New look upgraded Mazda MX-5 on sale from 1 December

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1 DEFY CONVENTION For immediate release 23 November 2012 New look upgraded Mazda MX-5 on sale from 1 December Fresh face and TomTom satellite navigation for upgraded Mazda MX-5 sportscar Seven Soft-top and Roadster Coupe models priced from 18,495 to 23,595 (OTR) Zero deposit and 0% APR representative finance available on all models Voted Best Roadster for six years in the Auto Express New Car Awards Mazda has revised the line-up for its iconic MX-5 sportscar by introducing upgraded models with a fresh face, new pedestrian-friendly bonnet, satellite navigation system, side airbags, climate control air-conditioning and an even more rewarding driving experience. The new seven-strong range of upgraded Mazda MX-5 sportscars, which introduces the 2.0-litre MX-5 Sport Tech models, with integrated satellite navigation as standard a Mazda first on the MX-5 range, is on sale from 1 December priced from 18,495 to 23,595 on-the road (OTR). For six years in a row the Mazda MX-5 has been voted Best Roadster by Auto Express magazine. When developing the upgraded Mazda MX-5, Mazda s designers were determined to make the revised roadster even better looking and even more fun to drive. An aggressive new front grille and new bumper design with a bold chin spoiler creates a deeper and wider look that also improves aerodynamics by reducing drag around the fog lamp and over the front tyres, comments Peter Allibon, Sales Director, Mazda UK. As well as giving upgraded Mazda MX-5 a fresh appearance, the new front-end design simultaneously improves pedestrian safety. Keeping ahead of tougher EU regulations, the MX-5 is the first Mazda to be equipped with the company s newly-developed active bonnet system. If a collision with a pedestrian is detected, the trailing edge of the bonnet instantly pops-up to increase the crumple zone between the bonnet and engine, reducing the severity of pedestrian injuries. Every upgraded Mazda MX-5 continues to offer the Japanese marque s unique Jinba Ittai handling finesse with a rear-wheel drive chassis that delivers perfectly balanced handling and pure driving exhilaration. Now, the six manual transmission models feature a modified throttle to improve responsiveness and give more linear, nimble acceleration, especially when manoeuvring out of corners. At the same time, Mazda engineers optimised the vacuum brake booster to improve brake return control and thus front-rear load distribution, particularly when braking into bends. 1/5

2 The Mazda MX-5 enjoys incredible popularity in Britain and now the Upgraded range offers an even more rewarding sportscar ownership experience, while remaining unrivalled as an exhilarating drive that can also be used everyday. Together with its affordability, low running costs, enviable reliability, as confirmed by the 2012 What Car? magazine annual reliability survey, great residual values and our current low-rate finance offers, the Mazda MX-5 is a thoroughly modern sportscar that people can buy with their heart and their head, adds Allibon. The upgraded Mazda MX-5 benefits from enhanced equipment with climate control air-conditioning and glossy dark grey dashboard panel and steering wheel inserts on every model. Upgraded Mazda MX-5 Sport Tech and PowerShift models also gain an auto-dimming interior mirror, while Sport Tech models also boast an alloy pedal set. New to the Mazda MX-5 line-up, the Sport Tech model features a TomTom satellite-navigation system with a fully integrated 5.8-inch touch screen monitor, 4GB SD card based map (45 countries), Live Services, ipod and, and complete multi-media functionality. The upgraded Mazda MX-5 range also benefits from a refreshed palette of colours and new to the Mazda MX-5 range, Sparkling Black Mica, Dolphin Grey Mica and Crystal White Pearlescent. Also available is the popular True Red Solid, Aluminium Silver Metallic, Copper Red Mica and Stormy Blue Mica. Mazda MX-5 customers have a choice of three powertrains, all fine-tuned to maximise thrills and minimise fuel consumption the 126ps 1.8i MZR with a five-speed gearbox, and the 160ps 2.0i MZR with a smooth-shifting six-speed manual transmission or PowerShift six-speed sequential paddle-shift transmission that allows manual control or a fully automatic mode. For full details of the latest promotions and finance offers visit - Ends - Editors Notes Special offers until 31 March 2013 Mazda dealers are currently offering MX-5 buyers two finance packages with 0% and 5.9% APR finance, no minimum deposit, up to 42 months repayment. Offers are for retail sales only on vehicles registered until 31 March Finance subject to status. Terms and conditions apply. Applicants must be 18 or over. Guarantees/Indemnities may be required. Mazda Financial Services RH1 1SR. Further press information is available from For an interactive press pack to each Mazda model visit: For further information please contact one of the following: Graeme Fudge, PR Director / T: or via gfudge@mazdaeur.com Alison Terry, Press Officer / T: or via aterry@mazdaeur.com Follow us on Ref: HA 2/5

