaving a spotless, sparkling clean finish. In cold weather, wipe over with dry cloth or paper. Leaves a pleasant odor. PlasticPlus Dashboard Cleaner PlasticPlus Dashboard Renovating wipes for interior plastic and vinyl surfaces, contain a triple action formula with deep-down cleaning properties. Effectively remove dirt and grime. Renovate and restore fading colors. Renew showroom shine and offer long-term protection. Contain UV protection. Leave a pleasant odor. LustriLux Leather Restorer LustriLux Leather Restoring wet wipes bring life back to old, worn or fading leather. Triple action formula cleans, renovates and protects. Leaves leather nourished and restored with added long-term protection. Ideal for use on leather interior in cars, shoes, handbags... Leaves a pleasant odor. Product Name : Interior Windshield Cleaner Dashboard Cleaner Leather Restorer Ref. N : Wipes/Pack : Units/Carton : Barcode : Cartons/Pallet :

5 WET WIPES WinClean Exterior Glass Wipes WinClean Exterior Glass Cleaner comes in a pack of 3 large, extra strength, individually wrapped wipes. These wipes easily remove dirt and difficult stains from windshields, headlights and other exterior glass. Ensure optimal visibility. For best results, polish with dry paper after wiping. Net Polish Wash & Shine Net Polish Wash & Shine wipes are high quality microfiber wipes impregnated with a bodyshop safe cleaner. Effectively clean and shine paint, chrome, and glass. Remove dirt, fingerprints, smudge, and dust from the surface leaving a show-room finish. HandClean Hand Cleanser HandClean Hand Cleanser is a non-scratching, abrasive wet wipe impregnated with an efficient antibacterial solution. Easily removes dirt, grime, oil, fresh paint and unpleasant odors. Hypoallergenic tested. Will not dry the skin. Refreshing Fragrance. Exterior Glass Cleaner Exterior Wash & Shine Hand Cleanser large wipes 6 large microfiber wipes

6 NEW NEW WinClean Anti-Fog Wipes WinClean Anti-Fog wipes prevent fogging on mirror and glass surfaces to ensure optimal visibility. Leave a long-lasting shield on glass surfaces. Wipe on to dry, clean surface. Leave to dry. Buff with clean dry cloth if necessary. WheelClean Wheel Cleaner WheelClean Wheel Cleaner is a highly absorbent wipe for the cleaning of rims. Efficiently removes brake dust, grease, oil, tar, etc... These wipes work great on all kinds of rims, and are nonabrasive. AllClean All Purpose Cleaner AllClean All Purpose Cleaner removes dust, dirt, and stains from all porous and non-porous car surfaces such as plastic, wood, vinyl, rubber, etc Great for use around the home and on boats as well. Anti-Fog Wheel Cleaner All Purpose Cleaner The wipes are supplied in cartons of 2 shelf display cartons. Each carton is 20 cm deep. They can be displayed next to each other or behind one another if the retailer prefers this to hanging the packs on prongs.

7 SPRAYS Windshield Cleaner Clean Plus Windshield Cleaner is a powerful detergent for the removal of dirt and difficult stains from all glass surfaces. Dashboard Renovator Clean Plus Dashboard Cleaner and Renovator cleans, restores and protects all plastic and vinyl surfaces. Repels dust and protects against UV rays that fade plastics. Restores showroom finish. Wheel Cleaner Clean Plus Wheel Cleaner restores the original shine and beauty of wheel rims. Can be used on all types of rims. Removes brake dust, grease, oil, tar etc. and leaves a protective film. The non-aggressive formulation will not damage plastic surfaces. Product Name : Windshield Cleaner Dashboard Renovator Wheel Cleaner Ref. N : ml/bottle : 500 ml 500 ml 500 ml Units/Carton : Barcode : Cartons/Pallet : Liquids and Sprays are available in different packaging versions: Northern Europe (NE), Central Europe (CE), Southern Europe (SE) and the Americas (A). Please specify version when ordering.

8 SPRAYS NEW NEW Ext. Plastic Renovator Motor Cleaner Tar Remover Insect Remover Clean Plus Exterior Plastic restorer cleans, renovates and protects bumpers and other exterior plastics. Will not attack the surface. Can also be used on interior plastics. Clean Plus Motor Cleaner eliminates grease, oil residue and tar from the engine and other mechanical surfaces. Concentrated formula that can be diluted. The product is nonaggressive and non-damaging to motor components. Clean Plus Tar Remover is a special formulation that cleans and protects auto surfaces against the damaging effects of road tar and oil-based debris. It will not damage the auto finish and acts to surround, buffer, and remove tar and other debris from paint and other car surfaces. Clean Plus Insect Remover safely removes and eliminates the damage caused by insect debris. Specially formulated to get excellent results on all surfaces, including paint finish, exterior plastics, chrome, and glass. Ext. Plastic Renovator Motor Cleaner Tar Remover Insect Remover ml 500 ml 500 ml 500 ml