3 STANDARD EQUIPMENT MX-5 SE Safety & Security All-disc braking system with ABS (Anti-lock Braking System) Electronic Brake-force Distribution (EBD) Dynamic Stability Control (DSC) Traction Control System (TSC) Driver & passenger front airbags Side airbags Front seatbelt pre-tensioners with load-limiters Pop-up pedestrian protecting active bonnet Thatcham Category 1 anti-theft alarm and engine immobiliser Exterior 16-inch alloy wheels with 205/50 R16 tyres Manually-operated premium black cloth roof with heated glass window (Soft-top) Powered retractable (body-coloured) hard top with heated glass window (Roadster Coupe) Body-coloured bumpers, door handles & mirror housings Chrome front grille surround Chrome door handles (Roadster Coupe) Clear high level rear brake light lens (Roadster Coupe) Tinted windscreen and tinted glass Electric and heated door mirrors Twin exhaust tailpipes Comfort & Convenience Remote central locking with dead locks Folding jack-knife key Electric windows, with one-touch auto down (driver s side only) Remote release fuel filler flap & boot release Climate control air-conditioning Interior Black cloth trim Charcoal Black cloth trim (Roadster Coupe) Height adjustable leather steering wheel with audio controls Height adjustable driver s seat Leather gear knob and hand brake lever Front centre console with armrest, storage and cup holders Stainless steel scuff plates Radio/ single CD audio system with 6 speakers Auxiliary (AUX) input jack for connecting MP3 players Outside temperature gauge Lockable glovebox Twin sun visors Driver s foot rest 3/5

4 MX-5 Sport Tech Bilstein dampers & front suspension strut brace Alloy pedal set Bose premium audio system with 7 speakers LSD (Limited Slip Differential) MX-5 Sport Tech 5.8-inch TomTom satellite navigation Bilstein dampers & front suspension strut brace Alloy pedal set LSD (Limited Slip Differential) MX-5 PowerShift (Roadster Coupe only) PowerShift six-speed sequential paddle-shift transmission with full auto mode Bose premium audio system with 7 speakers 4/5

5 Mazda MX-5 / Performance & Economy Soft-top Power (ps) Torque (Nm) 0-62mph (sec) Top Speed (mph) Combined (mpg) 1.8i MZR SE i MZR Sport Tech i MZR Sport Tech Roadster Coupe 1.8i MZR SE i MZR Sport Tech i MZR Sport Tech i MZR PowerShift Mazda MX-5 / Price List December 2012 Soft-top 'On the road' Retail CO 2 (g/km) RFL Band Insurance Group P11D Value Monthly BIK 20% / 40% 1.8i MZR SE 18, H 21 E 24% 72/ i MZR Sport Tech 21, I 26 E 27% 95/ i MZR Sport Tech 21, I 26 E 27% 96/ 192 Roadster Coupe 1.8i MZR SE 19, H 21 E 24% 78/ i MZR Sport Tech 22, I 26 E 27% 101/ i MZR Sport Tech 23, I 26 E 27% 103/ i MZR PowerShift 23, J 26 E 28% 107/ 215 NB On the road' prices include 20.0% VAT, number plates, delivery, 12 months road fund licence, first registration fee, 3 year or 60,000 mile warranty and 3 years European Roadside Assistance. Factory-fitted Options RRP Metallic / Mica / Pearlescent Paint 495 5/5