9 LIQUIDS NEW NEW Shampoo Wash & Wax Paint Renovator Super Polish Paint Sealant Clean Plus Wash & Wax is a highly concentrated, dirtlifting, high foam liquid car shampoo that quickly and easily lifts dirt and traffic film from all painted surfaces. Provides excellent sheeting action. Safe for all paint types due to its ph balanced formulation and nonstreaking properties. Leaves a showroom shine. Clean Plus Paint Renovator frees the surface from contaminants, which a regular car wash will not do. Will also correct swirls and minor imperfections in the surface. Should be used before Clean Plus Super Polish or Clean Plus Paint Sealant. Clean Plus Super Polish is an easy-to-use pure carnauba wax and silicone cream which produces deep durable gloss and provides long-lasting protection. Protects finish from the sun s ultra-violet rays. Easy to apply and buff off. No hard work required and offers professional results. Can be used with an orbital buffer. Clean Plus Paint Sealant is a fortified paint sealant lotion that contains wax and silicon. It produces a deep shine and provides extremely durable protection to the car s finish. Protects finish from the suns ultra-violet rays. Easy to apply and remove. Can be used after Clean Plus Super Polish for extra durable protection. Shampoo Wash & Wax Paint Renovator Super Polish Paint Sealant ml 500 ml 500 ml 500 ml Emergency Tire Saver Clean Plus Emergency Tire Saver is an easy-touse instant emergency tire repair that requires no removal of the tire or tools. A must-have in the trunk. Rescues you when the accident happens. For use on standard-sized and 4 x 4 tires. Emergency Tire Saver ml

10 MERCHANDISING LAUNCH DISPLAYS Auto Care Center (Ref: ) Dimensions: 56 cm x 31 cm x 150 cm Ref N Name Quantity WinClean Interior Windshield PlasticPlus Dashboard LustriLux Leather Restorer WinClean Exterior Glass WinClean Anti-Fog NetPolish Wash & Shine HandClean Hand Cleanser Super Polish Shampoo Wash & Wax Window Cleaner Plastic Cleaner Wheel Cleaner Tire Repair 5 Ref: Wipe Center (Ref: ) (tall) Minimum orders only; also available in Mix & Match Dimensions : 43,5 cm x 33 cm x 206 cm Wipe Center (Ref: ) (short) Dimensions : 56 cm x 31 cm x 150 cm Ref N Name Quantity WinClean Interior Windshield PlasticPlus Dashboard LustriLux Leather Restorer WinClean Exterior Glass WinClean Anti-Fog NetPolish Wash & Shine HandClean Hand Cleanser 28 Launch Displays are available in several languages Ref: Ref: Auto Care Guides Clean Plus Auto Care centers offer a user guide for your customers. 100 included in the and displays. Shelf-Talkers Our eye-catching I Love Clean Plus shelf-talkers are included in a selected number of cartons on a rotating schedule. Ask for details on schedule. NOTE: Empty display units may be available for purchase.

11 MERCHANDISING PROMOTIONAL DISPLAYS always check our bi-monthly promotions at Mix & Match - make your own promotional product mix Key to the Clean Plus Auto Care merchandising promotional approach is the Mix & Match Concept : Make the Product Mix that Matches your targeted consumer. This gives Clean Plus Auto Care clients the opportunity to customize seasonal and market-specific promotions in order to boost sales. Start Kit Counter Display Ref: EU No minimum orders Holds 60 packs: 20 Winclean 20 PlasticPlus 20 Lustrilux Mix & Match Custom Counter Display Ref: EU Holds Various Combinations of Wipes, Liquids and Sprays Minimum order of 60 Units. Pricing subject to product mix, ask for quote. Dimensions: height 46,15 cm x depth 36,1 cm x width 40,5 cm. Mix & Match Floor Display Ref: Our seasonal promotion, no minimum orders. Ask for product mix details. Ref: Your product mix. Minimum quantity order of 60 units. Pricing subject to product mix, ask for quote. Dimensions: height 1,475 m, depth 41 cm, width 56 cm Liquids and Sprays are available in different packaging versions: Northern Europe (NE), Central Europe (CE), Southern Europe (SE) and the Americas (A). Please specify version when ordering.

12 MARKETING SALES SUPPORT Generating consumer publicity and trade awareness for the Clean Plus Auto Care experience, the marketing team at Clean Plus is always on the alert, identifying INTERNATIONAL TRADE SHOWS SPONSORSHIPS Clean Plus Auto Care participates in all major international trade fair events and assists distributors with planning, materials, and programs for regional and local events. Clean Plus Auto Care sponsors events and racing team entries in a variety of race-related programs. The Princess Rally and Tour Auto are just two of the many races sponsored by Clean Plus that receive international exposure through television coverage and press articles. MARKETING & SALES SUPPORT MATERIALS Ref N Description Units / Carton Clean Plus Banners Special order Clean Plus Sports Bags Clean Plus Plastic Bags Clean Plus Pens Clean Plus Caps 20 Ref N Description Units / Carton Clean Plus T-Shirts (M, L, XL) Clean Plus Stickers WinClean Samples PlasticPlus Samples NetPolish Samples 200 Designs on support materials are subject to change.

13 MARKETING SALES SUPPORT CONSUMER & TRADE ADVERTISING The Clean Plus Auto Care Consumer Advertising Campaign is print-directed and focuses on key market segments in targeted publications. Trade Advertising is targeted for maximum efficiency by territory and market sector. Women Family Existing Users Trade

14 That s what they all say after trying Clean Plus Auto Care! Our attractive display draws their attention with its appealing packaging, pricing, and easy-to-use products! The Clean Plus Auto Care Center display includes wipes for fast and easy maintenance, liquids for pro-style cleaning and polishing, and sprays specifically designed for just the right auto care job! Give it a try See how easy it is for yourself! Love your car Love Clean Plus Auto Care! Wipes, Liquids and Sprays ref: Industries Ltd 146 Rue du Château, Paris France Tel: +33 tt(0) , Fax: +33 (0) info@falkenltd.com,